The document provides an overview and strategic plan for improving the social media presence of The Surge Dance Center. It includes a SWOT analysis, goals to increase followers on YouTube and Instagram by 50% and reach 2000 followers by July 2017. It outlines content planning for each platform, and analyzing metrics like views, likes and followers to track progress. It proposes hiring a social media employee, using tools like AgoraPulse and Google Analytics to manage and monitor social media performance. The next steps outlined are maintaining engagement through weekly updates and contests on social platforms.
Surge Dance Center Analysis PresentationHannah Cruver
The document provides an overview and social media strategy plan for The Surge Dance Center. It includes a brief introduction to the dance studio, mission statement, current social media presence, SWOT analysis, goals, target audience details, proposed content, tools, planning process, key performance indicators, and management strategies. The plan's main goals are to develop social media presences on YouTube and Instagram with 2,000 followers each by July 2017 and increase engagement on these platforms by 50% over the same period.
This document provides a summary of the social media strategy and goals for The Surge Dance Center. It includes a SWOT analysis, goals to develop social media presences on YouTube and Instagram and increase engagement. It outlines the target audience, content types, tools to be used, and how progress will be measured. Key performance indicators are followers gained, increased engagement rates, and viewers for their YouTube series "Surge TV". The document also discusses managing the social media using tools like AgoraPulse and Google Analytics.
The Surge Dance Center aims to expand its online presence through social media. It currently has a Facebook page with 1300 likes, an Instagram account with 1100 followers, and a functional website. The document outlines goals to grow Instagram and YouTube followers to 2000 each by July 2017 and increase engagement on those platforms by 50%. It also aims to increase viewers of its "Surge TV" YouTube series to 1500 by season 3. A SWOT analysis identifies strengths like low cost and weaknesses like inconsistent updates. The document proposes hiring a social media manager, creating a content schedule, and using hashtags and contests to engage audiences and meet analytical goals. Regular monitoring and reporting of key metrics will help manage performance.
The document discusses how to make an app go viral by designing virality into its core features from the beginning. It outlines tests an app must pass, like having something valuable to share and making sharing easy. Principles for a viral strategy include making sharing effortless, rewarding users for sharing often, giving users control over what is shared, and keeping users engaged through useful notifications. The conclusion emphasizes that an app must offer value whether shared or not and incentivize inviting friends through rewards to have the best chance of going viral.
The document discusses planning and managing social media communication campaigns. It provides an overview of social media communication plans, paid, owned, and earned media, engagement tactics, and case studies. The main points are that a social media communication plan should have clear objectives, timelines, target audiences, key messages, tactics, and staff roles. It also emphasizes the importance of conversations over sales, being authentic, sharing valuable content, and actively engaging audiences on social media.
06: 5 Low Hanging Fruits That Will Skyrocket Your App MarketingLogan Merrick
This podcast episode discusses 5 low-cost marketing strategies for skyrocketing app marketing: 1) email marketing to build an audience before launch and nurture leads, 2) referral/incentive programs to encourage word-of-mouth, 3) content marketing to attract interested users, 4) paid advertising such as mobile ads to test what traffic brings conversions, and 5) publicity through press and influencers which can lead to sudden growth. The episode emphasizes testing approaches and tracking key metrics like cost per installation to optimize marketing efforts on a budget.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
This document summarizes FLAME's social media strategy to promote the institute and increase admissions. It leveraged Facebook through posts about admission details, faculty, infrastructure, and internships. It also ran a "Know Your FLAME" contest on Facebook that engaged 25 unique participants and increased page views. On Twitter, it promoted the #OnMyBookShelf hashtag, which trended in multiple cities and generated over 700 tweets. Both Facebook and Twitter were then used to answer queries from prospective students. This social media campaign helped grow FLAME's Facebook page likes to over 3,400 and its Twitter followers to over 50.
Surge Dance Center Analysis PresentationHannah Cruver
The document provides an overview and social media strategy plan for The Surge Dance Center. It includes a brief introduction to the dance studio, mission statement, current social media presence, SWOT analysis, goals, target audience details, proposed content, tools, planning process, key performance indicators, and management strategies. The plan's main goals are to develop social media presences on YouTube and Instagram with 2,000 followers each by July 2017 and increase engagement on these platforms by 50% over the same period.
