Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
This deck features a case study highlighting the basic steps taken by SCI Solutions to kick off an initially successful lead nurture program using Pardot and Sales Cloud.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
This deck features a case study highlighting the basic steps taken by SCI Solutions to kick off an initially successful lead nurture program using Pardot and Sales Cloud.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.
This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
For many consumers, email is the lifeline through which they maintain relations with businesses. In fact seven in 10 adults prefer email as their primary marketing communications channel, with 91% indicating that they like to receive promotional emails for companies they do business with.
Courtesy of: Direct Marketing News
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.
This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
For many consumers, email is the lifeline through which they maintain relations with businesses. In fact seven in 10 adults prefer email as their primary marketing communications channel, with 91% indicating that they like to receive promotional emails for companies they do business with.
Courtesy of: Direct Marketing News
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
Psychometrica, we truly believe that people are an organisation's biggest asset! And also its biggest challenge!We have assessments to guide you along every step of your people management journey: from recruiting people that fit in best with your requirements.
website: psychometrica.ae
psychometrica tests
Net Promoter is an increasingly popular method of measuring loyalty. This article describes the approach and why a single measure is not enough to improve business performance.
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to
negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. In business, Intel co-founder Andy Grove has described a strategic inflection point as “an event that changes the way we think and act.” Each of these definitions describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until
after it’s passed.
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Visual cues operate on an unconscious level—well, for your visitors, that is. You, on the other hand, can and should be aware of how visual cues influence your visitors' focus.
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We're all only human, no marketing deities here. But that's not to say we can't aspire to be as on top of our game as possible by learning from other people's mistakes as well as our own.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
Beyond testimonials - Using social proof to boost your conversion ratesConversion Fanatics
Social proof is powerful. Big name companies like Amazon, MailChimp, and Wordpress know this well and most other businesses also use some form of social proof on their websites, as social proof "is the marketing tactic for easing the minds of worried customers," says Gregory Ciotti.
Can exit-intent technology really increase your conversion rates?Conversion Fanatics
The world of online shopping is plagued by the frequent practice of “visitor abandonment,” which occurs when visitors arrive at your site, browse for a bit, but ultimately navigate away without purchasing anything.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
7 cognitive biases that impact conversion rates and how to leverage them to y...Conversion Fanatics
Our brains make mistakes. They judge. They like to take shortcuts, also known as heuristics, to process information more quickly. And our brains are swayed by biased and circumstantial factors.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Want to increase your conversion rates? From button color to pricing, there is a plethora—
almost an infinite array—of tweaks and adjustments you could make and split-test in order to
fully optimize your conversion rates.
Conversion rate optimization is easily a full-time job and then some. However, some of
the most effective marketing strategies stem from psychology and a deep-seeded
understanding of how people think and what makes them tick.
3. Regarding the principles and functions of the human brain and our emotional drives, three
essential ingredients stand out among the cocktail of elements that go into effective conversion
rate optimization. And they are straight up trust, urgency, and action.
Without these three components, your offers will not convert.
So how can you implement trust, urgency, and action into your offers and marketing
strategies? Let’s find out.
4. How to Foster Trust and Establish
Credibility
Given the number of companies trying to sell online and the vast amount of information
that exists, establishing a solid sense of trust and credibility within your brand is critical
to your success. If there’s any doubt about your company’s legitimacy or any hint of
spam or shady dealings, customers will pull a 180 on conducting business with you
faster than you can say the infomercial classic, “But wait! There’s more!”
Don’t be that business.
Establish trust and credibility, first of all, by actually being trustworthy and credible.
Second, highlight your reputable standing through things like social proof, testimonials,
and strong guarantees, for starters.
5. Here are the top 6 ways to instill brand confidence
in your customers:
1. Social Proof
You can demonstrate social proof via an active social media presence, case studies, and
customer testimonials, which can occur in either print or video form. Testimonials should
be strategically placed close to “stress points” for your customers, which include contact
forms and during the checkout process. You should never create a separate page just
for testimonials, however, as customers rarely visit these types of pages.
6. 2. Clear Contact Information
Clearly showing your contact information—a phone number, address, or live-chat
option—indicates that you are in fact “real” and you are ready to answer any questions
or concerns that your customers may have.
