The document discusses 4 email marketing trends for 2013: 1) Email marketing remains highly effective with a high ROI. 2) Marketing is shifting from standalone email campaigns to integrated customer relationship management across the lifecycle. 3) Deliverability is increasingly dependent on both technical and more subjective metrics. 4) Mobile readership of email is growing rapidly as people access their inboxes through many devices, so email design must be optimized for small screens. The author provides advice on designing emails that are readable and functional on mobile.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Ad:Tech Sydney - Google is 14 - Treat it like a 14 year oldLouder
Google is now 14 years old. As a 14-year-old, Google remains the dominant force in search with over 93.5% of the Australian search market share. Search engine optimization in 2012 requires investment and expertise to influence organic search visibility, improve paid search quality scores, and focus on user experience across multiple platforms through content strategy and conversion optimization. For businesses, search engine traffic contributes significantly more visitors than other sources, with consumers increasingly looking to search engines like Google to find brands.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
The document summarizes key topics from State of Social session #8 including:
1. Research on millennials and their increasing purchase power based on a Snapchat study. Millennials will control the largest share of disposable income.
2. Platform updates from Instagram including long-form video on IGTV and upcoming shopping capabilities in Instagram Stories.
3. Inspiration from M&S's Christmas chatbot on Messenger and EE's celebrity style scanning campaign on Instagram Stories. Experiences are becoming richer on social media.
4. Intelligence from Facebook on the rise of mobile video consumption, with people 1.5x more likely to watch video on mobile than desktop. Video is an important format
eMarketer Webinar: Key Trends in Social AdvertisingeMarketer
There’s never a dull moment in social advertising, and the first few months of 2015 have made that clear. Topics in this webinar include: Why social ad spending is continuing to rise; Which platforms are growing fast and challenging Twitter in usage; Why Facebook may be the next video star, and what this means for advertisers; How social data is helping create a new generation of ad networks; Why the combination of real-time marketing and personalization will be social’s true strength.
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.
As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Ad:Tech Sydney - Google is 14 - Treat it like a 14 year oldLouder
Google is now 14 years old. As a 14-year-old, Google remains the dominant force in search with over 93.5% of the Australian search market share. Search engine optimization in 2012 requires investment and expertise to influence organic search visibility, improve paid search quality scores, and focus on user experience across multiple platforms through content strategy and conversion optimization. For businesses, search engine traffic contributes significantly more visitors than other sources, with consumers increasingly looking to search engines like Google to find brands.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
The document summarizes key topics from State of Social session #8 including:
1. Research on millennials and their increasing purchase power based on a Snapchat study. Millennials will control the largest share of disposable income.
2. Platform updates from Instagram including long-form video on IGTV and upcoming shopping capabilities in Instagram Stories.
3. Inspiration from M&S's Christmas chatbot on Messenger and EE's celebrity style scanning campaign on Instagram Stories. Experiences are becoming richer on social media.
4. Intelligence from Facebook on the rise of mobile video consumption, with people 1.5x more likely to watch video on mobile than desktop. Video is an important format
eMarketer Webinar: Key Trends in Social AdvertisingeMarketer
There’s never a dull moment in social advertising, and the first few months of 2015 have made that clear. Topics in this webinar include: Why social ad spending is continuing to rise; Which platforms are growing fast and challenging Twitter in usage; Why Facebook may be the next video star, and what this means for advertisers; How social data is helping create a new generation of ad networks; Why the combination of real-time marketing and personalization will be social’s true strength.
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.
As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.
This article discusses the implications of Interflora receiving a major penalty from Google for violating link building guidelines. It suggests brands have not fully embraced the new reality of search, where link building must be more natural and social media is increasingly important. The state of link building is examined, noting the lack of links as social media buttons have replaced them. SEOs have focused on few remaining techniques deemed "safe" by Google, but these may be misinformed. Overall, the article questions what it will take for brands to properly adapt their search strategies to current best practices.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data in the consumer electronics sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Computing, TV & Entertainment, Small Kitchen Appliances, Large Kitchen Appliances
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
This document discusses eight trends for social marketing in 2015 according to a presentation by Debra AhoWilliamson from eMarketer. The key trends discussed are: 1) social ad spending will increase but marketers need better targeting, 2) social media will become more integrated into overall marketing, 3) less content but targeted to specific platforms, 4) focus on internal metrics for ROI measurements, 5) prepare for mobile-only users, 6) embrace but improve social video, 7) redefine real-time marketing as delivering the right message at the right time, and 8) go beyond Facebook as other networks grow. The document provides analysis and recommendations for marketers regarding each trend.