This document provides a summary of the social media strategy and goals for The Surge Dance Center. It includes a SWOT analysis, goals to develop social media presences on YouTube and Instagram and increase engagement. It outlines the target audience, content types, tools to be used, and how progress will be measured. Key performance indicators are followers gained, increased engagement rates, and viewers for their YouTube series "Surge TV". The document also discusses managing the social media using tools like AgoraPulse and Google Analytics.
The Surge Dance Center aims to expand its online presence through social media. It currently has a Facebook page with 1300 likes, an Instagram account with 1100 followers, and a functional website. The document outlines goals to grow Instagram and YouTube followers to 2000 each by July 2017 and increase engagement on those platforms by 50%. It also aims to increase viewers of its "Surge TV" YouTube series to 1500 by season 3. A SWOT analysis identifies strengths like low cost and weaknesses like inconsistent updates. The document proposes hiring a social media manager, creating a content schedule, and using hashtags and contests to engage audiences and meet analytical goals. Regular monitoring and reporting of key metrics will help manage performance.
The document discusses how to make an app go viral by designing virality into its core features from the beginning. It outlines tests an app must pass, like having something valuable to share and making sharing easy. Principles for a viral strategy include making sharing effortless, rewarding users for sharing often, giving users control over what is shared, and keeping users engaged through useful notifications. The conclusion emphasizes that an app must offer value whether shared or not and incentivize inviting friends through rewards to have the best chance of going viral.
The document discusses planning and managing social media communication campaigns. It provides an overview of social media communication plans, paid, owned, and earned media, engagement tactics, and case studies. The main points are that a social media communication plan should have clear objectives, timelines, target audiences, key messages, tactics, and staff roles. It also emphasizes the importance of conversations over sales, being authentic, sharing valuable content, and actively engaging audiences on social media.
06: 5 Low Hanging Fruits That Will Skyrocket Your App MarketingLogan Merrick
This podcast episode discusses 5 low-cost marketing strategies for skyrocketing app marketing: 1) email marketing to build an audience before launch and nurture leads, 2) referral/incentive programs to encourage word-of-mouth, 3) content marketing to attract interested users, 4) paid advertising such as mobile ads to test what traffic brings conversions, and 5) publicity through press and influencers which can lead to sudden growth. The episode emphasizes testing approaches and tracking key metrics like cost per installation to optimize marketing efforts on a budget.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
This document summarizes FLAME's social media strategy to promote the institute and increase admissions. It leveraged Facebook through posts about admission details, faculty, infrastructure, and internships. It also ran a "Know Your FLAME" contest on Facebook that engaged 25 unique participants and increased page views. On Twitter, it promoted the #OnMyBookShelf hashtag, which trended in multiple cities and generated over 700 tweets. Both Facebook and Twitter were then used to answer queries from prospective students. This social media campaign helped grow FLAME's Facebook page likes to over 3,400 and its Twitter followers to over 50.
In today's world, Social media presents businesses with the opportunity to earn customer trust, showcase expertise, and meet potential clients. This paper discusses four key steps needed to be employed so as to use Social to grow your business.
Webinar driving traffic through fb app [read-only]Digital Vidya
This document discusses how to drive traffic to platforms using open graph apps on Facebook. It outlines the key components of a Facebook app including the moving parts like the Facebook user, page tabs, and canvas pages. It also discusses how to build viral loops by defining open graph verbs and nouns, getting user permissions for activities, and publishing compelling activities to users' timelines that will encourage their friends to engage. The overall goal is to inspire the reader about how social media apps can generate large amounts of traffic very quickly if built correctly.
Detroit Early Childhood Social Media Academy: Photos and video Lisa Colton
This document discusses how to best use photos and video on social media channels. It covers topics like why photos and video are useful, where they can be used, tips for taking good photos and video like lighting and composition, and how to organize digital assets. The document also describes an upcoming community campaign that will engage users through questions, photos, and hashtags to curate live events and showcase parts of a curriculum.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Beth Kanter gave a presentation on leveraging social media ambassadors for foundations. She discussed identifying foundations' social media goals and audiences. Kanter covered evaluating which mainstream and niche social media channels foundations should use to engage with different audiences. She also talked about developing content strategies and measurable goals for social media, as well as monitoring engagement and the role of influencers. The presentation provided frameworks for foundations to improve their social media strategies and leverage ambassadors.
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
Local-Mobile-Social Internet Marketing for DentistsProSites, Inc.
