SlideShare a Scribd company logo
Please take your seats and silence your cell phones!
The show will begin shortly…
What You’ll Learn
•  An intro to growth hacking and why it’s such a hot topic
•  Growth hacks being used by ecommerce companies, and
how you can implement them
•  Tips on thinking like a growth hacker
…and much more!
#HackingEcomm@RobertJMoore
What is Growth
Hacking?
@RobertJMoore
Growth hacking is…
Continuous improvement of all the
growth levers at your disposal using
experimentation and data.
#HackingEcomm
#HackingEcomm @SeanEllis
Growth hacking is…
“It's the idea that an entrepreneur can take a clever or non-
traditional approach to increasing the growth rate/adoption
of his or her product by "hacking" something together
specifically for growth purposes.”
#HackingEcomm
— Andy Johns, Wealthfront
@SeanEllis
Differences between traditional marketing
Uses all levers to drive growth
Focused solely on growth
#HackingEcomm @SeanEllis
1
2
Growth Hacking
in Ecommerce
@RobertJMoore
Growth Hacking in Ecommerce
ü  Super-competitive
ü  Highly commoditized
ü  Big opportunity for differentiation
#HackingEcomm@RobertJMoore
Growth Hacking Ecommerce Companies
#HackingEcomm@RobertJMoore
Ecommerce Opportunity
$92 spent on acquisition
for every $1 on optimization
#HackingEcomm@RobertJMoore
Ecommerce Opportunity
Finding unique ways to win and keep new
customers outside of the standard marketing
playbook creates a powerful flywheel of momentum
#HackingEcomm@RobertJMoore
Customer Data &
Insights Drives
Growth Hacking
@RobertJMoore
Sustainable vs. Unsustainable Growth
Sustainable growth comes from understanding your best
customers and how to find and acquire more of them.
#HackingEcomm @SeanEllis
Customer Data Advantage
•  Growth hacking can get very sophisticated in ecommerce
—think Amazon personalization.
•  Simpler steps you can take now that can have a huge
impact on your bottom line.
#HackingEcomm @SeanEllis
Customer Data Advantage
Good growth hacks don't magically appear - they
require rigorous work around data and insights.
#HackingEcomm @SeanEllis
A Few Hacks
You Can Try
Today
@SeanEllis
Supercharge Your Audience Targeting
•  Takes audience targeting to the next level to find ultra-
targeted and highly profitable audiences on Facebook.
•  Create a custom audience in Facebook via Power Editor and
target those people with ads.
•  Drive to campaign-specific landing page with retargeting code.
•  Retarget visitors to that landing page back across the web with
highly-targeted ads and offers.
#HackingEcomm @SeanEllis
Supercharge Your Audience Targeting
@SeanEllis
Supercharge Your Audience Targeting
@SeanEllis
@SeanEllis
Data Journalism to Create Awareness
#HackingEcomm@RobertJMoore
Think like a growth hacker: Is
there a story in my customer
data? #HackingEcomm
Deliverychef.in
#HackingEcomm
Image via DeliveryChef
@RobertJMoore
The Exit Survey
•  Finding out why visitors leave your site is critical to
optimization efforts.
•  Why wait until they’re gone to try to recapture them?
•  Collect feedback to learn conversion issues and use
dynamic responses to recapture based on user objection.
#HackingEcomm @SeanEllis
@SeanEllis
@SeanEllis
Supercharge Your Audience Targeting
@SeanEllis
Reverse Engineering Your Best Customers
#HackingEcomm@RobertJMoore
Reverse Engineering Your Best Customers
Calculate customer lifetime value to find your best
customers
Use data to identify the differentiating characteristics
between your best customers and your pretty good
customers
Use these insights to turn pretty good customers into your
best customers
#HackingEcomm@RobertJMoore
1
2
3
Turn Receipts Into Growth Opportunities
•  What’s the one thing every customer gets from you?
That’s right, a receipt.
•  These are great opportunities to build loyalty, get the
next conversion, or get customers to take a secondary
action.
#HackingEcomm @SeanEllis
Turn Receipts Into Growth Opportunities
“What if we see the receipt more as a publishing medium —
a product unto itself that people actually want to take home,
that they want to engage with, be fully interactive with?
What can we do with this everyday tool?”
— Jack Dorsey, Square
#HackingEcomm @SeanEllis
@SeanEllis
How to Think
Like a Growth
Hacker
@SeanEllis
BroHacker
Growthhackers.com
The Growth Hacking Mindset
#HackingEcomm @SeanEllis
Start Growth Hacking Today
Understand what your customers are doing and why
they’re doing it.
Find one or two opportunities to optimize your site and
existing traffic.
Use one win to build momentum for the next test and
growth opportunity.
#HackingEcomm @SeanEllis
1
2
3
Keep Learning
#HackingEcomm
Get the ebook!
@RobertJMoore
Thank You!

