This document discusses Vodafone Germany's value add program for big data and business intelligence (BI). It outlines how BI and big data can support Vodafone's complex offerings through various use cases. A prototype approach is presented as an effective strategy for overcoming barriers to implementing BI and big data projects. Quick results and returns from initial use cases help gain stakeholder support. An integrated BI and big data ecosystem is advocated to maximize returns, minimize investment, and integrate results across different use cases and parts of the organization.