This document discusses Enterprise 2.0 and social software in business contexts. It provides an overview of key concepts like collaborative software, social software, and Enterprise 2.0. Enterprise 2.0 refers to using social software platforms within companies to improve information management, collaboration, and knowledge networks. The document includes sections on social patterns, potential applications of these tools, examples of companies using these approaches, and best practices for implementation.

1. Enterprise 2.0 in practice
Finnur Pálmi Magnússon
CMF 2007

3. Program for today
• The 2.0 Hype
• A new type of enterprises
• Social patterns
• Case studies

4. IBM Developer Works Interview: Tim Berners-Lee
22 Aug 2006 - Podcast
LANINGHAM
You know, with Web 2.0, a common
explanation out there is Web 1.0 was
about connecting computers and
making information available; and Web 2.0
is about connecting people and
facilitating new kinds of collaboration. Is
that how you see Web 2.0?

5. BERNERS-LEE
Totally not.
Web 1.0 was all about
connecting people. It was an
interactive space, and I think
Web 2.0 is of course a piece of
jargon, nobody even knows what
it means.
If Web 2.0 for you is blogs and Flickr: jimgris
wikis, then that is people to
people. But that was what the
Web was supposed to be all
along.

6. Web

7. Web 2.0

8. Telegraph

9. Telegraph 2.0

10. Enterprise 2.0 @ CFM
• Wikipedia says:
• Collaborative software is software designed to help people involved in
a common task achieve their goals. Collaborative software is the basis
for computer supported cooperative work.
• The term Social software is normally applied to a range of web-enabled
software programs. The programs usually allow users to interact, share,
and meet other users.
• Enterprise 2.0 is a new enterprising environment which can be
differentiated from traditional Enterprise (say, enterprise 1.0). The new
enterprising environment use social software in quot;enterprisequot; (business)
contexts. It includes social and networked modifications to company
intranets and other classic software platforms used by large companies
to organize their communication. In contrast to traditional enterprise
software, which imposes structure prior to use, this generation of
software tends to encourage use prior to providing structure.

14. Social software enables people to
connect or collaborate through
computer-mediated communication and
to form online communities.

15. Enterprise 2.0 is the use of
social software platforms
within the enterprise.

16. Benefits information
management, collaboration and
provides support for
knowledge networks

17. Social patterns
Comments
Services
Blog Audio
Users
Search
Permissions
Wiki
Tagging
Content People
Messaging
Syndication / RSS
Events
Integration / Mashup Groups
Version control
Bookmarks Forum
Video

18. ...applied to the enterprise
• Products
• Meetings
• Knowledge networks
• Research
• Projects
• Documentation
• Cafeteria menu

19. Fictional future stuff
Flickr: visulogik

20. Industry trends
Economist Intelligence Unit
Serious business
Web 2.0 goes corporate

21. Case studies
Case studies
Flickr: Gaetan Lee

26. Patterns used
• Wiki style editing for products, projects
and digital assets
• Blogs for sharing information within the
office and across countries
• Collaboration on projects
• RSS feeds, search, personal profiles,
popularity lists, AJAX interfaces etc etc

27. Implementation
• Be agile
• Focus on the users
• Implement features which make sense
• Avoid the hype
• Build a business case

28. quot;but let us cultivate our garden.quot;
Candide - Voltaire
Flickr: Panoramas

29. Questions...
Blog:
www.gommit.com
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