Webinar driving traffic through fb app [read-only]
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This document discusses how to drive traffic to platforms using open graph apps on Facebook. It outlines the key components of a Facebook app including the moving parts like the Facebook user, page tabs, and canvas pages. It also discusses how to build viral loops by defining open graph verbs and nouns, getting user permissions for activities, and publishing compelling activities to users' timelines that will encourage their friends to engage. The overall goal is to inspire the reader about how social media apps can generate large amounts of traffic very quickly if built correctly.
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Webinar driving traffic through fb app [read-only]
- 1. Driving Traffic using Open Graph Apps A non-technical introduction to a technical subject
- 2. Agenda • Inspiration – Why you should listen to me • Moving Parts of a Facebook Application • Building the Viral Loop • Peace, Happiness; and Traffic, of course
- 3. Traffic for Platforms Inspiration • Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period. • Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.
- 4. A few more Traffic Examples Inspiration • Howzat Cricket has close to 1M monthly active users from Facebook. • Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.
- 5. Who Am I? Inspiration • A techie for last 14 years. • Was part of architecture team at Yahoo! Community Platforms. • Built a Social Networking Platform from scratch. • Handle the intersection of Marketing & Technology at DigitalVidya. • Id is manasgarg on Twitter, Facebook & LinkedIn.
- 6. Agenda • Inspiration – Why you should listen to me • Moving Parts of a Facebook Application • Building the Viral Loop • Peace, Happiness; and Traffic, of course
- 7. Open Graph Toolset Moving Parts
- 8. What’s a Facebook Application? Moving Parts Facebook
- 9. What’s a Facebook Application? Moving Parts Facebook
- 10. What’s a Facebook Application? Moving Parts Facebook
- 11. Parts of a Facebook Application Moving Parts
- 12. How does the Interaction Happen?
- 13. Facebook User on Your Website Moving Parts Facebook
- 14. Automated Interaction Moving Parts Facebook
- 16. How People Interact with Your App? Moving Parts Facebook
- 17. Facebook Page Tab Moving Parts
- 18. Facebook Canvas Page Moving Parts
- 19. Agenda • Inspiration – Why you should listen to me • Moving Parts of a Facebook Application • Building the Viral Loop • Peace, Happiness; and Traffic, of course
- 20. Open Graph Verb & Noun Viral Loop
- 21. The User Permission Viral Loop
- 22. The User Activity Viral Loop
- 23. Activity on User’s Timeline Viral Loop
- 24. Activity Summary on Timeline Viral Loop
- 25. The User Permission Viral Loop
- 26. The User Activity Viral Loop
- 27. Activity on User’s Timeline Viral Loop
- 28. Rule #1 of Publishing Activity Don’t make a person look stupid in front of his/her peers.
- 29. Rule #2 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity.
- 30. Agenda • Inspiration – Why you should listen to me • Moving Parts of a Facebook Application • Building the Viral Loop • Peace, Happiness; and Traffic, of course
- 31. Hurray! Online Advanced Facebook Marketing Course Starts on Oct 20th Build Brand | Generate Leads | Acquire Customers