B|15 has prepared social media recommendations for Verismic to enhance its presence on Facebook, Twitter, LinkedIn, Google+, and YouTube. The recommendations include claiming vanity URLs, updating profiles, optimizing content strategy, and engaging followers. Early growth strategies like email blasts and website badges are also suggested to drive traffic to the updated social media channels once upgrades are finalized.

1. Social Media Recommendations
Afterreview of Verismic’s socialmedia accountchannels,B|15 hasprepared thefollowing list of preliminary
recommendations forupgradesand enhancements to theVerismic Facebook,Twitter, LinkedIn and YouTube
profiles/pages.Pleasereviewand providesign-off on thefollowing tactics and,with yourapproval,B|15will begin the
necessary developmentstepsto enhanceVerismic’ssocialmedia presencein the following ways:
Facebook ___________________
 ClaimVanityURL: www.facebook.com/Verismictoreplace current,lengthierURL.
 Resize profilepicture sofitsinprofilepicture box.
 Editgraphic incover image,asit iscurrently blockedby the profile picturebox.
 Editbasic “About”and description informationtoinclude CloudManagementSuiteandarrange productsin
orderof PR importance:CloudManagementSuite,PowerManager,ApplicationPackagingService,etc.Include a
short descriptionof each.
 In map textbox,remove www.pcpowermanagement.com aswebsite URL,and keepgeneral website URLfor
more broad reach.
 Delete similarorduplicate imagessuchasthe Verismiclogo(onlykeepone).Make sure every picture includesa
caption.
 B|15 proposesthe followingsuggestionsforcontentposts:
° Include hashtagstomake topicsand keywordssearchableto youraudience.
° Delete linksaftercontenthasbeenembeddedinthe post.
° Highlightavarietyof topicsor top-line topicslike CMS inadditiontojust PowerManager.
° Utilize shortenedBitlylinks toeasilytrack engagementandclick-throughs.
B|15’s proposedcontentstrategy includes:
° Messagingdevelopmentre:whyone wouldpurchase aparticularproduct (i.e.,the benefitsitprovides,
successstats).
° Pollsandsurveys—gatheringinsightintowhatyouraudience prefers.
° Featuredeventswhereproductswere used,showingexamplesof happycustomers/clients.
° Behind-the-sceneslookatcompanyculture,“insidescoop”picturesandnews to“humanize”the brand.
° Industry-relevantquotes,jokes,infographics,andthird-partyarticles.
° Postshighlightingthoughtleadership articlesorblogposts to show expertise andbuildtrustwith
consumers.
- “10 CommonIT ManagementIssuesforCIOs”
- “Top TrendsIT DecisionMakers ShouldBe Aware of in2014”
- “5 Tipson How to ProtectOne’sPrivacyWhile Operatinginthe Cloud”
- “The IT Gap: What’sMissingin On-Premise andCloudSolutions”
- “Agentless,CloudManagement:How to Take CloudSolutionstothe NextLevel”
 PostFrequency:Three timesaweekonMonday,WednesdayandFriday.
 B|15 recommendsadding the followinginitialtabstobe permanentlyhousedon VerismicFacebookpage:

2. ° E-Newslettersign-uptab:Thiswill allow visitorstosignupfor yournewslettersdirectlyfromyour
Facebook page.
° Twittertab forquickaccess to feed.
° Google Plustabfor quickaccessto feed.
° Blogtab for quickaccessto the Verismicblog.
° YouTube tab forquickaccess to the channel.
° Specificlandingpagestofeature aproductofferingonthe Verismicwebsite.Forexample,B|15suggests
a landingpage focusedonCloudManagementSuite.
 Create Facebookliststosegmenttargetaudiences andnewssources.
° See whatcontent target/lead segmentsare interestedin togetideasforthoughtleadershippieces
° Quicklybe able to engage inoutreachwithtarget/lead segments
° Findtrending,relevant news topicstogetideasforthoughtleadershippieces
 Employee Engagement:Askemployeestolike the VerismicFacebookpage andongoingcompanyposts.
Twitter ___________________
 Update Twitteraccount forthe newestlayout.
 Create custombackgroundimage andskin.
 EditDescriptiontoinclude linktoFacebookpage andfocusonCMS.
 Utilize TwitterCards—showingquickproduct/solutiondetailspresentonthe websiteinavisuallyappealingway.
 Create five unique andfive standardhashtags forregularuse,definingcontentthatfitsundereachhashtag
category. Standardhashtagsallowfortargetingof those whoare not alreadyfamiliarwiththe Verismicbrand,
but have an interest inthe topic. B|15 suggeststhe following:
° #VerismicTeam
° #VerismicCMS
° #VerismicPowerManager
° #VerismicSupport
° #CloudManagement
° #ITManagement
° #ITSolutions
° #AgentlessCloud
 TweetFrequency:Three timesaweekonMonday,WednesdayandFriday.
 Employee Engagement:Askemployeestofollow the VerismicTwitterprofile,andfavorite orretweetongoing
tweets.
 Create private liststokeeptargetedaudiencesandnewssegmentedforoutreach ortopicdiscovery.B|15
recommendsthe following:
° NewBusinessProspects
° FormerCustomers/Clients
° Competitors
° Partners/Clients
° Employees
° IndustryNews Sources
 Followindustry leadersandthose whoyou’dliketoconnectwithfurther. Youcan alsoutilize afollow-unfollow
tactic whichallowsnotificationsof yourfollows tobe showninaprospectsinbox.Prospectsmaythenclickto
see whohas followedthemwithoutyouhavingtoremainafollower.
 Engage withfive followersonce aweekbycommentingon,retweetingorfavoritingtheirtweets.
° Prioritize mostimportanttargets/leadswhenitcomestoengagementefforts.
° Try to vary followers engagedwitheachweektopreventunfollow actions.
 Thank users forfollowingyouwithin48hoursof the action.

