Libraries continue to evolve to be a viable resource for workforce and business development, shifting programs and initiatives to meet the ever-changing needs of workers. New programs and grant-based initiatives help patrons develop core skill sets and competencies that will help them enter, or reenter, the workforce. Spaces like the Eureka Loft extend far beyond the basics of workforce training and offer courses in marketing, digital media production, business development, interviewing techniques and one-on-one mentoring. Learn about Scottsdale Public Library’s Eureka Loft from Nife Adeyemi, Digital Media Specialist and librarian Allan McWilliams. They share success stories and some valuable lessons learned as they grew Eureka's program offerings. The digital media lab in Eureka Loft, geared towards entrepreneurs and small business owners, offers free space for those who need to shoot videos, record podcasts or create marketing materials for their business or brands. The Eureka Loft is a collaborative environment in Scottsdale's Civic Center Library.

1. Eureka! Where Workforce and Business
Initiatives Connect with Lifelong Learning
Nife Adeyemi and Allan McWilliams,
City of Scottsdale, Arizona

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Presenters
Allan McWilliams
City of Scottsdale, Arizona
Nife Adeyemi
City of Scottsdale, Arizona
Susan Hope Bard
TechSoup
Assisting with Chat: Becky Wiegand, Alicia Kidd

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5. Eureka!
Loft @
Scottsdale

6. Welcome to
Scottsdale, Arizona

7. • Tourism: Scottsdale is known for tourism
• Visited by more than 9 million people annually
• Generates an economic impact of 3.7 billion annually
• Population: 241,812
• 71.57% of businesses employ 1-4 people
Community

8. Downtown Scottsdale is Home to a Number
of New & Innovative Corporations:

9. Hot spot of activity for
startup community

10. 21st Century Customer Trends include:
▪ Focus on personal growth and reinvention
▪ Development of Creativity and
Innovation
▪ Communication and
Collaboration
▪ Life and Career Skills
▪ Environment in which novice
and expert roles are fluid as
people learn together
Changing Roles of
Libraries

11. ◼Re-Visioning library spaces & services
▪ Reaching to underserved library populations
▪ Utilizing library resources to maximum efficiency
▪ Championing the library in the community
◼Creating new partnerships to enhance our
community
▪ COS Economic Development
▪ ASU Scottsdale Center for Innovation
▪ Non-Profit Organizations as program partners,
SCORE, SoFA, etc.
This 21st Century
Shift Has Meant…

12. Partnership with ASU SkySong COS
Economic Development
Civic Center
• A History
A brief history of the Eureka Loft
in Scottsdale

13. How The Eureka Loft Came to be
How Eureka Was imagine

14. ◼Gordon McConnell: Vice president of ASU’s
Entrepreneurship & Innovation Group contacted Dana
Braccia: Senior Manager at Scottsdale Public Library via
Linkedin to talk about combining the free resources of
the public library with the local entrepreneurship
community.
Who Initiated this Program?

15. ◼To give inventors, problem-solvers, and entrepreneurs a
community space where they can come together to work & learn.
The goal is the democratization of entrepreneurship.
Why was Eureka created?

16. Model: CoWorking Space

17. Partner: ASU SkySong

18. ◼SkySong, the ASU Scottsdale Innovation Center, is home to a
diverse business community that links technology, research,
education and entrepreneurship to position ASU and Greater
Phoenix as global leaders in the knowledge economy.
◼Organized around a central plaza with a signature shade
structure, SkySong is a 1.2 million-square-foot mixed-use
development located on a 42-acre campus in Scottsdale. A joint
venture among ASU, the City of Scottsdale, ASU Enterprise
Partners and the Plaza Companies, SkySong is three miles from
ASU’s research-intensive Tempe campus and 15 minutes from Sky
Harbor International Airport
What is SkySong?

19. Partner:
Economic
Development

20. Mark A. Paratore
Economic Development Specialist
Entrepreneurialism,
Small Business Support
mparatore@scottsdaleaz.gov
480-312-2038
@ScottsdaleEcDev
ChooseScottsdale
Text ‘ChooseScottsdale’
to 22828 for e-news

21. Opportunity, Partnership,
Execution!

22. What Do We Do?

23. Eureka!
Loft @
Scottsdale

24. ◼SPACE is foremost, the library designated the Mezzanine Level of
the Civic Center Library for Eureka, relocating the Scottsdale
Collection
◼Create Eureka in SPL Civic Center – Mezzanine level
▪ Co-working spaces
▪ Place for entrepreneurs, innovators and inventors to network
▪ Access to ‘pracademic’ learning modules
▪ Programs of interest to entrepreneurs and innovators
▪ Physical layout includes white board and lean canvas materials
▪ Job Help Hub Programs for job-seekers
▪ Utilize library databases, print materials
and staff knowledge
How Did We Do It?

