The document compares Web 1.0 and Web 2.0, highlighting the shift from static HTML pages to interactive applications that emphasize user-generated content and collaboration. It discusses emerging technologies such as AJAX and RSS, and features examples like Flickr and del.icio.us that utilize folksonomies for organizing content. Additionally, it explains the role of APIs in allowing software to communicate and enhance user experiences.

1. Web 1.0 vs Web 2.0
Fasten your seat belts, we have a long way to go
Presented by: Dileep.P
II Mass Communication
Pondicherry Central University

2. What is making the difference ?
Web 1.0 Web 2.0
(1993-2003) (2003- beyond)
Pretty much HTML pages viewed through a browser Web pages, plus a lot of other “content” shared over the web,
with more interactivity; more like an application than a “page”
“Read” Mode “Write” & Contribute
“Page” Primary Unit of “Post / record”
content
“static” State “dynamic”
Web browser Viewed through… Browsers, RSS Readers,
anything
“Client Server” Architecture “Web Services”
Web Coders Content Created Everyone
by…
“geeks” Domain of… “mass amatuerization”
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3. Getting Familiar With Web 2.0
 Click to add text
 Web Services / API’s
 “Folksonomies” / Content tagging
Emerging  “AJAX”
Tech  RSS
• Flickr
Apps You • Google Maps
Know…
• Blogging & Content Syndication
• Craigslist
• Linkedin, Tribes, Ryze, Friendster
Some
Apps You • Del.icio.us
Don’t • Upcoming.org
know • 43Things.com
• Amazon API’s
• Google Adsense API
Major
• Yahoo API
Retailers
• Ebay API
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4. Flickr is a social network for sharing photos.
 Flickr combines a social network with user
generated content. Users can work together to
collaborate on photo projects and use each
others’ tags to find new photos. Flickr also has
an API for web services to integrate photo
collections with blogs and other apps.
My contacts
“tags” are
available to
me
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5. Del.icio.us is an Example of a Site that
Uses a “Folksonomy” to Organize
Bookmarks
 A “folksonomy” is a spontaneous, collaborative
work to categorize links by a community of
users. Users take control of organize the
content together.
My Tags: Words
I’ve used to
describe links in a
way that makes
sense to me
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6. Click to add title
 CRSS (Really Simple Syndication) is an
emerging technology which enables users to
get “feeds” of data from content publishers via
a browser or special newsreader tool. Items
come to user free of spam, on-demand, and in
an easy to digest format click to add text
Items have
a brief
summary
included in
Feeds the feed
contain
news Users can
items/stori the full co
es of some s
within the
browser o
desktop a
without g
orgincatin
website
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7. A new way of receiving content…
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8. What is Ajax?
Asynchronous Javascript And XML
 Connection between client side script and server side
script.
 Better user experience
 More flexibility
 More options
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9. API or Application Programe Interface
 An application programming interface (API)
is a particular set of rules ('code') and
specifications that software programs can
follow to communicate with each other.
 Google Maps API is a prominantly used API
application.
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10. Folksonomy
 A folksonomy is a system of classification derived
from the practice and method
of collaboratively creating and managing tags to
annotate and categorize content.
 Folksonomies became popular on the Web around
2004[4] as part of social software applications such
as social bookmarking and photograph annotation.
 A good example of a social website that utilizes
folksonomy is 43 Things.
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11. Thank you
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