Internet Search Strategy
Sharing for HRD Community Maxis Academy
Advantages The ability to  learn   faster   than  your competitor may be the  only  sustainable  competitive  advantage. Peter Senge, The Fifth Discipline
Content 1.0 Background Browsers Search Engine Directory Internet Politics
Content 2.0 Web Seminar – Talent/BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog
Content 2.0 E-Newsletters – About HRD – CLO, ASTD, Fast Company, Better Management
 
Sharing Interesting sites? Your frustration? Questions ?
Background
History
Definition of Net The  Internet  is the publicly accessible worldwide system of interconnected  computer networks  that transmit data by  packet switching  using a standardized  Internet Protocol  (IP).  It is made up of thousands of smaller commercial, academic, domestic and  government networks. It carries various information and services, such as  electronic mail ,  online chat , and the interlinked  web pages  and other documents of the  World Wide Web .
WWW domination
How big is the web? 56 billion static web pages  are publicly-available on the World Wide Web.  Another estimated 6 billion static pages are available within private intranet sites 200+ billion database-driven pages  are available as dynamic database reports ("invisible web" pages) Google.com indexes 9.75 billion web pages.
Deep Web The invisible web, , a vast repository of information that search engines don't have access to, such as databases  Private networks,  called intranets, that are not actually hooked up to the Web  Forms , like ColdFusion or CGI  Password-protected sites , like a university library  Sites that  intentionally,  for various reasons, keep their information from being indexed by search engine spiders
Today 200 Billion Only 50 Billion is static web Geogle only indexed 20% Daily Web Space increase 100,000  websites
Key Players Larry Page Co-Founder & President, Products   Sergey Brin Co-Founder & President, Technology
Sir  "Tim" John Berners-Lee   the  inventor  of the  World Wide Web  and director of the  World Wide Web Consortium
Search Strategy
Search Strategy Choose appropriate key words b.  Select right tools  c.  Evaluate Information
Your needs? 1. What information you want to  have right now? A.________________________ B. _______________________ C. _______________________
Tools Search engine Meta Search Specialized search engine Directory Specialized Directory – academy, alexa
Tools for Multimedia Sound - Podcast TV – Online TV Photo  – flickr Invisible Web
Browser
Definition A  web browser  is a  software application , technically a type of  HTTP   client , that enables a user to display and interact with  HTML  documents hosted by  web servers  or held in a  file system .
HTML & HTTP In computing,  HyperText Markup Language  ( HTML ) is a  markup language  designed for the creation of  web pages  with  hypertext  and other information to be displayed in a  web browser . HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on
Browser - functions Mozilla Firefox – tab,  extensions, high security Internet explorer – tab, integrated Opera – sessions, ligh
 
 
 
Browsers Internet Explorer (decoder) Bookmark/Favorite Home Page (Google, Yahoo) Back Forward Refresh (7 seconds) History Text size Encoding
Search Engine
Definition Definition:   A search engine is a searchable database of Internet files collected by a computer program  (called a wanderer, crawler, robot, worm, spider).
Single Google.com   Vivisimo.com Meta All the Web   Dogpile Internet search engines can be the most useful--or useless--tools on the Internet Search Engines
 
 
 
 
 
 
 
Boolean Search Add  +ABC Minus  -ABC Default  DEF OR ABC   Exact phrase  “ABC” Wild card  ABC* Synonym  ABC~
Boolean                                                        OR 33702660 NOT 81497 AND 1677
effective habits: Study Search Engine Help Files Use The "Three Strikes" Rule Don't Play Favorites Use Specialized Search Sites Keep your book mark well classified
Directory
pick by human hierarchy small portion of cyberspace low noise Characters
General Directory  Yahoo  - largest collection of topical collections Google Web Directory  –  using the  Google  link ranking technology; Google search results are also included with directory results  Open Directory  – volunteers to pick the web pages
 
 
Specialized Dir  About  - large collection of topical collections gathered subject specialists  Alexa  – List down the highly ranked websites 100times  – free education sites for business studies
 
 
INFOMINE  - large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of California  The Internet Public Library  - large, selective collection from the University of Michigan  The WWW Virtual Library  - highly respected guides to many disciplines sponsored by the W3 Consortium
 