More Related Content

What's hot

How to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing PlanHow to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing Plan
Jim Huffman
 
The Future of Digital Marketing: It's Not What You Think
The Future of Digital Marketing: It's Not What You ThinkThe Future of Digital Marketing: It's Not What You Think
The Future of Digital Marketing: It's Not What You Think
Utah Digital Marketing Collective
 
Growth Hacking strategies used for Code4Startup
Growth Hacking strategies used for Code4StartupGrowth Hacking strategies used for Code4Startup
Growth Hacking strategies used for Code4Startup
Leo Trieu
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
Kissmetrics on SlideShare
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
Trigger
 
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
Internet Marketing Software - WordStream
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
Morgan Brown
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Marketing Genome
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
Greg Lenz
 
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozBig Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
Dealmaker Media
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
GrowthHackers
 
Marketing Automation for Lead Conversion
Marketing Automation for Lead ConversionMarketing Automation for Lead Conversion
Marketing Automation for Lead Conversion
Growth Hacking Asia
 
Growth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategiesGrowth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategies
Eveline Smet
 
Ehsal social media metrics & advertising
Ehsal social media metrics & advertisingEhsal social media metrics & advertising
Ehsal social media metrics & advertising
Eveline Smet
 
Atomic 212 & Google Analytics 360 Event - The Value in Data
Atomic 212 & Google Analytics 360 Event - The Value in DataAtomic 212 & Google Analytics 360 Event - The Value in Data
Atomic 212 & Google Analytics 360 Event - The Value in Data
Tom Sheppard
 
Growth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom LineGrowth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom Line
Morgan Brown
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
David Fallarme
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
Tim Homuth
 
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
500 Startups
 
Inspiring Lead Generation Quotes
Inspiring Lead Generation QuotesInspiring Lead Generation Quotes
Inspiring Lead Generation Quotes
Rebecca - The Savvy Marketer
 

What's hot (20)

How to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing PlanHow to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing Plan
 
The Future of Digital Marketing: It's Not What You Think
The Future of Digital Marketing: It's Not What You ThinkThe Future of Digital Marketing: It's Not What You Think
The Future of Digital Marketing: It's Not What You Think
 
Growth Hacking strategies used for Code4Startup
Growth Hacking strategies used for Code4StartupGrowth Hacking strategies used for Code4Startup
Growth Hacking strategies used for Code4Startup
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
 
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
 
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozBig Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
 
Marketing Automation for Lead Conversion
Marketing Automation for Lead ConversionMarketing Automation for Lead Conversion
Marketing Automation for Lead Conversion
 
Growth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategiesGrowth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategies
 
Ehsal social media metrics & advertising
Ehsal social media metrics & advertisingEhsal social media metrics & advertising
Ehsal social media metrics & advertising
 
Atomic 212 & Google Analytics 360 Event - The Value in Data
Atomic 212 & Google Analytics 360 Event - The Value in DataAtomic 212 & Google Analytics 360 Event - The Value in Data
Atomic 212 & Google Analytics 360 Event - The Value in Data
 
Growth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom LineGrowth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom Line
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...
 
Inspiring Lead Generation Quotes
Inspiring Lead Generation QuotesInspiring Lead Generation Quotes
Inspiring Lead Generation Quotes
 

Viewers also liked

Improving Online Experiences - The Customer Journey Report 2014
Improving Online Experiences - The Customer Journey Report 2014Improving Online Experiences - The Customer Journey Report 2014
Improving Online Experiences - The Customer Journey Report 2014
Smart Insights
 
Whitepaper: The future of retail.
Whitepaper: The future of retail. Whitepaper: The future of retail.
Whitepaper: The future of retail.
Liquid Agency
 
Security for e commerce
Security for e commerceSecurity for e commerce
Security for e commerce
Mohsin Ahmad
 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
Ryan Holiday
 
