This document provides 21 best practices for conversion rate optimization on ecommerce websites. It discusses tactics like reducing form fields, using contrasting call-to-action buttons, removing automatic image sliders, replacing stock photos with real images, testing call-to-action button text, and placing the primary call-to-action above the website fold. Each tactic is accompanied by an example and brief explanation of how it can increase conversions.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign EffortsRomain Caisse
Considering mobile eCommerce web redesign? Ecommerce development experts suggest avoiding ten deadly mistakes to get better ROI from your redesign efforts.
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
This document provides an overview of internet marketing and its various types. It discusses display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, inbound marketing, video marketing, one-to-one approaches, appealing to specific interests, niche marketing, geo-targeting, and the advantages and limitations of internet marketing. It also provides steps for creating a website, including getting a domain name, choosing a web host, designing web pages, testing the website, collecting payments, and getting the site noticed.
The Ecommerce Marketer's Guide To Advanced Audience TargetingJosh Mendelsohn
Most online businesses are pretty bad at conversion. We strive to convert 2-3% of site visitors into email subscribers and paying customers and we're thrilled if we can get close to that number.
By improving your conversion rate via highly targeted messages, however, you can significantly impact your business without spending any more money to drive traffic to your site.
In this guide, you'll learn why, when, and how to target your on-site displays—pop ups, flyouts, banners, bars, and more— to deliver the right message to the right visitor at the right time.
- What you know about your customers without asking
- How to build advanced targeting rules in Privy
- Specific use cases you can act on right away
- Display triggers and when you to use them most effectively
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
6 Recommendations For Static Banner AdsJanuary Kohli
6 recommendations & some sample banner ads.
This presentation features some basic tips for better static banner ads. Animated gif ads and flash ads provide more real estate to deliver your message, but these little guys... well, they are a little different.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign EffortsRomain Caisse
Considering mobile eCommerce web redesign? Ecommerce development experts suggest avoiding ten deadly mistakes to get better ROI from your redesign efforts.
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
This document provides an overview of internet marketing and its various types. It discusses display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, inbound marketing, video marketing, one-to-one approaches, appealing to specific interests, niche marketing, geo-targeting, and the advantages and limitations of internet marketing. It also provides steps for creating a website, including getting a domain name, choosing a web host, designing web pages, testing the website, collecting payments, and getting the site noticed.
The Ecommerce Marketer's Guide To Advanced Audience TargetingJosh Mendelsohn
Most online businesses are pretty bad at conversion. We strive to convert 2-3% of site visitors into email subscribers and paying customers and we're thrilled if we can get close to that number.
By improving your conversion rate via highly targeted messages, however, you can significantly impact your business without spending any more money to drive traffic to your site.
In this guide, you'll learn why, when, and how to target your on-site displays—pop ups, flyouts, banners, bars, and more— to deliver the right message to the right visitor at the right time.
- What you know about your customers without asking
- How to build advanced targeting rules in Privy
- Specific use cases you can act on right away
- Display triggers and when you to use them most effectively
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
6 Recommendations For Static Banner AdsJanuary Kohli
6 recommendations & some sample banner ads.
This presentation features some basic tips for better static banner ads. Animated gif ads and flash ads provide more real estate to deliver your message, but these little guys... well, they are a little different.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Conversion rate optimization (CRO) involves creating website experiences that increase the percentage of visitors that become customers. Key factors in optimizing conversion rates include ensuring content is relevant, clear, creates a sense of urgency while reducing anxiety. Testing different page variants through A/B or multivariate testing can help determine which pages perform best. Establishing metrics like conversion rates, time on site, and costs helps measure optimization efforts. Increasing conversion rates through testing colors, call to action text, and building trust are effective optimization strategies.
The document provides an SEO analysis and recommendations for SimplyEyeglasses.com. It analyzes keyword rankings, current traffic, content quality, social media presence, and engagement for SimplyEyeglasses.com compared to its main competitor FramesDirect.com. The analysis finds that FramesDirect.com outperforms SimplyEyeglasses.com across most metrics, with higher traffic, better quality/organized content, and a stronger social media presence. It provides recommendations for SimplyEyeglasses.com to improve its SEO, content, and social engagement.
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
This document is a free report titled "Easy Clickbank Cash" that provides information about using Google Adwords to drive traffic and make money through Clickbank affiliate marketing. It discusses writing attention-grabbing headlines, optimizing ads, and using techniques like contradicting search terms to improve click-through rates. The report encourages purchasing the full "Clickbank Profit Machine" course for more proven strategies to profit from Clickbank via Adwords and other traffic sources. Legal disclaimers note that earnings examples are estimates and past results don't guarantee future success.
