This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
P&G and Coca-Cola are large multinational consumer goods companies. P&G uses PR strategies like the "Like a Girl" campaign to promote female empowerment and challenge gender stereotypes. The campaign became viral and helped change perceptions of the Always brand. Coca-Cola's "Share a Coke" campaign personalized Coke bottles and cans with popular names, which inspired sharing and emotional connections. It surprised Coke by becoming a popular gift and way for people to connect over geographic distances. Both companies use PR to build relationships with customers and promote social causes.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
Jenny’s Closet Party LLC: Marketing Plan
Summer 2014 Sample Assignment 2
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
Branding Strategy- Name, Logo, slogan and product extension:
Jenny’s Closet Party LLC is a local clothing exchanging company. Our exclusive features which gives us competitive advantage, is that we create a new trendy way to enjoy shopping and recycling by creating the ultimate shopping experience with fashion, food, fun and friends. Our events are held at the Porter County Expo Center centered around unique themes, for example: we have the summer theme where we ask ladies to bring tropical and vacation items (bathing suits, sandals, sun hats and sundresses) and as we approach colder weather we have winter themes when ladies are asked to bring items for winter (Boots, snow pants/coats, hats and scarves). Our slogan is Jenny’s Closet, “A great excuse to clean out your closet”. The picture represents our logo:
Having an array of high end fashionable clothing, accessories and shoes to choose from is the treasure you can receive just by donating. Our goal is to extend this concept to other cities in the area as we grow our appeal.
Brand Strategy
Jenny’s Closet Party goal is to change future shopping by providing an unparalleled swapping experience; whether a customer is budget-savvy or a shopper with disposable income. From the moment our customers come through the door, they will feel that wave of excitement, boasting our passion “Fashion, Food, Fun and Friends”. As they enter the event, they will be warmly welcomed by the soft silhouette of jazz, and greetings of the hostesses, as they walk around offering Champagne or sparkling cider. Around the room there will also be a banquet of cheeses, fruits, and cakes, which are highlighted by the cascades of a chocolate fondue fountain. The shopping area will be decorated with racks of items to choose from, centered with mirrors and dedicated fitting areas. Jenny’s Closet Party goal is to create an indulging environment of “Fashion, Food, Fun and Friends” in hopes that our customers will spread the word and others will too be inspired and have “A great excuse to clean their closets”!
Develop a Marketing Strategy with execution timeframes:
First and foremost before we begin to promote Jenny’s Closet Party LLC we must have capital. We will work with the Small Business Association and advisors on our Business Plan. Our goal is to seek investors and sponsorships donations for the start-up company. Once we have achieved this we will do the following:
Promotion
Jenny’s Closet Party will implement the following processes within the first 30 days to formulate our brand image and create brand awareness:
· Since we trying to ignite a different way to shop, we will start by introducing ourselves to the community so that they ...
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.
The End of Normal: When Brands and Memes CollideBackslash
Cultural trends are moving towards embracing the weird, absurd, and silly. This document discusses how mentions of words like "weird" have increased significantly in recent years. It also shows how brands can leverage this "Wacko World" by finding their niche in weird culture, getting wacky with their marketing, and collaborating with meme artists. The spectrum of weird is presented, with options ranging from revealing a quirky side to going fully wild. Overall, the document advocates that brands embrace weirdness and move away from rational, formulaic advertising.
Activate Water is a company selling a special type of vitamin water in Los Angeles that keeps the vitamins in the lid. A marketing strategy was developed to expand the brand in Southern California over three weeks. The strategy included a SWOT analysis, competitive analysis of Vitamin Water, Red Bull, and Gatorade, media planning using magazine inserts, billboards, and radio ads, and a press release announcing a marathon partnership with Susan G. Komen to raise money for breast cancer.
Activate Water is a company selling a special type of vitamin water in Los Angeles that keeps the vitamins in the lid. A marketing strategy was developed to expand the brand in Southern California over three weeks. The strategy included a SWOT analysis, competitive analysis of Vitamin Water, Red Bull, and Gatorade, media planning using magazine inserts, billboards, and radio ads, and a press release announcing a marathon partnership with Susan G. Komen to raise money for breast cancer.
