Cadbury Dairy Milk lacked a central social media strategy, with each market page using different content. They developed a Storytelling at Scale approach, creating a consistent global narrative focused on passion points that united audiences worldwide. They tested hundreds of pieces of content, then adapted the narrative based on audience feedback. This allowed markets to easily share great content while reducing costs. The results included a 40% drop in content costs, monthly Facebook reach increasing from 16 million to 50 million, and an 18% rise in audience engagement.
first direct: Saving Cup case study from We Are SocialWe Are Social
To help raise awareness of first direct's SaveApp, we worked with cult artist Mr Bingo to create visual representations of the Twitter community's saving goals.
first direct: Saving Cup case study from We Are SocialWe Are Social
To help raise awareness of first direct's SaveApp, we worked with cult artist Mr Bingo to create visual representations of the Twitter community's saving goals.
Discussion on marketing strategy adopted by Disney leading to its current market value. Done as an assignment during marketing internship under Prof Sameer Mathur.
Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Discussion on marketing strategy adopted by Disney leading to its current market value. Done as an assignment during marketing internship under Prof Sameer Mathur.
Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Smartphone, tablet, reti mobili broadband, e applicazioni hanno creato un vero e proprio circolo virtuoso che sta modificando profondamente i consumi digitali degli italiani e gli investimenti delle aziende.
Entro la fine di quest’anno, gli italiani che navigano mensilmente via smartphone e tablet saranno più di 30 milioni.
Sta sviluppandosi quindi una nuova porzione di economia che chiamiamo Mobile & App Economy e che nel 2013 vale già 25,4 miliardi di €, pari all’1,6% del PIL.
Questo mercato è destinato a crescere significativamente nei prossimi anni arrivando a raggiungere i 40 miliardi di euro, pari al 2,5% del PIL, grazie soprattutto alla spinta generata dall’utilizzo crescente di soluzioni di Mobile Commerce e Mobile Payment.
Pronto a diventare protagonista di un mercato in piena crescita? Ti aspettiamo in Talent Garden Venerdì 11 per parlarti delle opportunità di questo mercato e di quanto è facile vendere soluzioni mobile anche senza avere una conoscenza del codice per svilupparle.
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
Capire il consumatore - [We Are Social] - Seminario Social Media MarketingWe Are Social Italia
Il social web è un ottimo strumento per capire il target. Questo permette di sviluppare iniziative di marketing costruite attorno al consumatore con un livello di personalizzazione molto elevato.
Attraverso sei domande è possibile studiare il target da un punto di vista demografico, sociografico e psicografico.
Uno studio sulle possibilità offerte dal Golf per lo sviluppo del Turismo in Friuli Venezia Giulia.
Un confronto con altre realtà analoghe ed in particolare in riferimento alla situazione in Algarve (Portogallo)
http://rudivittori.com
Top Golf Holiday, il portale per organizzare il tuo viaggio in Italia: golf club, campi da golf, hotel, ristoranti, spa e cantine per creare infinite combinazioni e dar vita alla tua vacanza su misura.
Questo report offre una panoramica approfondita su tutte le statistiche più rappresentative legate al mondo dei social media, del digital e del mobile relativamente allo scenario europeo nel 2014.
Si tratta di 270 slide che analizzano 40 paesi, che possono essere utilizzate singolarmente per essere utilizzate nei vostri blog e nelle vostre presentazioni, se lo vorrete.
Come sviluppare un piano per fare marketing per un'App. iPhone e non solo: dal concept, alla definizione della proposta di valore, alle strategie di prezzo fino alle tattiche di marketing, promozione e comunicazione per favorire la visibilità e raggiungere gli obiettivi in termini di download e di acquisti.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
St. Baldrick's Foundation Reaches New Audiences with Successful Campaign: A M...St Baldricks Foundation
The St. Baldrick's Foundation, the world's largest volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, changes the narrative surrounding childhood cancers with multi-channel content campaign.