3. LinkedIn _____________
 Change page backgroundcoverimage so the profile ismore focusedonVerismicasa whole—notlimitingitto
PowerManager.
 Include othersocial mediaprofile/pagelinks indescription.
 Revise descriptiontofocusonVerismicasa whole,alongwithaCMS highlight.
 Postfrequency: Three timesaweekonMonday,WednesdayandFriday.
 ConnectwithkeypartnersonLinkedIn.Endorse connectionstoleadthe wayforthemto endorse you.
 Utilize showcase pagesto highlightdifferentproducts,especiallyCMS.
 JoinrelatedLinkedIngroups,andmonitorforopportunitiestoshow yourexpertise.
 Have employeesfollowthe companypage andupdate theirprofilestoshow employmentwithVerismic.
 Askemployeestorequestrecommendationsfromcurrentandformercustomers/clients.Whenapotentiallead
visitsprofilesof those whoworkatVerismic,it will helptobuildtrustandcredibility.
 Followcurrentandpotential clients/partnersforfuture outreach.
Google+ ______ ______ ______
 ClaimVanityURL: google.com/+Verismictoreplace current,lengthierURL.
 Update cover image.
 Askcurrent/formerhappycustomerstowrite areview onthe Verismiccompanypage viae-newsletteroremail
correspondence.
 Postfrequency:Three timesaweekonMonday,WednesdayandFriday.
 Utilize hashtags(#) similartoFacebookandTwitter, andmentions(@or+).
 JoinrelevantGoogle+Communities,andmonitorforopportunitiestoshow yourexpertise.
 Create Circles,similartothe listsyoucreatedforTwitterand Facebook.
YouTube__________________________________________________________________________________________
 ClaimVanityURL: www.youtube.com/user/Verismictoreplace current,lengthierURL.
 Update backgroundcover art.
 Optimize videouploadswith keyword-focused tags,descriptionsandtitles.
 Update companyinformation in“About”sectiontomatchthe language withthe updated social media
profile/pages.
 Addlinkstoothersocial mediapages besidesGoogle+overbackgroundcoverart.
 Feature relatedchannelstotryto capture audiences.
 Create more focusedplaylistsarounddifferenttargetaudiences.
 Make sure to transcriptvideosforthose whoare deaf or who take incontenteasierbyreading.
 Engage withpartnersand prospectschannelsbycommentingorlikingatleastonce a week.
 Employee Engagement:Askemployeestosubscribe to VerismicYouTube channel,andlikeongoingvideo
uploads.

4. Early Growth Strategies
To be implemented afteraccountupgradesarefinalized:
 E-blast development:Afteryoursocial accountsare finalized,B|15recommendsdraftinganemail blastforyour
internal teamaswell asyour external contactsannouncingyourupdatedsocial mediachannels.
 Email signatures:B|15 recommends askingall employeestoincludelinksto Verismic’ssocial mediaaccountsin
theirsignatures.
 Website badges:B|15 recommendsaddingahyperlinkedbadge foreachsocial networktothe bottomof
Verismic’sofficial website.
 Marketing materials:B|15 recommendsaddingsmall Facebook,Twitter, LinkedIn andGoogle Plus logosandQR
codesto the respective social mediapages/profiles toVerismic’smarketingcollateral,makingpotential
connectionsaware of yoursocial mediapresence.
 Social advertising:Afterall accountupdatesare finalized,B|15will draftFacebook,TwitterandLinkedIn ads
targetingyourkeyaudience.Eachad will be continuallymonitoredforeffectiveness.Newadswill be presented
for yourreviewonan ongoingbasis.
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