This is the presentation I delivered on 6/25/09 in Boston at the Enterprise2.0 Conference. It was created by my friend Aaron Kim. The speaker notes and stories are mine.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
For nonprofits, LinkedIn can be a development and outreach goldmine.
LinkedIn is a no or low-cost database that can be used to:
research donors
find board members with the skills and passion you need
get that all-important introduction to someone you want to know
brainstorm with peers
find volunteers and employees
connect with community leaders
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.
There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.
For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.
In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?
In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.
There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)
Design Your Customer Community For Maximum EngagementGet Satisfaction
http://ow.ly/hsc9k, 5 Mistakes Companies Make When Using Customer Communities
Kim Celestre of Forrester Research and Matt Wallace from Volunteer Match talk about leveraging a customer community to drive engagement and provide an excellent customer experience.
This webcast provides you with a playbook to help transform your online community into a thriving, interactive network of customers and best practices to create a healthy and active online customer community. Then you will hear from VolunteerMatch, a nonprofit organization about leveraging customer community to gather feedback, provide self-service support and engage with your customers.
Learn how to:
•Identify and incentivize brand advocates
•Turn fleeting social conversations into valuable resources that are discoverable by customers, prospects, and search engines
•Drive innovation based on the feedback of your most active customers
•Enable self-service, community-based support
ABOUT THE PRESENTERS:
Kim Celestre, Senior Analyst Forrester - Kim serves Technology Marketing Professionals. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research focuses on B2B marketing, with a specific emphasis on the use of social networks and online communities to drive technology adoption and shape buying behaviors.
Matt Wallace, VolunteerMatch - Matt joined VolunteerMatch as a Community Support associate in July 2011. Currently, he works on the Communications team as Senior Associate in charge of Nonprofit Relations. He is responsible for engaging VM’s network of nonprofits through webinars, blogs, social media and online content found in the Learning Center. A certified online moderator, Matt helped launch the VM Community Page and established it a successful support platform for the website’s network of users. Before joining VolunteerMatch, Matt worked as an online advertising consultant.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
For nonprofits, LinkedIn can be a development and outreach goldmine.
LinkedIn is a no or low-cost database that can be used to:
research donors
find board members with the skills and passion you need
get that all-important introduction to someone you want to know
brainstorm with peers
find volunteers and employees
connect with community leaders
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.
There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.
For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.
In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?
In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.
There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)
Design Your Customer Community For Maximum EngagementGet Satisfaction
http://ow.ly/hsc9k, 5 Mistakes Companies Make When Using Customer Communities
Kim Celestre of Forrester Research and Matt Wallace from Volunteer Match talk about leveraging a customer community to drive engagement and provide an excellent customer experience.
This webcast provides you with a playbook to help transform your online community into a thriving, interactive network of customers and best practices to create a healthy and active online customer community. Then you will hear from VolunteerMatch, a nonprofit organization about leveraging customer community to gather feedback, provide self-service support and engage with your customers.
Learn how to:
•Identify and incentivize brand advocates
•Turn fleeting social conversations into valuable resources that are discoverable by customers, prospects, and search engines
•Drive innovation based on the feedback of your most active customers
•Enable self-service, community-based support
ABOUT THE PRESENTERS:
Kim Celestre, Senior Analyst Forrester - Kim serves Technology Marketing Professionals. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research focuses on B2B marketing, with a specific emphasis on the use of social networks and online communities to drive technology adoption and shape buying behaviors.
Matt Wallace, VolunteerMatch - Matt joined VolunteerMatch as a Community Support associate in July 2011. Currently, he works on the Communications team as Senior Associate in charge of Nonprofit Relations. He is responsible for engaging VM’s network of nonprofits through webinars, blogs, social media and online content found in the Learning Center. A certified online moderator, Matt helped launch the VM Community Page and established it a successful support platform for the website’s network of users. Before joining VolunteerMatch, Matt worked as an online advertising consultant.
