A presentation that was written for BarCampLondon5. It covers why web analytics benefits everyone in an organisation and how people should therefore work together to ensure all code is correctly implemented.
Making Web Analytics Actionable in UniversitiesPeter O'Neill
The document discusses how to make web analytics actionable for organizations. It recommends defining key performance indicators (KPIs) and targets to measure success, creating dashboards to provide quick overviews of performance, and generating key reports on topics like top search terms and popular site sections. The document also provides suggestions for getting stakeholders involved, increasing knowledge through resources like forums and blogs, and making the most of limited resources.
See This, Do That Analytics presentation from Superweek 2014Peter O'Neill
This is my presentation from Superweek 2014 on See This Do That Analytics. It covers a different approach to supporting users of Digital Analytics data, focusing on the business impact being generated. The starting point must be to provide users with the insights they need to inform their day to day actions.
Peter provides tips for making analytics more valuable and actionable. He recommends: (1) ensuring all campaign tracking is set up properly; (2) recording basic page URL and referrer information to identify 404 errors; (3) tracking number of search results to fix issues with common search terms; and (4) creating goals in Google Analytics for negative experiences like errors as well as checkpoints in the user funnel. Overall, Peter emphasizes setting up the right tracking and reports to surface specific issues and drive daily actions and improvements.
Presentation from eMetrics London providing an alternative view of Campaign Attribution and why the current popular approach can never work. All presented using football as an analogy.
Measuring Engagement of Social Media websites in the Web 2.0 worldPeter O'Neill
The document discusses measuring engagement on social media websites. It defines engagement as the level at which users interact with a website, with more interaction indicating more interest, satisfaction, and loyalty. It notes engagement can be approximated through metrics that measure interactions like page views, purchases, comments. The type of interactions that are most important depends on the website's objectives. It recommends defining objectives, tagging important interactions, tracking their performance, and using engagement metrics along with other data to make informed decisions.
Presentation from eMetrics London on how publishers can use Digital Analytics to inform their actions and improve their bottom line. Covers the detail on the information to capture through to how the information should be used based on practical experiences.
The document outlines five tips for using web analytics to improve business performance that were presented at a conversion event. The tips include: 1) Tracking different types of social media traffic uniquely, 2) Using campaign tracking tools to analyze traffic sources, 3) Tracking repeat customers by segmenting on previous purchase behavior, 4) Investing in internal analytics resources before expensive tools, and 5) Creating a report analyzing traffic sources and bounce rates to identify problem areas.
Making Web Analytics Actionable in UniversitiesPeter O'Neill
The document discusses how to make web analytics actionable for organizations. It recommends defining key performance indicators (KPIs) and targets to measure success, creating dashboards to provide quick overviews of performance, and generating key reports on topics like top search terms and popular site sections. The document also provides suggestions for getting stakeholders involved, increasing knowledge through resources like forums and blogs, and making the most of limited resources.
See This, Do That Analytics presentation from Superweek 2014Peter O'Neill
This is my presentation from Superweek 2014 on See This Do That Analytics. It covers a different approach to supporting users of Digital Analytics data, focusing on the business impact being generated. The starting point must be to provide users with the insights they need to inform their day to day actions.
Peter provides tips for making analytics more valuable and actionable. He recommends: (1) ensuring all campaign tracking is set up properly; (2) recording basic page URL and referrer information to identify 404 errors; (3) tracking number of search results to fix issues with common search terms; and (4) creating goals in Google Analytics for negative experiences like errors as well as checkpoints in the user funnel. Overall, Peter emphasizes setting up the right tracking and reports to surface specific issues and drive daily actions and improvements.
Presentation from eMetrics London providing an alternative view of Campaign Attribution and why the current popular approach can never work. All presented using football as an analogy.
Measuring Engagement of Social Media websites in the Web 2.0 worldPeter O'Neill
The document discusses measuring engagement on social media websites. It defines engagement as the level at which users interact with a website, with more interaction indicating more interest, satisfaction, and loyalty. It notes engagement can be approximated through metrics that measure interactions like page views, purchases, comments. The type of interactions that are most important depends on the website's objectives. It recommends defining objectives, tagging important interactions, tracking their performance, and using engagement metrics along with other data to make informed decisions.
