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SMART SELLING

Presented By-Pradeep Tiwari

1
ABC of sales…….any idea?

2
What is SMART selling ?
S = Specific

M = Measurable
A = Achievable

R = Relevant
T = Time-bound

3
3C’s of Sale
Customer Centricity

Customer Commitment
Credibility

4
Principles of Selling
Make a good personal impression
Know your product or service
Believe in your product or service
Know your customers

5
Attitude of Smart Salespeople
Do not sell, let the customer buy
Keep your customers happy, they will keep you in business
Have patience

6
Turn Objections Into Advantages
Consider objections as opportunity
Your solution is sufficient to convince
customer

7
Use Technology to Sell
Web site

Email & blogs
Webinars & audio conferences

Digital planners & sales software
PDAs for order placement & inquiries

8
Customer Complaints are Valuable
Acknowledge complaints and criticism
Action is better than reaction
Do not hide things

9
Market Research
Include brief market surveys with purchases
Ask selected customers to fill out longer surveys
Confirm customer satisfaction regularly

Keep customer records

10
Business Relationship
Treat every customer as special customer
Never lose trust
Regular follow-ups
First attain customer then retain him

11
Conclusion
Always keep your customer happy …..
They will keep us in business!

12
13
Happy SMART Selling!!!
Thank You

14

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