''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
9953056974 Low Rate Call Girls In Ashok Nagar Delhi NCR
Expert Tactics to Accelerate your Sales
1. HOW THESE TWO TACTICS
GENERATED $MILLIONS IN B2B SALES
Expert Tactics to Accelerate your Sales
Neil Patel (QuickSprout, Crazy Egg)
Alan O’Rourke (VP Growth OnePageCRM)
2. 2@OnePageCRM | @NeilPatel #B2Bsalestactics
What we will cover
Outbound ( Alan )
• Building a low cost lead
generation team.
• The email message that generates leads.
• Two of my biggest mistakes to avoid.
Questions & Answers
Free download & offer
Inbound ( Neil )
• Generate leads with high
converting content.
• Increase traffic and click through rate on your site.
• Real examples of inbound content.
3. @AlanORourke
Award winning Author, Entrepreneur and Marketer with over 15 years
in sales and marketing. Helped companies like Riverdance,
The National Galleries of Scotland and Virgin America.
Built Toddle.com user base of almost 30,000 users worldwide.
“I loved his agile design, implement, optimize approach.”
“Wow. @alanorourke just shared a shit load of tips.”
“Learnt more about outbound email from @alanorourke in
30mins than the last 12months.”
“@alanorourke just blew my mind with his 5 emails.”
4. 4@OnePageCRM | @NeilPatel #B2Bsalestactics
Outbound email prospecting
More Whubble at WorkCompass.com/tag/whubble/
14. 14@OnePageCRM | @NeilPatel #B2Bsalestactics
Tracking & results
Original target Managing Director, 50-200, UK and Ireland.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested
870 13.58% 33.29% 3.13% 0% 1.57%
15. 15@OnePageCRM | @NeilPatel #B2Bsalestactics
Customer discovery & insights
Kate
HR Director
HR Generalist (Oversees all areas of HR)
“Highly Educated and in continous professional development.
Demographics
Goals
Challenges
How can we help?
Common objections
Elevator Pitch
17. 17@OnePageCRM | @NeilPatel #B2Bsalestactics
Outbound
• Build a great team.
• Where to get leads.
• Tag and organise leads.
• The prospecting messages to use.
• How to send and track results.
• How to use this data to target your marketing.
• And of course a few of my biggest mistakes.
18. HOW TO GENERATE B2B SALES
THROUGH CONTENT MARKETING
Neil Patel
neil@neilpatel.com
18@OnePageCRM | @NeilPatel #B2Bsalestactics
24. 8 out of 10 people will read
your headline, but only 2 out of
10 people will read the rest of
your post.
http://bit.ly/1xmUHum24@OnePageCRM | @NeilPatel #B2Bsalestactics
25. 1. Numbers and negative words increase CTR
2. Keep them under 65 characters for search
3. Make your headline match the content
4. Odd numbers perform better than even
5. Aim for 6 word headlines
6. Avoid words with multiple meanings
7. Include power words and adjectives
Headline Rules
27. 5 Shocking Facts That Will
Change Your Approach to
Social Media
27@OnePageCRM | @NeilPatel #B2Bsalestactics
28. 1. Numbers and negative words increase CTR
2. Keep them under 65 characters for search
3. Make your headline match the content
4. Odd numbers perform better than even
5. Aim for 6 word headlines
6. Avoid words with multiple meanings
7. Include power words and adjectives
Headline Rules
30. Writing one good piece of
content isn’t enough, you
consistently have to be
awesome.
Be Consistently Awesome
30@OnePageCRM | @NeilPatel #B2Bsalestactics
36. ¥ Keep them visual… limit the word count
¥ Make complex information easy to understand
¥ Have 5 to 6 main points
¥ Make sure the points ßow well together
¥ Use simple colors
¥ Put your logo and URL at the bottom
Infographic tips
38. ¥ Emails drive 40% of the blogs revenue
¥ Email subscribers are responsible for 35.7% of
the blogs comments
¥ 34% of social shares came from email
subscribers
¥ Email subscribers will be your most loyal
readers
Stats from QuickSprout.com
38
39. Percentage of email trafÞcÉ on a bad month
39@OnePageCRM | @NeilPatel #B2Bsalestactics
40. 5 out of every 100 visitors should convert
into an email subscriber.
Neil Patel
40@OnePageCRM | @NeilPatel #B2Bsalestactics
48. ¥ Create journey for people to follow
¥ If you can’t create a journey offer a guide or a
course
¥ Try to use as many email collection methods as
possible
¥ Popups and content upgrades will generate
most of your emails
Email tips
48
58. ¥ Focus on high quality content (guides)
¥ Spend time and money on design
¥ Cross link within content and in your sidebar
¥ Don’t stress about anchor text
¥ Only cross link when it makes sense
Cross linking tips
58@OnePageCRM | @NeilPatel #B2Bsalestactics
59. Thank you for attending!
Neil Patel
Thank you all & thanks Neil!
Alan O’Rourke
59@OnePageCRM | @NeilPatel #B2Bsalestactics
60. 60@OnePageCRM | @NeilPatel #B2Bsalestactics
Download
Any feedback and questions: support@onepagecrm.com
http://bit.ly/1WPMluQ