Presentation from eMetrics London on how publishers can use Digital Analytics to inform their actions and improve their bottom line. Covers the detail on the information to capture through to how the information should be used based on practical experiences.
The document outlines five tips for using web analytics to improve business performance that were presented at a conversion event. The tips include: 1) Tracking different types of social media traffic uniquely, 2) Using campaign tracking tools to analyze traffic sources, 3) Tracking repeat customers by segmenting on previous purchase behavior, 4) Investing in internal analytics resources before expensive tools, and 5) Creating a report analyzing traffic sources and bounce rates to identify problem areas.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
Frameworks to Train New Analysts - Matt Whiteley - MeasureCamp12 - London 2018Matt Whiteley
This document provides frameworks to help manage and train analytics analysts, including checklists for discovery, analytics processes, and delivering analytics as a product. It recommends starting requests with understanding the audience, context, and story. For the analytics process, it suggests clarifying the question, identifying data sources, determining how to present information, and ensuring the work can inform action. It also advises applying product development tactics like prototyping, testing, and iterating. A competency grid is presented as a way to map progress for new analysts.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Pat Wallwork, Partner and Media Director at McKee Wallwork & Company (an integrated marketing agency), shares her thoughts on the early benefits of visualizing data. Benefits include:
- More confident in decision-making
- See and remember patterns
- Powerful with vendor negotiations
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
Patrick Campbell — How to Build Actual Customer-Driven Product (Turing Festiv...Turing Fest
This document discusses the importance of building customer-driven products and outlines ways to improve a company's customer development process. It notes that acquiring customers is getting more difficult due to increased competition and saturation in the market. To build better products, companies need to understand their buyers through techniques like buyer personas, customer development conversations, and testing. Data shows that focusing on retention and monetization has a bigger impact on growth than acquisition alone. The document provides examples of frameworks to quantify buyer preferences, willingness to pay, and develop stronger persona-product fits to ensure companies are building products their target customers truly value.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
This document discusses how to optimize video content and placement on websites to increase conversion rates. It provides data on testing different types of video content, thumbnail designs, and placement on pages. Key findings include that teaching videos, live explainer videos and personalized sales messages tend to help conversion the most. Placement of videos higher on pages and between 400-600 pixels wide was found to have higher play rates. Using "click here" annotations and CTAs around the 20% point of longer videos improved interactions and conversions.
Bob Ruffalo - How Impact Used ResearchXL to 3X ConversionsCXL
This document summarizes the use of the ResearchXL model to 3x key marketing metrics for a company. It describes conducting analyses of website analytics, user behavior through mouse tracking and session replay, surveys, and user testing. These identified opportunities like low blog post click rates. Changes were made like more frequent content publishing and website improvements. Metrics like website visitors, leads, and customers significantly increased, meeting or exceeding 3x goals. Other tests of content, onboarding, and live events were also successful in further engaging audiences.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Gilligan's Guide to Analysts as Community Managers' Best FriendsTim Wilson
Tim Wilson's Boston eMetrics 2012 presentation of tips and approaches that enable analysts to be highly effective and highly valued through the multi-faceted ways they support their community managers. This presentation is also available on YouTube (with voiceover) at: http://youtu.be/4kW5J8dj46k
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Rue La La optimized its testing processes by spreading A/B testing across the organization and keeping things organized. It established regular processes for submitting testing ideas, tracking results, and sharing learnings. This helped scale testing efforts and drive more optimizations. Atlassian evolved its growth initiatives from a centralized team to embedding growth capabilities on product teams. This incubation model focuses teams on user growth targets while the central team supports and accelerates their efforts. Both companies learned the importance of experimenting, tracking learnings, and collaborating across teams to effectively scale optimization work.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
Frameworks to Train New Analysts - Matt Whiteley - MeasureCamp12 - London 2018Matt Whiteley