25. Welcome to Eureka!

26. Space/Programming Highlights
▪ Places to gather
▪ Collaboration table allows content streaming and
access for 6 laptops
▪ Free mentoring appointments with Arizona Commerce
Authority and SCORE
▪ Free Business or Networking Programs.
▪ Career resources, Job Help Hub Classes
▪ Digital Media Lab and Specialist
▪ Economic Development resources support
Space/Programming

27. Flexible,
Reconstituted Space

30. 3 Years = 1148 Programs!

31. Partners - AZ Small Business
Development Center, AZ Commerce
Authority & SCORE

32. Venture Capitalists

33. Financial Workshops

34. Marketing with:
• Instagram
• Twitter
• Facebook
• Google +
• Pinterest
MARKETING:
SOCIAL MEDIA CLASSES

35. 3-D Models and
Animation Blender

36. Design

37. Create

38. How to Write a
Business Plan

39. ASU Startup School

40. Job Help at
Eureka!
Tools and Talent

41. Resume and
Career Help

42. Metrics and
Performance

43. Performance
July 1, 2016 – January 31, 2017
12,660 Visitors
46,878 Since May 2, 2013
113 Programs
1,148 Since May 2, 2013
1,021 Program Attendees
7,410 Since May 2, 2013
Agreed Metrics & Performance

44. Nife Adeyemi
Digital Media Specialist

45. JOIN Our Meetup Group!
Download this presentation
Password: digitalmedia2017
MEETUP.com/Eureka-Scottsdale

49. DigitalMediaLab@Scottsdaleaz.gov

52. DIGITAL MEDIA
CLASSES
BRANDING YOUR BUSINESS

53. A brand is an intangible perception of a person,
thing, product or service that people choose to buy
into based on what they are told or experience. A
brand is a belief system.
- Olivia Scott, Branding Expert
A BRAND
BRANDING YOUR BUSINESS 101

54. Digital Media Classes
In the Eureka! Loft
Branding Through Video

55. DIY VIDEO &
PHOTOGRAPHY
DIGITAL MEDIA CLASSES

56. SHOOTING TIPS
SHOOT WIDE
N
O
T
T
A
L

57. VIDEO STATS

58. Digital Media Classes
In the Eureka! Loft
WWW:When Websites Work

59. 55% of users spend 15 seconds or less on a website.
(Chartbeat)
Other sources quote 10-20 Seconds.
YOU HAVE
15
SECONDS!

60. “Your WEBSITE is actually
about the person who clicks the link to see it.”
YOUR WEBSITE
http://www.copyblogger.com/how-to-write-an-about-page/

61. http://snippets.hubspot.com/hubspot-device-lab
http://hubspot.com/hubspot-device-lab
ONLINE MARKETING
MOBILE

62. Digital Media Classes
In the Eureka! Loft
Social Media Marketing

63. INSTAGRAM & FACEBOOK
FOR BUSINESS
DIGITAL MEDIA CLASSES
digitalmedialab@scottsdaleaz.gov

64. Design Your Own
Marketing Materials
Digital Media Classes in the Eureka! Loft

65. 94%DESIGN
YOUR OWN
MARKETING MATERIALS
on a Budget
DIGITAL MEDIA CLASSES
use CANVA

67. FREE
STOCK
PHOTOS
.ORG
FREE
STOCK
PHOTOS
.ORG

68. FREE STOCK PHOTOS
picmonkey.com
pixabay.com
unsplash.com
pexels.comhttps://stock.adobe.com (first
10 images free)

69. AUDIO
http://freemusicarchive.org/License_Guide
STOCK PHOTOS/FOOTAGE
ROYALTY FREE
CREATIVE COMMONS
LICENSING
PUBLIC DOMAIN
https://support.google.com/youtube/answer/
http://freemusicarchive.org/curator/video

70. HOW TO MONETIZE YOUR
VIDEO OR WEBSITE
https://support.google.com/youtube/bin/answer
https://support.google.com/youtube/bin/answer
GOOGLE ADSENSE

71. GOOGLE FETCH
GOOGLE TRENDS
GOOGLE CORRELATE
SEARCH ENGINE OPTIMIZATION
https://www.google.com/webmasters
https://www.google.com/trends/
https://www.google.com/trends/correlate
http://answerthepublic.com/

72. Blogging for Business
DIGITAL MEDIA CLASSES
digitalmedialab@scottsdaleaz.gov

73. http://blog.hubspot.com
WHY YOU SHOULD BLOG

74. Always include a
CALL-to-ACTION
TIP!

75. Katie O’Connor, Adult Services Coordinator
480-312-7063, koconnor@scottsdaleaz.gov
Allan McWilliams, Programming Librarian
480-312-3242 amcwilliams@Scottsdaleaz.gov
Bethany Ronnberg, Job Help Librarian
480-312-6296, bronnberg@scottsdaleaz.gov
Olunife Adeyemi, Digital Media Specialist
480-312-2179, oadeyemi@scottsdaleaz.gov
Mark Paratore, Economic Development Specialist
480-312-2038, mparatore@scottsdaleaz.gov
The Team!

76. CONNECT

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