Using long term brand building to boost fundraisingCharityComms
This document discusses strategies for long-term brand success and more effective fundraising for charities. It recommends asking hard questions upfront to define a clear brand strategy and vision. It also suggests investing in insight around key stakeholders and plotting how to gain longer term relevance. Additionally, it advises thinking about what makes the brand stand out and behaving as an active rather than passive brand to drive engagement and a strong call to action. The goal is to use strategic communications to create a charity brand movement.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
P&G and Coca-Cola are large multinational consumer goods companies. P&G uses PR strategies like the "Like a Girl" campaign to promote female empowerment and challenge gender stereotypes. The campaign became viral and helped change perceptions of the Always brand. Coca-Cola's "Share a Coke" campaign personalized Coke bottles and cans with popular names, which inspired sharing and emotional connections. It surprised Coke by becoming a popular gift and way for people to connect over geographic distances. Both companies use PR to build relationships with customers and promote social causes.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
Jenny’s Closet Party LLC: Marketing Plan
Summer 2014 Sample Assignment 2
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
Branding Strategy- Name, Logo, slogan and product extension:
Jenny’s Closet Party LLC is a local clothing exchanging company. Our exclusive features which gives us competitive advantage, is that we create a new trendy way to enjoy shopping and recycling by creating the ultimate shopping experience with fashion, food, fun and friends. Our events are held at the Porter County Expo Center centered around unique themes, for example: we have the summer theme where we ask ladies to bring tropical and vacation items (bathing suits, sandals, sun hats and sundresses) and as we approach colder weather we have winter themes when ladies are asked to bring items for winter (Boots, snow pants/coats, hats and scarves). Our slogan is Jenny’s Closet, “A great excuse to clean out your closet”. The picture represents our logo:
Having an array of high end fashionable clothing, accessories and shoes to choose from is the treasure you can receive just by donating. Our goal is to extend this concept to other cities in the area as we grow our appeal.
Brand Strategy
Jenny’s Closet Party goal is to change future shopping by providing an unparalleled swapping experience; whether a customer is budget-savvy or a shopper with disposable income. From the moment our customers come through the door, they will feel that wave of excitement, boasting our passion “Fashion, Food, Fun and Friends”. As they enter the event, they will be warmly welcomed by the soft silhouette of jazz, and greetings of the hostesses, as they walk around offering Champagne or sparkling cider. Around the room there will also be a banquet of cheeses, fruits, and cakes, which are highlighted by the cascades of a chocolate fondue fountain. The shopping area will be decorated with racks of items to choose from, centered with mirrors and dedicated fitting areas. Jenny’s Closet Party goal is to create an indulging environment of “Fashion, Food, Fun and Friends” in hopes that our customers will spread the word and others will too be inspired and have “A great excuse to clean their closets”!
Develop a Marketing Strategy with execution timeframes:
First and foremost before we begin to promote Jenny’s Closet Party LLC we must have capital. We will work with the Small Business Association and advisors on our Business Plan. Our goal is to seek investors and sponsorships donations for the start-up company. Once we have achieved this we will do the following:
Promotion
Jenny’s Closet Party will implement the following processes within the first 30 days to formulate our brand image and create brand awareness:
· Since we trying to ignite a different way to shop, we will start by introducing ourselves to the community so that they ...
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.
The End of Normal: When Brands and Memes CollideBackslash
Cultural trends are moving towards embracing the weird, absurd, and silly. This document discusses how mentions of words like "weird" have increased significantly in recent years. It also shows how brands can leverage this "Wacko World" by finding their niche in weird culture, getting wacky with their marketing, and collaborating with meme artists. The spectrum of weird is presented, with options ranging from revealing a quirky side to going fully wild. Overall, the document advocates that brands embrace weirdness and move away from rational, formulaic advertising.
Activate Water is a company selling a special type of vitamin water in Los Angeles that keeps the vitamins in the lid. A marketing strategy was developed to expand the brand in Southern California over three weeks. The strategy included a SWOT analysis, competitive analysis of Vitamin Water, Red Bull, and Gatorade, media planning using magazine inserts, billboards, and radio ads, and a press release announcing a marathon partnership with Susan G. Komen to raise money for breast cancer.
Activate Water is a company selling a special type of vitamin water in Los Angeles that keeps the vitamins in the lid. A marketing strategy was developed to expand the brand in Southern California over three weeks. The strategy included a SWOT analysis, competitive analysis of Vitamin Water, Red Bull, and Gatorade, media planning using magazine inserts, billboards, and radio ads, and a press release announcing a marathon partnership with Susan G. Komen to raise money for breast cancer.