Banner ads are small rectangular advertisements that appear on web pages. When clicked, they link to an advertiser's website. They are usually simple HTML code that displays graphics and text. Advertisers hope users will click through to their site or remember their brand. Banner ad effectiveness is measured by click-throughs, page views, click-through rate, and cost per sale. Basic banner ads can be made by anyone, while professional designers offer more creative and attention-grabbing ads for a fee.
This document provides tips for maximizing conversion rates on opt-in forms. It discusses using compelling headlines that include a clear call to action and benefit. The offer being provided in exchange for the opt-in should have high perceived value. Trust can be built by explaining how emails won't be shared. Video squeeze pages may work for some, but risk higher opt-out rates. Website opt-ins work by providing an incentive like a coupon in exchange for joining a newsletter. Unobtrusive slide-up footer ads have replaced annoying pop-ups for opt-ins.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
El libro de la optimización de formularios Web, de ClickTaleLuis Cortázar
"¿Cómo mejorar mis páginas de conversión y formularios Web?" Es una pregunta frecuente. Después de analizar más de 800 sitios Web, ClickTale presenta 21 consejos para mejorar el rendimiento de los formularios en Internet.
The document outlines the 9 most common and expensive mistakes found in Google AdWords audits. These include: 1) not tracking campaign results, 2) lacking a clear value proposition in ads, 3) not using targeted landing pages, 4) not writing targeted ad headlines, 5) bidding too high to be in the top spot without optimizing quality score, 6) not using negative keywords, 7) not using dayparting techniques, 8) not using geographic targeting, and 9) not doing A/B testing of ads and landing pages. The author recommends having an audit done to identify any issues and optimize the campaign.
The document discusses the benefits and drawbacks of e-commerce. It outlines several key benefits, including access to a global marketplace, 24/7 trading, low startup and operating costs, and fluid pricing. Some weaknesses are also examined, such as lack of consumer trust, lack of human contact, and product description problems. The technology behind e-commerce like browsers, databases, and IP addresses is then reviewed. Various promotion strategies are covered, followed by an analysis of security issues like hacking, viruses, identity theft, and the importance of strong passwords.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Advanced Techniques to Make Your Website SizzleAngela Leavitt
This document provides an overview of 10 tips for building an online brand and generating leads. It discusses analyzing website traffic and search engine optimization, using LinkedIn to drive traffic, optimizing website design and content, adding calls to action, creating responsive and mobile-friendly designs, analyzing site speed, and using video. The presentation encourages agents to invest in an online "Marketing Machine" package from GimmeMojo.com that provides a customized website, content, and social media setup to help grow their business online.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Optimization Tips: The Ad to Landing Page to Conversion FlowZaki Hussain
The document provides optimization tips for Facebook ads, landing pages, and conversions. It analyzes the marketing of SWASH, a clothing care product, and identifies several areas for improvement. It finds that SWASH's Facebook ads performed well but that its website had usability issues like hidden calls-to-action and long signup forms that hurt conversions. The document offers recommendations around consistent branding, testing headlines and buttons, simplifying forms, and highlighting the value and pricing of products.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Conversion rate optimization (CRO) involves creating website experiences that increase the percentage of visitors that become customers. Key factors in optimizing conversion rates include ensuring content is relevant, clear, creates a sense of urgency while reducing anxiety. Testing different page variants through A/B or multivariate testing can help determine which pages perform best. Establishing metrics like conversion rates, time on site, and costs helps measure optimization efforts. Increasing conversion rates through testing colors, call to action text, and building trust are effective optimization strategies.
The document provides an SEO analysis and recommendations for SimplyEyeglasses.com. It analyzes keyword rankings, current traffic, content quality, social media presence, and engagement for SimplyEyeglasses.com compared to its main competitor FramesDirect.com. The analysis finds that FramesDirect.com outperforms SimplyEyeglasses.com across most metrics, with higher traffic, better quality/organized content, and a stronger social media presence. It provides recommendations for SimplyEyeglasses.com to improve its SEO, content, and social engagement.
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
This document is a free report titled "Easy Clickbank Cash" that provides information about using Google Adwords to drive traffic and make money through Clickbank affiliate marketing. It discusses writing attention-grabbing headlines, optimizing ads, and using techniques like contradicting search terms to improve click-through rates. The report encourages purchasing the full "Clickbank Profit Machine" course for more proven strategies to profit from Clickbank via Adwords and other traffic sources. Legal disclaimers note that earnings examples are estimates and past results don't guarantee future success.