The document provides insights from social media analysis of conversations around the NILF (NASSCOM India Leadership Forum) event. Some key findings include:
- The event reached over 44 million potential impressions on social media with mentions originating most from cities like Mumbai, Delhi, and Bangalore.
- While desktop was the dominant platform for updates, mobile usage for the event was also high.
- The official hashtag #NASSCOM_ILF trended in Mumbai and conversations around the event remained strong throughout.
- Oracle, Cisco, and TCS saw the highest share of voice among brands discussed. Safra Catz from Oracle had the largest share of voice among CEOs and leaders mentioned.
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013Leonardo
Slideshow used for a recent VFM Leonardo webinar hosted by Darlene Rondeau, featuring guest speakers Glenn Squires of Pacrim Hospitality Services Inc. and Craig Perch of The Georgian Terrace Hotel. The webinar covered current hotel marketing trends, predictions for 2013 and recommended best practices.
Adobe Consumer Outlook Survey Japan RegionAdobeJapanPR
- Just under two-thirds of Japanese consumers felt neutral about brands preventing price gouging and stock shortages during COVID-19. Three-quarters felt brands were communicating the right amount but only 1/3 found the communications useful.
- Over half of consumers saw an impact on their employment from COVID-19, with personal health, job vulnerability, and the economy being the greatest concerns. While over 90% were initially willing to wait out restrictions, only slightly over half agreed with continued restrictions.
- Shopping was greatly impacted by COVID-19, with 85% facing difficulties mostly from out-of-stock products. Local retail support diminished as 65% had not helped local businesses.
Host Introduction: “State of the Industry: Follow the Money”iMedia Connection
The document summarizes a presentation on digital advertising trends, with a focus on the growth of mobile advertising. Some key points:
- Mobile advertising spending is growing rapidly and is projected to surpass desktop advertising spending by 2017, accounting for over half the digital ad market. This is driven by increasing smartphone and tablet usage.
- Marketers are increasingly interested in mobile and see it as one of the most exciting digital opportunities. Many plan to shift spending from traditional to digital channels, with a focus on mobile.
- Social media engagement is also increasingly mobile-driven, with over two-thirds of users accessing social networks on their phones. This will further fuel mobile ad spending growth.
- Data integration across
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Den Multi Device Konsumenten zufrieden stellen …Connected-Blog
M-Days 2012
Stephan Haux
Director Product Management
Netbiscuits GmbH
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Ultimate Content Delivery for Smart Connected VehiclesConnected-Blog
Richard Malley, Ultimate Content Delivery for Smart Connected Vehicles, M-Way Solutions GmbH
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
M-Days Frankfurt, 1.Feb 2012 - Vortrag Thomas Nindl Director Business Development Central Europe
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Email-Expo 2012
Deliverability – Euro Rules of the Road
Andrew Bonar, Deliverability Director, Emailvision
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Mobile as Medium - Status quo of the market!Connected-Blog
This document discusses the status of the mobile market and platforms. It notes that Apple has over 300 million iOS devices including 185 million iPhones. Google has over 250 million Android devices with 22 hardware partners and 700,000 new activations per day. Windows is gaining smartphone platform share. It also examines usage statistics and revenues in mobile, the convergence of devices and services, and visions for the future of mobile experiences, networks, users and applications.