7. 3. Strong Guarantees
Offering a money-back guarantee helps eliminate any apprehensions your customers
may have about purchasing your product or service. Plus, it provides customers with a
sense of security that you are not going to just take their money and run. Typically,
offering longer guarantees—one year or more as opposed to 30 days—will yield even
higher conversion rates.
8. 4. Reviews
Your company’s reviews are not going to be found on your website; they are going to
be located on external websites that have no affiliation with your own. Accordingly,
positive reviews found on an independent source can carry a lot of weight in terms of
facilitating conversions.
Consider Yelp, for example. How many times have you perused Yelp reviews before
deciding which restaurant or bar to go to? Reviews are powerful and the potential
impact they can have on your customers is tremendous.
Of course, you can’t tell people what to write about you. But you can encourage
customers to write reviews if they had a positive experience and respond to any
negative reviews by offering to remedy any less than stellar transactions.
9. 5. Endorsements
Are there any well-known people in your city or town whom you could contact, perhaps
via Twitter or Facebook? If so, get in touch and ask them about endorsing your
company or offer. Affixing a celebrity or public figure to your business enhances both
brand recognition and your credibility—if Mr. Hot-Shot or Miss Big-Wig uses it, then
it must be good. According to FosterWebMarketing, “Video endorsements are best,
followed by a print endorsement next to their picture.”
10. 6. Local News Outlets
If you or your company has ever been featured or talked about on T.V. or in print, you
should include the logos of the news outlets that highlighted you on your website.
Doing so is like an instant shot of credibility, as it positions you as an expert within your
industry.
11. One Company’s Success with Signaling
Trust
Avangate, a digital commerce company, devised a series of tests in order to assess
which elements would not only increase its client’s conversion rates but also
“communicate value, reduce risk, and elicit trust from customers most effectively.”
Shannon Macleod: “To move the needle on revenue for [Avangate client] Movavi, and
find out the truth about what builds trust, we tested three different ways to show value,
reduce risk, and foster trust in Movavi’s cart.
• Greater emphasis on customer support, to show dedication in helping
customers derive value from the product
• A money-back guarantee, to “reverse risk” and give customers a chance to
verify value for themselves
• A Norton Secured icon, to show trustworthiness
We tested three combinations of the methods over the course of three weeks.
14. Variation 3: Norton Secured icon with the money-back guarantee:
Source for All Three Images
15. What do you think would have the greatest effect on conversion?
If you answered Variation 3, you’re right. The combination of a Norton Security icon and
a money-back guarantee provided the most significant uplift to conversion rates: an
impressive 5.5% with 95% statistical confidence.
Variation 1 also showed an improvement over the Control (4%). Variation
2 reduced conversion rates by 1.9%, a surprising result that reinforces the value of split
testing instead of just “trying a new idea.”
The winning combination provided 7.4% uplift in revenue per visitor, and the
combination of conversion improvement and annual revenue uplift is expected to
generate a 3.8X ROI on the cost of a 6-month CRO program—all from one simple test.
Such substantial results show the significant value of making small tweaks to enhance
the trustworthiness of your cart. If you care enough to signal trust, your customers will
care enough to make a purchase. It’s all about finding the best ways to do that.”
16. How to Create a Sense of Urgency
“Urgency is one of the most powerful aspects of human psychology…Urgent situations
cause us to suspend deliberate thought and to act quickly,” states Neil Patel
of MarketingLand.
Consequently, if you can instill a strong sense of this key brain feature on your website
and with your offers, you can incentivize your customers to do what you want and to do
it quickly.
“Many of the problems that affect conversions are issues of cognitive friction,” Patel
continues. Analysis paralysis sets in. People hesitate. Call-to-actions flatline. But stoking
the urgency flame limits the hemming and hawing and as a result improves conversion
rates.
Award-winning entrepreneur Marcus Taylor was able to increase the conversion rate of
his “Groupon deal for musicians” from 2.5% to 10.8% thanks mostly to the infusion of
urgency and scarcity.
17. Marcus Taylor: “Below are two variations that I A/B tested on the offer’s landing page.
As you’ll notice, the only difference is that one communicates urgency and how many
packages have been bought, where the other does not.
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18. This is one of the most impactful A/B tests I’ve ever run. The conversion rate of variation
B was almost 3X that of variation A.
Here’s what happened to our conversion rate as we gradually rolled out variation B to all
users. Our conversion rate went from ~3.5% to ~10%.