Banner ads are small rectangular advertisements that appear on web pages. When clicked, they link to an advertiser's website. They are usually simple HTML code that displays graphics and text. Advertisers hope users will click through to their site or remember their brand. Banner ad effectiveness is measured by click-throughs, page views, click-through rate, and cost per sale. Basic banner ads can be made by anyone, while professional designers offer more creative and attention-grabbing ads for a fee.
This document provides tips for maximizing conversion rates on opt-in forms. It discusses using compelling headlines that include a clear call to action and benefit. The offer being provided in exchange for the opt-in should have high perceived value. Trust can be built by explaining how emails won't be shared. Video squeeze pages may work for some, but risk higher opt-out rates. Website opt-ins work by providing an incentive like a coupon in exchange for joining a newsletter. Unobtrusive slide-up footer ads have replaced annoying pop-ups for opt-ins.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
El libro de la optimización de formularios Web, de ClickTaleLuis Cortázar
"¿Cómo mejorar mis páginas de conversión y formularios Web?" Es una pregunta frecuente. Después de analizar más de 800 sitios Web, ClickTale presenta 21 consejos para mejorar el rendimiento de los formularios en Internet.
The document outlines the 9 most common and expensive mistakes found in Google AdWords audits. These include: 1) not tracking campaign results, 2) lacking a clear value proposition in ads, 3) not using targeted landing pages, 4) not writing targeted ad headlines, 5) bidding too high to be in the top spot without optimizing quality score, 6) not using negative keywords, 7) not using dayparting techniques, 8) not using geographic targeting, and 9) not doing A/B testing of ads and landing pages. The author recommends having an audit done to identify any issues and optimize the campaign.
The document discusses the benefits and drawbacks of e-commerce. It outlines several key benefits, including access to a global marketplace, 24/7 trading, low startup and operating costs, and fluid pricing. Some weaknesses are also examined, such as lack of consumer trust, lack of human contact, and product description problems. The technology behind e-commerce like browsers, databases, and IP addresses is then reviewed. Various promotion strategies are covered, followed by an analysis of security issues like hacking, viruses, identity theft, and the importance of strong passwords.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Advanced Techniques to Make Your Website SizzleAngela Leavitt
This document provides an overview of 10 tips for building an online brand and generating leads. It discusses analyzing website traffic and search engine optimization, using LinkedIn to drive traffic, optimizing website design and content, adding calls to action, creating responsive and mobile-friendly designs, analyzing site speed, and using video. The presentation encourages agents to invest in an online "Marketing Machine" package from GimmeMojo.com that provides a customized website, content, and social media setup to help grow their business online.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Optimization Tips: The Ad to Landing Page to Conversion FlowZaki Hussain
The document provides optimization tips for Facebook ads, landing pages, and conversions. It analyzes the marketing of SWASH, a clothing care product, and identifies several areas for improvement. It finds that SWASH's Facebook ads performed well but that its website had usability issues like hidden calls-to-action and long signup forms that hurt conversions. The document offers recommendations around consistent branding, testing headlines and buttons, simplifying forms, and highlighting the value and pricing of products.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
6 Tips To Help You Optimize Your Landing(4)Samuel .
The document provides 6 tips for optimizing landing pages to bring in more visitors:
1. Optimize the landing page with keywords relevant to the product or service to help potential customers find the page.
2. Use trigger keywords and language from the target audience to connect with them emotionally and show how their problems can be solved.
3. Include testimonials to reassure visitors and generate a feeling of safety.
4. Sprinkle calls to action throughout the text to tell visitors what action to take.
5. Have a single clear value proposition that is reinforced throughout the page.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
The document discusses how build-a-car tools can be used by automotive websites to engage and retain visitors. It defines build-a-car tools as allowing users to interactively configure, price, research, and compare vehicles. Nearly all major automaker websites have these tools. The document outlines factors for analyzing existing build-a-car tools, including "must haves" like accuracy and ease of use, and "delighters" like customizable photos. It recommends pursuing features like saving configurations that encourage user engagement and lead capture.
The document discusses how build-a-car tools can be used by automotive websites to engage and retain visitors. It defines build-a-car tools as allowing users to interactively configure, price, research, and compare vehicles. Nearly all major automaker websites have these tools. The document outlines factors for analyzing existing build-a-car tools, including "must haves" like accuracy and ease of use, and "delighters" like customizable photos. It recommends pursuing features like saving configurations that encourage user engagement and lead capture.
In this ppt, you will learn about how a landing page is a distinct web page designed to persuade users to take a certain action. Check out in detail by the best website designing company in Delhi–
This document provides tips for optimizing landing pages to improve conversions. It discusses designing for web reading patterns, writing copy with search in mind, using images and video strategically, highlighting clear calls to action, and testing landing pages to determine what drives the best results. The key recommendations are to match branding across pages, ask for additional engagement from customers, write helpful copy from the user's perspective, show diverse product images and angles, reiterate calls to action, test page elements like button placement, and use testing to improve conversion rates.
