17 fool proof ways to reduce bounce rate of your website and for getting more traffic and more conversions.

1. Reduce Bounce
Rate
17 Fool-Proof Ways

2. Bounce rate is the number
of visits in which a user
leaves your website any
further interaction. A high
bounce rate indicates your
site is not valuable and
user does not find relevant
content.
What is Bounce Rate?

3. What Causes a high bounce rate?
● Landing page doesn’t give the relevant
information
● High loading time
● A single page website

4. Average Bounce Rate Rates
Bounce rate does not remain same for all
Kind of websites. The more engaging website
the less be the bounce rate.

5. How to Calculate
Bounce Rate?
Kissmetrics

6. 17 ways to Reduce Bounce Rate
There are many factors which results in a high
bounce rate. We are able to figure out 17 out of them
and what measures you should take to overcome.

7. 1.Use Analytics for your Advantage
Make Sure Analytics
Code is setup properly
On all pages and no
duplicate Analytics
code is present
Exclude all spam traffic
In Google Analytics and
Create a dedicated view
Which contain GA spam
& all other filters
Add GA events on site
Landing pages for
Tracking any useful
user engagements
Such as social sharing
or Newsletter signup

8. 2. Have a clear purpose of your website
Your
Target
Audienc
e??
The first thing you should do before
Designing your site is to define your
Goals.
One you stated the goal of your
Website it’s easy to understand how
Successful is your site performing.
Audience
location??
What problem
Are they facing?
Are you giving
The right
solution?

9. 3. The Landing page
● Keep the landing page simple and easy to navigate
● Define a goal for your landing page
● Check the performance of your landing pages in GA
navigate to Acquisition >> Search Console >> Landing
Pages

10. 4. Decrease the loading time
● Page should load within 3 seconds
● Optimize images
● Minify JS & CSS
● Enable compression
● Remove unwanted widgets & plugins
● Reduce http requests
● Check site speed in GA Behavior >> Site Speed >>
Overview

11. 5. Don’t use Irrelevant Content
● Be specific and clear the goal immediately
● Dont create content for low value keyword
● Improve old content
● Use Behavior Flow reports to find the most engaging
content

12. 6. Open link in New Tab
<a href=”www.google.com” target=”_blank” />

13. 7. Make the website user friendly
● Make it easier for users to find the content easily
● Sign up forms should be simple and easy to fill
● 3 Tips to Make Your Website More User Friendly

14. 8. Make the website Mobile Friendly
● Google loves mobile friendly websites
● Check mobile visitors in GA Audience >>
Mobile >>
Overview

15. 9. Stop irrelevant Ads
● Users do not usually visits sites with irrelevant ads
● Specially pop up ads
● Include ads between posts and sidebar

16. 10. Target Relevant Channels
● Target the right audience
● Find relevant audience before promotion
● Find relevant social channels where your audience is
existing
● Check the most engaging channels in GA Acquisition
>> All Traffic >> Channels
● Learn How to Choose Best Digital Marketing Channels
for Your
Business

17. 11. Add Fresh Content
● Keep your website up-to-date with fresh content
● 21 ways to Develop Fresh Content Ideas for your Blog

18. 12. Pop-ups
● Avoid unnecessary pop ups
● Google will punish sites that use annoying pop up ads

19. 13. Enable Site Search
● Add site search to find content easily
● Help you find more keywords
● Activate Site Search feature in GA
● Check search terms Behavior >> Site
Search >> Overview

20. 14. Include Related Posts
● Add related posts between the content
● Improve internal linking
● This will keep the visitor engage with your site

21. 15. Fonts & Formatting
● Make the text readable and visible
● 16 Rules of Blog Writing & Layouts

22. 16. Use Quality Images
● Use high quality
● Images relevant to the content
● Use alt tags with images
● 50+ Amazing Sites With Free Stock photos

23. 17. Target Relevant Campaigns
● Stop targeting campaigns with lower
engagement
● Track campaigns in GA Acquisition >>
Campaign >> All
Campaigns

24. Thanks!
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