Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
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The document provides an overview of various tools that can be used to analyze website traffic and success, including Google Analytics, Google Website Optimizer, Google Insights for Search, Twitter, Google Alerts, and email marketing services. It discusses how to set up and use Google Analytics to track key metrics like visits, pageviews, visitors, content and exit rates. It also provides resources for learning more about these various analytics and optimization tools.
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Table of Contents
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Overview
These instructions will give you access to the Google Analytics for Beginners tutorial, which will help you complete the last step in the Digital Marketing Analytics project. The tutorial will teach you how to navigate through Google Analytics, which you will use to analyze data and answer questions in the project. Access to the tutorial is free, but you will need to respond to a few questions in the Google Analytics Academy before you are granted access. You must answer the first three questions; you can skip the remaining questions (recommended). You should review all content in the four units to be able to understand Google Analytics. There is an assessment at the end of each unit, which will not count toward your grade in this project. However, you should try to excel at these assessments before moving on. The knowledge gained from this tutorial is essential to your success in the final step in this project. Below is a table of contents for the tutorial, showing the length of each video so you can manage your time this week. Plan on completing all four units in Week 6.
Table of Contents
1. Introducing Google Analytics
1.1. Why Digital Analy.
Basics of seo
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Topic 6- SEO and Analytics .ppt
SEO and Analytics
Analytics & Analysers
Usability Testing & Heatmaps
Get customer feedback on your site
Google Page Ranking
Site Submission
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
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Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
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Efficient Search Campaigns SAScon May 2012
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Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
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