5 Steps Guide to Building a Customer Centric Company
5 Steps Guide to Building a Customer Centric Company5 Steps Guide to Building a Customer Centric Company
5 Steps Guide to Building a Customer Centric Company
Customericare
 
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersOmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and Retailers
Stephany Gochuico
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
Security in E-commerce
Security in E-commerceSecurity in E-commerce
Security in E-commerce
m8817
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
Mattan Griffel
 
E commerce
E commerceE commerce
E commerce
siddhesh khadse
 

Viewers also liked (10)

Improving Online Experiences - The Customer Journey Report 2014
Improving Online Experiences - The Customer Journey Report 2014Improving Online Experiences - The Customer Journey Report 2014
Improving Online Experiences - The Customer Journey Report 2014
 
Whitepaper: The future of retail.
Whitepaper: The future of retail. Whitepaper: The future of retail.
Whitepaper: The future of retail.
 
Security for e commerce
Security for e commerceSecurity for e commerce
Security for e commerce
 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
 
5 Steps Guide to Building a Customer Centric Company
5 Steps Guide to Building a Customer Centric Company5 Steps Guide to Building a Customer Centric Company
5 Steps Guide to Building a Customer Centric Company
 
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersOmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and Retailers
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
OmniChannel Retail
 
Security in E-commerce
Security in E-commerceSecurity in E-commerce
Security in E-commerce
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
E commerce
E commerceE commerce
E commerce
 

Similar to A Marketer's Guide to Ecommerce Growth Hacking

Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a Day
Shelly Kramer
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
Ann Handley
 
Marketing Automation Clinic
Marketing Automation ClinicMarketing Automation Clinic
Marketing Automation Clinic
Marketo
 
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age
Sendible
 
Marketing Automation
Marketing AutomationMarketing Automation
Marketing Automation
Magnet 360
 
Measuring The Impact Of Content Marketing On Your Pipeline
Measuring The Impact Of Content Marketing On Your PipelineMeasuring The Impact Of Content Marketing On Your Pipeline
Measuring The Impact Of Content Marketing On Your Pipeline
G3 Communications
 
Re Targeting Webinar
Re Targeting WebinarRe Targeting Webinar
Re Targeting Webinar
Sinch
 
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
LemonTree Fundraising
 
Lean marketing 101
Lean marketing 101Lean marketing 101
Lean marketing 101
riccentre2
 
The Art and Science of Selling and Growth Hacking
The Art and Science of Selling and  Growth HackingThe Art and Science of Selling and  Growth Hacking
The Art and Science of Selling and Growth Hacking
Daniele Fiandaca
 
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing LabDigital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
SourcingAdda
 
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
Himani Kankaria
 
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
Scribe Software Corp.
 
Growth Testing To Increase PPC ROI
Growth Testing To Increase PPC ROIGrowth Testing To Increase PPC ROI
Growth Testing To Increase PPC ROI
Internet Marketing Software - WordStream
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
Lesley Robinson
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
Growth Hacking Asia
 
Influencer Marketing - Social Samosa Workshop
Influencer Marketing - Social Samosa WorkshopInfluencer Marketing - Social Samosa Workshop
Influencer Marketing - Social Samosa Workshop
Anaggh Desai
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
Teresa Jones
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012 Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
Generate UK
 
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA
 

Similar to A Marketer's Guide to Ecommerce Growth Hacking (20)

Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a Day
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
 
Marketing Automation Clinic
Marketing Automation ClinicMarketing Automation Clinic
Marketing Automation Clinic
 
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age
 
Marketing Automation
Marketing AutomationMarketing Automation
Marketing Automation
 
Measuring The Impact Of Content Marketing On Your Pipeline
Measuring The Impact Of Content Marketing On Your PipelineMeasuring The Impact Of Content Marketing On Your Pipeline
Measuring The Impact Of Content Marketing On Your Pipeline
 
Re Targeting Webinar
Re Targeting WebinarRe Targeting Webinar
Re Targeting Webinar
 
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
 
Lean marketing 101
Lean marketing 101Lean marketing 101
Lean marketing 101
 
The Art and Science of Selling and Growth Hacking
The Art and Science of Selling and  Growth HackingThe Art and Science of Selling and  Growth Hacking
The Art and Science of Selling and Growth Hacking
 
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing LabDigital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab
 
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
Curating Content Strategies for eCommerce Businesses - Meet Magento Indonesia...
 