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelis...Steven Duque
WATCH THE RECORDED WEBINAR TO HEAR THE TALKING POINTS HERE: https://www1.gotomeeting.com/register/708185208
Maybe you’re looking for better ways to target good java developers, infrastructure architects or other candidates with specialized skill sets. Or, perhaps you’re trying to convey your consultancy’s unique workplace culture to set yourself apart from the competition.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
Design to improve, empower, and fulfill (UX India 2017 keynote)Steve Fadden
Designers have incredible powers - from understanding diverse stakeholder needs, exploring new ways to solve problems, and implementing solutions to help people accomplish their goals like never before. But with these powers come great responsibilities, and we should go further than solving business problems, improving product usability, and increasing user satisfaction. We need to consider the larger contexts in which we design, and ensure that our work is effective for audiences we can’t immediately discern. By enabling people to achieve success without sacrificing their abilities, designers can better improve, empower, and fulfill.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
Central Desktop's Collaboration Insights Webinar: "Stop Pushing, Get Your Tea...Central Desktop
Most collaboration deployments rely on luck, or a hope that buying the best will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out.
The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis. As a result, most collaboration deployments are doomed to failure.
Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor
Rethinking our future: Trends and opportunities in UXSteve Fadden
Over the years, the field of User Experience (UX) has grown in popularity. In many organizations, UX practitioners are in demand, and have been elevated from a role of advocating for usable products, to leading and owning the process for engaging and delighting users. Savvy organizations even look for ways to ensure their offerings are meeting the emotional needs and expectations of customers.
However, the field of UX is also experiencing growing pains: some companies have so many design and experience owners that it’s hard to identify what represents the actual “voice of the user,” and others have become so focused on UX-related metrics that they strive to serve the “one metric to rule them all,” losing sight of other data and indicators that yield better insights.
This presentation will explore these and related themes, with a goal of rethinking the future of UX in a more intentional and value-oriented manner.
The Role of Social Influence In Security Feature Adoption, at CSCW 2015Jason Hong
Social influence is key in technology adoption, but its role in security-feature adoption is unique and remains unclear. Here, we analyzed how three Facebook security features—Login Approvals, Login Notifications, and Trusted Contacts—diffused through the social networks of 1.5 million people. Our results suggest that social influence affects one’s likelihood to adopt a security feature, but its effect varies based on the observability of the feature, the current feature adoption rate among a potential adopter’s friends, and the number of distinct social circles from which those feature-adopting friends originate. Curiously, there may be a threshold higher than which having more security-feature adopting friends predicts for higher adoption likelihood, but below which having more feature-adopting friends predicts for lower adoption likelihood. Furthermore, the magnitude of this threshold is modulated by the attributes of a feature—features that are more noticeable (Login Approvals, Trusted Contacts) have lower thresholds.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Less is More: An Empirical Investigation of the Relationship Between Amount o...UXPA International
Does more information elicit users’ compliance and engagement, or the other way around?
This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided on marketing web pages, often called “landing pages,” impact users’ willingness to provide their e-mail address (a behavior called “conversion” in marketing terms). We describe the results of two large-scale online experiments (n= 535 and n= 27,900) conducted in real-world commercial settings. The observed results indicate a negative correlation between the amount of information on a web page and users’ decision-making and engagement.
Presented by Nim Dvir
Testing Cloud Services: SaaS, PaaS, and IaaSTechWell
Cloud computing has changed the environment of testing. Its use is increasing for hosting business applications (SaaS) and testing (TaaS). Martin Pol and Jeroen Mengerink focus on SaaS, describing the relevant infrastructure and platform services (IaaS and PaaS). How do we test performance of the cloud itself? How do we make sure that the continuity of services is guaranteed? How do we cope with elasticity and the philosophy of bring-your-own-device (BYOD)? Martin and Jeroen discuss the risks that arise when implementing cloud computing―some traditional, but others completely new. Learn how to mitigate these risks with current, modified, and new test techniques. As testers, we must be involved earlier in the cloud selection process. Testers should help to create and evaluate selection criteria to minimize risk. In addition, testers should be involved in the project longer as testing in production is needed to determine if the Service Level Agreements are being met.
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelis...Steven Duque
WATCH THE RECORDED WEBINAR TO HEAR THE TALKING POINTS HERE: https://www1.gotomeeting.com/register/708185208
Maybe you’re looking for better ways to target good java developers, infrastructure architects or other candidates with specialized skill sets. Or, perhaps you’re trying to convey your consultancy’s unique workplace culture to set yourself apart from the competition.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
Design to improve, empower, and fulfill (UX India 2017 keynote)Steve Fadden
Designers have incredible powers - from understanding diverse stakeholder needs, exploring new ways to solve problems, and implementing solutions to help people accomplish their goals like never before. But with these powers come great responsibilities, and we should go further than solving business problems, improving product usability, and increasing user satisfaction. We need to consider the larger contexts in which we design, and ensure that our work is effective for audiences we can’t immediately discern. By enabling people to achieve success without sacrificing their abilities, designers can better improve, empower, and fulfill.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
Central Desktop's Collaboration Insights Webinar: "Stop Pushing, Get Your Tea...Central Desktop
Most collaboration deployments rely on luck, or a hope that buying the best will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out.