Content 2.0 Webinar– Talent/ BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog
Content 2.0 E-Newsletters – About HRD – CLO, ASTD, Fast Company, Better Management Video – Youtube Photos - Flickr
 
Webinar
 
E-Magazine
http://www.submag.com/sub/ch?pk=cloweb
Discussion Group
 
 
Network
 
Information PPT
 
Expert
 
Blog
 
 
 
Blog http://www.tehnorati.com http://www.bloglines.com http://www.blogger.com http://blog.iht.com http://www.jeffooi.com
E-Newsletter
 
HRD
Discussion Group
Video/Photos/Encyclopedia
Web 2.0 Encyclopedia http://www.wikipedia.org Photo http://www.flickr.com Video http://www.youtube.com
TV Power Point Slide show Online http://www.slide.com Online TV http://wwitv.com http://twit.tv http://websearch.about.com/od/imagesearch/a/freeonlineTV.htm
Magazine & Newsletter
 
Podcast Sound
 
Information Evaluation
Web Evaluation Techniques Before you click to view the page... Look at the  URL -  personal page or site ?    ~   or  %   or   users  or  members Domain name appropriate for the content ?   edu, com, org, net, gov, ca.us, uk, etc. Published by an entity that makes sense ?  News from its source?   www. nytimes .com Advice from valid agency?  www. nih .gov/ www.nlm. nih .gov/ www.nimh. nih .gov/
Web Evaluation Techniques    Scan the perimeter of the page Can you tell who wrote it ? name of page author organization, institution, agency you recognize e-mail contact by itself not enough Credentials for the subject matter ? Look for links to: “ About us”   “Philosophy”   “Background”  “Biography” Is it recent or current enough ? Look for “last updated” date - usually at bottom If no links or other clues... truncate back the URL http://hs.houstonisd.org/hspva/academic/Science/Thinkquest/gail/text/ethics.html
Web Evaluation Techniques Indicators of quality Sources documented links, footnotes, etc. As detailed as you expect in print publications ? do the links work ? Information retyped or forged why not a link to published version instead ? Links to other resources biased, slanted ?
Web Evaluation Techniques What Do Others Say ? Search the URL in alexa.com Who links to the site? Who owns the domain?  Type or paste the URL into the basic search box Traffic for top 100,000 sites See what links are in Google’s  Similar pages Look up the page author in Google
Web Evaluation Techniques STEP BACK  &  ASK:  Does it all add up ? Why was the page put on the Web ?  inform with facts and data?  explain, persuade?  sell, entice?   share, disclose? as a parody or satire?  Is it appropriate for your purpose?
Try evaluating some sites... Search a controversial topic in  Google : "nuclear armageddon" prions danger “ stem cells” abortion Scan the first two pages of results Visit one or two sites  try to evaluate their quality and reliability
Internet Politics
Internet Politics Virus Freedom of  speech   Porno graphy Company policies Copy right
Internet Politics Virus data loss due to viruses is still less than 10%  2 hours to clear up, a major infection will probably  take 5 days   What is the consequences?
Internet Politics Virus One of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than  6,000  computers across the country, shutting down some networks on what was then a much smaller national computer network.
Internet Politics Antivirus Rules For The Users 1 .   Never accept disks , programs or data files without checking them first 2.   Never use software , demo's or other software with doubtful origins 3 .  Always  scan any program  or document download onto your machine before you open or read it, this includes attachments received via e-mail 4.   If you lend a disk to anyone,  check it  when you get it back. BEFORE you use it again 5.  Keep your Antivirus software  up to date
Internet Politics Freedom of speech Abide to non-disclosure agreement. In discussion group, lurk before you participant.  Do not use four letter words Use emoticon for international communication
Internet Politics Pornography It’s a big NO NO Why it is not allowed? If allowed, what would be the negative consequences?  If accidental, leave straight immediately
Internet Politics Company policies Internet Users Policy (IUP) Previous experience
Internet Politics Copy right Three types of software: public domain, freeware and shareware Give credit to authors electronics, verbal or written forms Check virus Consult IT or HR if not clear