Learn how to attract new patients with proven Internet marketing strategies, including: social media marketing, mobile website optimization, and local search engine optimization.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
This document discusses how social media, such as Facebook, Twitter, and YouTube, can help health clubs with client retention, lead generation, and return on investment. It proposes a social media marketing campaign that includes regularly posting content to platforms like Facebook, Twitter, and a YouTube channel to engage customers and prospects. The campaign aims to increase the gym's online visibility and presence where customers are already spending time in order to drive more memberships and referrals.
GPS Enterprises provides a range of business solutions and services including communications, energy, systems, and mobile services. They offer customized, personalized solutions tailored to each client's specific needs through their four divisions. GPS prides itself on its high quality of service, strategic partnerships, and flexible approach which have led to strong client retention and satisfaction over their 30+ year history.
Las exportaciones peruanas de alimentos cayeron un 7.8% en 2012 debido principalmente a menores envíos de café y otros productos afectados por factores climáticos e internacionales. El 80% de los alimentos exportados son de origen agrícola, representando el 11% de las exportaciones totales del Perú. A pesar de la caída, el Perú mantiene el liderazgo mundial en la exportación de varios productos como espárragos, bananos orgánicos y cacao orgánico.
This document discusses and compares different website hosting options, including Linux and Windows systems as well as virtual private servers (VPS). It outlines some of the key features and benefits of each approach. Linux is highlighted as being inexpensive and easy to install, while Windows provides strong support and allows the use of Microsoft programs. VPS is described as being affordable, easy to configure, and guaranteeing limited data and bandwidth usage. The document encourages readers to consider these factors when choosing hosting services.
This document summarizes a final presentation for a bridge project. It includes sections on the client description, project description, project codes, and construction process. The client needs a new bridge to link the east and west zones of Santiago city across the Yaque Del Norte River. The proposed bridge project would be 250 meters long, include vehicle lanes, pedestrian crossings, bicycle paths, and seating areas. It would utilize a modern steel arch design integrated with the environment. The construction process involves surveying, defining the bridge span and levels, and steel fabrication using tools like hacksaws and cutting machines. The overarching goals are to develop the area safely, durably, and innovatively.
Cornerstone Enrollment Services is a benefits enrollment and communication company founded in 2004 based in Nashville, TN. They specialize in developing customized communication strategies to ensure employees understand their benefit options and enrollment process. Cornerstone provides a full-service solution including on-site enrollment sessions, a call center, self-service online enrollment, ongoing benefits administration support, and multi-lingual options. Their goal is to increase employee engagement with benefits and improve the enrollment experience.
A therapist is interviewing a troubled patient during a therapy session. The patient seems close to crying and is sharing difficult situations they have been going through. The therapist takes on the role of being deeply moved by the problems and asks initial and follow-up questions to learn more about the issues the patient is facing, while the patient takes on the role of having serious problems and answers the therapist's questions by providing detailed explanations of their situations.
Este documento describe los pasos para crear una cuenta en Slideshare, una herramienta para realizar presentaciones digitales. Explica que Slideshare permite importar presentaciones de PowerPoint u otros formatos, ofrece diferentes licencias de uso, y detalla los pasos para registrarse, que incluyen ingresar datos personales y completar el proceso de registro.
This document lists numerous publications and papers by Vivienne Silver-Brody related to the history of photography in Israel and Palestine. It includes books, catalogues, articles and papers she has written on various photographers who documented the landscape and people of the region from the late 19th century through the mid 20th century. The publications cover exhibitions, biographies of individual photographers, and analyses of the cultural context and perspectives captured in their photographs.
El documento describe una empresa emergente de cupcakes que busca convertirse en una marca reconocida a nivel nacional a través de la producción y venta de cupcakes. Explica que la empresa aplicará las funciones administrativas de organización y planificación. Para la planificación, la empresa debe establecer objetivos como estudiar el mercado y producir inicialmente un solo producto para luego expandirse. Para la organización, la empresa debe estructurar y distribuir recursos como dinero, local, y roles de personal para lograr los objetivos.
This document provides information on the management team of a company, including their names, titles, qualifications, and relevant experience. It lists 7 members of the management team, including the Managing Director, Installs Manager, two Supervisors, Chargehand, Finance Director, Sales Director, and Office Manager. For each individual, it outlines their title, certifications or degrees, and number of years experience in related industries like shrinkwrapping, scaffolding, construction, and business leadership.
The document provides an overview and strategic plan for improving the social media presence of The Surge Dance Center. It includes a SWOT analysis identifying strengths like cost efficiency but also weaknesses like an unequal update schedule across platforms. Goals are outlined to develop Instagram and YouTube presences with 2,000 followers each by July 2017. A budget is proposed including hiring a social media employee. Key performance indicators and tools like AgoraPulse and Google Analytics are recommended for monitoring and managing progress.
