This document outlines Uber's social media strategy. The objectives are to increase traffic to Uber's app through social networks and boost social media following by 2.5% while increasing engagement by 10%. The strategy involves paid, owned and earned approaches like weekend post increases and a new referral rewards system. Key dates are holidays and donation events. Roles include a Director, Manager and Coordinator. The policy emphasizes respectful interactions. Measurement will track metrics like followers and visits quarterly.
Let's check out the list of Top 13 Ways to Promote Your Mobile App on Social Media Platforms that help you to boost your mobile app downloads to a great extent.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Let's check out the list of Top 13 Ways to Promote Your Mobile App on Social Media Platforms that help you to boost your mobile app downloads to a great extent.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
A how-to guide to analytics for social media sites including Twitter, Facebook, Pinterest, Quora, for more effective community management. Use of these free analytics will provide insights about the preference of our audience with regards to content, and help determine the factors that are influencing it.
For quite some time now, Facebook has been trying to become a news source for their users. In August 2013, they announced changes to their EdgeRank algorithm that should benefit media websites. However, when this changes were introduced in the late October 2013, some news and media websites have experienced a drop in Facebook referral traffic. As Facebook traffic now accounts for a major share of visits on every website, this has become one of the top challenges for journalists, community managers and content creators in the beginning of 2014.
http://blog.mediatoolkit.com/facebook-edgerank-changes-and-tips/
The Facebook vs Instagram contest has been thundering along for years, as they both strive to be the frontrunner.
https://www.socialchamp.io/blog/instagram-vs-facebook/#instagram-vs-facebook-quick-view
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
A how-to guide to analytics for social media sites including Twitter, Facebook, Pinterest, Quora, for more effective community management. Use of these free analytics will provide insights about the preference of our audience with regards to content, and help determine the factors that are influencing it.
For quite some time now, Facebook has been trying to become a news source for their users. In August 2013, they announced changes to their EdgeRank algorithm that should benefit media websites. However, when this changes were introduced in the late October 2013, some news and media websites have experienced a drop in Facebook referral traffic. As Facebook traffic now accounts for a major share of visits on every website, this has become one of the top challenges for journalists, community managers and content creators in the beginning of 2014.
http://blog.mediatoolkit.com/facebook-edgerank-changes-and-tips/
The Facebook vs Instagram contest has been thundering along for years, as they both strive to be the frontrunner.
https://www.socialchamp.io/blog/instagram-vs-facebook/#instagram-vs-facebook-quick-view
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
First time creating a Social Media Strategy for my personal brand! Some information is what it would look like if I had certain things going, like a website.
I followed Hootsuit examples and tips.
If anyone has any tips please send them my way!
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. Table of Contents
• 1. Executive Summary, November 2016
• 2. Social Media Audit
• A. Social Media Assessment, November 2016
• B. Web Traffic Sources Assessment, November 2016
• C. Customer Demographic Assessment, November 2016
• D. Competitor Assessment, November 2016
• 3. Social Media Objectives
• 4.Online Brand and Persona and Voice
• 5. Strategies and Tools
• 6. Timing and Key Dates
• 7. Social Media Roles and Responsibilities
• 8. Social Media Policy
• 9. Critical Response Plan
• 10.Measurement and Reporting Results
3. Executive Summary
• Our social media summary will be to outreach to a wider audience
and community. Our primary goal is to gather more traffic to our app
by reaching out to our consumers and creating ads that will attract
more attention.
4. Social Media Audit
• A. Social Media Assessment
Social Network URL Follower Count Average Weekly
Activity
Average
Engagement Rate
Twitter https://twitter.co
m/Uber?lang=en
833K 10 posts per
week
3%
Facebook https://www.face
book.com/uber/
15M 5 posts per week 4.5%
Instagram https://www.insta
gram.com/uber/
603K 2 post per week 1.25%
LinkedIn https://www.linke
din.com/company
/uber-com
668K 1 post every 3
weeks
0%
Assessment Summary: At present time, the highest number of interactions per post were on Facebook. There were no or
little interaction on Linkedin.
5. Social Media Audit
• B. Web Traffic Sources Assessment
Source Volume % of Overall Traffic Conversion Rate
Twitter 400K unique visits 15% 8%
Facebook 6M unique visits 35% 11%
Instagram 250K unique visits 7.5% 9%
LinkedIn 270K unique visits 2.5% 0.5%
At present time, Facebook has the largest traffic to Uber. The conversion rate it slightly above Twitter and
Instagram due to its amount of unique visits.