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
Graduate to Engagement Marketing Through Marketing Automation by Marketo & Sc...
 
Growth Testing To Increase PPC ROI
Growth Testing To Increase PPC ROIGrowth Testing To Increase PPC ROI
Growth Testing To Increase PPC ROI
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
Influencer Marketing - Social Samosa Workshop
Influencer Marketing - Social Samosa WorkshopInfluencer Marketing - Social Samosa Workshop
Influencer Marketing - Social Samosa Workshop
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012 Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
 
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
 

More from Janessa Lantz

From Question to Action
From Question to ActionFrom Question to Action
From Question to Action
Janessa Lantz
 
Analyzing Mixpanel Data with SQL
Analyzing Mixpanel Data with SQLAnalyzing Mixpanel Data with SQL
Analyzing Mixpanel Data with SQL
Janessa Lantz
 
Optimizing Customer Support
Optimizing Customer SupportOptimizing Customer Support
Optimizing Customer Support
Janessa Lantz
 
Analyzing ROI Using Your Facebook and Adwords Data
Analyzing ROI Using Your Facebook and Adwords DataAnalyzing ROI Using Your Facebook and Adwords Data
Analyzing ROI Using Your Facebook and Adwords Data
Janessa Lantz
 
How to Find the Customer Retention Secrets Hiding in Your Data
How to Find the Customer Retention Secrets Hiding in Your DataHow to Find the Customer Retention Secrets Hiding in Your Data
How to Find the Customer Retention Secrets Hiding in Your Data
Janessa Lantz
 
How to Use Feedback Surveys to Improve Customer Retention
How to Use Feedback Surveys to Improve Customer RetentionHow to Use Feedback Surveys to Improve Customer Retention
How to Use Feedback Surveys to Improve Customer Retention
Janessa Lantz
 
Shopify and rjmetrics 2.25.16
Shopify and rjmetrics 2.25.16Shopify and rjmetrics 2.25.16
Shopify and rjmetrics 2.25.16
Janessa Lantz
 
The Ultimate 30-Minute Guide to SaaS Analytics
The Ultimate 30-Minute Guide to SaaS AnalyticsThe Ultimate 30-Minute Guide to SaaS Analytics
The Ultimate 30-Minute Guide to SaaS Analytics
Janessa Lantz
 
Using Benchmark Data to Improve Performance
Using Benchmark Data to Improve PerformanceUsing Benchmark Data to Improve Performance
Using Benchmark Data to Improve Performance
Janessa Lantz
 
Jumpstart Your Momentum
Jumpstart Your MomentumJumpstart Your Momentum
Jumpstart Your Momentum
Janessa Lantz
 
Salesforce & SQL: Get More from Your CRM Data Using the Tools You Love
Salesforce & SQL: Get More from Your CRM Data Using the Tools You LoveSalesforce & SQL: Get More from Your CRM Data Using the Tools You Love
Salesforce & SQL: Get More from Your CRM Data Using the Tools You Love
Janessa Lantz
 
How to Build a Data-Driven Company: From Infrastructure to Insights
How to Build a Data-Driven Company: From Infrastructure to InsightsHow to Build a Data-Driven Company: From Infrastructure to Insights
How to Build a Data-Driven Company: From Infrastructure to Insights
Janessa Lantz
 
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
Janessa Lantz
 
Thinking in Data
Thinking in DataThinking in Data
Thinking in Data
Janessa Lantz
 
Leveraging Google Adwords Bid Multipliers
Leveraging Google Adwords Bid MultipliersLeveraging Google Adwords Bid Multipliers
Leveraging Google Adwords Bid Multipliers
Janessa Lantz
 
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
Janessa Lantz
 
The Human Algorithm: Automating Startup Data Collection at Mattermark
The Human Algorithm: Automating Startup Data Collection at MattermarkThe Human Algorithm: Automating Startup Data Collection at Mattermark
The Human Algorithm: Automating Startup Data Collection at Mattermark
Janessa Lantz
 
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
Janessa Lantz
 
How to Analyze Your Marketing Funnel Using Pardot + RJMetrics
How to Analyze Your Marketing Funnel Using Pardot + RJMetricsHow to Analyze Your Marketing Funnel Using Pardot + RJMetrics
How to Analyze Your Marketing Funnel Using Pardot + RJMetrics
Janessa Lantz
 
The Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
The Insider’s Guide to Increasing Ecommerce Customer Lifetime ValueThe Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
The Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
Janessa Lantz
 

More from Janessa Lantz (20)

From Question to Action
From Question to ActionFrom Question to Action
From Question to Action
 
Analyzing Mixpanel Data with SQL
Analyzing Mixpanel Data with SQLAnalyzing Mixpanel Data with SQL
Analyzing Mixpanel Data with SQL
 
Optimizing Customer Support
Optimizing Customer SupportOptimizing Customer Support
Optimizing Customer Support
 
Analyzing ROI Using Your Facebook and Adwords Data
Analyzing ROI Using Your Facebook and Adwords DataAnalyzing ROI Using Your Facebook and Adwords Data
Analyzing ROI Using Your Facebook and Adwords Data
 
How to Find the Customer Retention Secrets Hiding in Your Data
How to Find the Customer Retention Secrets Hiding in Your DataHow to Find the Customer Retention Secrets Hiding in Your Data
How to Find the Customer Retention Secrets Hiding in Your Data
 
How to Use Feedback Surveys to Improve Customer Retention
How to Use Feedback Surveys to Improve Customer RetentionHow to Use Feedback Surveys to Improve Customer Retention
How to Use Feedback Surveys to Improve Customer Retention
 
Shopify and rjmetrics 2.25.16
Shopify and rjmetrics 2.25.16Shopify and rjmetrics 2.25.16
Shopify and rjmetrics 2.25.16
 
The Ultimate 30-Minute Guide to SaaS Analytics
The Ultimate 30-Minute Guide to SaaS AnalyticsThe Ultimate 30-Minute Guide to SaaS Analytics
The Ultimate 30-Minute Guide to SaaS Analytics
 
Using Benchmark Data to Improve Performance
Using Benchmark Data to Improve PerformanceUsing Benchmark Data to Improve Performance
Using Benchmark Data to Improve Performance
 
Jumpstart Your Momentum
Jumpstart Your MomentumJumpstart Your Momentum
Jumpstart Your Momentum
 
Salesforce & SQL: Get More from Your CRM Data Using the Tools You Love
Salesforce & SQL: Get More from Your CRM Data Using the Tools You LoveSalesforce & SQL: Get More from Your CRM Data Using the Tools You Love
Salesforce & SQL: Get More from Your CRM Data Using the Tools You Love
 
How to Build a Data-Driven Company: From Infrastructure to Insights
How to Build a Data-Driven Company: From Infrastructure to InsightsHow to Build a Data-Driven Company: From Infrastructure to Insights
How to Build a Data-Driven Company: From Infrastructure to Insights
 
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...
 
Thinking in Data
Thinking in DataThinking in Data
Thinking in Data
 
Leveraging Google Adwords Bid Multipliers
Leveraging Google Adwords Bid MultipliersLeveraging Google Adwords Bid Multipliers
Leveraging Google Adwords Bid Multipliers
 
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidd...
 
The Human Algorithm: Automating Startup Data Collection at Mattermark
The Human Algorithm: Automating Startup Data Collection at MattermarkThe Human Algorithm: Automating Startup Data Collection at Mattermark
The Human Algorithm: Automating Startup Data Collection at Mattermark
 
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...
 
How to Analyze Your Marketing Funnel Using Pardot + RJMetrics
How to Analyze Your Marketing Funnel Using Pardot + RJMetricsHow to Analyze Your Marketing Funnel Using Pardot + RJMetrics
How to Analyze Your Marketing Funnel Using Pardot + RJMetrics
 
The Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
The Insider’s Guide to Increasing Ecommerce Customer Lifetime ValueThe Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
The Insider’s Guide to Increasing Ecommerce Customer Lifetime Value
 

Recently uploaded

Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
Social Samosa
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
Factsheet pdf
Factsheet                            pdfFactsheet                            pdf
Factsheet pdf
Kaushal445159
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 

Recently uploaded (20)

Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
Factsheet pdf
Factsheet                            pdfFactsheet                            pdf
Factsheet pdf
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 

