Online users and media creators are continually adding data to the internet, causing the total amount of online data to grow exponentially. This datafication process digitizes all knowledge and information, allowing it to be permanently stored online. As a result, computers are becoming more integrated into our daily lives. For example, when browsing and purchasing items on Amazon, your behavior provides data that can be used to recommend new products. Additionally, crowdsourcing utilizes user-generated information to provide reliable content with little to no costs for other users to access online, as seen on forums, Wikipedia, and other information sharing sites.

2. Online people and media creators are adding to the data that
is input into the internet every day; this is creating an ever-
increasing amount of data online and it will always continue to
grow. With the data online, many web 2.0 application can
make use of the data that you as a user have contributed.
Datafication is a concept that all of our knowledge and
information, and even though are being digitalised and
permanently stored online. This is why computers are
becoming more and more a part of our life. An example of
datafication could be seen when using amazon as it records
both your browsing and purchase history to recommend new
items, as even you looking at an item is giving them data that
they can utilise.

3. Crowdsourcing is a term that used to describe an
example of web- based sourcing of information
from external sources. This is the concept which is
that many users are willing to contribute
information so that they can help other gain
information, previously of which, they had no
access to. This means that sources of reliable
content can be generated at little to no cost by any
user online. Examples of this may include things
such as forums, Wikipedia and other information
sharing sites.

4. The openness of the internet could refer to that of
the open distribution of information and how easily
it can be obtained. It can also refer to the fact that
people are able to collaborate with each other in
an open manner over the internet. A great
example of this is open source software, which
means that it is free to use and modify at the
users’ own will, as the owner of the licence has
made it possible for any user to gain access to
their software.

5. The long-tail theory basically states, that as users are
spoilt for choice, they will tend to move away from the
mainstream products and be able to access and
purchase items that are more niche and unique to
them; as an added point, this enables companies to
be able to target individuals with their marketing. The
network effect says that as more and more people
start to use a service or webpage or network, the
value of that service increases as more people start to
utilise it. This also makes the power law possible as if
a site is large in size, as in the amount of users, then it
is more likely that they will be able to find content that
is useful or important to them.

6. As users use a service or network, the
information that they add by using the service,
enables the providers of that service to better
the experience for the user. A good example of
this could be google, where it uses other
searches and previous searches from the user,
to help them find the result or search that they
need.

7. User generated content is as exactly as it
sounds and fairly simple to understand. It is
information on a website that has been
contributed by a user and not the
administrators of the website. Any multimedia
sharing site is a good exampel of this.