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
7 Landing Page Mistakes that are Costing you ConversionsWishpond
So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective?
It could.
No matter how long you’ve had a landing page, there’s always room for improvement.
66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.
This comprehensive article will discuss the top 7 landing page mistakes that are affecting your conversion rate. I’ll dive into why these mistakes matter, and give you the proven best practices on how to change them to get the best possible result from your landing page.
This document discusses using social networks like Facebook for marketing. It focuses on how Facebook can help businesses reach customers, be more discoverable and connect with people. Specifically, it notes that Facebook allows targeting advertisements to the most probable customers directly. Costs for advertising on Facebook include cost per click (CPC) around Rs. 6 and cost per impression (CPM) of Rs. 30. The document provides examples of how companies like Amazon, Maggi noodles and Ola cabs have used Facebook successfully for marketing purposes.
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
Ad parlor connecting creativity and dataTuristicae
This document provides 10 tips for creative best practices for Facebook advertising:
1. Expressing context is important for mobile app install ads to clearly show the intended action.
2. For right-hand side ads, utilize the available space effectively to attract attention.
3. Warm colors like red and orange will make ads stand out against Facebook's blue background.
4. Bigger ad formats like photo posts have more impact than right-hand side ads.
5. Test different image cropping and framing to engage viewers.
6. Unconscious cues in images can influence users.
7. Find a fresh creative angle that differentiates your brand.
8. Continually experiment and test new creative elements
Tips for eCommerce Web Design & Functionalities that will Drive SalesPixel Crayons
Read the full blog here: https://bit.ly/3hFP4ns
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixe...
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
How to create an engaging landing page that converts visitors into leadsSandeepa Nayak
The document provides tips for creating an effective landing page that converts visitors into leads. It recommends focusing on aesthetics, using a clear positioning statement, addressing the visitor's pain points, having a visible call-to-action button, optimizing the page for speed and mobile devices, and including client testimonials. The overall goal is to design an engaging page that provides value to the visitor and inspires them to take the desired action, such as providing their contact information.
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Introduction
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2. About the Author
Smriti Chopra is a Marketer at VWO and also
helps with VWO’s demand generation initiatives.
She's responsible for handling social media and
creating content offers, including eBooks and
guest posts.
She’s passionate about experimenting with new
techniques in the marketing arena.
LinkedIn | Twitter | Google+
3. Table of Contents
INTRODUCTION
CHAPTER 1
Reduce Form Fields
CHAPTER 2
Use A Contrasting CTA Button
CHAPTER 3
Get Rid of Automatic Image Slider
CHAPTER 4
Don’t Use Cheesy Stock Photos
CHAPTER 5
Test CTA Button Text
CHAPTER 6
Place CTA Above The Fold
CHAPTER 7
Add a Video
CHAPTER 8
Craft a Clear Headline
CHAPTER 9
Create Urgency
CHAPTER 10
Display Phone Number
4. Table of Contents
CHAPTER 11
Change CTA Link to Button
CHAPTER 12
Use the Magical Word ‘Free’
CHAPTER 13
Add Value to Your Offer
CHAPTER 14
Flaunt Testimonials
CHAPTER 15
Identify and Communicate Your
USP
CHAPTER 16
Show Off Award Badges
CHAPTER 17
Add Trust Badges
CHAPTER 18
Use Recognizable Security Seals
CHAPTER 19
Add Live Chat Widget
CHAPTER 20
Give a Price Match Guarantee
CHAPTER 21
Use Better Images on Product
Pages
CONCLUSION
6. Introduction
If you own an eCommerce website, you
know how challenging it is for you to
squeeze out revenue from your website
visitors. Conversion Rate Optimization
(CRO) helps you do precisely that!
CRO is essentially the science and art of
getting a higher percentage of your visitors
to take the desired action on your website.
For an eCommerce business, this desired
action can be getting more visitors to click
on the ‘Buy-now’ button. In this case, every
single click counts since it directly affects
the bottom line of the company.
Getting more visitors to your website
becomes futile once you realize that those
visitors are not taking the desired action.
Moreover, focusing on your existing visitor
base and getting them to convert more is a
far more effective strategy than simply
getting more people to visit your website.
In the most simplistic terms, CRO helps in
bridging the gap between a visitor showing
interest in your product and an interested
visitor finally becoming a customer. It helps
your identify what visitors are looking for
when they arrive at your website such that
you can optimize key parameters on your
website to suit the needs of your visitors.