In today's world, Social media presents businesses with the opportunity to earn customer trust, showcase expertise, and meet potential clients. This paper discusses four key steps needed to be employed so as to use Social to grow your business.
Webinar driving traffic through fb app [read-only]Digital Vidya
This document discusses how to drive traffic to platforms using open graph apps on Facebook. It outlines the key components of a Facebook app including the moving parts like the Facebook user, page tabs, and canvas pages. It also discusses how to build viral loops by defining open graph verbs and nouns, getting user permissions for activities, and publishing compelling activities to users' timelines that will encourage their friends to engage. The overall goal is to inspire the reader about how social media apps can generate large amounts of traffic very quickly if built correctly.
Detroit Early Childhood Social Media Academy: Photos and video Lisa Colton
This document discusses how to best use photos and video on social media channels. It covers topics like why photos and video are useful, where they can be used, tips for taking good photos and video like lighting and composition, and how to organize digital assets. The document also describes an upcoming community campaign that will engage users through questions, photos, and hashtags to curate live events and showcase parts of a curriculum.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Beth Kanter gave a presentation on leveraging social media ambassadors for foundations. She discussed identifying foundations' social media goals and audiences. Kanter covered evaluating which mainstream and niche social media channels foundations should use to engage with different audiences. She also talked about developing content strategies and measurable goals for social media, as well as monitoring engagement and the role of influencers. The presentation provided frameworks for foundations to improve their social media strategies and leverage ambassadors.
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
Local-Mobile-Social Internet Marketing for DentistsProSites, Inc.
Learn how to attract new patients with proven Internet marketing strategies, including: social media marketing, mobile website optimization, and local search engine optimization.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
This document discusses how social media, such as Facebook, Twitter, and YouTube, can help health clubs with client retention, lead generation, and return on investment. It proposes a social media marketing campaign that includes regularly posting content to platforms like Facebook, Twitter, and a YouTube channel to engage customers and prospects. The campaign aims to increase the gym's online visibility and presence where customers are already spending time in order to drive more memberships and referrals.
GPS Enterprises provides a range of business solutions and services including communications, energy, systems, and mobile services. They offer customized, personalized solutions tailored to each client's specific needs through their four divisions. GPS prides itself on its high quality of service, strategic partnerships, and flexible approach which have led to strong client retention and satisfaction over their 30+ year history.
Las exportaciones peruanas de alimentos cayeron un 7.8% en 2012 debido principalmente a menores envíos de café y otros productos afectados por factores climáticos e internacionales. El 80% de los alimentos exportados son de origen agrícola, representando el 11% de las exportaciones totales del Perú. A pesar de la caída, el Perú mantiene el liderazgo mundial en la exportación de varios productos como espárragos, bananos orgánicos y cacao orgánico.
This document discusses and compares different website hosting options, including Linux and Windows systems as well as virtual private servers (VPS). It outlines some of the key features and benefits of each approach. Linux is highlighted as being inexpensive and easy to install, while Windows provides strong support and allows the use of Microsoft programs. VPS is described as being affordable, easy to configure, and guaranteeing limited data and bandwidth usage. The document encourages readers to consider these factors when choosing hosting services.
This document summarizes a final presentation for a bridge project. It includes sections on the client description, project description, project codes, and construction process. The client needs a new bridge to link the east and west zones of Santiago city across the Yaque Del Norte River. The proposed bridge project would be 250 meters long, include vehicle lanes, pedestrian crossings, bicycle paths, and seating areas. It would utilize a modern steel arch design integrated with the environment. The construction process involves surveying, defining the bridge span and levels, and steel fabrication using tools like hacksaws and cutting machines. The overarching goals are to develop the area safely, durably, and innovatively.
Cornerstone Enrollment Services is a benefits enrollment and communication company founded in 2004 based in Nashville, TN. They specialize in developing customized communication strategies to ensure employees understand their benefit options and enrollment process. Cornerstone provides a full-service solution including on-site enrollment sessions, a call center, self-service online enrollment, ongoing benefits administration support, and multi-lingual options. Their goal is to increase employee engagement with benefits and improve the enrollment experience.
A therapist is interviewing a troubled patient during a therapy session. The patient seems close to crying and is sharing difficult situations they have been going through. The therapist takes on the role of being deeply moved by the problems and asks initial and follow-up questions to learn more about the issues the patient is facing, while the patient takes on the role of having serious problems and answers the therapist's questions by providing detailed explanations of their situations.