The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis. As a result, most collaboration deployments are doomed to failure.
Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor
Rethinking our future: Trends and opportunities in UXSteve Fadden
Over the years, the field of User Experience (UX) has grown in popularity. In many organizations, UX practitioners are in demand, and have been elevated from a role of advocating for usable products, to leading and owning the process for engaging and delighting users. Savvy organizations even look for ways to ensure their offerings are meeting the emotional needs and expectations of customers.
However, the field of UX is also experiencing growing pains: some companies have so many design and experience owners that it’s hard to identify what represents the actual “voice of the user,” and others have become so focused on UX-related metrics that they strive to serve the “one metric to rule them all,” losing sight of other data and indicators that yield better insights.
This presentation will explore these and related themes, with a goal of rethinking the future of UX in a more intentional and value-oriented manner.
The Role of Social Influence In Security Feature Adoption, at CSCW 2015Jason Hong
Social influence is key in technology adoption, but its role in security-feature adoption is unique and remains unclear. Here, we analyzed how three Facebook security features—Login Approvals, Login Notifications, and Trusted Contacts—diffused through the social networks of 1.5 million people. Our results suggest that social influence affects one’s likelihood to adopt a security feature, but its effect varies based on the observability of the feature, the current feature adoption rate among a potential adopter’s friends, and the number of distinct social circles from which those feature-adopting friends originate. Curiously, there may be a threshold higher than which having more security-feature adopting friends predicts for higher adoption likelihood, but below which having more feature-adopting friends predicts for lower adoption likelihood. Furthermore, the magnitude of this threshold is modulated by the attributes of a feature—features that are more noticeable (Login Approvals, Trusted Contacts) have lower thresholds.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Less is More: An Empirical Investigation of the Relationship Between Amount o...UXPA International
Does more information elicit users’ compliance and engagement, or the other way around?
This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided on marketing web pages, often called “landing pages,” impact users’ willingness to provide their e-mail address (a behavior called “conversion” in marketing terms). We describe the results of two large-scale online experiments (n= 535 and n= 27,900) conducted in real-world commercial settings. The observed results indicate a negative correlation between the amount of information on a web page and users’ decision-making and engagement.
Presented by Nim Dvir
Testing Cloud Services: SaaS, PaaS, and IaaSTechWell
Cloud computing has changed the environment of testing. Its use is increasing for hosting business applications (SaaS) and testing (TaaS). Martin Pol and Jeroen Mengerink focus on SaaS, describing the relevant infrastructure and platform services (IaaS and PaaS). How do we test performance of the cloud itself? How do we make sure that the continuity of services is guaranteed? How do we cope with elasticity and the philosophy of bring-your-own-device (BYOD)? Martin and Jeroen discuss the risks that arise when implementing cloud computing―some traditional, but others completely new. Learn how to mitigate these risks with current, modified, and new test techniques. As testers, we must be involved earlier in the cloud selection process. Testers should help to create and evaluate selection criteria to minimize risk. In addition, testers should be involved in the project longer as testing in production is needed to determine if the Service Level Agreements are being met.
Boosting Content Marketing ROI Through Technology By Dave ChaffeyMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Boosting Content Marketing ROI Through Technology. PRESENTATION: Boosting Content Marketing ROI Through Technology - Given by Dr. Dave Chaffey - @DaveChaffey - CEO - Smart Insights. #MarTech DAY1
Discover the Benefits of Cloud Computing with Google Apps and Salesforce.comabcboston
Hard economic times demand that organizations become significantly more efficient in how they operate, and develop creative and innovative ways of looking at their programming, infrastructure and fundraising. In this workshop, Marc Baizman, Technology Manager for Root Cause will show you how to save costs on IT by moving your infrastructure to the cloud, specifically talking about Google Apps and Salesforce.com.
The session will give you:
• A basic understanding of cloud computing and what it means for your bottom line
• An overview of Google Apps; Google's free communication, collaboration and publishing tools
• How to sign up for Google Apps for your nonprofit
• An overview of Salesforce.com, a web-based Constituent Relationship Management system
• How to sign up for Salesforce.com for your nonprofit
• Where to go for more information and help
Business Benefits of Cloud Computing to Indian IT Servicesaurabh rao
A 20,000 word research thesis on Cloud Computing, the benefits and risks associated with its adoption in the context of Indian IT services industry.
