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The STEEP Forces Driving Cloud Computing for CSA IT
The document discusses the STEEP (social, technological, economic, environmental, political/legal) forces driving adoption of cloud computing. Technological forces include improvements in processors, storage, bandwidth and cloud services/apps that enable the cloud model. Socially, both consumers and businesses are increasingly adopting cloud technologies. The global financial crisis economically drove more companies to the cloud for lower costs and predictable expenses. Overall the document analyzes how developments across these five areas are converging to accelerate the transition to cloud computing models.
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The STEEP Forces Driving Cloud Computing for CSA IT
- 1. Up The STEEP ForcesDriving Cloud Computing a Presentation for: by Craig Rispin, Business Futurist S T E E P
- 2. Up The STEEP ForcesDriving Cloud Computing S T E E P
- 3. Up The STEEP ForcesDriving Cloud Computing Social Technological Economic Environmental Political & Legal F O R C E S
- 4. Up What is CloudComputing?
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- 7. Up “Cloud Computing isn’t really about technology- it’s really about thinking of IT in a whole new way.”
- 8. The IT Industry is now in a huge paradigm shi4 where companies will move from expensive IT professional staff and infrastructure, to smaller IT staffs and ge<ng their services across the Internet from large providers like Microso4, Google, etc. This is called “cloud compuBng. THE PREMISE
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- 12. HOW WILL THISWORK? • Simplified worksta1ons • Less Hardware • Less So5ware • Internet will host programs • Can lease hardware • Less In-‐House IT
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- 15. NO BOTTLENECKS “When the network becomes as fast as the processor, the computer hollows out and spreads across the network.” -‐Eric Schmidt, 1993
- 16. • Low cost-‐of-‐ownership and cost predictability • Immediate deployment • Scale up or down as needed, with no risk • Any1me, anywhere access to informa1on • Business-‐class messaging and collabora1on • Secure and reliable performance for the highest produc1vity • Keep up with technology with no change in price • They perform the backups and restores • Less energy consump1on PROS
- 17. • Lack of control • Rely on others • Rely on bandwidth • Lack of flexibility • Response 1me for issues CONS
- 18. Up The STEEP ForcesDriving Cloud Computing Adoption Social Technological Economic Environmental Political & Legal F O R C E S
- 19. Up Social Forces -Consumer
- 20. Up The Connected Generation- Social Forces - Consumer
- 21. Up The Connected Generation- Social Forces - Consumer Living in the Cloud
- 22. Up The Connected Generation- Social Forces - Consumer Living in the Cloud
- 23. Up Social Forces -Consumer
- 24. Up Social Forces -Consumer
- 25. Up Social Forces -Consumer
- 26. Up Social Forces -Business
- 27. Up Social Forces -Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
- 28. Up Social Forces -Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
- 29. Up Social Forces -Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces Gartner states that Cloud computing is "changing the way the IT industry looks at user and vendor relationships."
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- 37. Up Technological Forces -Storage
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- 46. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing SmartPhones We’ve Come Full Circle
- 47. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing CloudComputing Smart Phones We’ve Come Full Circle
- 48. Up 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 49. Up 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 50. Up 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 51. Up 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge 380M
- 52. Up Big Really Soon:Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 53. Up Big Really Soon:Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 54. Up Big Really Soon:Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 55. Up Economic Forces -The GFC
- 56. Up Economic Forces -The GFC GFC Drove Driving Cloud Adoption
- 57. Up Economic Forces -The GFC GFC Drove Driving Cloud Adoption
- 58. Up Economic Forces -The GFC GFC Drove Driving Cloud Adoption “They’re saying that they don’t want to have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it isn’t going to go anywhere.”
- 59. Up Environmental Forces -Power Concerns
- 60. Up Environmental Forces -Power Concerns Outdated hardware uses significantly more power and cooling costs.
- 61. Up Environmental Forces Growing coststo the environment and the bottom line drives Cloud Computing adoption.
- 62. Up Environmental Forces Growing coststo the environment and the bottom line drives Cloud Computing adoption. Forrester Research estimates IT power costs now at 11% of total power costs for organisations. It could quickly reach 22-25%. “At that point CEOs will be asking big questions if they aren’t already. Many companies will be looking to outsource their growing power and cooling costs - driving many to Cloud Computing offerings.”
- 63. Up Political & LegalForces
- 64. Up Political & LegalForces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
- 65. Up Political & LegalForces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
- 66. Up Political & LegalForces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
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- 68. Up In Conclusion STEEP forcesare driving adoption of Cloud Computing
- 69. Up In Conclusion STEEP forcesare driving adoption of Cloud Computing We’re just at the beginning of the market
- 70. Up In Conclusion STEEP forcesare driving adoption of Cloud Computing We’re just at the beginning of the market Invest in the Cloud to compete in the future
- 71. Up The STEEP ForcesDriving Cloud Computing Adoption Social Technological Economic Environmental Political F O R C E S