Este documento describe los pasos para crear una cuenta en Slideshare, una herramienta para realizar presentaciones digitales. Explica que Slideshare permite importar presentaciones de PowerPoint u otros formatos, ofrece diferentes licencias de uso, y detalla los pasos para registrarse, que incluyen ingresar datos personales y completar el proceso de registro.
This document lists numerous publications and papers by Vivienne Silver-Brody related to the history of photography in Israel and Palestine. It includes books, catalogues, articles and papers she has written on various photographers who documented the landscape and people of the region from the late 19th century through the mid 20th century. The publications cover exhibitions, biographies of individual photographers, and analyses of the cultural context and perspectives captured in their photographs.
El documento describe una empresa emergente de cupcakes que busca convertirse en una marca reconocida a nivel nacional a través de la producción y venta de cupcakes. Explica que la empresa aplicará las funciones administrativas de organización y planificación. Para la planificación, la empresa debe establecer objetivos como estudiar el mercado y producir inicialmente un solo producto para luego expandirse. Para la organización, la empresa debe estructurar y distribuir recursos como dinero, local, y roles de personal para lograr los objetivos.
This document provides information on the management team of a company, including their names, titles, qualifications, and relevant experience. It lists 7 members of the management team, including the Managing Director, Installs Manager, two Supervisors, Chargehand, Finance Director, Sales Director, and Office Manager. For each individual, it outlines their title, certifications or degrees, and number of years experience in related industries like shrinkwrapping, scaffolding, construction, and business leadership.
The document provides an overview and strategic plan for improving the social media presence of The Surge Dance Center. It includes a SWOT analysis identifying strengths like cost efficiency but also weaknesses like an unequal update schedule across platforms. Goals are outlined to develop Instagram and YouTube presences with 2,000 followers each by July 2017. A budget is proposed including hiring a social media employee. Key performance indicators and tools like AgoraPulse and Google Analytics are recommended for monitoring and managing progress.
Morrismore is a Western Canadian alternative model agency that is launching a social media campaign to promote their upcoming "3 Rooms" event on April 15, 2012. They currently have some social media presence but it needs improvement. A strategic plan is outlined to expand their social networks like Facebook, Twitter, YouTube and introduce new ones like LinkedIn and StumbleUpon over short, mid, and long-term timelines leading up to the event. The plan aims to increase followers, engagement, and awareness of Morrismore and the event through contests, videos, redesigns and consistent posting across platforms.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
This document provides guidance on building online communities through social media for non-profits. It discusses how social media is important for non-profits to engage donors and supporters who increasingly research organizations online. While many non-profits use social media, most do not have formal strategies, policies, or allocate sufficient resources. The document then reviews best practices for key social media channels like Facebook, Twitter, LinkedIn and YouTube. It stresses the importance of creating a social media strategy and policy, setting a posting schedule, and measuring engagement and results metrics to evaluate effectiveness.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
The document outlines Barb Noad's presentation on developing a social media strategy. It discusses developing strategies around key pillars - people, objectives, strategies, and technology. It provides examples of targeting different age groups and user behaviors on various social media platforms. The presentation emphasizes engaging constituents by moving them up an engagement pyramid from passive watching to active curating. It also highlights case studies and recommends reading materials to help organizations develop effective social media strategies.
Integrating Social Media into Your Communications StrategyBeth Kanter
This document summarizes a workshop on integrating social media into nonprofit communications strategies. The workshop covered topics like defining networked nonprofits, developing a communications ladder and strategy, creating content and measuring results. It provided tips on audience definition, objectives, strategies, content creation and champions. Tools like Facebook Insights, Twitter Analytics and spreadsheets were overviewed for measurement. The workshop emphasized continuous testing and improvement of social media practices.
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Maximize Your Social Media Impact in the Horse IndustryMelinda Davison
This document provides tips for maximizing social media impact and engagement. It discusses understanding your target audience, optimizing organic reach through Facebook insights and best practices, using paid posts effectively, managing communities, and metrics for analyzing performance. Key tips include knowing your audience, posting at optimal times, engaging with followers, and addressing comments personally while de-escalating negative interactions. Tools recommended include Canva, Bitly, Hootsuite, Buffer, and After the Deadline.
