1. Social Media Recommendations
Afterreview of Verismic’s socialmedia accountchannels,B|15 hasprepared thefollowing list of preliminary
recommendations forupgradesand enhancements to theVerismic Facebook,Twitter, LinkedIn and YouTube
profiles/pages.Pleasereviewand providesign-off on thefollowing tactics and,with yourapproval,B|15will begin the
necessary developmentstepsto enhanceVerismic’ssocialmedia presencein the following ways:
Facebook ___________________
 ClaimVanityURL: www.facebook.com/Verismictoreplace current,lengthierURL.
 Resize profilepicture sofitsinprofilepicture box.
 Editgraphic incover image,asit iscurrently blockedby the profile picturebox.
 Editbasic “About”and description informationtoinclude CloudManagementSuiteandarrange productsin
orderof PR importance:CloudManagementSuite,PowerManager,ApplicationPackagingService,etc.Include a
short descriptionof each.
 In map textbox,remove www.pcpowermanagement.com aswebsite URL,and keepgeneral website URLfor
more broad reach.
 Delete similarorduplicate imagessuchasthe Verismiclogo(onlykeepone).Make sure every picture includesa
caption.
 B|15 proposesthe followingsuggestionsforcontentposts:
° Include hashtagstomake topicsand keywordssearchableto youraudience.
° Delete linksaftercontenthasbeenembeddedinthe post.
° Highlightavarietyof topicsor top-line topicslike CMS inadditiontojust PowerManager.
° Utilize shortenedBitlylinks toeasilytrack engagementandclick-throughs.
B|15’s proposedcontentstrategy includes:
° Messagingdevelopmentre:whyone wouldpurchase aparticularproduct (i.e.,the benefitsitprovides,
successstats).
° Pollsandsurveys—gatheringinsightintowhatyouraudience prefers.
° Featuredeventswhereproductswere used,showingexamplesof happycustomers/clients.
° Behind-the-sceneslookatcompanyculture,“insidescoop”picturesandnews to“humanize”the brand.
° Industry-relevantquotes,jokes,infographics,andthird-partyarticles.
° Postshighlightingthoughtleadership articlesorblogposts to show expertise andbuildtrustwith
consumers.
- “10 CommonIT ManagementIssuesforCIOs”
- “Top TrendsIT DecisionMakers ShouldBe Aware of in2014”
- “5 Tipson How to ProtectOne’sPrivacyWhile Operatinginthe Cloud”
- “The IT Gap: What’sMissingin On-Premise andCloudSolutions”
- “Agentless,CloudManagement:How to Take CloudSolutionstothe NextLevel”
 PostFrequency:Three timesaweekonMonday,WednesdayandFriday.
 B|15 recommendsadding the followinginitialtabstobe permanentlyhousedon VerismicFacebookpage:

2. ° E-Newslettersign-uptab:Thiswill allow visitorstosignupfor yournewslettersdirectlyfromyour
Facebook page.
° Twittertab forquickaccess to feed.
° Google Plustabfor quickaccessto feed.
° Blogtab for quickaccessto the Verismicblog.
° YouTube tab forquickaccess to the channel.
° Specificlandingpagestofeature aproductofferingonthe Verismicwebsite.Forexample,B|15suggests
a landingpage focusedonCloudManagementSuite.
 Create Facebookliststosegmenttargetaudiences andnewssources.
° See whatcontent target/lead segmentsare interestedin togetideasforthoughtleadershippieces
° Quicklybe able to engage inoutreachwithtarget/lead segments
° Findtrending,relevant news topicstogetideasforthoughtleadershippieces
 Employee Engagement:Askemployeestolike the VerismicFacebookpage andongoingcompanyposts.
Twitter ___________________
 Update Twitteraccount forthe newestlayout.
 Create custombackgroundimage andskin.
 EditDescriptiontoinclude linktoFacebookpage andfocusonCMS.
 Utilize TwitterCards—showingquickproduct/solutiondetailspresentonthe websiteinavisuallyappealingway.
 Create five unique andfive standardhashtags forregularuse,definingcontentthatfitsundereachhashtag
category. Standardhashtagsallowfortargetingof those whoare not alreadyfamiliarwiththe Verismicbrand,
but have an interest inthe topic. B|15 suggeststhe following:
° #VerismicTeam
° #VerismicCMS
° #VerismicPowerManager
° #VerismicSupport
° #CloudManagement
° #ITManagement
° #ITSolutions
° #AgentlessCloud
 TweetFrequency:Three timesaweekonMonday,WednesdayandFriday.
 Employee Engagement:Askemployeestofollow the VerismicTwitterprofile,andfavorite orretweetongoing
tweets.
 Create private liststokeeptargetedaudiencesandnewssegmentedforoutreach ortopicdiscovery.B|15
recommendsthe following:
° NewBusinessProspects
° FormerCustomers/Clients
° Competitors
° Partners/Clients
° Employees
° IndustryNews Sources
 Followindustry leadersandthose whoyou’dliketoconnectwithfurther. Youcan alsoutilize afollow-unfollow
tactic whichallowsnotificationsof yourfollows tobe showninaprospectsinbox.Prospectsmaythenclickto
see whohas followedthemwithoutyouhavingtoremainafollower.
 Engage withfive followersonce aweekbycommentingon,retweetingorfavoritingtheirtweets.
° Prioritize mostimportanttargets/leadswhenitcomestoengagementefforts.
° Try to vary followers engagedwitheachweektopreventunfollow actions.
 Thank users forfollowingyouwithin48hoursof the action.