9. 1. Reduce Form Fields
From a marketer’s perspective, forms are a
great source of collecting data about
prospective customers. The more
information we have about our target
audience, the better we can reach out to
them. However, we often get carried away
with this vast pool of information. It is
important to understand that in the
process of getting more information, we
might just be losing out on a set of audience
that is simply too lazy to fill out too many
details in our forms.
According to a research, forms with only 3
fields receive 25% higher conversions.
10. 1. Reduce Form Fields
Flying Scott, an airport car parking
company, conducted a test on their website
where they removed all unnecessary form
fields from their details page of their
booking process. As a result, they saw a
35% increase in form submissions.
12. 2. Use A Contrasting CTA Button
There is no one-color-fits-all rule here. The
basic idea is to have your CTA attract
attention. Using colors and images that are
in contrast with the page background
usually helps the purpose.
Flipkart.com, online retail store, uses
contrasting CTAs on its product pages to
direct visitors to take the desired action.
14. 3. Get Rid of Automatic Image Slider
Even though those image carousels on your
homepage look ‘cool’ design wise but they
actually might be costing you conversions.
A usability study by Neilson Norman group
confirmed that auto-forwarding carousels
annoy users and reduce visibility. The study
highlights a couple of reasons why these
believed-to-be “cool” design element are
actually not good for your site’s usability or
conversions:
1. Automatic rotation makes the user lose
control of their interaction with the site.
This is especially annoying for users with
motor skill issues.
2. They create banner blindness and are
often easily ignored by users. The eye
tracking example below from another
source also validates this. You can see how
the image slider (the black area in the
picture) hardly gets any attention by site
visitors.
16. 3. Get Rid of Automatic Image Slider
3. Low-literacy users and international
users (whose native language differs from
the language on your website) often read
slowly. A user clearly expresses his
frustration in the study when he says, “I
didn’t have time to read it. It keeps flashing
too quickly.”
Image carousels are often thought to be an
easy way to display multiple offers on the
homepage. However, if you look at it from a
conversion perspective, proposing multiple
offers in one place ends up confusing your
visitor. Prioritize your offers and then
direct visitors to take the desired action.
Now that we know how image carousels
can be seriously dangerous for conversions,
let’s have a look at a few alternatives to use
in place of carousels:
1. Focus your homepage on your
primary offer
Since you have already prioritized your
offering, let your most relevant offer get
the maximum share of visitor attention.
You can add a few offers that consistently
perform well as secondary offers. Ben
Sherman, an online clothing store and
implemented this very well on their
homepage.
18. 3. Get Rid of Automatic Image Slider
2. Convert Each Slide into a Targeted
Homepage
Let’s say, you have a global clothing store
online. Now, countries often have different
clothing trends. So, you can segment your
visitors on the basis of their geographical
location with the help of your A/B testing
software. You can easily use pre-set
segments in VWO to set this up in just a
few clicks. Once you have segmented your
visitors, show them the homepage that
promotes an offer about the most popular
clothing trend in their country.
This means that instead of showing your
visitors an ever-rotating image slider that
lists maybe even one offer per slide for the
5 different countries from where you get
majority of your traffic, you are only
showing them their location-specific offer!
Doesn’t that make a lot more sense?
20. 4. Don’t Use Cheesy Stock Photos
Conversion Scientist Brian Massey calls
stock photos ‘business porn’.
Stock photos are high-quality, yes. But they
look staged. They are irritatingly perfect.
Studies have shown that they are often
ignored by people. They make visitors
browse the site and not experience it. Only
real or relevant images engage visitors.
Using images for ornamental reasons (like
the below example of T Mobile) does more
harm than good to your landing page.
21. 4. Don’t Use Cheesy Stock Photos
Images on your landing page play an
important role in building online trust for
your website. You don’t want to come
across as fake and ignorant to your visitors
when they first discover you online. Real
images let your website interact with your
visitors.
The next big question is if not stock photos
then what? Try replacing stock photos on
your homepage with real human images
and test it out for better conversions!
Medalia Art, an online art store, decided to
test what happens if the paintings on their
homepage are replaced by the artists’
photos.
Control
Variation
22. 4. Don’t Use Cheesy Stock Photos
Replacing the paintings with human photos
led to a 95% increase in conversion rate
from 8.8% with paintings to 17.2% with
artist photos.
There are hundreds of research studies
online that talk strongly about using human
images on websites. Real images not only
establish an online trust for your brand but
also help build a strong emotional connect
with your visitors.
However, human photos are not panacea
for all websites. Best is to A/B test photos
v/s no photos on your website. Many
research papers proved that in some cases,
human photos may actually have a negative
impact!