Using long term brand building to boost fundraisingCharityComms
This document discusses strategies for long-term brand success and more effective fundraising for charities. It recommends asking hard questions upfront to define a clear brand strategy and vision. It also suggests investing in insight around key stakeholders and plotting how to gain longer term relevance. Additionally, it advises thinking about what makes the brand stand out and behaving as an active rather than passive brand to drive engagement and a strong call to action. The goal is to use strategic communications to create a charity brand movement.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes a selection of insights we have recently found interesting and that might point into shifting consumer behavior.
This document contains a summary of fashion-related articles and sections from an issue of WWD (Women's Wear Daily). The lead article discusses labor changes in China, including potential minimum wage increases and unions forming at Foxconn. Other sections cover topics like accessories, beauty, Marc Jacobs moving his show, and multicultural consumers. The document also previews several Fall 2013 fashion shows in New York, including Monique Lhuillier, Tommy Hilfiger, Billy Reid, Tibi, and DKNY. Protests at the Trina Turk show by the International Labor Rights Forum regarding fire safety in Bangladeshi factories are also mentioned.
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion.
Digital Strategy is art, not science
Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
This document provides a matrix for segmenting different types of audiences including C-Suite executives, IT decision makers, engineers and developers, journalists, analysts, and influencers. The matrix also includes categories for brands, competitors, topics related to data security, cloud security, threat detection, malware, security operations, remote working, data privacy, risk management, video conferencing, artificial intelligence, and cloud infrastructure.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
This document discusses influencer marketing for B2B companies. It defines key concepts like the 1:9:90 model of influence, which states that 1% of people create content, 9% share and comment on it, and 90% consume it. This influences how to target different segments of the market. The document also discusses how to measure influence, activate influencers across different media, profile influencers, and use insights from monitoring influencer conversations to inform marketing strategies.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
This document discusses the importance of understanding your digital audience before developing content strategies. It identifies three groups - 1% who create content, 9% who share it, and 90% who consume it. The key is to focus content on influencers, engage advocates to spread the message, and listen to enthusiasts. Success requires precision - build communities, develop narratives, analyze data on conversations and audiences, determine the right channels and use of paid social. Audience segmentation using analytics informs the best content, targeting, and storytelling approach to break through clutter online.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
This document discusses strategies for deploying social media for brand storytelling and customer engagement. It addresses four barriers to reaching audiences online: content and media surplus, attention deficit, tunnel vision requirements, and unpredictable customer journeys. It then outlines several key strategies for effective social media use, including developing a social narrative based on research and analytics, aligning content with digital channels based on audience analysis, operationalizing brand advocacy through participatory storytelling, analyzing content performance using metrics, and building an operational framework to support ongoing content creation.
The document discusses the need for brands to adopt a content-as-a-service (CaaS) model to address challenges in reaching audiences online. It proposes a CaaS approach with four work streams: 1) developing social narratives grounded in analytics, 2) crafting social channel strategies, 3) analyzing content performance, and 4) facilitating participatory storytelling. The model is supported by an operational framework to integrate content across different touchpoints. Adopting this strategic and analytical approach can help brands better understand their audiences and create engaging content.
This document discusses an analytics-driven approach to becoming an effective brand publisher. It outlines 4 barriers brands face in reaching audiences online: a content and media surplus, attention deficit, need for tunnel vision, and unpredictable customer journeys. It then describes key components of an analytics-driven solution, including developing a social narrative based on research, aligning content to channels, leveraging participatory storytelling, analyzing content performance, and establishing an operational framework. The goal is to help brands become effective publishers by creating the right content for the right audiences.
This document discusses best practices for mobilizing employees to contribute content that promotes a brand's message. It recommends establishing an editorial team to develop a content strategy and governance process. Employees should be trained and assigned roles based on their skill level to engage on social media platforms. Guidelines are suggested for content submission and approval workflows. The right technology solutions like advocacy and community platforms can help optimize the content supply chain and participation. The goal is to empower employees as advocates who authentically share brand stories and deepen affinity through participatory storytelling.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
The Giving Keys: Integrated Marketing Plan
1.
