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MIDTERM PROJECT Marketing Research  STRUT By Renee Miller
Industry Overview ,[object Object],[object Object],[object Object],[object Object]
Strut: At a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Competitive Market of the Shoe Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object]
Sales and Marketing ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Strut’s Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Customer: Woman’s footwear purchases in the past 12 months, March 2007
Attitudes towards shoe shopping, by Region
Women’s footwear purchases in the past 12 months, by Age
Women’s footwear purchases in the past 12 months, by Household Income
Competition: Retail Distribution   Where women purchased shoes in the past year, by retailer type, March 2007
SWOT Analysis of Strut ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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