The document discusses the concept of Web 2.0 and its implications for libraries, advocating for the adoption of Library 2.0 principles that prioritize user engagement, collaboration, and the use of modern technology like RSS and blogs. It highlights the need for libraries to evolve in response to changing user expectations and alternative resources, emphasizing constant adaptation and user feedback. The presentation also addresses potential challenges, including privacy concerns and the necessity for organizations to understand the digital landscape to remain relevant.

1. Using Web 2.0 Principles to Become Librarian 2.0 NOTSL Spring 2007 Program - May 24th, 2007 Brian C. Gray Case Western Reserve University [email_address]

2. EXPECTATIONS FOR TODAY What is Web 2.0? Why should we care? Library 2.0 Benefits for users & us Or, how do we “play”

3. My Personal Interest in Web 2.0 RSS workshop & help with 3 blogs at KSL ALA Library 2.0 participant ALA LAMA Web Coordinator Blogs, RSS, Wiki, Communities Teach workshop for KSU SLIS Regular IM user Non-IT person that likes to “play”

4. Reasons Why We Must Care Competition to libraries Alternatives: marketing & communication New publishing practices User awareness Efficiency “Buzz” word right now Users are unaware of us or are creating alternatives to library resources

6. What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software Tim O'Reilly, 09/30/2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

7. Coined by O'Reilly Media (2004) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html#mememap

8. Key Concepts Collaboration & Sharing Ownership & Participation Creation Web-based rather than software based Data & Information Social Connections & Relationships Trust

9. More Concepts Enrichment Personal data/identity Decentralized User “tagged” or defined Experience Services Remixable Behavior

10. Library 2.0 Coined by Michael Casey on his blog LibraryCrunch Some major library contributors: Stephen Abram John Blyberg Michael E. Casey Jenny Levine Paul Miller Michael Stephens

11. Library 2.0 Concepts Delivery Constant & purposeful change Adaptation User designed &/or created Participation User feedback 2-way information exchange Reaching new users

12. Warnings (or My Thoughts) What do users want &/or expect? Investment in technology &/or time? What are users doing on their own? How can users contribute?

14. Do you recognize RSS?

15. KSL RSS Feeds

16. RSS in Databases & Publisher Websites Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

17. RSS and OPML OPML can be shared so everyone has access to the same content Promote to instructors as a tool for creating reading lists Library recommended sites

19. RSS Changing Our Patrons Moving away from email & listservs Current awareness “PULL” rather than “PUSH” Sharing everything - Privacy? Speed Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

20. Blog Considerations Purpose: News, discussion, etc. Open, no commenting, or moderation? Allow tracking/pinging? Spam prevention Single or multiple authors? How often are entries added? Legal considerations (non-profit status, advertising, organizational policies, etc.)

21. Workplace E-Mail, Instant Messaging, & Blogs 8% of organizations have business blogs 55% of business blogs are public Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs American Management Association – 2006 Survey

22. http://technorati.com/weblog/2007/04/328.html

25. ALA LAMA’s New Blog

34. Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

35. Blogger is FREE

38. Patrons Blogging About Libraries

44. PBwiki is FREE

46. St. Joseph County Public Library

59. Second Life

60. Conference in SL

61. Meeting in SL

68. Workplace E-Mail, Instant Messaging, & Blogs 35% of employees use IM at work Only 31% of organizations have policies 13% retain IM business records 2% have dismissed workers for inappropriate IM chat 50% of workplace users are downloading free IM tools from the Internet - a dangerous practice that 26% of employers are not even aware of American Management Association – 2006 Survey

70. Trillian, Meebo, etc.

77. Podcasting as Simple as Making a Phone Call

78. Gaming for Instruction

79. ePortfolios http://helenbarrett.com/web20portfolios.html

80. Training http://plcmclearning.blogspot.com/

81. User Impact Web 1.0 “surfing” Content within a specific space Web 2.0: Decentralized Granular Syndication Web as a “platform” ” Long Tail”

82. [email_address] http://blog.case.edu/bcg8/ http://briangray.alablog.org/ http://www.squidoo.com/library2point0/ http://www.slideshare.net/bcg8 THANK YOU! Brian C. Gray