IN T EGRAT ED MARK ETING
C AM PA IG N – P ROD UCT
Milan Brito, Shaan Parol, Giselle Roque
Valley Christian High School
100 Skyway Drive
San Jose, CA 95111
January 5, 2019
INTEGRATED MAR KETING
CAM PAIGN – PROD UCT
THE GIVING KEYS
2.
TA BLE OF
CONTEN TS
I. EXECUTIVE SUMMARY
II. DESCRIPTION OF THE PRODUCT
III. CAMPAIGN OBJECTIVES
IV. CAMPAIGN TARGET MARKET
V. CAMPAIGN ACTIVITIES AND
SCHEDULE
VI. BUDGET
VII.KEY METRICS
VIII.BIBLIOGRAPHY
1
2
4
4
5
9
9
10
3. I . E X E C UTIVE SUMMARY
The Giving Keys is a jewelry company based in Los Angeles, California that hires and employs
homeless individuals in the community to create their products. They sell variations of jewelry
and accessories which all include keys. The keys are one-of-a-kind and hand-stamped with
words intended to inspire the owner. The owner, once they embrace their word, is encouraged
to pass on the key to someone else.
Sold in over 1,200 stores across the United States and online, The Giving Keys is known for
their fashionable, unisex, and motivational apparel. However, the once well-known company
has decreased in popularity in the recent years. In our 45-day integrated marketing campaign,
we seek to solve this problem.
Our target audience is 18 to 30-year-
old social media users. Although we’re
targeting both women and men, our
primary audience is women since they
are more likely to purchase jewelry.
We’ve devised the #MoreThanAStory
campaign, which encompasses the
idea that when a key is passed on to
another person, not only is their
personal story affected, but their
outlook on life is changed as a result.
Our objectives are to increase brand
awareness, drive engagement on social
media, and improve in-store displays.
The tactics include increasing coverage
in traditional media, share customer
Pay It Forward stories, purchase
sponsored ads, produce a branded
YouTube video, and redesign in-store
presentation.
#MORETHANASTORY
1
4. I I. DES C RIPTION OF THE
P RODUC T
SITUATION ANALYSI S
Founded by musician Caitlin Crosby, The Giving
Keys began in 2009 as an inspiration to help
others struggling with life challenges – death,
divorce, breakups, job loss, and cancer. She
realized that “we’re all like these keys – unique,
flawed, scarred,“ and the keys were a reminder
that words can help one persevere through rough
times. She encouraged people who wore them to
pay it forward and give it to someone in need
once they have embraced it themselves. As
demand grew for their products, she was
constantly making them in between concert tours.
One day as she was walking down Hollywood Boulevard, Caitlin saw a homeless couple
named Rob and Cera holding a sign. She invited them over for dinner and learned that Cera
made jewelry. She adopted the idea of hiring the homeless to help manufacture the jewelry as
demand for her product increased. As of today, over 150,100 hours of work has been created
by The Giving Keys for recovering homeless. The Giving Keys has partnered with many
nonprofits and charities such as Chrysalis, Invisible Children, Project Semicolon and more to
reduce homelessness and raise funds and awareness for other social causes.
Each product includes a key, hand-stamped with inspirational words such “strength,” “faith,”
or “love.” The Giving Keys offers an array of products including keychains, necklaces,
bracelets, and earrings. They have a variety of styles, sizes, colors, along with pre-selected
words of inspiration for the keys. Each key is unique, and several products have the option of
stamping a custom word on the key.
MARKET ANA LYSIS
GE OGRAPHI CS
The Giving Keys has one flagship store located in Los Angeles, California, adjacent to Skid
Row, an area well known for its large homeless population. The Giving Keys also sells at
boutique retail stores throughout the country, and is highly concentrated on each coast. They
also have partnerships with companies like PINKADOT, CorePower Yoga, and Nordstrom. The
Giving Keys has multiple international locations in China, Australia, England, and Canada.
2
5. DE M OGRAPHI CS/PSYCHOGRAPHICS
According to Accenture, 63% of consumers prefer purpose-driven products, and 86% want
companies to stand for the social issues that are currently relevant. This puts The Giving Keys
in a position to broaden their reach as LA’s homeless population has increased by 75% over
the last six years.