24. 5. Test CTA Button Text
This is one of the easiest tests to set up and
can drastically lift your conversions. The
relevance of your CTA copy influences
decision making at the Zero Moment of
Truth (ZMOT). It essentially answers the
most critical question “Why should I click
this button?” Hence, the more value your
CTA conveys, the more conversions you
get!
Let’s have a look at a live example of how
CTA copy can impact conversions.
Pcmbtoday.com, an online learning book
store, experimented with a more culturally
relevant CTA on their product page.
25. 5. Test CTA Button Text
Here are a few things you should keep in
mind while creating the copy for your CTA
button:
1. Don’t use the word ‘Submit’! It’s been
overused for its worth and doesn’t convey
any value to your visitors.
2. Use a valuable and actionable copy. Let
your CTA tell the visitors what they should
expect after clicking on it.
3. Add urgency to your CTA. The idea is to
make your visitors click on the CTA there
and then.
4. Begin with a verb. Adding an action verb
to your CTA will induce visitors to take the
desired action.
5. Make sure your CTA copy is relevant to
the primary goal of your landing page.
27. 6. Place CTA Above The Fold
As we have seen already, your CTA is the
most important element on your landing
page. This is where you want your visitors
to focus on. Whether it is your website
homepage, a product page or the checkout
page, your CTA should be visible in a single
glance.
Don’t ask your visitors to put in extra effort
i.e. scroll down below the fold to reach your
call to action. Place it above the fold, at a
prominent position on your page.
29. 7. Add a Video
Adding a video to your website provides a
passive engagement medium where your
visitors can experience your message
through an interactive platform. According
to a study by eyeviewdigital.com, using
video on landing pages can increase
conversion by 80%.
Using a video on the landing page not only
offers a more detailed description of your
product, it also helps engages visitors for a
greater period of time, allowing your brand
message to sink in well.
Here’s a list of different ways in which you
can use videos for your ecommerce
website:
1. Create a personalized product advice
video for your visitors. This will help your
visitors select the right product out of a
plethora of offerings. To give you an
example, Morrisons, the online groceries
store, added a video survey to its wine
section to help shoppers identify what kind
of wine they like.
30. 7. Add a Video
2. Use instructional videos for complex
products. For products that require set up
and installation, add a how to video to your
product page.
3. Educate your visitors about a new
product category. This is an easy way to
give your audience more information about
a product category without making them go
through huge chunks on online content.
4. Use a simple product video to give your
audience a live experience of the product.
For example, Simply Beach, an online store
for swim and beachwear, embeds a video
on each of its product pages allowing
visitors to see a brief clip of a model trying
out the clothing item.
Last year, the company changed its videos
last year from a catwalk style to a new HD
static style to enable customers see a
better view of the product. This change led
to a 20% increase in conversion rate and
5% reduction in returns.
32. 8. Craft a Clear Headline
Headline is usually one of the most
noticeable things on a landing page and
getting it right can boost your website
conversions to a great extent. Make sure
your headline is clear and to the point.
According to an eyetracking study by
Nielson Norman Group, users prefer
straight headlines to subtle ones. Don’t
beat around the bush, get straight to the
point with your headline.
Make sure your headline is crisp yet
detailed to instantly let the prospects know
what they can expect on your website.
There’s no scope for ambiguity since you
have only 10-20 seconds to make an impact
with your headline.
Movexa, a joint-supplement manufacturer
that sells supplements online,
experimented with making its headline
clearer by adding the word ‘supplement’.
This change led to an 89.97% increase in
conversions.
33. 7. Craft a Clear Headline
Here’s a comparison of the control and
variation to summarize the test conducted
by Movexa:
35. 9. Create Urgency
A study was conducted in 1975 where
researchers wanted to know how people
would value cookies in two identical glass
jars. One jar had 10 cookies while the other
contained just two. Though the cookies and
jars were identical, participants valued the
ones in the near-empty jar more highly.
And that’s the scarcity principle at play. It
essentially means that people tend to place
higher value on an object that is scarce and
a lower value on one that is available in
abundance. When combined with Urgency,
which is essentially the other side of the
same coin, the two make for a potent
weapon for increasing eCommerce sales.
Here’s how you can create urgency among
buyers to make them act now!
1. Stock Scarcity
Displaying your stock meter on the
eCommerce product page is always a good
conversion practice. Not only does it
ensure there are no last-minute
heartbreaks for the customer, it also
speeds up the buying process. A user might
be convinced to make a purchase, but
he/she might not be always willing to buy
right away. They might want to compare
the prices on other websites, look for
discount coupons or simply forget about
the product — thanks to the myriad
distractions of the web.