Image Source
Since running this campaign two years ago, I’ve become fascinated by the power of
urgency, and have found ways to utilize its power in many aspects of my strategy.”
19. Different Types of Urgency
Generally speaking, urgency comes in two primary forms: real and implied. Real urgency
occurs when an offer has either limited stock or an expiration date, after which point it
ceases to exist.
Groupon is a prime example of a website that relies almost exclusively on real urgency
to sell products and services, as evinced by the countdown clock appearing next to
offers indicating that only a limited amount of time remains before the deal is gone.
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20. Implied urgency, on the other hand, is more of a suggestion or a gentle nudge to
prompt customers to take action. Implied urgency occurs when marketers use words like
‘today’ and ‘now,’ suggesting that customers should make haste on an offer, but in
actuality, the urgency is contrived; it isn’t real.
Image Source
As you probably could have guessed, implied urgency typically isn’t as effective as real
urgency. But it doesn’t always make sense to use real urgency with your offers, as it may
feel inauthentic or forced, but that’s when implied urgency can be useful.
21. Here are the top 10 time-related words to
increase urgency:
1. Now
2. Quick
3. Fast
4. Never
5. Seconds
6. Again
7. Instant
8. Over
9. Rapidly
10. Approaching
Pepper your copy with these urgency-inducing words and see what kind of affect they
have on your conversion rates.
22. 6 Ways You Can Implement Real and
Implied Urgency
1. Real Stock Urgency
Stock urgency is often seen with flight and hotel comparison websites, such
as Kayak and Booking.com, but other types of companies also use it as a means to
compel customers to act fast before it’s too late.
When it comes to shopping for clothes online, I personally have been incited to act on
more than one occasion thanks to real stock urgency. One of my favorite stores, Express,
lets me know when an item in my shopping cart is running low. And nothing gets me to
whip out my credit card faster than seeing only one left in stock of my size or color
preference—knowing an item is running low can actually make me want it even more.
23. Amazon is another company that lets users know when their favorite items are running
low. Take this adorable kittens and puppies wall calendar for example
Image Source
Using stock urgency can be a highly effective technique, as it taps into people’s fear of
missing out, also known as loss aversion. Plus, it fosters a sense of credibility in a
product or offer by highlighting its popularity as a sought-after and limited commodity.
24. 2. Real Time-Countdown Urgency
Used especially with time sensitive offers, including vacation packages and event access,
time-countdown urgency pins customers against a ticking clock, forcing them to focus
on taking action sooner rather than later.
TicketMaster is an example of a company that uses real time-countdown urgency in
order to raise anxiety levels—the clock is ticking—and encourage customers to act fast
as they’re shopping for tickets.
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25. 3. Implied Urgency in Headlines
When people view your emails, blog posts, and advertisements, what’s the first thing
they see? The headline.
Consequently, infusing a sense of urgency into your headlines can be an effective
technique, and Marcus Taylor of Venture Harbour would agree.
Five years ago, the head of PPC challenged Marcus to come up with an AdWords ad
headline that performed better than his own. And despite Marcus’ lack of experience,
the headline that he created had a higher click-through rate than the department head’s
—and all it took was one simple tweak: He changed the word ‘today’ to ‘now.’
26. Marcus Taylor: “Since that fluke victory, I’ve repeated this implied urgency experiment
dozens of times, thanks to a handy WordPress title A/B testing plugin. The results show
a predictable pattern.
Image Source
As you can see, the ‘control’ headline with no urgency has a click-through rate of 0.77%.
Adding the word ‘today’ at the end of the headline increases the CRT to 3.94.
Unsurprisingly, reducing the urgency of this word to ‘this week’ or ‘this month’ reduces
the CTR. But strangely, increasing the urgency in this case also reduces the CTR. What
gives?
27. It turns out, that the right amount of urgency depends on the context. Very few people
want to reduce their bounce rate right now – but they would rather do it today than next
week.
However, when it comes to something a bit more emotionally provocative, such as this
post on how to start a blog that attracts 100,000’s of readers, suddenly people would
rather know how to do it now, rather than later.
Image Source
28. I’d love to give you a rule for using ‘now’ vs ‘today,’ but the reality is that it’s extremely
dependent on the context. In hindsight, common sense usually prevails, but the keyword
is that sense is usually i.e. not always.”
Check WordPress for plugins that can help you decide which option is best for you.