TOM S
Toms is a for-profit apparel
company that, with each consumer
purchase of shoes, donates another
pair of shoes to children in third-
world countries. Originally focusing
on shoes, Toms’ “One for One”
campaign promises to better the
lives of those in third world
countries by donating their
products and services, which have
expanded to include prescription
glasses, access to clean water, safe
births, and bullying prevention.
Through Toms, more people have
become protected from diseases
and have the ability to receive
education.
COMPETITIVE ANALYSIS
PURA VIDA
Pura Vida is a jewelry company
originating in Costa Rica. Pura Vida
originally began when the two
founders of the company, Griffin
Thall and Paul Goodman, went on a
trip to Costa Rica. They discovered
two bracelet artisans who were
living in poverty and asked them to
create 400 bracelets to sell in the
US. Pura Vida grew in popularity,
and now partners with 174 different
charities around the world and have
donated over $1 million to various
causes. These charity bracelets
raise awareness for various causes
and employ 350+ artisans from all
around the world to craft them.
ST RE NGTHS
‣ Fashionable for all genders
‣ Pay it Forward campaign inspires and
motivates to give
‣ Employs members of the homeless
community in LA
WEAKNESSES
‣ Limited outlets for shoppers (Mostly
online or sold in small stores)
‣ Spread too thin; not focused enough on
one certain initiative
‣ Inconsistent with influencers
OPPORTUNITI ES
‣ Expand into new markets
‣ Diversify product portfolio
‣ Partner with larger retail (ex. Target)
THREATS
‣ Decrease in popularity; fad
‣ Losing revenue from physical stores and
boutiques
SWOT A NALYSIS
3
6.
I II . CAM PAIGN OBJECTIVES
‣ Increase reach &
engagement on social
media
‣ Drive in-store foot
traffic and online sales
‣ Grow social community
(followers)
4
I V. CAMPAIGN TA RGET
M A R KET
Our target audience is 18 to 30-year-olds, as 88% of people in this age group use social
media, which is one of the major components of our campaign. In addition, younger
generations have become increasingly concerned about social issues. 76% of young people
have purchased or considered purchasing a product from a brand that took a stand on a
social issue they cared about. In terms of the jewelry market, 44.48% of 18 to 30-year-olds
owned fashion jewelry in 2018. Although women are more likely to purchase jewelry than
men, many of the styles are unisex.
7.
CAMPA IG N NA RRATIVE
Humans have told stories since the beginning of
time. Even before language, stories were
scribbled onto cave walls. Before writing, oral
histories were passed down from generation to
generation. Before modern technology, mail was
sent all across the planet to bridge the distance
with words.
Stories don’t always have happy endings, as
anyone can attest. Everyone has struggles.
Everyone experiences pain. But the beautiful
part about humanity is that we have the ability
to impact the stories of the people around us.
There is power in sharing our broken stories, but
there is even more power when we connect with
those who relate to us, who are dealing with the
problems we overcame, who need the hope we
once desperately searched for.
Our Pay It Forward stories aren’t about simply
giving a piece of jewelry to someone. They
provide encouragement and a reminder that no
one is alone. When you pass on a key, you are
doing more than altering a story – you’re
changing a life.
‣ Identify and activate online influencers to share products and Pay It
Forward stories
‣ Tell brand stories using videos of consumers sharing their Pay It Forward
experiences
‣ Identify relevant journalists and pitch company initiatives and programs
‣ Produce a branded YouTube video which will also be shared on multiple
social media platforms
‣ Purchase sponsored/targeted ads on Instagram and Facebook
‣ Participate in trade shows to increase availability for physical sales
‣ Redesign in store displays
V. CAMPAIGN ACTIVITIES
AND SC HE DULE
STR ATEGIC
APPR OAC H
5
8.
OLIVIA ROU YRE ME LAN IE LOCK E DAN IELL E CAR OLAN
568K Instagram followers
391k YouTube subscribers
40k–200k views/video
11K Instagram followers
214k YouTube subscribers
10k–200k views/video
235K Instagram followers
527k YouTube subscribers
50k–100k views/video
PAY IT FORWAR D V ID EOS/T EST IM ON IA L S
We will reach out to
customers to share their Pay
It Forward stories on camera.
Our #MoreThanAStory
campaign will highlight both
perspectives of the key
owner, the giver and the
receiver. We will showcase
these stories on The Giving
Keys social media channels,
promote them with paid
media and also pitch the
really inspirational stories to
interested media outlets.