Research carried out as a part of my Master's program in Robert Gordon University.
Architecting for a cost effective Windows Azure solutionMaarten Balliauw
Cloud computing and platforms like Windows Azure promise to be "the next big thing" in IT. This is certainly true as there are a lot of advantages to cloud computing. Computing and storage become an on-demand story that you can use at any time, paying only for your effective usage. But this also poses a problem: if a cloud application is designed like one would design a regular application chances are that the cost perspective of that application will not be as expected. This session covers common pitfalls and hints on improving the cost effectiveness of a Windows Azure solution.
IaaS, PaaS, SaaS - these are terms you may have heard, but do you know the difference? Understanding the cloud stack is an important step in transitioning to the cloud.
Top 10 benefits of cloud computing - By TechvedicTechvedic
Cloud Computing is now becoming a vital part of many businesses. In this Document read about the top 10 benefits of cloud computing by Techvedic that may prove beneficial for your business.
A Case Study of Micro-Blogging for Learning at QualcommB.J. Schone
This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of micro-blogging in a corporate environment, and it includes a case study about Yammer at Qualcomm.
Solution Design - The Hidden Side of UX (for Product Managers)Above the Fold
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
Solution Design - The Hidden Side of UX (for Product Managers)Joe Baz
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Your organization has a new Facebook page with frequent Twitter updates, a YouTube channel, and every virtual bell and whistle imaginable to build your social presence. So…how do you encourage member engagement? Discuss strategies for bringing your community to life by leveraging easy-to-use tools that will take your social platform to the next level. Walk away with ideas to recognize and reward your most engaged members, generate even more viral engagement, and ultimately improve member retention.
Andy Steggles, Chief Information Officer, Risk & Insurance Management Society, Inc. (RIMS)
7. Hype Curve conceived by Gartner Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Web 2.0 Going through Gartner’s Hype Curve
8. Source: Crossing the Chasm , by Geoffrey A Moore Crossing the Chasm Technology Enthusiasts Visionaries Pragmatists Conservatives Skeptics Early Adopters Early Majority Chasm
9. Source: IOA CMM Level 5 Journey From “Hit or Miss” to Process Stability & Improvement Initial Manage Defined Quantitatively Managed Optimized Hero-based culture Process-based culture
10. The roadmap to the future Columbus Monument, Santo Domingo, Dominican Republic Photo by Aaron Kim
14. Why the bad solution looks attractive It becomes a pattern because somehow it looks like the right thing to do Why it turns out to be bad Common pitfalls What positive patterns are applicable instead Best (Good?) Practices
15. Antipattern: Fear 2.0 Photo by Flickr user Violator3, licensed under Creative Commons, Attribution 2.0 Generic
16.
17. The cousin to Fear2.0 Antipattern: Control 2.0 Photo by IBM Beehive user Ole Rasmussen, licensed under Creative Commons, Attribution 2.0 Generic
21. Your clients Your business partners Other employees in your company Co-Workers Friends People as your competitive advantage You Jim Mary Your manager Jim’s manager Susan John Helen Roberto Akira Chris Peter Frequent e-mails Infrequent e-mails Web 2.0 Collaboration
22.
23. Antipattern: Build it, and they will come Photo by Flickr user Sister72, licensed under Creative Commons, Attribution 2.0 Generic
24.
25. Source: C’est la maturité, stupide! Maslow s’invite à la table du 2.0 http://mediapedia.wordpress.com/2006/07/30/c%E2%80%99est-la-maturite-stupide-maslow-s%E2%80%99invite-a-la-table-du-20/ Motivations and Rewards
35. Antipattern: Intangible means unmeasurable Photo by Flickr user Memotions, licensed under Creative Commons, Attribution 2.0 Generic
36.
37. Antipattern: Measuring supply, not demand Photo by Flickr user Memotions, licensed under Creative Commons, Attribution 2.0 Generic
38.
39. ROI: The need for an “R” Source: Let's get real or let's not play" by Mahan Khalsa "If there is no 'R', your 'I' is a 'C'. And the cost is always too high ."