United Way of Pierce County is located in Tacoma, Washington. Their mission is to tackle tough challenges in the community and help children succeed. They have a social media presence on Facebook, LinkedIn, YouTube, Twitter and Pinterest but lack engagement. Their social media strategy aims to increase donations, brand awareness and social media followers through goals, objectives and tactics on Facebook and Twitter over 6 months. They will analyze results and adjust tactics as needed to effectively implement their strategy.
Personal Branding: Social Media StrategyDarby Bridges
This document outlines Darby Bridges' personal brand social media strategy. The goals are to gain more followers and engage with them regularly using Hootsuite to manage profiles. An audit found low engagement on Facebook and inactive Twitter. Objectives over 12 months include increasing posts, followers, and interactions by 40-50% across platforms. The brand persona is described as funny, relevant, and relatable. Strategies include using hashtags and ads to promote posts. Key dates include holidays and internal events. Darby will manage all roles personally. The response plan is to delete offensive content and apologize.
Social Media Marketing Final Presentation Lauren Booker
Operation PEACE is a nonprofit founded in 1995 that provides after-school and summer programs for inner city youth. It aims to empower communities economically and academically. The document analyzes Operation PEACE's current social media presence and provides recommendations for improvement, including increasing posting frequency on Facebook and Twitter, using hashtags and targeted keywords, and linking accounts to Buffer for more consistent posting. The overall goal is to drive more traffic to the website and engage the target audience of families, teachers, and sponsors to promote events and fundraising.
GW Track Cross Country Social Media Strategy FinalSangmi Park
The document provides an overview of the current social media presence and needs of the GW Track/Cross Country team. It analyzes benchmark teams, surveys student athletes, and provides recommendations. Key recommendations include developing a weekly content calendar, using each major platform (Facebook, Twitter, Instagram) differently by posting photos, videos, results and other engaging content, and adding Snapchat to help with recruiting. The goal is to better promote the team, engage alumni, and attract potential student athletes through an improved social media strategy.
The document outlines the University of Florida's 2016 social media strategy, which includes objectives of growing their online presence through follower counts and engagement on social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn in order to increase student enrollment. A social media audit analyzes each platform's performance and competitor analysis is also included, along with strategies, tools, timing of posts, roles and responsibilities, policies, and critical response plans for potential incidents. The strategy aims to create more innovative and engaging content to attract new audiences and encourage current users to interact more on social media.
Effective Social Media Managment to Drive Engagement and ParticipationDavid Wesson
Using social media to drive engagement and participation in cricket. The document discusses understanding audiences, particularly girls aged 13-19 and mums aged 36-46. It provides insights into these audiences' social media usage and interests. The content discusses setting up social media dashboards, creating better content through themes like players and women in sport. It also discusses campaigns, leveraging influencers, and reaching new audiences through platforms like Facebook events and Instagram. The goal is to boost engagement, participation, and grow communities around cricket.
Social Media & Marketing Presentation to Athletics - Nov 2011moonball
This document provides an overview of using social media for marketing and promotion. It discusses key principles of social media like engaging in conversation rather than just promoting, listening to audiences, and being authentic. It then gives examples of how Queen's University and its alumni relations department use social media like Facebook, Twitter, and LinkedIn. Finally, it provides tips for building a social media presence and promoting teams through a website and communication with the Gaels athletic department. The overall goal is to connect with current and former students while marketing the university and its programs.
As part of our college project, my team and I approached SLAM Perambur, a fitness center in Chennai, pitched our social media strategy, and convinced the client to let us manage their social media profiles for a month.
We organically increased their following within a period of one month, helping them achieve double the number of followers they initially had on their Instagram page.
This presentation was created to represent our analysis of the client, initial proposal, step-by-step strategy planning and implementation, and end results.
