This document discusses why large B2B companies need social media and digital marketing. It argues that a company's marketing needs to embrace transparency, interactivity, and collaboration through platforms like blogs, wikis, forums and videos in order to engage customers, get feedback, and spread their message in today's digital landscape. It provides examples of how Orange Business Services has successfully used social media for these purposes.

1. b2b marketing on digital steroids why big logos need social media

4. my role at Orange Business Services http://orange-business.com/

6. how solution selling applies to the Web now you tell me, i realise I have a problem i know i have a problem i know i need this to solve my problem

7. http://geekandpoke.typepad.com/

8. accountability : impact on the marketing landscape

9. it’s here for real but maybe not really new

10. the end of thought leadership (as we knew it) http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm

11. the ecosystem TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR

15. live at http://blogs.orange-business.com  www.tinyurl.com/orange0708

16. http://youtube.com/orangebusiness http://orange-business.tv

19. a few examples of collaboration at Orange