Content, Control and Socially Networked Media

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Jon Garon

Presentation on consequences of deep linking, social networking, curatorial audiences, and behavioral advertising

Professor Jon M. Garon Hamline University School of Law February 2009 Content, Control and Socially Networked Media Intellectual Property Scholars Roundtable Drake University School of Law

Trends breathe new life into old issues of privacy ,[object Object],[object Object],[object Object],[object Object]

Social Networking and Subjective Relevance change both development and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 and the Search for Subjective Relevance ,[object Object],[object Object],[object Object],[object Object],google.org Flu Trends Data calibrated to be as accurate as CDC data and arrive two weeks before CDC can release the same information.

Social media for programming film in Brazil ,[object Object],[object Object],[object Object],MovieMobz Using Internet, participants vote on movie of the week Theater announces which movie will be shown by e-mail

The “Curatorial Audience” demands a role ,[object Object],[object Object],[object Object]

Watching is not enough ,[object Object],[object Object],[object Object],[object Object],[object Object]

But the revenue models from the curatorial audience are not yet adequate for commercial production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Better ads are more highly personalized ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FTC Behavioral Advertising Principles (February 12, 1009) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deep searching and the semantic web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jon M. Garon Amazon Consolidating content distribution through BookSurge, CreateSpace and Kindle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can Amazon monitor users reading habits and making recommendations for its products and services? Can Amazon scrape Netflix data to make better recommendations?

Scary but possible: eMelody ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Modest recommendations for a 12-minute presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion – beware what familiarity breeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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