36. 9. Create Urgency
Boticca.com, an online store for fashion
accessories, almost urges visitors to
complete the purchase right away. The use
of an active verb like ‘Act’ is used to drive
immediate action.
37. 9. Create Urgency
2. Size Scarcity
Intimating the buyers when a particular
size goes out of stock is killing two birds
with one arrow. Not only is it a huge favour
for the prospects, the information also
works as a positive reinforcement of the
product.
Zappos.com, an online retail store, shows
how many items are left for a particular size
and color combination to induce visitor
action.
38. 9. Create Urgency
3. Time-Bound Purchase for Next Day
Shipping
When you ask the visitors to make the
purchase in a specific amount of time, you
not only make them more proactive
towards the purchase, it also eliminates any
kind of confusion at their end as to when
they will receive the order.
Amazon shows the exact number of
hours/minutes within which the purchase
needs to be completed to qualify for next-
day shipping.
39. 9. Create Urgency
4. Limited-Period Discounts
The fear of missing out is a legitimate one. It
is the anticipated regret of not being able to
seize an opportunity. A limited-time
discount works exactly at that level. It
makes the offer look so tempting and
fleeting that one is compelled to seize the
opportunity.
MakeMyTrip.com, an online ticket booking
platform, shows an alert when the last few
discounted airline tickets are left in stock.
See how they use color psychology here to
instil urgency. The use of the color ‘Red’ is
not a mere coincidence. The color is
associated with energy, increased heart
rate and is often used in clearance sales.
40. 9. Create Urgency
5. Limited-Time Free Delivery
This works the same way as limited-time
discounts. The desire to avail free delivery
could possibly offset the visitors’ tendency
to procrastinate the purchase.
6. Special Discount Hours
A two-day or a weekend sale has its own
charm but a special discount hour can be
used to galvanize excitement around that
specific hour. Zivame, an online lingerie
store, sent out this mailer to subscribers to
build up craze for its hour-long sale.
43. 10. Display Phone Number
It is usually a good practice to add your
contact number in your homepage header
so that it isn’t missed by your site visitors.
This adds credibility and also assures
people that you are easily approachable if
they have any problems or concerns during
their purchase process.
Also, people surfing through your website
on their mobile phone will easily be able to
reach out to you since the phone number
displayed will be clickable.
See how OzScopes, an online telescope
retailer, has its phone number noticeably
displayed on the homepage:
45. 11. Change CTA Link to Button
In case your call-to-action is embedded as a
link to text, you should change it to a
clickable button right away! Text links are
often lost with the rest of the text, making
it difficult to spot them on the page. CTA is
the most important element on your
website to achieve higher conversions.
Hence, you don’t want your visitors to miss
out the CTA among huge chunks of
paragraph text.
Underwater Audio, an eCommerce
website, changed their text links to CTA
buttons and saw improvement in
conversions.
47. 12. Use the Magical Word ‘Free’
The word free is a powerful emotional
trigger and a source of irrational
excitement. The moment you see the word
free, there’s an urgency to take action
created in your mind. Same is the case with
your visitors. People end up buying stuff
they don’t even need when it is offered for
free.
In this world of uncertainty, ‘free’ is a sure-
shot conversion booster. Way back in
1999, Amazon began offering free shipping
on orders of $99 or more. Since then they
have been experimenting with their
marketing strategy to best take advantage
of our desire for 'free.'
Gregory Ciotti of Copyblogger puts in
another perspective to the ‘power of free’.
She points to loss aversion and our natural
instinct to go after “low hanging fruit” as
the reasons why we are so susceptible to
snatching up free stuff.
49. 13. Add Value to Your Offer
As long as the perceived value of your offer
is not greater than what you are asking
from your customers, you cannot make
them convert.
One great way to increase the perceived
value of your offer is to add benefits in your
copy. Answer the “What’s in it for me?”
question of your visitors, and they will
happily convert into leads or sales.
Urbanladder.com, an online furniture retail
store, add value to its offer by introducing a
lucky winner content for newsletter signup.
51. 14. Flaunt Testimonials
Adding testimonials to your website is like
spreading word-of-mouth in the real world.
The more your happy customers talk about
you, the better will be your conversions.
Having big names or companies talking
about you is a huge conversion booster. It
adds credibility and assuages buyers’ fears.
However, in order to add testimonials to
your website, don’t forget that they have to
come from real customers based on their
experience with your website.
By testimonials, I don’t mean this:
I love your website. Your dresses are so
cool. ~ Amanda, USA
There are so many websites that display
fake testimonials like the one above.
Anyone can write and put them up. The
best testimonials are the ones that do the
selling for you by saying what is unique
about your offer and emphasize the
benefits of your offer.
