SEO Content management for businesses and non-profits. Maintain quality web content that helps in search results. Compliment to presentation at Austin Business Owners Meetup.

1. Content Marketing & SEO
Managing Content in
Business & Non-Profit Websites
WEBii.net 2015

2. Huh?
What is Content Marketing?
WEBii.net 2015

3. WEBii.net 2015

4. Inbound vs. Outbound
Marketing
WEBii.net 2015

5. Non-Profits:
Is SEO relevant?
WEBii.net 2015

6. Non-Profits:
Is SEO relevant? YES!
WEBii.net 2015
DonorsVolunteers Community
REACH REACH REACH

7. Then…
Ranking in Search Engines Wasn’t So Hard.
Little Competition + Few Quality Sites = Less Work

8. Now…
Search engines are smarter.
+ it sure is crowded

9. Now…
Search engines have to filter through almost
1 Billion Websites
In 2013, the number of
websites was 672,985,183.
In 2014, it grew by 44%.

10. TODAY,
to have a
TOP RANKING
website…
You Have to
Work for It!

11. “SEO” takes a
combination of
different elements,
working together.

12. Keywords Count, But Don’t Get Carried Away
Do some keyword research, but write with natural style.
Too many keywords = “spam”

13. Examples: Keyword Placement & Linking

14. Examples: Keyword Rich Topics

15. Examples: Keyword Rich Topics
Let’s Try It.
Make a list of 10
keywords.
Make a list of 5
targeted phrases.
Create 3 targeted
topics.

16. Examples: Keyword Rich Topics
Let’s Try It.
Make a list of 10
keywords.
Make a list of 5
targeted phrases.
Create 3 targeted
topics.
pet sitter
Pet sitting service
Austin pet sitting service
Which Austin pet sitting service is right
for your pet?

17. Stay Alert! Quality AND Quantity
Write content that relates to your audience.
Goal: 900 words or more / At least once a week

18. Quality AND Quantity
According to Bufferapp:
“An optimal word count for a blog post is an average of 1,600 words.”
NewsWhip says:
“If providing a detailed informative piece, use a word
count of 1200 to 1600 words.”

19. Examples

20. Examples

21. Examples

22. Extending Web Page Content
WEBii landing page / web page content

23. Meta What?
There isn’t just one meta tag. + Meta tags have rules.
(Note: Meta tags are not a short cut to SEO.)

24. Warning! No “Twinsies”
Avoid Duplicate Content
Don’t publish the same content on your website
and other sites or blogs.

25. Spread the Word
Promoting content enhances performance.
More online exposure, More social shares, Better rank

26. Examples

27. www.WEBii.net
888-932-9377
Austin, Texas
facebook.com/webiinet
@webiinet
Good luck with your
Online Content.