Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Randall Wong, M.D.
This a list of great SEO tools to use for your website to improve your website rankings.
This was delivered at the American Academy of Ophthalmology, 2015, in Las Vegas.
This Slideshare will review basic tools and requisite components of your website to improve your website rankings or "SEO."
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Randall Wong, M.D.
This presentation was presented at the American Academy of Ophthalmology in Las Vegas, 2015, by Randall Wong, M.D.
The purpose is to define how blogging can improve your SEO, website rankings and ability to market your medical practice.
If you have questions, please feel free to contact me.
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
randall.v.wong@gmail.com
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Fred Greenhalgh of Hall Web Services.
20+ WordPress Plugins for Your Blog or WebsiteCindy Meltzer
I've given this presentation several times and it always changes. This particular session was 1.5 hours long so I was able to cover more plugins than ever.
Lean content marketing involves creating quality content across various platforms like blogs, newsletters, social media, and guest blogging to drive traffic to a site, gain new users and newsletter subscribers, and shape a brand. It is important to target the right audience and put in real effort, even if taking a lean approach, as there are no shortcuts. Quality content marketing grows an audience over time, as seen with Brazen's blog growing from 10,000 to 100,000 monthly unique visitors in under two years through a focused approach on core writers, SEO, and syndication partners.
Unleashing Real Estate Brokerage Value Using Pennies on the DollarDoug Devitre
Now is the time to STOP spending brokerage money on traditional media that doesn’t work! Doug will motivate and instruct you on transforming your business strategy and building your online BRAND (focus), resulting in increased web traffic, more lead conversion, and greater value to your agents. Create “Goog-ly” Content” with your website and social media tools that will optimize your web presence and give your agents GOLD. Turn your WEBsite into a PLAYsite for consumers to explore for information and come back for more. Implement a Twitter communication strategy, incorporate a Facebook brokerage Fan Page and see how you can save time and money developing your staff and office managers into web marketing experts.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Randall Wong, M.D.
This a list of great SEO tools to use for your website to improve your website rankings.
This was delivered at the American Academy of Ophthalmology, 2015, in Las Vegas.
This Slideshare will review basic tools and requisite components of your website to improve your website rankings or "SEO."
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Randall Wong, M.D.
This presentation was presented at the American Academy of Ophthalmology in Las Vegas, 2015, by Randall Wong, M.D.
The purpose is to define how blogging can improve your SEO, website rankings and ability to market your medical practice.
If you have questions, please feel free to contact me.
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
randall.v.wong@gmail.com
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Fred Greenhalgh of Hall Web Services.
20+ WordPress Plugins for Your Blog or WebsiteCindy Meltzer
I've given this presentation several times and it always changes. This particular session was 1.5 hours long so I was able to cover more plugins than ever.
Lean content marketing involves creating quality content across various platforms like blogs, newsletters, social media, and guest blogging to drive traffic to a site, gain new users and newsletter subscribers, and shape a brand. It is important to target the right audience and put in real effort, even if taking a lean approach, as there are no shortcuts. Quality content marketing grows an audience over time, as seen with Brazen's blog growing from 10,000 to 100,000 monthly unique visitors in under two years through a focused approach on core writers, SEO, and syndication partners.
Unleashing Real Estate Brokerage Value Using Pennies on the DollarDoug Devitre
Now is the time to STOP spending brokerage money on traditional media that doesn’t work! Doug will motivate and instruct you on transforming your business strategy and building your online BRAND (focus), resulting in increased web traffic, more lead conversion, and greater value to your agents. Create “Goog-ly” Content” with your website and social media tools that will optimize your web presence and give your agents GOLD. Turn your WEBsite into a PLAYsite for consumers to explore for information and come back for more. Implement a Twitter communication strategy, incorporate a Facebook brokerage Fan Page and see how you can save time and money developing your staff and office managers into web marketing experts.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Blogging for Business - A Beginners GuideSpiderworking
This document provides a beginner's guide to blogging for business. It outlines the benefits of blogging such as increased website traffic, social media followers, and inbound links. The guide discusses different types of blogs and recommends using Wordpress as a blogging platform. It provides tips for setting up a blog site, including choosing a theme, customizing it, and adding plugins. The document also offers advice for writing blog posts, finding inspiration, commenting on other blogs, sharing content, and getting help if needed.