40. What is the top barrier to the further success of your Web 2.0 initiatives? Source: Building the Web 2.0 Enterprise - McKinsey Global Survey Results, July 2008 Based on survey responses by 1,988 executives from around the world “ Do not understand potential financial returns” 28%
41. How does your organization measure the business value of its Web 2.0 deployments? “ We use traditional measures such as ROI, TCO & IRR” 63% Source: IT Will Measure Web 2.0 Tools Like Any Other App , Forrester Research, July 25, 2007 Base: 190 IT decision-makers at US firms with 500 or more employees invested in orpiloting Web 2.0 technology (multiple responses accepted)
Hi – I flew in on Tuesday night and for those of you who have been here all week, first of all thank you for showing up to my presentation this morning. Second, thank you to those who have been twittering and blogging. I was following the conference from afar on Monday and Tuesday. Please continue to twitter and blog for those of us who cannot be here!
I’m Jen Okimoto.
I’m Jen Okimoto. I’m actually here in place of my dear friend and former IBM colleague Aaron Kim. He recently left IBM to go work for the Royal Bank of Canada and he asked me if I would stand in for him. I readily agreed and am thrilled to be here in Boston. Who am I? I’m a consultant, like Aaron in IBM’s Global Business Services. My internal business card sayd, “Enterprise 2.0 Provocateur and Hand Holder.” IT is a role I’ve been playing at IBM and with many of my clients for over three years. I’m in our Human Capital Management practice and I’m not a technologist. I am interested in the changing nature of work. I work with big companies who are global, complex and highly technical. Companies with diverse populations…geographically, generationally, culturally, and with highly diverse skills, experiences and job roles. Here’s another view of me…thank you Jonathan Feinberg!
I’m going to cover three topics today.
You are all familiar with the Gartner’s hype cycle. This cycle can be applied to any type of major change. The reason I share it is to remind you that enterprise2.0 and the use of web2.0 technologies in the enterprise is a journey. Despite the fact that web2.0 has become the millionth word in the English language and some of this is becoming so, yesterday. We have not hit the plateau of productivity…ESPECIALLY within the corporation. Things are changing fast, but not that fast.
You are familiar with Geoffrey Moore’s concept of crossing the chasm. Where do you think most organizations today are with respect to this picture? Most the companies I interact with are squarely in the early adopter mode. The distinction is, that unlike many past technological change…people within those companies are moving to early majority in their personal lives. When I do presentations with non-enterprise2.0 enthusiasts, I ask. How many of you use linkedin, facebook, ebay, flickr…etc. Two to three years ago, in a group of business people…non techies, the answer was 20-30%. Today, it will be 70 to 100% If I ask how many use similar technologies within the firewall…the numbers plummet. Even in IBM…where we have an embarrassment of riches of web2.0 technologies inside the firewall. I gave a presentation to about 50 IBMers. I asked the linkedin, facebook question and the response was 100%. I asked how about our web2.0 technologies inside the firewall…blogs, wikis, profiles, beehive, cattail, dogear. And 16% of the people said they’d never used any of them. Some would say, we’ve jumped the chasm. I’d say we’re not at the point where it is all routine and we can say the journey is over. That’s true at IBM…it is very true with most of my clients. Moreover…and this gets to topic two of my presentation. Patterns that develop early adopters often don’t work for the early majority. What the guys and gals on the left side will do and put up with is VERY different than those on the right.
Another way to think about this is in the early part of the journey people are experimental. It is in their DNA to try new things. If something doesn’t work, they tear it us, try it again. They will often seek out others to learn from. So there is are wide swings in productivity. Great stories where things worked really well…and a lot of examples (often not nearly as well documented) where things didn’t work out as planned. But the high volume of experimentation and the learning is really important at the start of the journey. Over time, the patterns begin to stabilize. In the corporation, this means that people start to use the enterprise2.0 technologies as part of the way that they do their jobs. It is no longer optional. It is just how they work. We’re getting there in IBM. More and more work is being done through our enterprise2.0 platforms. However, even in IBM when BlogCentral is down, a large vocal group of people gets very upset. But for most of them work goes on. If Sametime (our instant messaging system) shuts down, the entire corporation practically comes to a halt. The lesson here is the experimentation and learning from patterns is important. Each company is different. They have different business objectives, different cultures, different needs. What you don’t want to do is try to proscribe the patterns in a controlled way… That’s the beauty of web2.0 technologies…you now that. They are user friendly. They let you do things you didn’t even know you needed or wanted to do.
So…when embarking on the enterprise2.0 journey a vision and objective is important. But don’t try to control the journey. Columbus had a vision and an objective to sail to India. But be prepared to deviate from the path because you may encounter unknown continents…
The idea of anti-patterns is one that comes out of software engineering. It is looks like a good idea, but then backfires. That’s what I’m going to talk about now.