INFLUEN CERS
Leveraging YouTube influencers will allow us to reach new audiences with trusted, 3rd party
voices. In general, these influencers have hundreds of thousands of followers and have the
potential to influence purchase decisions through their posts. We will send the influencers
jewelry and ask them to create videos and share their inspirational stories with their followers
on Instagram. We will also supply the influencers with a unique coupon code so we can track
sales generated from each influencer.
6
9.
MEDIA RELATIONS
We will reach out to influential journalists who write for The Hollywood Reporter, Refinery29,
Mashable, and Vogue and pitch them stories about the brand, customers, sustainability
initiatives, and community outreach programs.
BRANDED YOUTUBE VID EO
We will create a 60-second YouTube video and promote it to relevant audiences within the
YouTube platform and partner networks. We will repurpose the videos and trim them into
smaller vignettes and distribute them on other social media channels.
SPONSORED ADS
The shorter video clips and brand photos will appear on users’ timelines on Facebook and
Instagram. We will showcase a customer story and also include a “Shop Now” button
(Instagram) or link (Facebook) to purchase products directly from the channel. On
Facebook, we will also include a link to the longer story on The Giving Keys website to
further drive brand engagement.
7
10.
APPAREL T RADE S HOWS
Participating in trade shows will gain more publicity for the company and also help identify
potential retail partners. There are international and national trade shows that happen
consistently throughout the year.
IN-STORE DISPLAYS
Current in-store displays are plain and unappealing. There is one slab of wood with nails
where the necklaces hang. In order to keep the style of the current Giving Keys display, we
will create a display that still uses wood but make the necklaces more accessible and neat.
For our campaign, we will be distributing the new displays to the 68 stores in the LA area,
which we will then measure their impact – or lack thereof – on sales. If successful, we will
distribute to the rest of the 1200+ stores in the US and internationally.
SCHED ULE
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Media
Relations
Prepare story
and pitch
angles for
targeted
journalists
Identify the
most relevant
media outlets
and journalists
Pitch to media
and engage
with targeted
journalists
Coverage Coverage Coverage
Social Media Prepare
editorial
calendar for
Facebook,
Instagram, and
YouTube
Begin posting
content and
optimize each
post times for
maximum
promotion
Continue
posting
cadence,
optimize
performance
in real-time
Continue
posting
cadence
Continue
posting
cadence
Continue
posting
cadence
Influencers Identify
influencers;
reach out and
establish an
agreement
with those that
are interested
Provide
influencers
with products
and a URL
tracking ID
Recommend
posting
schedule
Influencers
post about
their own key
and
experience
N/A Influencers
post Pay It
Forward story
and share
about their
recipient
N/A
Paid Media Finalize
creative
assets,
audience
targeting, and
total budget
Turn on paid
media ads
across all
platforms
Data analytics
to determine
efficacy of ads
Optimize ads
according to
findings
Continued Continued
Trade shows Prepare trade
show materials
Prepare trade
show materials
Participate in
trade show
Follow up with
attendees and
retailers
Send out
products to
retailers
N/A
In-store
Displays
Create design
for displays
Purchase
material for
displays
Craft displays Distribute N/A N/A
8
11.
VI . BUD GET
TOTAL BUDGET: $ 55 ,00 0
BUDGET BREAKDOWN
Direct Facebook ads:
• $10K total budget
• $7.30 CPM
• 1.37M total Impressions
• 0.9% average CTR (Click-through rate)
• 12,330 clicks
• 9% average conversion rate
• 1,110 sales
• $42 average sale price
• $46,620 revenue
Direct Instagram ads
• $10K total budget
• $6.30 CPM
• 1.59M total impressions
• 0.52% average CTR
• 8,268 clicks
• 3.1.% average conversion rate
• 256 sales
• $42 average sale price
• $10,752 revenue
YouTube ad (branded video)
• $20K total budget (10K production and 10K advertising)
• $10K budget advertising
• $9.68 CPM
• 1.033M total impressions
• 0.33% average CTR
• 3,410 clicks
• 1.4% average conversion rate
• 47 sales
• $42 average sale price
• $1974 revenue
Influencer Engagement (Instagram)
• 3 total influencers, posting a total of two posts each on
Instagram
• $1,500 ($4,500 total) Total cost per influencer
• 271K average # of followers per influencer x 3
influencers
• 813K followers total
• 3% average engagement rate
• 24,390 impressions
• 2% average CTR
• 732 clicks per post x 6 posts = 4,392 total clicks
• 2.55% average conversion rate
• 112 total sales
• $4,700 revenue
Redesigned store displays:
• $500 design and development
• 4.5k manufacturing for stores nationwide
• Increase brand appearance and consistency
Apparel Trade shows:
• Average $300 per local show
• $500 including set up
• Engage in 15 shows throughout the country in new
developed urban areas
• Estimated $4500 costs
• Increase in physical store locations and implement new
displays
VI I. KE Y M ETRICS
KPIs
‣ Increase reach of targeted ads by 10% week to week
‣ Increase engagement by 25% with each ad/content posted
‣ Increase online sales by 15% during the life the campaign
‣ Drive in-store and online sales
‣ Grow community on all social channels by 25%
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12. 10
KPI METHODOLOGY
M ED IA COVE RAGE
We will track online media coverage using Google Alerts. We will also manually search
Facebook and Instagram, and track specific keywords and phrases like “The Giving Keys,”
“Pay It Forward,” and “#MoreThanAStory.”