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Randall Wong, M.D.
This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc.
If you have questions, please visit our website or email me.
Randall Wong, M.D.
randall.v.wong@gmail.com
medicalmarketingenterprises.com
https://www.linkedin.com/in/randallvwongmd/
This document provides 10 marketing hacks for startups, including guest posting on other sites, giving premium giveaways, using the Rapportive browser plugin to find emails, getting content exposure on sites like Hacker News and Reddit, optimizing for long-term traffic sources like Wikipedia and Quora through regular contributions, creating viral projects, optimizing use of social sharing buttons, engaging on LinkedIn groups, reaching out to relevant bloggers, and using invite incentives like Dropbox to gamify signups. The key is to only use these growth tactics if your product or service is truly high-quality and worthwhile.
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014Brent Csutoras
We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success.
This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.
What's your plan in 2015 to make your accounting firm stand out?
If your firm is still doing the following marketing activities:
Email newsletters
Relies on word of mouth
Print advertising
Website says "we" more than "you"
You should attend this workshop.
Learn how to gain new clients by leveraging social media marketing via:
Blogs
How to leverage Facebook & Social Media
A website that attracts new business
At this hands on workshop you learn the why and how.
Who should attend from your firm?
Partners, practice managers, business development managers and marketing managers.
If you continue to do the same in 2015, the result will be the same.
Introduction to Wordpress Theme Development Nile Flores
This document provides an introduction to WordPress theme development. It discusses the skills needed to build themes from scratch or customize existing frameworks, including WordPress functions, PHP, CSS, accessibility, and client needs. Example themes and tips are presented for designing themes that draw visitors in and are optimized for search engines and usability. The document also provides suggestions for explaining WordPress benefits to clients and includes a client questionnaire template and book and website resources for theme development.
“The true story of seven team members, picked to collocate, work together and have their lives time boxed into two-week iterations, to find out what happens when people stop being polite... and start getting agile..."
Whether you are currently practicing agile or about to embark on an agile transformation journey, this session will demonstrate the real actions we’ve seen work to help give our teams the competitive advantage. It’s a true story…and it’s time to get agile.
Blogging for Business Presentation for 8th Annual of Celebration - Festiv'Al...Phyllis Garland
Why should you blog for your business? Not only are you establishing a relationship with your readers and prospective clients but also it's a great way to establish yourself as a thought leader or expert in your industry. The more frequently you blog,the higher your ranking in the search engines.
Are you beyond the basics and want to get smarter about WordPress? Here's some info about plugins, themes & hosting companies we love, as well as some great site resources that will get you all powered up for WordPress!
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
The document discusses how lawyers and knowledge teams can use LinkedIn effectively. It covers building a complete profile and company page, engaging with others through endorsements, comments, groups, and discussions. The key benefits highlighted are its focus on business and networking. The document suggests being strategic by focusing on goals, setting time for LinkedIn, and measuring results from engagement on the platform.
Melonie Dodaro held a presentation on how to maximise social media and influence marketing for tourism at the event "low season - HIGH REVENUE" which was hosted by InboundMuse
This document provides guidance for recruiters on using social media to support business development activities. It recommends recruiters connect with clients and candidates on social media, engage in industry discussions, and share relevant content. The document also lists daily activities recruiters should do, such as liking client jobs and posting content with permission, and activities to avoid, like posting negative comments or confidential information.
What's Snoo with Reddit - State of Search 2013Brent Csutoras
Reddit is one of the larger social media sites around and also tends to be one of the hardest for people to have success with. In this presentation, I try to explain Reddit and the fundamentals needed to succeed in promoting your content.
