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Brand Ambassadors “It’s All About Who We Know” Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net
Who are Brand Ambassadors? It’s All About Who We Know Having the right brand ambassador is integral to the success of every event. Finding and placing the perfect talent to personify the image, lifestyle and ideas of your brand is a painless process with Attack!.  We created the Attack! PeopleTracker® to strategically search applicants by experience, interest, height, language, ethnicity, eye color and everything in between!  Our nationwide database of 50,000+ active brand ambassadors locates the perfect talent to personify your brand message every time.
Arizona Office of Tourism:   Pop Up Spas Challenge The Arizona Office of Tourism wanted a unique way to complement their 2009 marketing and advertising campaign. Winning Strategy In Chicago, Los Angeles and Denver, office spas were set up offering complimentary services to working professionals.   Brand ambassadors offered refreshments, scheduled massages and provided info on travel to Arizona. Scenic backdrops of Arizona landscapes were used to create a relaxing, spa-like atmosphere.   Highlights ,[object Object]
  Brand ambassadors
  Event design
  Postcard distribution
  Sweepstakes entry collectionResults ,[object Object]
  Seven buildings visited
  3,482 massage given
  30,000 postcards distributed,[object Object]
  Crowd interaction
  Execution in14 U.S. marketsResults ,[object Object]
  Thousands of brand impressions,[object Object]
  Brand Ambassadors
  Wrapped Vehicles
  Premium Distributions/Sampling
  Staff Training,[object Object]

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Brand Ambassadors and Event Staffing Agency Case Study - Promotional Events and Tours

  • 1. Brand Ambassadors “It’s All About Who We Know” Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net
  • 2. Who are Brand Ambassadors? It’s All About Who We Know Having the right brand ambassador is integral to the success of every event. Finding and placing the perfect talent to personify the image, lifestyle and ideas of your brand is a painless process with Attack!.  We created the Attack! PeopleTracker® to strategically search applicants by experience, interest, height, language, ethnicity, eye color and everything in between!  Our nationwide database of 50,000+ active brand ambassadors locates the perfect talent to personify your brand message every time.
  • 3.
  • 4. Brand ambassadors
  • 5. Event design
  • 6. Postcard distribution
  • 7.
  • 8. Seven buildings visited
  • 9. 3,482 massage given
  • 10.
  • 11. Crowd interaction
  • 12.
  • 13.
  • 14. Brand Ambassadors
  • 15. Wrapped Vehicles
  • 16. Premium Distributions/Sampling
  • 17.
  • 18. Sampling/coupon distribution
  • 19.
  • 20.
  • 21. TSA badge approval
  • 22. Brand ambassadors
  • 23. 5,000 travels kits distributed a day at each airport
  • 24.
  • 25. Branded premiums
  • 26. Wearable media
  • 27. Singers, dancers and emcees
  • 28.
  • 29. Bilingual staff
  • 30. Hand-to-hand flyer distribution
  • 31. Location scouting
  • 32.
  • 33. Hand-to-hand sample/ informative leaflet distribution
  • 34. Material shipment and tracking
  • 35. Location scouting
  • 36.
  • 37. Number of mask sheets distributed: 98,500
  • 38. Number of leaflets distributed: 83,000
  • 39.
  • 40. Street Teams/Tour Managers
  • 41. Shipping and logistics
  • 42.
  • 43. Covered in the SF Chronicle, as well as on local TV news stations
  • 44.
  • 45. Project Management
  • 48.
  • 49. 5000 flyers distributed
  • 50.
  • 51. Consumer data collection
  • 52. Photographers/ green screen experts
  • 53. Brand ambassadors
  • 54. Sampling/Personalized premiumsResults To view a video of the event, please visit: http://www.attackmarketing.net/attack-eatingright.php
  • 55.
  • 56. Promotional coupon ($10 off) distribution
  • 57. Brand ambassadors
  • 58.
  • 59. Brand ambassadors
  • 60. Program management
  • 61.
  • 62. Over 1,000 Zug books distributed
  • 63. 500 spec sheets distributed
  • 64.
  • 65.
  • 66. 64 staff members hired
  • 67.

Editor's Notes

  1. SLIDE FINISHEDLogos need to be edited/ cleaned up. Smaller centered logos, minimizeAddress typography heirarchy