Web-marketing cases studies

Mickey Landkof - Senior Pre-Sales Support
Asher Elran - Account Executive

Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved www.webds.com

1 •About us

2 •Online marketing current challenges

3 •Case studies & our solutions

4 •How can we help/your current situation

5 •Recommended next steps

Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved

• About us

 Online marketing and conversion optimization
company.
 Over nine years of marketing and personal business
experience.
 Managed and operated by experts that really know
what marketing is, not just search engine optimization.
 Ethical and “white-hat” service following strict
guidelines.
 Mostly reaching customers with an educational
approach, not just solicitation methods.


• The challenges…

A: Conversion rates are the percentage of visitors that
actually take action on a website.
(phone call, web form, download, registration, participation etc.)

Optimizing conversion rates should be the focus of your
online efforts while SEO & Search Engine Marketing
(SEM) ONLY the vehicles to generate traffic!



 User experience  Social interaction
 Accessibility  Marketing domination
 Computability  Call to action
 Design  Bounce rate
 Authority  Quality content
 Code errors  Usability
 Compliance  And more…



 90% of all online marketing/SEO companies focus
only on delivering traffic to your website neglecting
conversion rates leaving frustrated business owners
with low or zero conversion results.

 About 80% of all websites don’t have a marketing
strategy and their website is nothing more than a
floating page on the web.

 There is a gap between consumer’s online
requirements and a business owner’s understanding
and education of online marketing.



 Poorly coded sites
 Lack of quality content
 Don’t offer any value
 Not enough visitors
 No marketing strategy
 Concentrating on SEO rather than on
conversion

Low conversion rates equate to a non-
functional website!

We examine:
1. Design
2. Authority
3. Call to action

We checked the keyword: “Painters in Phoenix”


We examine:
1. Design
2. Authority
3. Call to action

Is listed first on the first page of Google
Assessment: website doesn’t convert because of:
 Poor design
 Low authority
 Ineffective call to action


1 • The challenges…
We examine:
1. Design
2. Authority
3. Call to action

Is listed second on the first page of Google,
Assessment: Website is not in its full potential:
 Better design
 Better authority
 Some call to action


We examine:
1. Design
2. Authority
3. Call to action

Is listed fourth on the first page of Google,
Assessment: will get most of the phone calls because of:
 Great design
 Very good authority
 Perfect call to action



“A nicely designed website will convert much better
than a simple plain design”

FALSE – “Design” is only one of many factors we look at.
People often ask us why their websites don’t
convert? They’ve spent large amounts of money on
them and they look attractive.
This is a common mistake. Simply think how simple
and to the point most popular websites are today:
Wikipedia, Craigslist, EzineArticles, Google and
many more…

• The solution…

 The end goal of a successful SEO campaign should not
be keyword rankings, but rather driving more relevant
traffic, increasing sales, and converting qualified visitors
to phone calls.
 The "proof" that you get at the end of each month from
your SEO company as a ranking report, which shows
you that your website ranks high on the first page on
Google is worthless unless it’s backed up by increased
traffic and conversion.


1 • Case studies:

1. A General Contractor in L.A - 13 month project
2. Car Repair shop in Orlando - 7 month project


1 • Case studies:

Before:

** Actual Google analytics screen shot.


• Case studies:

After:



• Case studies:

Categories Before After Improvement
tested
Traffic 132 814 616% Increase

Call to action 2 / Calls a month 18 / Calls a month 900% Increase

Social 1 Active Profile 15 Active profiles 1500%

Keyword None in first All results appear 5 Ranking keywords
Positioning 100 results on first page
Back links 95 ~3000 +2900

Content 50% Duplicate 100% Original


• Case studies:

 Before:



• Case studies:

 After:



• Case studies:

Categories Before After Improvement
Tested
Traffic 21 65 300% Increase
Call to action 0-1 / Calls a month 8 / Calls a month 800% Increase

Social 1 Active Profile 15 Active profiles 1500% Increase
Keyword None in first 100 All results appear 5 Ranking keywords
Positioning results on first page

Back links <10 ~800 +795 Links
Content 50% Duplicate 100% Original

** Measured over the length of the program. Numbers are based on reports pulled from analytics


• How can we help…

 Conversion optimization
 Web marketing
 PPC (pay per click)
 Web design
 Consulting
 Social marketing
 Monitoring and tracking

We are a comprehensive one-stop-shop for
all you online marketing needs.



