This document discusses using social media for real estate agents. It provides information on popular social media sites like Facebook, Twitter, YouTube, LinkedIn, Pinterest, and Foursquare. It explains how real estate agents can use these sites to build relationships, share news and events, create engaging content, and promote listings. The document also includes statistics on user numbers for each site and tips for getting started with social media and choosing which sites to use.

1. Social Media for Real Estate Agents
Marie Episale, Broker-Salesperson, REALTOR, ePRO
Century 21 Crest Real Estate
Pompton Plains, NJ ** mepisale@gmail.com
http://follr.me/MEpisale

3. Social Media for
Real Estate
explained

4. Real Estate Agents - Social Media Infographic
Have you been SOCIAL yet today?
eg
Ha
Marie Episale,
REALTOR, ePro
http://follr.me/MEpisale
mepisale@gmail.com
**HANDOUT LINK
http://goo.gl/71D9B
YouTube Pinterest Foursquare
Photo based social
A micro A Professional network. Tells who Location based
A large social A video-sharing
blogging networking site. you are, what you updates to let
network where website popular
service that Where you post like, what is of others know
people create
enables users your “resume”, for for user-
What is it? profiles,
a consumer search.
“interest” to you where you are.
exchange to send text- generated through image
based posts From a “business” posting. Others Collect points,
messages, and content, video
of up to 140 perspective, tells follow your “pins” badges,
report status
updates characters, who you are, where clips and video and a “common coupons, tips
and to share you’ve been, what blogging bond” is formed. and discounts.
links, videos, you believe in, what Easy to find and be
images you do, what you found.
have done.
Build Relationships. Share “of the Create Promote your Announce
Create a Great
Build your “brand”. moment” news Engaging Listings Where you Go
Profile
How do I use it in Post latest news and events. Videos and the towns they
(road construction, are in. Check in
my real Estate Potential clients
new restaurants, Instant Allows Capture Listing frequently.
will search for
consumer to image and/or Shows what
Business? interest rates) Post Information you – to discover
see “entire” unusual elements areas you service
multimedia content. your knowledge
Local Business Ability to listing. Capture about your listings, and are
of Real Estate and
Promotion. Join quickly respond features missed town & city knowledable in.
your familiarity
“Town” Pages. to clients and in still shots. snapshots. Label Set up an Auto
with a particular
Create Events - customers. Virtual Open and describe your Post to Facebook
location
Open Houses etc Houses 24/7 pin to target your
audience.
**500 Million **150 Million **490 Million
**845 Million Registered **11,7 Registered **20 Million
Registered Users Unique Monthly
Registered Users Users Users users
Users
Facts & Stats Over One Billion
**growing at rate **73% of
**One of the
facebook posts ** two new fastest-growing ** over 2000
(from various results – per day.
of 11 accounts homeowners say
websites in history check-ins per
per second members per they are more
Google search) **100 Billion second (2012) . minute
likely to list with a
Friendships ** It’s 10 million
**30% of twitter realtor offering to
**Facebook ** there are monthy visitors ** 2 Billion
accounts for 1 in Instant have an
users posting do video.
happened faster check-ins
more than one
every 7 online for “rightof over
income now” **Only 12% of
than Facebook or
$100,000 million linkedin Realtors have
minutes events – Open Twitter
groups YouTube accounts
Houses – New
Listings.
Invite: to or from
Like: to let know if Tweet: what your Channel: A user’s
another person to Pin: what your Check-In – Geo
you “like” their “post” is called” page Like:
join their network. “post” is called. tags your
post Reply: Public YouTube users
Introduction: location. Gives
Status/Post: response to a user. can vote on
messages that Board: A “theme you opportunity
Inform other users Retweet: Shows the videos (up or
allow others to get based” image to comment, add
of your actions & “tweet”originates down) with the
The Lingo thoughts. from another user:
connected.
like or dislike
collection. photo, leave tip.
Connection:
Tag: To identify a DM: Sends a direct button.
Members who RePin: Re Pins Share: Share
person in a photo message to someone Subscriber: Auto
have accepted something you like your “check in”
or video. who follows you. updates to your
invite to connect. – opportunity to with other Social
Share: Shares posts Hastag #: Used to posts
Recommendation: place in your Media sites such
of others search & group Favorites: A
comment written personal board. as Facebook or
tweets. place to save
to give kudos to Twitter.
what you like
another member

5. How to leverage
social network &
media sites to
improve your Real
Estate Business

6. What is Social Media?
If you ask 50 different people, you
will probably get 50 different
answers.
A common thread to all is one word
COMMUNICATION

7. Content created on the Internet that is shared by
individuals. Websites and Apps that allow users to
create and post images, video, text and links. Social
Media allows people to talk, participate, share, have
conversations, interact, distribute, inform,
broadcast, research, network, bookmark,
opinionate, interact, learn, form communities, join
and meet in groups and socialize.
**SOCIAL MEDIA **
The really great aspect of this on-line phenomenon
is that you can Opt in and Opt out as you please.
You can “lurk” or “engage” at any time.

