This document outlines a marketing plan for a sneaker retail store called Wavy Kicks. It summarizes that sneaker culture represents a $1.1 billion market. The plan has three phases: 1) Rebranding the store through a layout change, new employees, and a website redesign. 2) Engaging the local community through handouts, social media contests, and loyalty programs. 3) Integrating further into the community by creating branded materials, sponsoring a sneaker mural, and holding a charity shoe drive. The one-year goals are to increase revenue, foot traffic, website views, and VIP memberships.