29. 4. Implied Urgency in Call-To-Actions
As with headlines, adding implied urgency to your transaction-based call-to-actions—
your ‘buy it now’ buttons—can significantly improve conversion rates.
In one case study, changing the call-to-action from ‘download this contract’ to
‘download this contract now’ resulted in a 147% increase in conversions. A little bit of
“now” can go a long way.
30. 5. Implied Urgency and the Responsiveness Instinct:
Neil Patel: “’Act now!’ It’s one of the most often-repeated phrases in
marketing literature.
In my opinion, it’s overused. It does, however, point to a very important
urgency-inducing reality: If you tell people, “You’re a prompt and
responsive person,” they will think “Yes. I am.” This subtle push towards urgency causes
them to act quickly than they normally would.
The ‘early bird specials’ offered by some restaurants or bars also cater to this tendency.
People like to think of themselves as prompt and responsive. They act in a way that
reinforces this belief.”
31. 6. Real and Implied Urgency Using Color
In the United States, along with many other Western countries, you’re taught as a child
to associate the color red with urgency and importance (stop signs, fire trucks,
ambulances). Accordingly, marketers often transpose this association into their design
elements by using red signs to indicate flash sales, for example.
As with anything conversion-related, however, color choices need to be split-test. Just
don’t be surprised if the red option garners the highest conversion rate.
32. How to Compel People to Take Action
Getting your visitors to take action is one of the most important components of
increasing your conversion rates. No action means no conversions. But in order to
compel people to take action, you also need to foster trust and create a sense of
urgency. It’s a package deal.
The most obvious way to compel people to do what you want is through a call-to-
action, which can involve adding a product to a customer’s shopping cart, downloading
a product or software, or requesting a free-trial or additional information.
33. Here are 4 techniques to create an effective call-
to-action:
1. Lay Out the Benefits
Users are always wondering what’s in it for them so you need to lay the groundwork by
identifying a problem, presenting a solution, and communicating the benefits that users
would achieve by taking action.
Skype is a good example of a company that’s doing this well. Placed above the call-to-
action download button, visitors see the following message, clearly explaining the
benefits of downloading and using Skype:
34. “Make calls from your computer—free to other people on Skype and cheap to phones and
mobiles around the world.”
Image Source
35. 2. Sweeten the Deal
A little extra can go a long way. Offering incentives, such as an automatic contest entry
or a free gift, can be very effective at inciting visitors to take action. Plus, there can be
something for you in it, too.
For example, you could create a call-to-action that lets visitors know if they spend $75
or more, as a gift, you’ll send them a free tote bag, which could include your company’s
name, logo, and website, thus turning your customers into walking advertisements for
your business!
36. 3. Use the Active Voice
If you want users to take action, you have to convey action with your words. Here is a
brief list of active words you might consider including in your call-to-actions:
• Register
• Call
• Buy
• Donate
• Subscribe
37. 4. Have a Small Number of Clear-Cut Actions
Your call-to-actions need to have laser-like focus as well as the utmost precision
regarding what you want visitors to do next. Too many steps and people will get
overwhelmed. Not enough clarity and people will get confused and give up.
Therefore, you need to limit the amount of choices and steps users need to make in
order to reduce the amount of mental bandwidth it takes—not that your visitors are
unintelligent; they are very intelligent. But the rest of their day—their work, their
families, their hobbies—already command so much of their attention that they want—
nay, they expect—their online transactions to be simple and straightforward.
38. Paul Boag: “By limiting the number of choices a user has to make we
reduce the amount of mental effort. Effectively you guide the user
around the site step by step.
The number of appropriate actions will vary from site to site. However, it
is not so much the number of actions as the distinctiveness of each.
Take for example pbwiki.com. They have three calls to action:
• Create a wiki
• View Demo
• Buy now
Although three is not an unacceptable number, there is not a clear distinction between
‘create a wiki’ and ‘buy now.’ What should I do first—buy a wiki or create one? I am
confused. A better approach would be to push the buy option later in the process once
the user has committed to building a wiki.”
39. Conclusion
A multitude of factors go into increasing conversion rates and each campaign is
different depending on the traffic source, offer, and audience. But fostering a sense of
trust, urgency, and action into everything you do and all the campaigns you run lays the
foundation for increased conversions.
So the next time you go to set up a landing page, craft a newsletter, or create a PPC ad,
consider how you can incorporate the trifecta of trust, urgency, and action.