3. LinkedIn _____________
 Change page backgroundcoverimage so the profile ismore focusedonVerismicasa whole—notlimitingitto
PowerManager.
 Include othersocial mediaprofile/pagelinks indescription.
 Revise descriptiontofocusonVerismicasa whole,alongwithaCMS highlight.
 Postfrequency: Three timesaweekonMonday,WednesdayandFriday.
 ConnectwithkeypartnersonLinkedIn.Endorse connectionstoleadthe wayforthemto endorse you.
 Utilize showcase pagesto highlightdifferentproducts,especiallyCMS.
 JoinrelatedLinkedIngroups,andmonitorforopportunitiestoshow yourexpertise.
 Have employeesfollowthe companypage andupdate theirprofilestoshow employmentwithVerismic.
 Askemployeestorequestrecommendationsfromcurrentandformercustomers/clients.Whenapotentiallead
visitsprofilesof those whoworkatVerismic,it will helptobuildtrustandcredibility.
 Followcurrentandpotential clients/partnersforfuture outreach.
Google+ ______ ______ ______
 ClaimVanityURL: google.com/+Verismictoreplace current,lengthierURL.
 Update cover image.
 Askcurrent/formerhappycustomerstowrite areview onthe Verismiccompanypage viae-newsletteroremail
correspondence.
 Postfrequency:Three timesaweekonMonday,WednesdayandFriday.
 Utilize hashtags(#) similartoFacebookandTwitter, andmentions(@or+).
 JoinrelevantGoogle+Communities,andmonitorforopportunitiestoshow yourexpertise.
 Create Circles,similartothe listsyoucreatedforTwitterand Facebook.
YouTube__________________________________________________________________________________________
 ClaimVanityURL: www.youtube.com/user/Verismictoreplace current,lengthierURL.
 Update backgroundcover art.
 Optimize videouploadswith keyword-focused tags,descriptionsandtitles.
 Update companyinformation in“About”sectiontomatchthe language withthe updated social media
profile/pages.
 Addlinkstoothersocial mediapages besidesGoogle+overbackgroundcoverart.
 Feature relatedchannelstotryto capture audiences.
 Create more focusedplaylistsarounddifferenttargetaudiences.
 Make sure to transcriptvideosforthose whoare deaf or who take incontenteasierbyreading.
 Engage withpartnersand prospectschannelsbycommentingorlikingatleastonce a week.
 Employee Engagement:Askemployeestosubscribe to VerismicYouTube channel,andlikeongoingvideo
uploads.

4. Early Growth Strategies
To be implemented afteraccountupgradesarefinalized:
 E-blast development:Afteryoursocial accountsare finalized,B|15recommendsdraftinganemail blastforyour
internal teamaswell asyour external contactsannouncingyourupdatedsocial mediachannels.
 Email signatures:B|15 recommends askingall employeestoincludelinksto Verismic’ssocial mediaaccountsin
theirsignatures.
 Website badges:B|15 recommendsaddingahyperlinkedbadge foreachsocial networktothe bottomof
Verismic’sofficial website.
 Marketing materials:B|15 recommendsaddingsmall Facebook,Twitter, LinkedIn andGoogle Plus logosandQR
codesto the respective social mediapages/profiles toVerismic’smarketingcollateral,makingpotential
connectionsaware of yoursocial mediapresence.
 Social advertising:Afterall accountupdatesare finalized,B|15will draftFacebook,TwitterandLinkedIn ads
targetingyourkeyaudience.Eachad will be continuallymonitoredforeffectiveness.Newadswill be presented
for yourreviewonan ongoingbasis.
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