From full-screen background images to custom digital illustrations, web design trends in 2018 showed us the power of good design on the Internet. To round out the end of the year, our awesome Senior Graphic and Web Designer, Natasha Ester, is breaking down the top web design trends she has seen in 2018. Enjoy!

1. 9 Hot Trends in UI
Design for Web &
Mobile in 2018

2. Full-Screen Background Images
One of the most widely found trends on diverse websites is the usage of full-
screen background images. Either in the form of photos or custom illustrations.
This approach makes pages visually and emotionally appealing.

3. Several Interactive Layers
This is the trend of applying several interactive layers and it’s growing in
popularity. It makes the scrolling experience and interactions look unique.
Another popular trend you see here is using textures and photos as the underlayer
of text content

4. Custom Digital Illustrations
Are still highly popular on the web. These various styles and custom graphics
effectively provide a quick perception of the information on the page. Custom
mascots, icons, and illustrations enhance the looks of a page as well as boost
usability and intuitive navigation.

5. Split screens
This trend is nothing new. It can be effective in terms of responsive design as
you may play with content variations while not messing with consistency. It opens
a limitless area for color combinations and experiments.

6. Bold Typography
Continues to be highly present in web and mobile layouts. In most cases, it
becomes one of the key design elements. Because, it’s important for text to be
readable. Typographic hierarchy and choice of proper fonts are among the core
tasks of every UI design project.

7. Vibrant Bold & Colors
A great variety of color palettes for websites is another great trend. More and
more creatives are discovering new horizons. They do this by combining
traditional techniques with creative approaches in the domain of color choice.

8. Poster Style Pages
This is the trend for using prominent visual content that look and feel like
posters. By properly choosing images and stylish typography, it allows the page
to stand out and attract user’s attention to the offer.

9. High-Quality Photo Content
Photography is a good way to impress users with realistic and clear visuals as well as
set the needed associations. And with rapidly developing photo stock websites,
designers have more opportunities to find good images. But for some unique projects
original content will be necessary.

10. Now For a Few Web Design Trends
to Watch for in 2019…

11. Rotating Animations
What is the ultimate web design strategy that will keep users coming back to your
site? Try switching up your content! This approach could give users a unique experience on your
website every time they visit.

12. Non-Traditional Scrolling
There has been more websites dabbling with different scrolling techniques for a unique user experience.
Instead of a vertical scroll that you would typically see. This example uses a horizontal scroll at the top of their
website to grab users’ attention.

13. Designs Containing Gradients
When Instagram rebranded their logo to the magenta gradient, it inspired this trend. It was so different from
the style at the time. Their decision to modernize gradients impacted design as a whole and has now become a
popular design choice among creatives.

14. UX-Driven Diagonal Lines
It has been the trend to use straight, horizontal lines to separate sections on webpages. Some UX research has
discovered that using diagonal line design is not only visually intriguing, but it creates a directional purpose for
the user’s eyes to follow down the page or to point to a call-to-action.

15. Scroll-Triggered Animations
This trend showcases a visual design talent and front-end development skills. It
can increase a users time on page and engagement. As long as the animations don’t
take away from your goal or confuse users, it can be a highly effective way to
make it easier for users to convert.

16. Abstract Shapes Will Get
AttentionMore brands are moving towards versatile shapes that give an extra element of
intrigue for users. This example is also integrating modernize gradients in their designs.

17. Detailed Footers Set Designs
ApartThe footer of a web design has often been overlooked in web design. This trend is
to transform this space to include additional elements of the homepage. So the
footer space now feels inclusive to the overall web design.