Enjoy Discovering Wine had an active website including weekly blogs; facebook page; and regular mailings to subscribers, but not so active with Twitter and LinkedIn. We knew we needed a more targeted campaign and to work harder at driving traffic to our website, but in turn to improve our website’s look to keep viewers interested and reduce bounces. The main areas of improvement were around facebook and enhancing the look of our website; we increased our knowledge of and, therefore, influence with facebook, and are aware this is a good platform for PR, and have done a lot of work on our website and learnt which direction we need to take it further to give us more brand presence and returning customers.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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1. Simarpreet Walia | Kevin Brown | Kiana Luke
Hannah Cruver | Cooper Cutler | Yam Yeung
2. Table of Contents
Surge - Kiana
(Executive Summary)
Brief Overview - Kiana
Mission Statement - Kiana
Social Media Presence - Simar
SWOT Analysis - Hannah
Goals - Hannah
People - Cooper
Content - Cooper
Platforms/Tools - Simar
Planning - Kevin
Analyzing - Kevin
Manage - Tony
3. Surge Intro
• The Surge Dance Center is well liked and known through the Pierce and King
county community, but lacks in their online presence
• Facebook, Instagram, Twitter, YouTube, and website
• Determined their strengths, weaknesses, opportunities, and threats
• Research to increase traffic for their social media sites
• To continue to grow as a business we believe it is important to have success
on each of their social media platforms
4. Brief Overview
• Located in Lake Tapps, WA
• Owned by Joe and Annalise Espinosa
• Offer classes in jazz, tap, ballet, lyrical, hip hop, tumbling, musical theater,
and stretch and strengthening
• Voltage Competition team
5. Mission Statement
“The Surge Dance Center aims to provide dance
lovers professionals and positive dance training
in order to to exert their full potential”
6. Social Media Presence
• Facebook: 1300+ likes with 1100+ people geotagging the studio locations
• Instagram: 1100+ followers
o 500+ posts but inconsistent posting schedule
Image Credit: https://socialmediaclub.org/wp-content/uploads/2016/04/Social-Media-Graphic.jpg
7. Social Media Presence
• Website: Fully functional showing current events, and updated content
• Youtube: Each video averages 1000+ views
• Twitter: smallest following with only 97 followers and little to no interaction
8. SWOT Analysis
Strengths
• Easy to use
• Cost efficient
• Ability to reach a large market
• Ability to communicate with audience
& aspiring students
• Expands network of students
• Sharing of photos and videos
Weaknesses
• Requires constant upkeep
• Website functionality
• Amount of followers
• Unequal updates on each platform
• Twitter does not come up on Google
search
• Few likes/shares
9. SWOT Analysis
Opportunities
• Expanding followers
• Self promotion
• Ability to see competition
• Quick updates/response from
followers
• Ability to network with potential
teachers
• Expand to danvers across the state
Threats
• Local competition also on social
media
• Public information available to
competitors
• Possibility of spam
• Others have access to post
negative remarks
• High competition
10. Goals
• Develop a social media presence across YouTube and Instagram with 2000
followers on each platform by July 2017
o Post regular updates
o Update company website with all social media links
o Ask for feedback from audience
• Increase likes, comments and followers on YouTube and Instagram by 50%
by July 2017
o Create a unique Hashtag for Surge
o Create more engaging content
o Actively respond to users
11. Goals
• Increase the audience on The Surge
Dance Center’s YouTube web series
“Surge TV” up to 1500 viewers by the end
of season 3.
o Create a schedule for the “Surge TV” so that
users can follow the show.
o Make the YouTube channel more engaging to
YouTube users allowing them to leave feedback,
join contests and vote on most liked dancers
12. People
• Men, Women & Children
• Personas
• Greater Tacoma Area
• Age 3-49
Target Group
13. People
Target Group Needs
• Youtube, Facebook & Instagram
• Promotions
• Moniter
• Feedback
Resources
• Surge Staff
• New Hire
• Outsourcing
15. Tools/Platforms
• Two main tools YouTube and Instagram managed by Social Media employee
• YouTube - Best video sharing platform to reach millennial audience
• Surge TV - Weekly YouTube dance series to increase brand awareness
• Instagram - Leverage current audience to cross promote other social media
platforms
o Short videos about current events and photos to increase interaction
16. Planning
1. Create budget for Instagram and YouTube
2. Hire intern/entry level position to manage social
media (administrative position)
3. Research and analyze target groups and
audience on both platforms
4. Create schedule for content postings
5. Create/post videos, pictures, etc.
6. Monitor engagement (progress, reply to users,
create hashtag, etc)
One Full time Employee
• $15.00 Per Hour
• $31,200 Per Year
• $1,000 For Equipment (Video camera, Camera, Laptop)
• Unknown Cost for advertising
Roles:
➔ Content Collection
➔ Technical Support
➔ Content Developer
➔ Communications Director
➔ Advertising
Budget and players/roles
Brief Project Plan:
17. Analyzing
Goal 1: Develop a social media presence
across YouTube and Instagram with 2000
followers on each platform by July 2017.
- # of followers our social media attains
for each social network.
Goal 2: Increase likes, comments and followers
on Youtube and Instagram by 50% by July
2017.