This article discusses the implications of Interflora receiving a major penalty from Google for violating link building guidelines. It suggests brands have not fully embraced the new reality of search, where link building must be more natural and social media is increasingly important. The state of link building is examined, noting the lack of links as social media buttons have replaced them. SEOs have focused on few remaining techniques deemed "safe" by Google, but these may be misinformed. Overall, the article questions what it will take for brands to properly adapt their search strategies to current best practices.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data in the consumer electronics sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Computing, TV & Entertainment, Small Kitchen Appliances, Large Kitchen Appliances
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
This document discusses eight trends for social marketing in 2015 according to a presentation by Debra AhoWilliamson from eMarketer. The key trends discussed are: 1) social ad spending will increase but marketers need better targeting, 2) social media will become more integrated into overall marketing, 3) less content but targeted to specific platforms, 4) focus on internal metrics for ROI measurements, 5) prepare for mobile-only users, 6) embrace but improve social video, 7) redefine real-time marketing as delivering the right message at the right time, and 8) go beyond Facebook as other networks grow. The document provides analysis and recommendations for marketers regarding each trend.
The document provides insights from social media analysis of conversations around the NILF (NASSCOM India Leadership Forum) event. Some key findings include:
- The event reached over 44 million potential impressions on social media with mentions originating most from cities like Mumbai, Delhi, and Bangalore.
- While desktop was the dominant platform for updates, mobile usage for the event was also high.
- The official hashtag #NASSCOM_ILF trended in Mumbai and conversations around the event remained strong throughout.
- Oracle, Cisco, and TCS saw the highest share of voice among brands discussed. Safra Catz from Oracle had the largest share of voice among CEOs and leaders mentioned.
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013Leonardo
Slideshow used for a recent VFM Leonardo webinar hosted by Darlene Rondeau, featuring guest speakers Glenn Squires of Pacrim Hospitality Services Inc. and Craig Perch of The Georgian Terrace Hotel. The webinar covered current hotel marketing trends, predictions for 2013 and recommended best practices.
Adobe Consumer Outlook Survey Japan RegionAdobeJapanPR
- Just under two-thirds of Japanese consumers felt neutral about brands preventing price gouging and stock shortages during COVID-19. Three-quarters felt brands were communicating the right amount but only 1/3 found the communications useful.
- Over half of consumers saw an impact on their employment from COVID-19, with personal health, job vulnerability, and the economy being the greatest concerns. While over 90% were initially willing to wait out restrictions, only slightly over half agreed with continued restrictions.
- Shopping was greatly impacted by COVID-19, with 85% facing difficulties mostly from out-of-stock products. Local retail support diminished as 65% had not helped local businesses.
Host Introduction: “State of the Industry: Follow the Money”iMedia Connection
The document summarizes a presentation on digital advertising trends, with a focus on the growth of mobile advertising. Some key points:
- Mobile advertising spending is growing rapidly and is projected to surpass desktop advertising spending by 2017, accounting for over half the digital ad market. This is driven by increasing smartphone and tablet usage.
- Marketers are increasingly interested in mobile and see it as one of the most exciting digital opportunities. Many plan to shift spending from traditional to digital channels, with a focus on mobile.
- Social media engagement is also increasingly mobile-driven, with over two-thirds of users accessing social networks on their phones. This will further fuel mobile ad spending growth.
- Data integration across
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Den Multi Device Konsumenten zufrieden stellen …Connected-Blog
M-Days 2012
Stephan Haux
Director Product Management
Netbiscuits GmbH
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Ultimate Content Delivery for Smart Connected VehiclesConnected-Blog
Richard Malley, Ultimate Content Delivery for Smart Connected Vehicles, M-Way Solutions GmbH
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
M-Days Frankfurt, 1.Feb 2012 - Vortrag Thomas Nindl Director Business Development Central Europe
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Email-Expo 2012
Deliverability – Euro Rules of the Road
Andrew Bonar, Deliverability Director, Emailvision
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Mobile as Medium - Status quo of the market!Connected-Blog
This document discusses the status of the mobile market and platforms. It notes that Apple has over 300 million iOS devices including 185 million iPhones. Google has over 250 million Android devices with 22 hardware partners and 700,000 new activations per day. Windows is gaining smartphone platform share. It also examines usage statistics and revenues in mobile, the convergence of devices and services, and visions for the future of mobile experiences, networks, users and applications.
Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...Connected-Blog
Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
This document discusses strategies for drip marketing email campaigns. It recommends segmenting audiences based on their behavior throughout the customer journey. Triggered, automated email campaigns are suggested to welcome new subscribers, encourage loyalty among existing customers, and reactivate inactive customers. Mobile optimization is also advised as mobile readership of email continues to grow.
The document provides 7 tips for getting email subscribers to take action from emails. The tips are to focus on clear objectives for emails, carefully craft subject lines, maximize the preview pane space, guide subscribers through emails as a director would, be persuasive in content, use images wisely, and continually test and optimize emails. Kath Pay is an email marketing consultant who presented on improving email marketing results through optimization tactics like A/B testing subjects lines and content.
iLive 2013 - Kath Pay - 7 tips to getting your subscribers to action your emailsiLive Conference
The document provides 7 tips for getting email subscribers to take action from emails. The tips are to focus on clear objectives for emails, carefully craft subject lines, maximize the preview pane space, guide subscribers through emails as a director would, be persuasive in content, use images wisely, and continually test and optimize emails. Kath Pay is an email marketing consultant who presented on improving email marketing strategies and conversion rates through testing different subject lines, content, and calls-to-action. Regular testing of email elements was shown to significantly improve return on investment and subscriber engagement over those who do not test emails.
5 engaging tactics to optimise conversions for your email marketing prograHolistic Email Marketing
We all know how important conversions are - but how many of us actually focus on converting our customers within our emails? Econsultancy found that for every $92 spent acquiring customers, only $1 is spent on conversion rate optimisation and unfortunately the same can be said for email marketing.
In this session, Kath Pay of Plan to Engage shows 5 engaging tactics to implement within your email marketing programme that will help you to successfully drive conversions.
The document discusses best practices for email marketing in 2012. It recommends getting permission from subscribers, keeping emails short and readable on mobile devices, and testing different subject lines, senders, and creative elements to improve key metrics like open and click-through rates. Testing is important as small changes can have a big impact on results. The document also provides tips for selling a newsletter by clearly outlining what subscribers will receive and removing barriers to sign up.
The document discusses how email can be used to grow and engage an online community. It outlines three key elements for registration forms: visibility, value, and ease. For visibility, the form needs to be easily found on every page. For value, the benefits of registering need to be clear. For ease, the form should be simple to fill out without being lengthy or painful. The document also provides tips for encouraging engagement through preference centers, profile updates, and driving people back to the website. Testing different engagement tactics and email elements is also recommended.
The document discusses marketing strategies in a multi-screen world. It addresses questions around who should own mobile objectives, the customer experience needed to reach customers across different screens, and how to measure success. It describes how consumer behaviors have evolved with the use of multiple devices simultaneously and the types of journeys consumers take across screens. It provides tips for marketers on measuring campaigns, testing approaches, and understanding their audiences and goals in this new environment.
ELECTRONIC CHANNELS OF DISTRIBUTION -ROSENBERG.pptxramkesavan9
This document discusses electronic marketing channels and is from a textbook on the subject. It covers topics such as the structure of electronic channels, disintermediation and reintermediation, advantages and disadvantages of electronic channels, and implications for marketing. The document consists of learning objectives and sections from the textbook covering these various topics.
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
This document discusses how to unlock the power of mobile marketing with a small budget. It notes that mobile engagement tools like SMS, social media, apps, etc. can be effective. It emphasizes starting with understanding why your users are using mobile and what tasks they need to complete. It also provides tips for mobile marketing strategies, like testing frequently, developing a clear vision, and focusing on meaningful conversions rather than just copying others.
The document discusses the challenges and opportunities of cross-channel marketing in today's digital world. It outlines how social media, mobile devices, and the data deluge have disrupted traditional marketing approaches by empowering consumers. The document then provides guidelines for marketers to take a progressive, real-time, experimental approach to cross-channel marketing by continuously profiling consumers, acting on insights in real-time, and relentlessly experimenting. It positions Adobe's marketing cloud as a platform to help marketers master cross-channel marketing and deliver optimized consumer experiences across channels.