A Marketer's Guide to Ecommerce Growth Hacking

  • 1. Please take your seats and silence your cell phones! The show will begin shortly…
  • 2. What You’ll Learn •  An intro to growth hacking and why it’s such a hot topic •  Growth hacks being used by ecommerce companies, and how you can implement them •  Tips on thinking like a growth hacker …and much more! #HackingEcomm@RobertJMoore
  • 4. Growth hacking is… Continuous improvement of all the growth levers at your disposal using experimentation and data. #HackingEcomm #HackingEcomm @SeanEllis
  • 5. Growth hacking is… “It's the idea that an entrepreneur can take a clever or non- traditional approach to increasing the growth rate/adoption of his or her product by "hacking" something together specifically for growth purposes.” #HackingEcomm — Andy Johns, Wealthfront @SeanEllis
  • 6. Differences between traditional marketing Uses all levers to drive growth Focused solely on growth #HackingEcomm @SeanEllis 1 2
  • 8. Growth Hacking in Ecommerce ü  Super-competitive ü  Highly commoditized ü  Big opportunity for differentiation #HackingEcomm@RobertJMoore
  • 9. Growth Hacking Ecommerce Companies #HackingEcomm@RobertJMoore
  • 10. Ecommerce Opportunity $92 spent on acquisition for every $1 on optimization #HackingEcomm@RobertJMoore
  • 11. Ecommerce Opportunity Finding unique ways to win and keep new customers outside of the standard marketing playbook creates a powerful flywheel of momentum #HackingEcomm@RobertJMoore
  • 12. Customer Data & Insights Drives Growth Hacking @RobertJMoore
  • 13. Sustainable vs. Unsustainable Growth Sustainable growth comes from understanding your best customers and how to find and acquire more of them. #HackingEcomm @SeanEllis
  • 14. Customer Data Advantage •  Growth hacking can get very sophisticated in ecommerce —think Amazon personalization. •  Simpler steps you can take now that can have a huge impact on your bottom line. #HackingEcomm @SeanEllis
  • 15. Customer Data Advantage Good growth hacks don't magically appear - they require rigorous work around data and insights. #HackingEcomm @SeanEllis
  • 16. A Few Hacks You Can Try Today @SeanEllis
  • 17. Supercharge Your Audience Targeting •  Takes audience targeting to the next level to find ultra- targeted and highly profitable audiences on Facebook. •  Create a custom audience in Facebook via Power Editor and target those people with ads. •  Drive to campaign-specific landing page with retargeting code. •  Retarget visitors to that landing page back across the web with highly-targeted ads and offers. #HackingEcomm @SeanEllis
  • 18. Supercharge Your Audience Targeting @SeanEllis
  • 19. Supercharge Your Audience Targeting @SeanEllis
  • 21. Data Journalism to Create Awareness #HackingEcomm@RobertJMoore Think like a growth hacker: Is there a story in my customer data? #HackingEcomm
  • 23. The Exit Survey •  Finding out why visitors leave your site is critical to optimization efforts. •  Why wait until they’re gone to try to recapture them? •  Collect feedback to learn conversion issues and use dynamic responses to recapture based on user objection. #HackingEcomm @SeanEllis
  • 26. Supercharge Your Audience Targeting @SeanEllis
  • 27. Reverse Engineering Your Best Customers #HackingEcomm@RobertJMoore
  • 28. Reverse Engineering Your Best Customers Calculate customer lifetime value to find your best customers Use data to identify the differentiating characteristics between your best customers and your pretty good customers Use these insights to turn pretty good customers into your best customers #HackingEcomm@RobertJMoore 1 2 3
  • 29. Turn Receipts Into Growth Opportunities •  What’s the one thing every customer gets from you? That’s right, a receipt. •  These are great opportunities to build loyalty, get the next conversion, or get customers to take a secondary action. #HackingEcomm @SeanEllis
  • 30. Turn Receipts Into Growth Opportunities “What if we see the receipt more as a publishing medium — a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with? What can we do with this everyday tool?” — Jack Dorsey, Square #HackingEcomm @SeanEllis
  • 32. How to Think Like a Growth Hacker @SeanEllis
  • 34. The Growth Hacking Mindset #HackingEcomm @SeanEllis
  • 35. Start Growth Hacking Today Understand what your customers are doing and why they’re doing it. Find one or two opportunities to optimize your site and existing traffic. Use one win to build momentum for the next test and growth opportunity. #HackingEcomm @SeanEllis 1 2 3
  • 36. Keep Learning #HackingEcomm Get the ebook! @RobertJMoore