Redeffectpresentationfinal1

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BISNET presentation by the awsome guys over at Red-Effect!

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Redeffectpresentationfinal1

  1. 1. Attracting Customers Using SEO<br />
  2. 2.
  3. 3. Paid Vs. Organic<br />10%<br />90%<br />
  4. 4.
  5. 5. Crawling<br />How do search engines work?<br />Indexing<br />Ranking<br />
  6. 6. Popularity and Relevance<br />http://www.yoursite.com/your-new-product/<br />
  7. 7. Popularity<br />
  8. 8. Relevance<br />I just found this cool new site that sells <br />custom fitted ski boots.<br />Text<br />Link relevancy<br />
  9. 9. Optimising for search<br />Accessibility<br />Relevancy<br />Sustainability<br />Link building<br />Keyword research<br />Creating content<br />
  10. 10. Accessibility – site structure<br />
  11. 11. Accessibility – URL’s<br />http://www.amazon.co.uk/Kindle-Wireless-Reader-3G-Wifi-Graphite/dp/B002LVUWFE/ref=amb_link_159056887_2?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1GVJH92SPHV3FGBDQZB5&pf_rd_t=101&pf_rd_p=234205127&pf_rd_i=468294<br />http://www.moneysupermarket.com/mortgages/first-time-buyers/<br />http://www.moneysupermarket.com/mobile-phones/tariffs/<br />
  12. 12. Accessibility – sitemaps<br />
  13. 13. Keyword research<br />
  14. 14. Keyword research – Brainstorm ideas<br />Internal intel.<br />Sales team<br />Competitors<br />Tools<br />
  15. 15. Keyword research – tools<br />
  16. 16. Keyword research – High value KW’s<br />
  17. 17. Keyword research – ranking prediction<br />
  18. 18. Creating content<br />
  19. 19. Creating content – duplication issues<br />
  20. 20. Increasing relevance – Title tags<br />
  21. 21. Increasing relevance – Meta descriptions<br />
  22. 22. Increasing relevance – Alt text<br /><img alt="lofted golf club" /><br />
  23. 23. Link building – Manual requests<br />
  24. 24. Link building – Competitor analysis<br />
  25. 25. Link building - Widgets<br />
  26. 26. Making it sustainable<br />
  27. 27. Google Places<br />www.google.com/places/<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. Google AdWords<br />
  32. 32. Your Account <br />Structure<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Google Analytics<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Free SEO Essentials Pack!<br />Martin@red-effect.co.uk<br />Steve@red-effect.co.uk<br />

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