This document provides an overview of how to use Pinterest for marketing purposes. It discusses how Pinterest works, how to set up a business account, how to pin content and engage users, measurement strategies, and tips for driving traffic and sales. Key aspects covered include creating boards on relevant topics, using images and visual content to engage users, linking pins back to your website, and collaborating with other Pinterest users.
The library skills class agenda covered focused searching using Boolean operators to narrow searches, strategizing search methods, and evaluating websites based on their domain names. The teacher reviewed Boolean logic, search strategies, and source evaluation. Students were instructed to log into RenWeb for posted homework assignments and to study for an upcoming test by finishing homework due on Friday.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Healthcare Marketing 101 | Kickstart Your Website, Social Media and BlogRandall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill.
This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages.
Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites.
Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure.
Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign.
Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search.
All the best!
Randall Wong
MedicalMarketingEnterprises.com
SunriseHostingServices.com
randall.v.wong@gmail.com
Blogging for Business - A Beginners GuideSpiderworking
This document provides a beginner's guide to blogging for business. It outlines the benefits of blogging such as increased website traffic, social media followers, and inbound links. The guide discusses different types of blogs and recommends using Wordpress as a blogging platform. It provides tips for setting up a blog site, including choosing a theme, customizing it, and adding plugins. The document also offers advice for writing blog posts, finding inspiration, commenting on other blogs, sharing content, and getting help if needed.
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Randall Wong, M.D.
This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc.
If you have questions, please visit our website or email me.
Randall Wong, M.D.
randall.v.wong@gmail.com
medicalmarketingenterprises.com
https://www.linkedin.com/in/randallvwongmd/
This document provides 10 marketing hacks for startups, including guest posting on other sites, giving premium giveaways, using the Rapportive browser plugin to find emails, getting content exposure on sites like Hacker News and Reddit, optimizing for long-term traffic sources like Wikipedia and Quora through regular contributions, creating viral projects, optimizing use of social sharing buttons, engaging on LinkedIn groups, reaching out to relevant bloggers, and using invite incentives like Dropbox to gamify signups. The key is to only use these growth tactics if your product or service is truly high-quality and worthwhile.
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014Brent Csutoras
We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success.
This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.
What's your plan in 2015 to make your accounting firm stand out?
If your firm is still doing the following marketing activities:
Email newsletters
Relies on word of mouth
Print advertising
Website says "we" more than "you"
You should attend this workshop.
Learn how to gain new clients by leveraging social media marketing via:
Blogs
How to leverage Facebook & Social Media
A website that attracts new business
At this hands on workshop you learn the why and how.
Who should attend from your firm?
Partners, practice managers, business development managers and marketing managers.
If you continue to do the same in 2015, the result will be the same.
Introduction to Wordpress Theme Development Nile Flores
This document provides an introduction to WordPress theme development. It discusses the skills needed to build themes from scratch or customize existing frameworks, including WordPress functions, PHP, CSS, accessibility, and client needs. Example themes and tips are presented for designing themes that draw visitors in and are optimized for search engines and usability. The document also provides suggestions for explaining WordPress benefits to clients and includes a client questionnaire template and book and website resources for theme development.
“The true story of seven team members, picked to collocate, work together and have their lives time boxed into two-week iterations, to find out what happens when people stop being polite... and start getting agile..."
Whether you are currently practicing agile or about to embark on an agile transformation journey, this session will demonstrate the real actions we’ve seen work to help give our teams the competitive advantage. It’s a true story…and it’s time to get agile.
Blogging for Business Presentation for 8th Annual of Celebration - Festiv'Al...Phyllis Garland
Why should you blog for your business? Not only are you establishing a relationship with your readers and prospective clients but also it's a great way to establish yourself as a thought leader or expert in your industry. The more frequently you blog,the higher your ranking in the search engines.
Are you beyond the basics and want to get smarter about WordPress? Here's some info about plugins, themes & hosting companies we love, as well as some great site resources that will get you all powered up for WordPress!