- # of likes, comments, and followers
we’re able to get by July 2017 in
comparison to Surge’s current number
of engagement on Youtube and
Instagram.
Goal 3: Increase the audience on The Surge
Dance Center’s Youtube web series “Surge TV”
up to 1500 viewers by the end of season 3.
- # of views on video, likes and dislikes
on video, comments, and subscribers to
channel.
Key Performance Indicators
18. Analyzing
Generate Traffic
➔ Third-party marketing agency for ad space on
Instagram and Youtube.
➔ Create an ad campaign that will push users to both
social network platforms.
➔ “Challenge”, Surge could offer free dance lessons to a
participant in the challenge. The challenge would
require users to engage with posts, share posts, like,
and comment on the challenge which will generate
traffic and increase Surge’s reach.
19. Manage
We use AgoraPulse to monitor Surge social media
• Link up all the social media account in one software
• Weekly report
• Schedule post
• Cost $49 per month
20. Manage
We use Google Analytics to manage social media
• Monitor website traffic
• Revenue that ads on the website bring in
• Analytic report
• Able to identify which link visitor click most
• Free of charge !
21. Our Next Step
• Maintain and Grow the social media networks
o Updating content weekly (Promotions, Contests)
o Video content will be uploaded on YouTube
• Video Content is about:
o Behind the scenes
o Conversations with the instructor giving extra tips to improve.
-Surge posts on their social media sites, but tends to not post often
-Our strategy mainly focuses on their Facebook page, and YouTube channel
-Found SWOT within the business, and in comparison to their other competitors (other dance studios in the local area)
-Our strategic plan is something that will help Surge grow as a business, attract new customers, show the world what is going on at Surge and the talent that is within the studio
-The Surge Dance Center opened in July of 2011, and is located in Lake Tapps, WA.
-It is run and owned by Joe and Annalise Espinosa.
-There are 14 instructors on staff, including 1 registered dietician
-The studio currently consists of 300 registered students that range in age of 2 ½ to 18 years old.
-They offer classes in ballet, tap, jazz, lyrical, hip hop, tumbling, musical theater, and stretch and strengthening.
-They are well known for their competitive team, “Voltage.” Voltage consists of 64 members who range in age from 4-18 years old. They are highly competitive and compete in competitions regionally around the Seattle area, and nationally in the West Coast region. Voltage members and groups have placed regionally in the top ten and nationally in the top ten.
Who they are: The Surge Dance Center
What they do: They are committed to providing inspired instruction, professional guidance, and a positive environment to challenge each individual to realize their full potential in the art of dance
Who their audience is: Anyone who has an interest and love in dance
How will they get it done: Deliver excellent training through proper technique and a strong artistic integrity, taught in a nurturing atmosphere
Surge is targeted at Men, Women and Children all of whom have an interest in Dance both casual as well as professional.
Along with targeting people with an interest in dance they are also targeting parents, teens, and thespians
The target group will be a part of the greater Tacoma Area as Surge is located in Bonney Lake and will range from an age of 3-49. While they accept people of all ages we have determined that the most interactive group is
We use AgoraPulse to monitor Surge social media. The reason why we choose AgoraPulse is because Surge can link up all the social media account in one software, which mean we just need to create one content and AgoraPulse will help us to post it on different social media platform. Also AgoraPulse has a function to conduct data which is weekly report. The weekly report will allow us to monitor all the social media platform performance, once we found any problem in the weekly report, it allows us to fix the problem and make our social media platform better. Also we can schedule post through AgoraPulse, this function will help us become effective because most of the posts were conducted by our instructor and scheduling post can save the instructor time, and focus on the quality of the classes. At last, the price of AgoraPulse is acceptable, it cost $49 per month. Compared to others software, AgoraPulse is cheaper than them and the functionality is better than the others.
We use Google Analytics to manage social media. The reason why we choose google analytics is because we can monitor the website traffic and the revenue that ads on the website bring in. Also they have analytic report which will allow us to fine tune surge website and the rest of the social media platform. Google analytic have a function that allow us to know which link the visitor click most. By this function, Surge can know more what the people like most, and what they don’t like. Therefore, they can do some adjustment on their function or classes. At last, google analytics is free of charge, all you need to do sign up and start working on it.
The next steps are to maintain and grow the social media networks by constantly updating each of your social media pages with fresh new content on a weekly basis. This new content could be promotions, contests, and new video content uploaded on YouTube. The YouTube content could be behind the scenes or conversations with the instructors giving extra tips on how to improve.