8. Use Social Networking the right way
You should understand that it is a
process of connecting, then
communicating and finally building a
relationship and community. You need
to connect with other people so you
can tell your story. You need to listen to
their story also. Just like "real life", it is
not a one way street.
Listen, Respect and Respond.

9. Don't get Overwhelmed
Start slowly
Use what you need, but
use it regularly

10. •Get found by old friends & acquaintances &future clients
•Establish your "brand" - what you stand for
•Get your enthusiasts and connections to spread your
information. Go viral.
•Build your business and loyalty through an interactive
online experience resulting in massive increase in leads.
•Convert your customers into advocates and have your
own sales team.
•Convert consumers into new customers.

11. Choose your Social Media Networks
carefully.
It is actually easier than you might
think. You only need to pick 1 or 2 to
begin, otherwise you will get frustrated
and quit. Pick the sites that you feel will
have the most activity and allow you to
target consumers in your market.
Most people begin with Facebook,
LinkedIn, Twitter, and YouTube.

12. Facebook
A large social network where people create profiles,
exchange messages, and report status updates

13. Twitter
A micro blogging service that enables users
to send text-based posts of up to 140
characters, and to share links, videos,
images

14. You Tube
A video-sharing website popular for user-
generated content, video clips and video
blogging.

15. LinkedIn
A Professional networking site. Where you
post your “resume”, available for consumer
search. From a “business” perspective,
tells who you are, where you’ve been,
what you believe in, what you do, what you
have done.
Allows you to join groups for sharing
information.

16. Pinterest
Photo based social network. Tells who you are,
what you like, what is of “interest” to you
through image posting. Others follow your
“pins” and a “common bond” is formed. Easy to
find and be found.
Eye Candy.

17. Google+
A social network operated by Google. You
create a profile, give status updates, participate
in circles, hangouts and sparks. It is an easy way
to interact and can be integrated with other
Google applications.

18. POSTEROUS
Posterous is a short blogging & sharing
company and a product that makes it
simple to share across the internet and
mobile communities. Posterous was
recently acquired by Twitter but no
changes to the service have been
announced.

21. FriendFeed is a real-time
feed aggregator that
consolidates the updates
from social media and social
networking websites, social
bookmarking websites, blogs
and micro-blogging updates,
as well as any other type of
RSS/ Atom feed. It is possible
to use this stream of
information to create
customized feeds to share, as
well as originate new posts-
discussions, as well as
comment with friends and
other users.

22. Focus on FaceBook

23. What do I put on my profile?
Suggestions: If you meet someone in the "real life/ not
online", you might say to that person "Tell me about yourself
(or what kind of work do you do?") using Social Networks you
will accomplish this with a cleverly crafted biography. You will
tell everyone about yourself and your real estate business
through this bio. This helps start the "conversation" and get
the momentum going in the right direction. So they know
WHO you are, WHAT you do, HOW you do it, WHERE you do
it.
•Think of these online conversations or postings as an online
based "water cooler"
•It is just another, VERY EFFECTIVE, way to get your message
out in postings, words, images, video and more ..

24. •The social media platforms do not
replace those things that are working
for you now, but it certainly
compliments and enhances it.
•Online conversations allow you to
connect with more people, more
often, and more quickly. The power of
the internet is AMAZING!

25. Your story.
Everyone has a story to tell, so tell it
and make it interesting, put a twist on
it, be funny, get excited, ask the
opinions of others, tell others about
new or something a "target group"
might find interesting. It is okay to
"lighten up" - Show who you really
are, your authentic self.

26. If you are not part of this
Social Media world, take
action as soon as you get
home.
Make sure you set up your
profile on Facebook.

27. So now you are on Facebook - Now
what?
Post your status daily, maybe even 3-4
times a day –
Examples:
"Enjoying my morning coffee while I
research new listings on the market in
Pompton Plains" – (post a photo too)
“Then off to show houses in Ringwood.
Great day to be in Real Estate”...

28. You can use other Social
Media sites/services to
post automatically to
Facebook - Like Foursquare
or Twitter.
.

29. Okay - ask me about how I got
Listing and Buyer business from
Foursquare to Facebook
Check out my blog on Active Rain.
www.activerain.com/marieepisale
http://activerain.com/blogsview/3257787/hist
ory-of-a-social-media-listing-can-social-media-
get-you-business-

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