Here’s the structure of how I’ll introduce each anti-pattern.
I actually see fear2.0 a lot. Those of you who work for small, nimble are by definition risk takers. You probably like extreme sports too. But for the average corporate leviathan (with the exception of our former friends in the financial services sector) risk taking is not highly regarded. AND now you’ve got folks twittering about your company and applying #FAIL about you. This is the number one reason why enterprise2.0 has not jumped the chasm. I’d like to make a shout out to the city of Bozeman, MT for it’s attempt to control by requiring job applicants to submit all social media user names and passwords, and failing quickly and gracefully by retracting the policy.
A cousin of fear is control 2.0 - Really at the root of fear is desire to control because of a lack of trust. First of all, trying to control the journey will result in suboptimal adoption. Instead, develop good guidelines and trust your people to be adults and do the right thing. I like to ask clients if they trust their people, and they say “of course!” I then ask, do you trust them to work from home? And more often then not, they say, NO! Some of the reasons why, become almost comical…but, it is really about losing control. If you wouldn’t put up with total slackers in a cube or an egregious compliance violation in the breakroom, then you shouldn’t put up with one on the web.
Old habits means, I control who I talk to…by walking down the hall, picking up a phone, sending an email or IM. I know who I’m directing my attention to. New world is I share my documents or blog my experiences or ask my questions. I may have a “targeted” audience, but I am doing it openly and people I don’t know exist or who I don’t know are interested jump in and join the conversation. This is true on the Internet, this is true inside the firewall. I can’t lurk and learn from reading people’s email. But I can lurk around their social media contributions through feeds and tags and I can take ideas, ask questions, apply something that works in one domain to try to solve a completely different problem. From a management perspective. I work with a client that has decided that moving from command and control to a culture of collaboration and teamwork is absolutely critical to their future success. They not only remind their people of this change, they’ve developed their leadership competencies around this idea, they’ve restructured their governance models, and they’ve identified first line managers as pivotal roles in this transformation. So I worked with this company to create a management development program and now I deliver it to managers around the world. We use an entirely virtual method. We cover the regular blocking and tackling of management…goal setting, performance management, coaching and feedback. We also cover teams now – multi-cultural, multi-generational and remote teams. New skills. New behaviors. Need training. Need practice. People will be afraid to try. People will not do it well. It is like exercise. You don’t just get up and run 26 miles. You have to work up to it. Conditioning. Coaching. Higher up in the org, often intimidated by the exposure. They’re already experts, leaders, execs. They’re used to having their stuff vetted or written for them.
- A plausible promise (something prospective members need or want that they don't have now) - An effective tool (that helps the members find each other, connect, and collaborate), and An acceptable bargain for members (what everyone contributes relative to others, works for them) Sometimes it takes a lot of work to extend the promise (Caterina Fake said the success of Flickr depended on the premise that "you have to greet the first 10,000 users personally"). The promise and tool must address a real need: Shirky notes wryly "If you designed a better shovel, people would not rush out to dig more ditches". Top down, bottoms up, side to side (enthusiasts, informal leaders, communities). Blogjam example to improve adoption. Practice. Experiment. Get to know one another. Leadership. Impact.
Two perspectives. Just give me search that works. Or, iPhone simple. If it isn’t integrated into my day-to-day…forget about it.
Match.com sites in India. Lotus Connections implementation in China.
I’m a perfect example of why this doesn’t work. I’m not techie. In fact if I have to use “code” anywhere, even html or wiki markup lanuage, I get pretty freaked out… My self proclaimed title at IBM is enterprise2.0 provocateur and hand holder. We have an entire team of folks doing reverse mentoring. My group has just been hired to do a big adoption program for a big company who implemented sharepoint and can’t get folks to use it. They’ve now hired us to do training, change management and get the help desk trained. The challenge is integrate – Consider how to take web2.0 capabilities and integrate them into the day to day work that people already do.
Focus on the bean counters… Guy on airplane. Controller for BU in large global industrial products company. HQ in Germany. Ops in Philipines. He’s in SF. Used to focus on debits and credits. Now I focus on solving business issues. They use SAP. Everything is a work around. ST saves the day. Real-time…only works so far across all those timezones. People create work arounds, but every group does it differently. No consistency…in an area where they need it…largely b/c no visibility or collaborative space to share and collaborate on the work arounds.