This document provides frameworks to help manage and train analytics analysts, including checklists for discovery, analytics processes, and delivering analytics as a product. It recommends starting requests with understanding the audience, context, and story. For the analytics process, it suggests clarifying the question, identifying data sources, determining how to present information, and ensuring the work can inform action. It also advises applying product development tactics like prototyping, testing, and iterating. A competency grid is presented as a way to map progress for new analysts.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Pat Wallwork, Partner and Media Director at McKee Wallwork & Company (an integrated marketing agency), shares her thoughts on the early benefits of visualizing data. Benefits include:
- More confident in decision-making
- See and remember patterns
- Powerful with vendor negotiations
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
Patrick Campbell — How to Build Actual Customer-Driven Product (Turing Festiv...Turing Fest
This document discusses the importance of building customer-driven products and outlines ways to improve a company's customer development process. It notes that acquiring customers is getting more difficult due to increased competition and saturation in the market. To build better products, companies need to understand their buyers through techniques like buyer personas, customer development conversations, and testing. Data shows that focusing on retention and monetization has a bigger impact on growth than acquisition alone. The document provides examples of frameworks to quantify buyer preferences, willingness to pay, and develop stronger persona-product fits to ensure companies are building products their target customers truly value.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
This document discusses how to optimize video content and placement on websites to increase conversion rates. It provides data on testing different types of video content, thumbnail designs, and placement on pages. Key findings include that teaching videos, live explainer videos and personalized sales messages tend to help conversion the most. Placement of videos higher on pages and between 400-600 pixels wide was found to have higher play rates. Using "click here" annotations and CTAs around the 20% point of longer videos improved interactions and conversions.
Bob Ruffalo - How Impact Used ResearchXL to 3X ConversionsCXL
This document summarizes the use of the ResearchXL model to 3x key marketing metrics for a company. It describes conducting analyses of website analytics, user behavior through mouse tracking and session replay, surveys, and user testing. These identified opportunities like low blog post click rates. Changes were made like more frequent content publishing and website improvements. Metrics like website visitors, leads, and customers significantly increased, meeting or exceeding 3x goals. Other tests of content, onboarding, and live events were also successful in further engaging audiences.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Gilligan's Guide to Analysts as Community Managers' Best FriendsTim Wilson
Tim Wilson's Boston eMetrics 2012 presentation of tips and approaches that enable analysts to be highly effective and highly valued through the multi-faceted ways they support their community managers. This presentation is also available on YouTube (with voiceover) at: http://youtu.be/4kW5J8dj46k
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Rue La La optimized its testing processes by spreading A/B testing across the organization and keeping things organized. It established regular processes for submitting testing ideas, tracking results, and sharing learnings. This helped scale testing efforts and drive more optimizations. Atlassian evolved its growth initiatives from a centralized team to embedding growth capabilities on product teams. This incubation model focuses teams on user growth targets while the central team supports and accelerates their efforts. Both companies learned the importance of experimenting, tracking learnings, and collaborating across teams to effectively scale optimization work.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
This document outlines several needs for making an interactive advertising agency successful, including the need for time, education, specialists, technology, and money. It also discusses the need for reliable conversion measurement, implementation of industry standards, and more usable campaign management software. The overall message is that meeting client expectations requires focusing on data-driven metrics like conversion rates and implementing standards and technologies to effectively measure performance.
This document outlines several needs for making an interactive advertising agency successful, including the need for time, education, specialists, technology, and money. It also discusses the need for reliable conversion measurement, implementation of industry standards, and more usable campaign management software. The overall message is that meeting client expectations requires focusing on data, conversion, standards, and speed.
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
This document outlines an agenda for a Google Analytics client workshop. The workshop covers setting up and using Google Analytics to measure website and marketing performance. Key topics include setting up profiles and filters, analyzing metrics like goals, funnels, and traffic sources, and using segmentation to gain insights from reports. Attendees will work on defining goals for their own sites and creating an action plan to improve performance over the next month.