** Multiple websites exist for your business, the following test refers only to the above website.



Categories tested Currently Where you need to be
Back links 478 5000
Code to text ratio 11% 25% or more
Compatibility 50% 90%
Code validation 145 errors <50
Site structure 50% 90% or more
Social interaction 75% 100%
Accessibility 70% 100%
Call to action None At least 2
Analytics None 3

** Numbers are based on initial analysis and competitors’ performance on the first page of Google.



** showing loss of links which results in a drop in ranking and performance.


The keyword Current Estimated Estimated
Positioning positioning positioning
(6 month plan) (12 month plan)
Anthem AZ real estate 7 5 3
Anthem short sale AZ 13 8 5
Buy a house in Anthem AZ 30 15 9
Carefree real estate 14 8 5
Live in Anthem AZ 35 11 8
Maricopa county real estate 100+ 20 8
Phoenix real estate 100+ 30 9
Estimated traffic 94 214 2293



1. Decide that your website is indeed a
strategic marketing tool for your
company

2. Choose a marketing package from the
next slide

3. Pay setup fee and first month


•How we can help…

Good Better Best
• Deep Analysis • Deep Analysis • Deep Analysis
• 3 keywords • 6 keywords • 10 keywords
• Keyword Research • Keyword Research • Keyword Research
• On Page SEO • On Page SEO • On Page SEO
• Off Page SEO • Off Page SEO • Off Page SEO
• 5 Social Accounts • 10 Social Accounts • 20 Social Accounts
• Opt Conversion • Opt Conversion • Opt Conversion
• initial Consulting • Unlimited Consulting • Unlimited Consulting
• PPC Optional • PPC Optional • PPC Optional
• 5 Hours Web Design • 10 Hours Web Design • 20 Hours Web Design
• Monthly Reporting • Monthly Reporting • Monthly Reporting

12 Months Length 10 Months Length 8 Months Length

$375 / Month $675 / Month $1250 / Month
Total investment $4500 Total investment $6750 Total investment $10000

** One time setup fee of $199 on each package.

Dynamic Search™

602.565.8873 (Asher Elran - Account Executive)

602.953.5125 (Main Office)

Info@webds.com

www.webds.com

Single website – Web marketing is done
around X amount of broad keywords

Multiple websites – Web marketing is done
around X amount of long tail keywords
times amount of websites
(see example in the next page)


Single website promotion Multiple websites promotion

Broad keyword Searches a month Long tail keyword Searches a month

Painter in Phoenix 100 Best painter in 42
Phoenix
Painters in Phoenix AZ 43

Painters in phoenix 15
Arizona near 85028
House painting in 50 Affordable house 12
phoenix painting in Phoenix
Interior house 17
painting in Phoenix
Exterior house 21
painting in Phoenix
Total 150 150



 User experience  Social interaction
 Accessibility  Marketing domination
 Computability  Call to action
 Design  Bounce rate
 Authority  Quality content
 Code errors  Usability
 Compliance  …


We examine:
1. User experience
2. Social interaction
3. Quality content

We checked the keyword “realtor in Orlando, Florida”


We examine:
1. User experience
3. Quality content

Assessment: website doesn’t convert because of:
 Poor user experience
 No social interaction
 No content


We examine:
1. User experience
3. Quality content

Assessment: Website is not in its full potential:
 User experience issues
 No social interaction
 Not enough content


We examine:
1. User experience
3. Quality content

Assessment: will get most of the phone calls because:
 User experience
 Social interaction
 Quality content


• How we can help…

http://www.dead-sea-cosmetics-shop.com/links/link7.htm

• Case studies:

90% of people conduct
research online before buying
a product or a service.


• How we can help…


1 • How we can help…


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