New media technologies are impacting the film industry in several ways. Technologies allow for higher quality production with lower costs but digital formats still cannot match the highest quality of film. Piracy may decrease with online viewing services but cinemas could see lower profits. Distribution is easier and cheaper with new methods but competition is greater. While access to technology increases, newer technologies are initially expensive. Marketing to audiences is easier but originality in advertising can be difficult. Amateur productions are now possible but may be of lower quality and appear unprofessional.

1. THE IMPACT OF NEW TECHNOLOGY
ON MEDIA INDUSTRIES
Criteria Pro Con
Quality Higher dots per inch means higher
quality
The highest quality HD still isn’t as
clear as 35 or 70mm film
Cost-cutting Old film would cost $50,000
Whereas Digital film would cost
only $10,000
Lower quality of footage
Piracy People won’t pirate as much if
there online viewing services
Lower profit for cinemas
Exhibition It has become easier and cheaper
to exhibit films
More competition for all
companies
Marketing Wider range of distribution
methods, easy to reach
Can sometimes be expensive

2. Criteria Pro Con
Access The more advanced technology
becomes the easier it will be to
access it
Newer technologies are always
expensive
Marketing Easier to reach audiences and for
them to find out about new films
It is more difficult for companies to
be original when advertising
Audience as producers Allowing people to make films with
limited budget and equipment
Not as high quality and can
appear extremely amatuer