Facebook is a social networking site created in 2004 by Mark Zuckerberg and others. It currently has over 200 million active users globally. The majority of users are from the United States and Canada, ranging in age from 13 to over 55. Creating a Facebook profile allows users to connect with friends, share updates and media, and find others based on interests. While a profile is for personal use, a Facebook page allows businesses to connect with customers by sharing information, events, and reviews. Pages also provide analytics to understand customer demographics.

1. The Facebook EraAnd How You Can BenefitBy Bobby G. Barbour Copyright© The Bobby Barbour Group LLC Page 1

3. Facebook demographic

4. Why should I create a Facebook account (how can it help me)

5. What is the difference between a profile and a page Copyright© The Bobby Barbour Group LLC Page 2

7. Innitally, the membership was restricted to students of Harvard University and subsequently expanded to other US and Canadian colleges then to European and Asian Colleges (email addresses with .edu)

8. Since September 11, 2006 is has been available for any e-mail address globally, however it only uses English interface

9. As of September 25th 2007 Facebook registered approximatly 42 million active user making face book the second largest social networking site globally after my space Copyright© The Bobby Barbour Group LLC Page 3

11. Facebook users nearly equaly distributed among all education levles 21% In High School 28% In College, 22% College Grads, 29% Undeclared

12. Among the active users 4 Million are between the ages of 13 and 18 14 Million are between the ages of 18 and 24, 3 Million are between the ages of 25 and 34 2 Million are between the ages 25 and 54 while less than 1 million are over the age of 55

13. Raleigh Durham which is one of Wired’s Top Tech Towns has just over 200 thousand face book usersCopyright© The Bobby Barbour Group LLC Page 4

15. Facebook helps you keep people informed about what you do by allowing you to update your status, share your pictures, blog messages and video. It also give you a free way to promote events you are organizing or planning to attend

16. Facebook does all of this while allowing you to maintain your privacy by allowing you to control what people or friends may see and read about you as well as what information they are able to see Copyright© The Bobby Barbour Group LLC Page 5

18. Facebook Fan Page: Now that you have a Facebook profile use it to create a Fan Page for your business. This is where you can post business information: events videos, photos, specials, promos, and encourage your fans to post testimonials and help spread your business stories. A Facebook fan page can help a business find it’s best customers or prospect. The business can then energize its best customers or prospects to engage in word-of-mouth marketing. Further, a fan page can also be a place where customers and prospects can support each other. Copyright© The Bobby Barbour Group LLC Page 6

20. A Facebook fan page may make a great deal of sense to your however it depends mostly on how ready your audience is to participate and your business objectives .Copyright© The Bobby Barbour Group LLC Page 7

22. More than 20 million users update their status at least once each day

23. More than 850 million photos uploaded to the site each month

24. More than 8 Million videos uploaded each month

25. More than 1 Billion pieces of content (web links, news stories, blog post, notes, photos ect.) shared each week

26. More than 2.5 million events created each month

27. More than 25 million active user groups exist on the site Copyright© The Bobby Barbour Group LLC Page 8

28. Questions? Copyright© The Bobby Barbour Group LLC Page 9