‘FEEDING IMAGINATION’: GOLDFISH
CRACKERS CRAFTING SUCCESS
THROUGH CREATIVE CAMPAIGNS
Goldfish Crackers was dealing with the hurdle of stagnant growth and rising competition
in the children's snack market. Failing to tackle these obstacles could result in the brand
losing market share and profitability. There was a disconnect between parents' aspiration
to foster their children's creativity and the brand's image as a basic snack choice.
What does a PR company actually do? This is our winning formula. Our set-up and a couple of case studies to set the scene. No jargon. Just straight talking, creative work.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
We are Tracktion. Specialising in marketing and sales. We take brands and bring them to the next level. We know building a brand is hard, so we’re here to help. Having over 14 years of experience, we are experts in growing brands and finding the best marketing and sales solutions for your business.
Young Lions Czech Republic 2020 | Media
www.younglions.cz
Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.
Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors.
Ringo Biscuit - New Marketing Plan For a Failed Product - Peek FreansFaHaD .H. NooR
Group Of Students Of University Of Central Punjab Choose Failed Product in the market and proposed a new marketing plan. We are Thankful to Our Prof. Rehan Mahmood for guiding us and teaching us marketing management core subject.
CADBURY DAIRY MILK ADVERTISING CHANGE IN INDIASugandha Gupta
This presentation truly depicts the transformation in the advertising strategy of CADBURY DAIRY MILK from children to the adults to the teenagers... including the people in the rural areas and celebrating happiness with cadbury. It depicts the INDIANISATION of the advertising campaign of cadbury dairy milk in INDIA and changing the CADBURY DAIRY MILK from a chocolate to sweet which has become an indespensible part of our lives. :)
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social
Influencer und Creator haben in dieser Zeit einen besonderen Stellenwert - nicht nur für Marketingkanäle, sondern auch, um im engen Kontakt mit ihren Followern zu bleiben. Ihnen zuzuhören und gleichzeitig diese auch über das Weltgeschehen aus ihrer Perspektive zu informieren und für das Thema zu sensibilisieren. Trotzdem berichten viele, dass sie derzeit finanzielle Einbußungen machen. We Are Social sprach mit drei in Deutschland lebenden Influencern aus verschiedenen Industrien, um herauszufinden, inwiefern sich ihre Arbeit verändert hat. Inwiefern die Krise Einfluss auf ihre Content Erstellung nimmt und wie Marken bestmöglich auch in ihrer Zusammenarbeit mit den Creators auf diese Veränderungen eingehen können.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort.
We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. From our offices in China and Italy, markets who are further ahead in the pandemic, we are given a glimpse at how consumers needs are changing and what to expect next.
Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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2. Cadbury Dairy Milk had a whole lot of Facebook challenges.
Multiple market pages, no central strategy,
markets using any content they could get their hands on…
social
we
are
4. To this!
With Storytelling at Scale, a content-led strategy to
spread joy and unite chocolate lovers, worldwide
5. We tested hundreds of pieces of content with
audiences around the world; then listened, learned
and adapted our narrative…
6. We uncovered the common passion points that
united our global audience and used these to
create a storytelling strategy with a consistent look
and feel
7. UK:
“We’re cheering for buttons”
Malaysia:
“Who’s finishing first in the Malaysian Grand Prix?”
We held workshops in 20 countries
to help local markets understand how they could
bring the global story to life
in the right way for their audience
9. Cadbury Dairy Milk × Page 9
Philippines Malaysia Australia South Africa UK
An aligned look and feel means markets can easily
share great content, resulting in truly global stories
AND a 40% reduction in content creation costs
10. Monthly Facebook reach increased
from 16m… to 50m!
A third of our target audience is reached, around
six times p/m– at a fraction of the cost of TV ads
11. By focusing on our audience’s passion points,
and telling great little stories, we increased
audience engagement by 18%
12. And we helped drive 200% more ROI from social media than
from any other media channel – globally.
Which we think is delicious!
social
we
are