This marketing plan outlines a digital marketing strategy across multiple channels for October through December. The objectives are to optimize the website, conduct SEO and PPC advertising, and publish blog posts and social media updates according to a scheduled timeline. Key tasks include website updates, SEO optimization, running PPC ad campaigns targeted towards different buyer personas, display advertising, and daily social media engagement. The plan aims to improve online visibility and drive traffic through an integrated online and offline marketing approach, with monthly goals to measure performance.

1. Marketing Plan Strategy
Created by Eka Yudistira

2. What we want?

3. Objective & Measurment

4. Schedule digital
marketing paid ads
Channel
October
week 1&2
October
week 3&4
November
week 1&2
November
week 3&4
December
week 1&2
December
week 3&4
Website & Online 1
Optimizing Off page &
onpage website, User
experience research, &
Redesign website if
necessary
Strategy &
Optimizing
Bug Testing/Coding/link Trial & eror
Relaunch of website &
Blog
Up for Use
Correction and Final input
Final
Output
SEO, PPC, & Display 2
SEO Keyword Optimizing Reasearch Testing Implement
ation
SEO Text & Image Reasearch Testing Implement
ation
SEO Link Tags Reasearch Testing Implement
ation
PPC
Keyword
Research
Budgeting
+ Bid
Campaign
Text +
Image Ads
optimizatio
n + 1 test
Campaign
Implemen
tation-
Buyer
Persona 1
+ Ad
extensions
Implement
ation-Buyer
Persona 2 +
Ad
extensions
Implement
ation-
Buyer
Persona 3
+ Ad
extensions
Display Ads
Content &
Image
Budgeting
+ Bid
Campaign
Optimizing Optimizing

5. Daily task
Online Monday Tuesday wednesday thursday friday
Website updated
SEO done
Blog post
email marketing
twitter - create new twit
Facebook
press release
Email newsletter blast
comment on blog
offline and other activities
Print material
New banner
Direct mail sent
event to go to
advetising
research product
update database CRM
special occations

6. Monthly Achievment

7. Monthly Achievment