The document discusses tips and recommendations for creating efficient search engine optimization (SEO) campaigns. It provides recommendations for automation tools, discusses challenges with outsourcing, and lists various software, tools, and techniques that can save time, including text expanders, content management tools, analytics reports, and social media scheduling apps. Recommendations are also provided for content discovery tools, link prospecting methods, and tools for analyzing publishers and trends.

1. Creating Efficient Search Campaigns
May 2012
@stevejlock

2. Recommended Automation Use
http://www.wheresjobs.com/
@stevejlock

3. When Automation Goes Wrong
io9.com
@stevejlock

4. Outsourcing Is Awesome (In Theory?!)
fosters.co.uk
@stevejlock

5. Outsourcing (In Practice?!)
blogtrolls.blogspot.com
@stevejlock

6. Tips From The Trenches
http://1.bp.blogspot.com/
@stevejlock

7. Getting SEO Changes Implemented
http://gooddaysmedia.com/
@stevejlock

8. Educating Clients
failblog.org
@stevejlock

9. Project Management
justwilliam1959.wordpress.com
@stevejlock

10. Systemisation
@stevejlock

11. Checklists
io9.com
@stevejlock

12. Peer Review
weird-websites.info
@stevejlock

13. Business Goals
http://www.tecsauce.com/
@stevejlock

14. CRO = #winning
http://www.tecsauce.com/
@stevejlock

15. Stuff That's Saved Me Lots Of Time
=> Text expanders inc. Auto Hotkey & Texter
=> Grab Y'All Links & Quick Markup Chrome extensions
=> SearchCap Newsletter
=> Shortcuts especially in Ubuntu, Thunderbird &
Chrome
=> Trello for project management
=> Getting Things Done (GTD) & RTM
=> Testing new addons and extensions regularly
@stevejlock

16. Stuff That's Saved Me Lots Of Time
=> Keepass or LastPass for managing passwords
=> Dropbox to sync all your working folders
=> wd4roi.com book and bonus materials
=> Pomodoro Technique & Pomodairo software
=> Y'Ed Graph Editor & Freemind
=> Automated Google Analytics reports
=> Learning advanced search operators
@stevejlock

17. Stuff That's Saved Me Lots Of Time
=> Microsoft IIS SEO Toolkit
=> Keyword Pad to manage keyword lists
=> SEOmoz Mozbar for checking on-site changes
=> Seesmic Ping – social media syndication
=> Testing alternative search engines such as Blekko &
Duck Duck Go
=> Ubersuggest.com – amazing for long tail keyword
research
@stevejlock

18. Recommended Stuff To Check Out
=> ToutApp to split test outreach emails
=> Building agile tools in Google Docs – SEER
Interactive, Distilled & SEOGadget for tutorials
=> SEO Tools for Excel -
nielsbosma.se/projects/seotools
=> Author Crawler – tomanthony.co.uk/tools/author-
crawler
=> RSS Owl with various feeds and APIs
=> Emailga.me for making email fun
@stevejlock

19. Recommended Stuff To Check Out
=> Parse.ly to analyse content publishers and trends
=> Crowdbooster for powerful Twitter insights
=> Summify intelligent content discovery
=> Bufferapp.com to automate tweet scheduling
=> Boomerang to manage outreach emails
=> Google hacks & Google Alerts for automated link
prospecting
=> Rapportive for managing your social network
=> Majestic SEO new trust and authority metrics
@stevejlock

20. Thanks for listening :-)
=> Slides: analyticsseo.com/sascon
=> Email: steve.lock@analyticsseo.com
=> Twitter: @stevejlock / @analyticsseo
=> LinkedIn: linkedin.com/in/stevejlock
=> Jobs: http://www.analyticsseo.com/seo-jobs-web-
application-developers-needed
@stevejlock