2. Often is the case in media, that genders are
presented as having certain traits just because of
their sex. This may be particularly present within
television programs; it is often the case that men
may be presented as the characters within positions
of power and generally be more successful in their
endeavours. It may also be the case that women are
usually being presented as less successful and in
positions of less power.
This is becoming less apparent in today’s media,
however it is still a very present topic within
television programs and movies.
Gender
This observation is true for the first
season of the walking dead. Within this
season the main characters wife, is
constantly being presented as someone
that always needs to be saved and cannot
fend for herself.
3. Within media texts, characters can sometimes
have certain traits assigned to them just
because they are categorised as being within a
certain group of ages.
For example old people can be represented as
boring but also characters to be respected.
Younger characters, for example, as a teenager,
can be represented as mischievous or unruly.
Age
4. Within media texts characters can have traits
assigned to them, just because of their
background or where they originate from.
An example of this can be that Asian people are
represented as smart and clever, whereas with
people from
Ethnicity
5. Within media texts, characters can sometimes
have certain traits assigned to them just
because they are categorised as being disabled.
Disabled people are usually represented as
being weak and being in a position of lesser
power.
Disability
6. Within media texts, characters can sometimes
have certain traits assigned to them just
because of their sexual orientation
For example a homosexual man, would usually
be represented as being very camp, whereas a
heterosexual man would be given
characteristics that make him, ‘manly’.
Sexuality
7. This is a label which is given to people because
of where they come from within a country. For
example, in the UK it is stereotypical to assume
that people from Scotland are all drunk and
very angry people.
Regional identity
8. This is the label assigned to people because of
the group that they fit into in terms of socio-
economic class. For example it would be
stereotypical to assume that working class
people are not very well educated and that
upper-middle and upper class people are all
stuck up and think less of everyone else.
Social class