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
The document discusses how lawyers and knowledge teams can use LinkedIn effectively. It covers building a complete profile and company page, engaging with others through endorsements, comments, groups, and discussions. The key benefits highlighted are its focus on business and networking. The document suggests being strategic by focusing on goals, setting time for LinkedIn, and measuring results from engagement on the platform.
Melonie Dodaro held a presentation on how to maximise social media and influence marketing for tourism at the event "low season - HIGH REVENUE" which was hosted by InboundMuse
This document provides guidance for recruiters on using social media to support business development activities. It recommends recruiters connect with clients and candidates on social media, engage in industry discussions, and share relevant content. The document also lists daily activities recruiters should do, such as liking client jobs and posting content with permission, and activities to avoid, like posting negative comments or confidential information.
What's Snoo with Reddit - State of Search 2013Brent Csutoras
Reddit is one of the larger social media sites around and also tends to be one of the hardest for people to have success with. In this presentation, I try to explain Reddit and the fundamentals needed to succeed in promoting your content.
This document provides an overview of how to use Pinterest for marketing purposes. It discusses how Pinterest works, how to set up a business account, how to pin content and engage users, measurement strategies, and tips for driving traffic and sales. Key aspects covered include creating boards on relevant topics, using images and visual content to engage users, linking pins back to your website, and collaborating with other Pinterest users.
The library skills class agenda covered focused searching using Boolean operators to narrow searches, strategizing search methods, and evaluating websites based on their domain names. The teacher reviewed Boolean logic, search strategies, and source evaluation. Students were instructed to log into RenWeb for posted homework assignments and to study for an upcoming test by finishing homework due on Friday.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Healthcare Marketing 101 | Kickstart Your Website, Social Media and BlogRandall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill.
This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages.
Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites.
Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure.
Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign.
Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search.
All the best!
Randall Wong
MedicalMarketingEnterprises.com
SunriseHostingServices.com
randall.v.wong@gmail.com
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missingbigfishresults
Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRandall Wong, M.D.
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
REALTOR Association Executive Institute (AEI) - Build Organization ValueDoug Devitre
Save money, save time, and add value to your organization in minutes. This high-energy, high-tech session will help you market association activities and member benefits, and create excitement using inexpensive (and in some instances free) technologies. Learn what free tools can boost your association’s exposure and enhance your member communications. Take it a step further and retool your leadership with user-friendly, cutting-edge technology. Not only will these tools help your association run more efficiently, but they may be a source of nondues revenue as well.
Internal link building is important for search engine optimization because it helps search engines understand the structure and importance of pages on a website. A good internal linking structure involves categorizing pages, using consistent in-text links and breadcrumbs to clearly show the relationships between pages, and sculpting PageRank flow so that the most important "money pages" receive more links and rankings. The presenter recommends optimizing a website's internal linking by following information architecture best practices and examples from Wikipedia.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
Off-page SEO refers to SEO tactics applied outside a website, such as link building, social media marketing, and more. It plays a major role in rankings. This document outlines various off-page SEO techniques including search engine submission, free classified submission, image submission, PDF/PPT submission, directory submission, social bookmarking, forum posting, guest posting, Q&A submission, and video submission. It provides examples and instructions for implementing each technique.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Enterprise SEO: Understanding the Power and Peril of SEO at ScaleKeith Goode
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.
Pubcon 2023 - In-House SEO Product ManagementKeith Goode
SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.
SEO for Wordpress is a document that discusses search engine optimization (SEO) techniques for optimizing Wordpress websites. It explains that SEO is the process of modifying a website to increase its organic ranking on search engines and drive targeted traffic. Key on-site techniques include optimizing titles, meta descriptions, URLs, and content with relevant keywords. Important off-site techniques involve link building to get high-quality backlinks from other trusted sites. The document provides tips for keyword research, installing SEO plugins, optimizing blog posts, and taking steps to improve a site's SEO over time.
Similar to Generating Interactions with Your Joomla Site (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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