The document discusses strategies for encouraging good writing for the web. It emphasizes making the case that web writing is fundamentally different than print writing. It recommends developing editorial guidelines, using pre-publication checklists, leading by example with good on-site writing, promoting best practices, recognizing good writers, encouraging peer editing, and including writing guidelines in author training.

1. Writing for the Wired World Jeff Wisniewski [email_address] facebook.com/wisniewski.jeff

6. The nature of the medium

8. Filtering information is our main requirement when both reading and writing in today's information heavy world.

9. Excessive word count and worthless details are making it harder for people to extract useful information. The more you say, the more people tune out your message. - Jakob Nielsen

11. Web optimized written content and usability are different sides of the same coin

14. Users vote with their feet

15. Users and user behavior

16. we have to design for occasional users

27. Writing for the medium

29. The 6 C’s of writing for the web - Adapted from Killer Web Content by Gerry McGovern

36. Scanability is essential

39. Exercise: Write a good page title for the following page

40. Exercise: Write a good page title for the following page:

45. use "old", "boring" words to make your content more findable -Jakob Nielsen

58. Adult Literacy Levels in the U.S. Source: http://nces.ed.gov/naal/kf_demographics.asp

80. Strategies to Encourage Good Writing for the Web

84. Use a pre-publication checklist

92. Questions? Discussion?

94. Thank you