Internet research-1200691875464541-5

  • 1.
  • 2.
    Sharing for HRDCommunity Maxis Academy
  • 3.
    Advantages The abilityto learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge, The Fifth Discipline
  • 4.
    Content 1.0 BackgroundBrowsers Search Engine Directory Internet Politics
  • 5.
    Content 2.0 WebSeminar – Talent/BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog
  • 6.
    Content 2.0 E-Newsletters– About HRD – CLO, ASTD, Fast Company, Better Management
  • 7.
  • 8.
    Sharing Interesting sites?Your frustration? Questions ?
  • 9.
  • 10.
  • 11.
    Definition of NetThe Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail , online chat , and the interlinked web pages and other documents of the World Wide Web .
  • 12.
  • 13.
    How big isthe web? 56 billion static web pages are publicly-available on the World Wide Web. Another estimated 6 billion static pages are available within private intranet sites 200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages) Google.com indexes 9.75 billion web pages.
  • 14.
    Deep Web Theinvisible web, , a vast repository of information that search engines don't have access to, such as databases Private networks, called intranets, that are not actually hooked up to the Web Forms , like ColdFusion or CGI Password-protected sites , like a university library Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders
  • 15.
    Today 200 BillionOnly 50 Billion is static web Geogle only indexed 20% Daily Web Space increase 100,000 websites
  • 16.
    Key Players LarryPage Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology
  • 17.
    Sir "Tim"John Berners-Lee the inventor of the World Wide Web and director of the World Wide Web Consortium
  • 18.
  • 19.
    Search Strategy Chooseappropriate key words b. Select right tools c. Evaluate Information
  • 20.
    Your needs? 1.What information you want to have right now? A.________________________ B. _______________________ C. _______________________
  • 21.
    Tools Search engineMeta Search Specialized search engine Directory Specialized Directory – academy, alexa
  • 22.
    Tools for MultimediaSound - Podcast TV – Online TV Photo – flickr Invisible Web
  • 23.
  • 24.
    Definition A web browser is a software application , technically a type of HTTP client , that enables a user to display and interact with HTML documents hosted by web servers or held in a file system .
  • 25.
    HTML & HTTPIn computing, HyperText Markup Language ( HTML ) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser . HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on
  • 26.
    Browser - functionsMozilla Firefox – tab, extensions, high security Internet explorer – tab, integrated Opera – sessions, ligh
  • 27.
  • 28.
  • 29.
  • 30.
    Browsers Internet Explorer(decoder) Bookmark/Favorite Home Page (Google, Yahoo) Back Forward Refresh (7 seconds) History Text size Encoding
  • 31.
  • 32.
    Definition Definition: A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).
  • 33.
    Single Google.com Vivisimo.com Meta All the Web Dogpile Internet search engines can be the most useful--or useless--tools on the Internet Search Engines
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
    Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card ABC* Synonym ABC~
  • 42.
  • 43.
    effective habits: StudySearch Engine Help Files Use The "Three Strikes" Rule Don't Play Favorites Use Specialized Search Sites Keep your book mark well classified
  • 44.
  • 45.
    pick by humanhierarchy small portion of cyberspace low noise Characters
  • 46.
    General Directory Yahoo - largest collection of topical collections Google Web Directory – using the Google link ranking technology; Google search results are also included with directory results Open Directory – volunteers to pick the web pages
  • 47.
  • 48.
  • 49.
    Specialized Dir About - large collection of topical collections gathered subject specialists Alexa – List down the highly ranked websites 100times – free education sites for business studies
  • 50.
  • 51.
  • 52.
    INFOMINE -large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of California The Internet Public Library - large, selective collection from the University of Michigan The WWW Virtual Library - highly respected guides to many disciplines sponsored by the W3 Consortium
  • 53.
  • 54.
    Content 2.0 Webinar–Talent/ BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog
  • 55.
    Content 2.0 E-Newsletters– About HRD – CLO, ASTD, Fast Company, Better Management Video – Youtube Photos - Flickr
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
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  • 71.
  • 72.
  • 73.
  • 74.
    Blog http://www.tehnorati.com http://www.bloglines.comhttp://www.blogger.com http://blog.iht.com http://www.jeffooi.com