The document provides tips and best practices for understanding Google AdWords, Google Analytics, and optimizing online advertising campaigns. It discusses setting goals, selecting keywords, organizing campaigns, crafting ad copy, testing landing pages, installing tracking, and adjusting settings. Metrics like visits, conversions, bounce rate and segmentation are addressed.
What comes to your mind when you hear the word Analytics?
What exactly does it mean?
How it is that the Web Analytics is done & why use it?
What for & to what Capacity is it used?
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
The document provides an agenda for a web analytics training day. The objectives are to understand web analytics and how to use analytics tools to understand website visitors and enhance online performance. The agenda includes explaining what web analytics are, why they are useful, demonstrating site-focused and market-focused analytics tools like Google Analytics, browser plugins and SEO analytics software, and how to use analytics packages. Practical exercises are also included to allow participants to apply the concepts.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Web Analytics Training Day was hosted by Andy Atkins, an internet marketer with over 10 years of experience. The objectives of the training were to understand web analytics and how to use the data to focus business growth efforts. The agenda covered what web analytics are, why they are useful, site-focused and market-focused analytics, and how to use analytics packages. Attendees learned about Google Analytics, browser plugins for quick snapshots, and paid SEO software for more robust competitor and keyword data analysis over time. The training emphasized using analytics tools relevant to business objectives and not being afraid to pay for the right tools.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
Integrating web analytics into information architecture and user-centered designHallie Wilfert
The document discusses integrating web analytics into information architecture and user-centered design. It defines web analytics and explains why it is important for information architects. It provides steps to implement a web analytics program, including checking analytics reports for accuracy, prioritizing metrics to analyze like visits, page views, site navigation, and keywords. The document emphasizes using web analytics to understand user behavior and identify areas for improvement, in order to better meet users' and business goals.
Jill Grozalsky presented on using metrics to measure personalization efforts. She began by introducing herself and explaining the importance of measurement for improving personalization. Grozalsky then discussed developing a hypothesis to test personalization strategies, pulling baseline data, implementing a personalization, and comparing post-personalization metrics to the baseline. She provided an example of an insurance company personalizing to increase customer portal adoption. Scaling personalization across data sources was also addressed, emphasizing integrating data and focusing on necessary metrics and conversions. The presentation concluded with tips on starting small, having a hypothesis, and measuring pattern matches when personalizing.
Master the Essentials of Conversion Optimizationjoshuapaulharper
This document outlines the essential steps for conversion optimization, including gathering data through analytics, surveys, mouse tracking and heatmaps, user testing. It discusses analyzing this data to form hypotheses and prioritize tests. The key steps are testing hypotheses through A/B testing, learning from both successful and failed tests, and continually iterating to improve conversions. The overall message is that conversion optimization requires following a process of data collection, analysis, testing and learning from results.
This document summarizes a presentation on using web analytics to improve performance. It discusses defining goals and key metrics to track, setting up funnels in analytics tools, and making data actionable by addressing problems and focusing efforts on improving high-value traffic and conversions. Regular reporting and A/B testing were recommended to monitor progress towards goals and continuously optimize the site. People, processes, and tools need to work together, with a focus on progress over perfection through ongoing analysis and improvement.
Many eCommerce sites fail to achieve their goals through web analytics because they select the wrong key performance indicators (KPIs) that do not directly relate to improving outcomes. Common mistakes include choosing interesting metrics without understanding how they provide insights or enable decision making. To establish effective KPIs, sites should start by defining goals, then identify the insights and decisions needed to achieve those goals, and select data sources accordingly. A cross-functional team with web analytics expertise is also important to properly interpret data and link it to goals through a methodical process of testing and refinement.
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Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 21st May 2021. The topic was the creation of website visualisation maps. This presentation takes people through the concept of website visualisations and then a step by step guide through the creation of the visualisation for the ZHS Orchards website.
Consolidated deck across HeroCon London '17, Superweek '18, SMX Munich '18 & DA Summit Greece '18 on the issues with marketing attribution with a recommendation alternative approach to use.
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https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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