Fabfurnish.com, an online furniture store,
beautifully uses customer testimonials on
the website. In addition to adding a quote
from the customer on the homepage, they
have a ‘Share your story’ section where
customers share their stories about their
experiences with buying products from the
website.
54. 15. Identify and Communicate Your USP
Your Unique Selling Proposition is the real
reason why you exist. To identify your USP,
answer these questions for yourself:
1. What is it that distinguishes you from
your competitors?
2. What gives you an edge over them?
Once you have identified your USP, make
sure you communicate it clearly to your
target audience.
For example, Zappos.com, an eCommerce
store, identified superior customer service
as its USP and they have been
communicating it well to their target
audience through their tagline which says
“Powered by Service”.
Also, they prominently display the ‘Free
Shipping and Returns’ badge on their
homepage to reinforce their USP of
superior customer service.
56. 16. Show Off Award Badges
Displaying award badges on your website
helps eliminates online buyers’ distrust.
Bagservent.com, an online bags retail store,
saw an increase in conversions when they
added the esteemed ‘WOW’ trust badge to
their website.
58. 17. Add Trust Badges
There are various ways to add trust
elements to your website. If you have got
great reviews from Glassdoor, Yelp or
Better Business Bureau don’t hesitate to
flaunt them. You can also look at adding a
Trust Pilot widget to your website and
boost conversions.
Express Watches, an online watch retailer,
saw a 58. 39% increase in sales when they
added the Trust Pilot widget to their
website.
60. 18. Use Recognizable Security Seals
The greatest barrier to online sales is trust.
Since your online store doesn’t have a
human face that your visitors can interact
with, it is important to assure them about
the trustworthiness of your website. The
best way to do it is to add trust badges.
In case you are wondering which trust
badges you should try adding to your
website, here’s a report from a survey
conducted by Baymard Institute that
showed which badge gives the best sense
of trust during online payments.
62. 19. Add Live Chat Widget
Live Chat can be a useful tool for providing
customers with answers at the most critical
moment. It has been observed that people
who use live chat have a higher average
order value than other customers.
According to study conducted by Forrester
Research, 44% of online consumers say
that having questions answered by a live
person while in the middle of an online
purchase is one of the most important
features a Web site can offer.
To give you a real life example,
supplygeeks.com, an online business
supplies retailer, added live chat to their
website and saw conversions increase by
17%.
64. 20. Give a Price Match Guarantee
People want to be sure that they are not
getting ripped off. Assure them that you
can give them the best price in the market.
If possible, show them a comparison of your
prices with your competitor’s prices.
BestBuy.com, an online retail store, offers a
selective Price Match guarantee on their
items.
66. 21. Use Better Images on Product Pages
The battle of an eCommerce sale can be
won or lost on a product page. Visitors to
your website take their most crucial
decision on the product page. Hence, the
importance of structuring the page well and
presenting products clearly on the
products page cannot be over-stated.
When it comes to product page images, you
should use product images that are clear
and attractive. The image on your product
page is the hero of your movie. It’s the lead
singer of your rock band. It should be
enticing, zoom-able, definitely be placed
above the fold and must be of jaw-dropping
quality.
67. Conclusion
In the end, all methods to increase website
sales and leads come down to better
relevance, improving clarity, fewer
distractions, reducing anxiety, and
increasing urgency. When you take care of
these, you should have good hypotheses to
start off your tests and look forward to
better conversions on your website.
Some of the changes as described in this
eBook can be quickly implemented on your
website and immediately reap in more sales
while others may require more expertise.
However, I would recommend going with
one change at a time so that you are able to
analyze what’s working and what’s not in
your specific business scenario.
You can start implementing those tips
which you think are most relevant to your
business needs. But before you do that, I
absolutely insist that you A/B test them.
68. Built-in Heatmaps
Gain insights about your visitors. Find out what
they like/don’t like.
WYSIWYG Editor
Forget spending hours on coding. DIY without any
help from your developer.
Super Smooth Usability
Creating tests is a breeze
Quick Integrations
One-click integration available with GA,
KISSmetrics, Clicktale
Exploit our Idea Factory
Find A/B testing ideas to improve conversion rate
of your website
Intuitive
A/B Testing
for Busy
Marketers
69. About VWO
VWO is a leading website testing platform used
by more than 3,700 brands in 75 countries to
optimize their websites for generating leads.
Companies such as ShoeDazzle, Groupalia,
JustFab and Unibet use VWO to understand and
analyse online user activity and behaviour.
VWO offers marketers an easy-to-implement and
use, but highly effective A/B testing, multivariate,
behavioural targeting, usability and heat map
testing solution that requires no coding
knowledge.
GET STARTED WITH VWO