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
    Web 2.0 Encyclopediahttp://www.wikipedia.org Photo http://www.flickr.com Video http://www.youtube.com
  • 81.
    TV Power PointSlide show Online http://www.slide.com Online TV http://wwitv.com http://twit.tv http://websearch.about.com/od/imagesearch/a/freeonlineTV.htm
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
    Web Evaluation TechniquesBefore you click to view the page... Look at the URL - personal page or site ? ~ or % or users or members Domain name appropriate for the content ? edu, com, org, net, gov, ca.us, uk, etc. Published by an entity that makes sense ? News from its source? www. nytimes .com Advice from valid agency? www. nih .gov/ www.nlm. nih .gov/ www.nimh. nih .gov/
  • 88.
    Web Evaluation Techniques Scan the perimeter of the page Can you tell who wrote it ? name of page author organization, institution, agency you recognize e-mail contact by itself not enough Credentials for the subject matter ? Look for links to: “ About us” “Philosophy” “Background” “Biography” Is it recent or current enough ? Look for “last updated” date - usually at bottom If no links or other clues... truncate back the URL http://hs.houstonisd.org/hspva/academic/Science/Thinkquest/gail/text/ethics.html
  • 89.
    Web Evaluation TechniquesIndicators of quality Sources documented links, footnotes, etc. As detailed as you expect in print publications ? do the links work ? Information retyped or forged why not a link to published version instead ? Links to other resources biased, slanted ?
  • 90.
    Web Evaluation TechniquesWhat Do Others Say ? Search the URL in alexa.com Who links to the site? Who owns the domain? Type or paste the URL into the basic search box Traffic for top 100,000 sites See what links are in Google’s Similar pages Look up the page author in Google
  • 91.
    Web Evaluation TechniquesSTEP BACK & ASK: Does it all add up ? Why was the page put on the Web ? inform with facts and data? explain, persuade? sell, entice? share, disclose? as a parody or satire? Is it appropriate for your purpose?
  • 92.
    Try evaluating somesites... Search a controversial topic in Google : "nuclear armageddon" prions danger “ stem cells” abortion Scan the first two pages of results Visit one or two sites try to evaluate their quality and reliability
  • 93.
  • 94.
    Internet Politics VirusFreedom of speech Porno graphy Company policies Copy right
  • 95.
    Internet Politics Virusdata loss due to viruses is still less than 10% 2 hours to clear up, a major infection will probably take 5 days What is the consequences?
  • 96.
    Internet Politics VirusOne of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than 6,000 computers across the country, shutting down some networks on what was then a much smaller national computer network.
  • 97.
    Internet Politics AntivirusRules For The Users 1 . Never accept disks , programs or data files without checking them first 2. Never use software , demo's or other software with doubtful origins 3 . Always scan any program or document download onto your machine before you open or read it, this includes attachments received via e-mail 4. If you lend a disk to anyone, check it when you get it back. BEFORE you use it again 5. Keep your Antivirus software up to date
  • 98.
    Internet Politics Freedomof speech Abide to non-disclosure agreement. In discussion group, lurk before you participant. Do not use four letter words Use emoticon for international communication
  • 99.
    Internet Politics PornographyIt’s a big NO NO Why it is not allowed? If allowed, what would be the negative consequences? If accidental, leave straight immediately
  • 100.
    Internet Politics Companypolicies Internet Users Policy (IUP) Previous experience
  • 101.
    Internet Politics Copyright Three types of software: public domain, freeware and shareware Give credit to authors electronics, verbal or written forms Check virus Consult IT or HR if not clear

Editor's Notes

  • #88 Go through these procedures fairly quickly: there’s an exercise to learn this You want them to be able to understand the form and what it says. DOMAIN APPROPRIATE FOR THE CONTENT: Do you trust a NYT times article from a personal page as much as one from nytimes.com? A copy of Jackie Onassis’s will from a personal page as much as one from the California Bar Assn.? Example of a personal page would be: www.aol.com/~jbarker They are loosely paralleled by the sequence of the form in the next exercise.
  • #91 You can trust the lii.org more than many referrals. If there are annotations by professionals, that helps. The burden is on you, always. Demonstrate link: search example in Google. Use http://www.hanksville.org/yucatan/mayacal.html