This document provides an agenda for a Nashville SEO meetup, covering how to use Google Webmaster Tools to set up, troubleshoot, and monitor a website. It includes information on common issues like crawl errors, indexed pages, HTML improvements, top queries and pages, links to the site, and additional resources for using Webmaster Tools for SEO audits and checkups. Essential tasks outlined include submitting a sitemap, addressing crawl errors, using the Fetch as Google tool, and dealing with any site messages.

1. Guide To Google Webmaster Tools Nashville SEO Meetup

2. Next Meetup

3. Webmaster Agenda Setup: 1 Troubleshoot: 2 Monitor: 3

4. 2 The Top Design & Marketing

5. What Does Google See? Crawl Errors: 30 Indexed Pages: 70

6. Dashboard

7. Site Messages

8. Structured Data

9. HTML Improvements What you should fix

10. Top Queries

11. Top Pages

12. Links To Your Site

13. Index

14. Crawl Errors

15. Fetch As Google

16. Sitemaps

17. Don't Forget To Integrate

18. Additional Resources • http://googlewebmastercentral.blogspot.com/2011/01/using-webmaster-tools-like-seo.html • http://kaiserthesage.com/technical-seo-audit/ • https://www.distilled.net/blog/seo/beginners-guide-doing-a-site-audit-using-google-webmaster-tools/ • http://searchengineland.com/9-step-seo-checkup-using-google-webmaster-tools-57061 • http://www.mattcutts.com/blog/webmaster-feature-requests/

19. Must DO: • Sitemap • Crawl Errors • Fetch & Render • Deal With Messages

20. Should Do • Use Data Highlighter • Review Links • Fix HTML errors • Review Queries