Guide line objetive & measurement203
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This marketing plan outlines a digital marketing strategy across multiple channels for October through December. The objectives are to optimize the website, conduct SEO and PPC advertising, and publish blog posts and social media updates according to a scheduled timeline. Key tasks include website updates, SEO optimization, running PPC ad campaigns targeted towards different buyer personas, display advertising, and daily social media engagement. The plan aims to improve online visibility and drive traffic through an integrated online and offline marketing approach, with monthly goals to measure performance.
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Guide line objetive & measurement203
- 1. Marketing Plan Strategy Created by Eka Yudistira
- 4. Schedule digital marketing paid ads Channel October week 1&2 October week 3&4 November week 1&2 November week 3&4 December week 1&2 December week 3&4 Website & Online 1 Optimizing Off page & onpage website, User experience research, & Redesign website if necessary Strategy & Optimizing Bug Testing/Coding/link Trial & eror Relaunch of website & Blog Up for Use Correction and Final input Final Output SEO, PPC, & Display 2 SEO Keyword Optimizing Reasearch Testing Implement ation SEO Text & Image Reasearch Testing Implement ation SEO Link Tags Reasearch Testing Implement ation PPC Keyword Research Budgeting + Bid Campaign Text + Image Ads optimizatio n + 1 test Campaign Implemen tation- Buyer Persona 1 + Ad extensions Implement ation-Buyer Persona 2 + Ad extensions Implement ation- Buyer Persona 3 + Ad extensions Display Ads Content & Image Budgeting + Bid Campaign Optimizing Optimizing
- 5. Daily task Online Monday Tuesday wednesday thursday friday Website updated SEO done Blog post email marketing twitter - create new twit Facebook press release Email newsletter blast comment on blog offline and other activities Print material New banner Direct mail sent event to go to advetising research product update database CRM special occations