The document discusses the convergence of digital technologies and the opportunities and challenges it presents for advertisers. It notes that consumers now spend more time socializing online than eating, and that lines between different media are blurring. The rise of video and mobile devices is driving changes in how advertising is delivered and measured across screens. The document advocates that advertisers plan campaigns that bridge TV, online and mobile platforms to reach audiences consistently.
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.
The document discusses 7 digital advertising trends for 2013: big data, real time marketing, content marketing, native advertising, tablet video advertising, the social-mobile shift, and a multi-screen audience. It provides analysis of each trend, noting that the trends are intertwined and not entirely new. Big data allows for improved audience targeting and insights. Real time marketing encompasses activities like real-time bidding and dynamic creative optimization. Content marketing focuses on creating valuable stories for audiences. Native advertising aims to fit seamlessly within each media environment. Tablet video advertising is seen as an attractive environment for brands due to screen size and user demographics.
7 trends that are shaping your world:
Big data: it’s everything
Real time: it’s always
Content marketing: it’s value
Native advertising: it’s coherent
Tablet video advertising: it’s better
Social-mobile shift: it’s everywhere
A “multi” audience: it’s multiscreen, multitasking
Making Dollars and Cents of Social Media: Part 1Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
The document provides an agenda for the DMA-IDM Scotland Conference on June 12, 2013. The agenda includes presentations on cross-channel marketing, mobile visual discovery, telling stories in a digital context, reimagining business, and a panel discussion. There will also be time for networking and refreshments. The conference aims to explore new approaches and opportunities in data-driven marketing across multiple channels.
Kath Pay - OTE London - 7 tips to getting your subscribers to action your emailsEdge Global Media Group
Topic: 7 tips to getting your subscribers to action your emails
Key Takeaways:
Know your objective
Creating a Persuasive Subject Line
Designing for the Preview Pane
Optimising the oft-neglected Call to Action
Using images to support your objective
This document discusses strategies for marketing to mobile consumers. It notes that consumers now check their mobile devices 150 times per day on average and are using mobile for a wide variety of activities including shopping, gaming, and payments. The document advocates testing multiple acquisition strategies including paid search, building content sites to support SEO efforts, and partnering with SMS platforms to reach opted-in consumers. Case studies show acquisition via SMS can provide effective cost per acquisition. The document emphasizes the importance of understanding shifting consumer behaviors and device usage to effectively engage mobile users.
Ergebnisse Hypermotion Studie Digitalisierung und MobilitaetConnected-Blog
Mobilität 4.0 – Studie zur Digitale Transformation bei Mobilität & Logistik
Die Messe Frankfurt hat Ende 2016 gemeinsam mit dem Institut für Supply Chain Management, Cluster- und Mobility Management an der International School of Management (ISM) , Frankfurt, diese Studie zu "Mobilität und Digitalisierung" veröffentlicht.
Mehr Informationen zum Thema finden Interessierte bei der Fachmesse Hypermotion http://hypermotion-frankfurt.messefrankfurt.com/frankfurt/de/aussteller/willkommen.html
Study “Digital Business Transformation” shows varying perspectives among Germ...Connected-Blog
Dexperty and the market research firm INNOFACT AG surveyed more than 600 decision-makers within a representative panel in June 2015 for the study. 50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.
The survey was intended to investigate the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies. In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and, more specifically, the development of digital trade fair marketing.
You will find more information at our web-special at: http://m-es.se/Mc8b
Im Rahmen der Studie wurden von Dexperty in Zusammenarbeit mit dem Marktforschungsunternehmen INNOFACT AG, Düsseldorf, im Juni 2015 mehr als 600 Entscheider in einem repräsentativen Panel befragt.
Dabei handelte es sich bei jeweils rund 50 Prozent um Marketing- und IT-Verantwortliche.
Die Befragung untersuchte das Verständnis, die praktische Relevanz, den Entwicklungsstand und etwaige Hürden bei der Umsetzung von Digital Business Transformation in deutschen Unternehmen.
Darüber hinaus wurden die Auswirkungen der Digitalen Transformation auf das Marketing und vertiefend die Entwicklung des digitalen Messemarketings ausgeleuchtet.