WE B AN ALYTICS/SALES
We will use Google Analytics to track unique visitors, sales, most popular content and which
keywords are driving the most traffic to the website. We will also track the influencer’s
unique URL to see which ones are driving sales.
PROFITS
We will track marketing expenses and revenue to determine monthly profit.
VI II . BI BLIOGRAPHY
“2018 DoSomething Strategic's Survey of Young People and Social Change.” Engage for Good, 11 Sept. 2018, engageforgood.com/
2018-survey-of-young-people-and-social-change/.
Adams, Peter, and Erica Sweeney. “63% Of Consumers Prefer to Purchase from Purpose-Driven Brands, Study Finds.” Marketing
Dive, 6 Dec. 2018, www.marketingdive.com/news/63-of-consumers-prefer-to-purchase-from-purpose-driven-brands-study-
finds/543712/.
“Bracelets.” Pura Vida Bracelets, www.puravidabracelets.com/.
“The Giving Keys.” The Giving Keys, Facebook, www.facebook.com/thegivingkeys/.
“The Giving Keys.” The Giving Keys, www.thegivingkeys.com/.
“The Giving Keys (@Thegivingkeys) • Instagram Photos and Videos.” Instagram, www.instagram.com/thegivingkeys/.
Holland, Gale. “L.A.'s Homelessness Surged 75% in Six Years. Here's Why the Crisis Has Been Decades in the Making.” Los Angeles
Times, Los Angeles Times, 1 Feb. 2018, www.latimes.com/local/lanow/la-me-homeless-how-we-got-here-20180201-story.html.
“How Much Do Facebook Ads Cost? [True Cost of Running Facebook Ads].” Influencer Marketing Hub, 24 Oct. 2018,
influencermarketinghub.com/how-much-do-facebook-ads-cost/.
“Melanie Locke.” YouTube, YouTube, www.youtube.com/channel/UCGXTcL9d367QXuRbKjAxo1Q.
Nanji, Ayaz. “Social Media Use in 2018: Platform, Age, and Visit Trends.” MarketingProfs, MarketingProfs, 8 Mar. 2018,
www.marketingprofs.com/charts/2018/33723/social-media-use-in-2018-platform-and-age-trends.
oliviarouyre. “Olivia Rouyre.” YouTube, YouTube, www.youtube.com/user/oliviarouyre/videos.
“Ownership of Fashion Jewelry in the U.S. by Age 2018 | Statistic.” Statista, www.statista.com/statistics/231407/people-who-bought-
costume-jewelry-in-the-last-12-months-usa/.
“Pura Vida Bracelets.” Pura Vida Bracelets. Facebook. www.facebook.com/puravidabracelets/
“Statistics Every Cause Marketer Should Know - Cause Marketing Statistics.” Engage for Good, engageforgood.com/guides/
statistics-every-cause-marketer-should-know/.
thegivingkeys. “The Giving Keys.” YouTube, YouTube, www.youtube.com/user/thegivingkeys.
Themakeupbydanielle. “Danielle Marie Carolan.” YouTube, YouTube, www.youtube.com/user/Themakeupbydanielle.
Toms. “Together We Stand.” TOMS® Official Site, TOMS, www.toms.com/