6. Social Media Audit
• C. Audience Demographic Assessment
Age
Distribution
Gender
Distribution
Primary Social
Network
Secondary
Social Network
Primary Need Secondary
Need
55% 18-30 60% Female 60% Facebook 35% Twitter Getting to and
from location
to location
Reliable on
time
transportation
30% 31-40 40% Male 20% Twitter 20% Instagram
10% 41-55 10% Instagram 10% Facebook
5% 56-80 10% LinkedIn
Assessment Summary: Currently 85% of people aged 18-40 utilize Uber. Uber’s main social networks are Facebook
and Twitter. Primary needs are being able to have reliable transportation to and from a location.
7. Social Media Audit
• D. Competitor Assessment
Competitor Name Social Media Profile Strengths Weaknesses
Lyft FB: Lyft Known companies in order
to attract a greater
following. Posts aerial views
of cities to show where their
market audience is.
Inconsistent with posting
periodically. Several posts
within a week but then no
posts for several weeks.
Assessment Summary: Currently, Uber has only one main competitor and that is Lyft. Lyft makes effective use
of their social media just as Uber, however, one of their weaknesses is that Lyft posts inconsistently at certain
periods.
8. Social Media Objectives
• Overall Business Goals: In 2017, our goal is to drive more traffic to our
app on iOS and android devices through our social networks.
9. Social Media Objectives
• Social Media Objectives to Support Business Goals:
• Advertise our app through social media with first time customer incentives
• Increase social media following through all platforms by 2.5%
• Increase engagement through all social media by 10%
10. Social Media Objectives
• KPIs (Quantitative)
• Number of Unique Vistors from Facebook, Twitter, LinkedIn, and Instagram
• Number of Instagram, Facebook, Twitter, and LinkedIn followers
• Number of weekly photo abd video posts to Facebook, Instagram, and Twitter
• KPIs (Qualitative)
• Sentiment Analysis
11. Social Media Objectives
• Key Supporting Messages:
• Connecting with the people, places, and things you love.
• Putting the world within reach.
12. Online Brand Persona and Voice
• Adjectives that Describe Our Brand:
• Reliable
• Exciting
• Convenient
13. Online Brand Persona and Voice
• Examples of Brand Voice in Social Media Interactions:
• Cordial
• Helpful
• Responsive
14. Strategies and Tools
• Paid: Every weekend, through all social media outlets, increase
posting by 30% in order to boost audience engagement.
• Owned: Introduce a new rewards system with Uber. Referrals to Uber
will receive compensation towards their Uber account.
• Earned: Scan all social media outlets in order to find consumers that
can benefit from Uber with a goal of 1000 engagements per week.
16. Key Dates and Timing
• Key Dates:
• New Year’s Day
• Halloween
• Memorial Weekend
• St. Patrick’s Day
17. Key Dates and Timing
• Internal Events:
• Hurricane Irma Donation
• Las Vegas Donation
• Lead Times: Two Weeks
• Reporting Dates: Reporting will occur twice per quarter
18. Social Media Roles and Responsibilities
• Social Media Director: Jane Doe
• Responsibilities: Oversee all social media networks
• Social Media Manager: Jen Joyce
• Responsibilities: Creative Campaign Coordinator
• Social Media Coordinator: John Smith
• Responsibilities: Engage in interactions via social media
19. Social Media Policy
• Social media plays a large role in the engagement and success of
Uber. There are interactions with many different followers from
various areas around the United States. As an employee of Uber you
must demonstrate a positive and respectful protocol towards
followers as it reflects onto Uber. Guidelines are as follows:
• Treat Other with Respect
• Be Polite
• Be Helpful
• Try to Resolve Situations
20. Social Media Policy
• Uber will not tolerate any form of disrespectful behavior and will
result in a corrective action that may include termination of
employment. If there is an issue, it may be handled by management
or the HR team.
21. Critical Response Plan
• Social Media Site Crash
• Action steps
• Alert Social Media Manager
• Alert Company’s IT Department
• Announce to Consumers as easily as possible
• Use other Social Media Networks
• Pre-approved Messaging: We are sorry for any inconvenience; we
have taken the necessary steps to solve this problem. The site will run
again as soon as possible. Thank you.
22. Measurement and Reporting Results
• Social Network Data
Social Network URL Follower Count Average Weekly
Activity
Average Engagement
Rate
Twitter https://twitter.com/U
ber?lang=en
833K+5% growth 10 posts per week +
15% increase
3%
Facebook https://www.faceboo
k.com/uber/
15M+3% growth 5 posts per week +
40% increase
4.5%
Instagram https://www.instagra
m.com/uber/
603K+3% growth 2 posts per week no
change
1.25%
LinkedIn https://www.linkedin.
com/company/uber-
com
668K+0.5% growth 1 post every 3 weeks
no change
0%