Weitere Informationen: http://m-es.se/d2T3
Malerische Wohnideen - Online-Marketing bei einem kleinen HandwerksbetriebConnected-Blog
Webchance Academy zur Heimtextil 2014
Malerische Wohnideen - Online-Marketing bei einem kleinen Handwerksbetrieb
malerische-wohnideen.de
Volker Geyer
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Webchance Academy zur Heimtextil 2014
Social Media als Akquisetool
roomido
Sophie Pahl
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Im Web-Wunderland - Wie kleine Händler im Web punktenConnected-Blog
Webchance Academy zur Heimtextil 2014
Im Web-Wunderland - Wie kleine Händler im Web punkten
etailment.de
Olaf Kolbrück
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Big Picture im E-Mail Marketing - Vom Traffic bis zum StammkundenConnected-Blog
Webchance Academy zur Heimtextil 2014
Big Picture im E-Mail Marketing - Vom Traffic bis zum Stammkunden
rabbit eMarketing GmbH
Nikolaus von Graeve
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Erfolgsfaktoren im E-Commerce - Onlinehandel wird persönlich Connected-Blog
Webchance Academy zur Heimtextil 2014
Erfolgsfaktoren im E-Commerce - Onlinehandel wird persönlich
Frank Puscher
Journalist
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Der neue Kunde kommt mit Handy: Smartphones & digitale Dienste am Point of SaleConnected-Blog
Webchance Academy zur Heimtextil 2014
Der neue Kunde kommt mit Handy: Smartphones & digitale Dienste am Point of Sale
Mobile Monday Germany
Axel Hoehnke
Executive Board
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Google AdWords - Wie Sie den Erfolg Ihrer Werbung messbar machenConnected-Blog
Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
Google AdWords - Wie Sie den Erfolg Ihrer Werbung messbar machen
dexperty - digital expertise by Messe Frankfurt
Thomas Herzberger
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
E-Commerce, nicht Onlineshop. Neue Leistungsbündel für den Handel zwischen Marken und Marktplätzen.
bvh - E-Commerce Verband Deutschland
Martin Groß-Albenhausen
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Zukunft des Einzelhandels - Chancen und Herausforderungen durch E-CommerceConnected-Blog
Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
Zukunft des Einzelhandels - Chancen und Herausforderungen durch E-Commerce
eBusiness-Lotse Ostbayern
Holger Seidenschwarz
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Chancen im Onlinehandel. Ein Erfahrungsbericht.Connected-Blog
Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
Chancen im Onlinehandel. Ein Erfahrungsbericht.
DerGugl
Chalwa Heigl
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Stationär und Online - Zwei Wege, ein Ziel: der KundeConnected-Blog
Webchance Academy 2014 während der Christmasworld, Paperworld und Creativeworld
Stationär und Online - Zwei Wege, ein Ziel: der Kunde
KAUT-BULLINGER Unternehmensgruppe
Betina Hasper
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Herausforderungen und Zukunftsstrategien für den HandelConnected-Blog
Webchance 2013
Herausforderungen und Zukunftsstrategien für den Handel
smartsale360 GmbH
Oliver Feldkircher
CEO
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Webchance 2013
Ihr Webshop mit den Augen des Kunden betrachtet: User Experience Optimierung am Beispiel von naschlabor
Siegfried Vögele Institut
Internationale Gesellschaft für Dialogmarketing mbH
Laura Lamieri
Senior Consultant
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Webchance 2013
Retail - Logistik - Onlinehandel
RLO GmbH
Rainer Langer
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Höher. Schneller. Weiter. Die perfekte E-Commerce-KomplettlösungConnected-Blog
Webchance 2013
Höher. Schneller. Weiter. Die perfekte E-Commerce-Komplettlösung
plentymarkets GmbH
Steffen Griesel
Geschäftsführer (CHRO)
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Die eCommerce Strategie von Malerische Wohnideen Connected-Blog
Webchance 2013
Die eCommerce Strategie von Malerische Wohnideen
Aperto - Handwerk & Wohnen Ltd. / www.malerische-wohnideen.de
Volker Geyer
Handwerksunternehmer
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/