The Walt Disney Company is the world's second largest entertainment company operating in over 40 countries with 199,000 employees. It has five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Its mission is to be a leading producer and provider of entertainment and information globally. The company's vision is to make people happy. It was founded in 1923 by Walt and Roy Disney and is known for iconic characters like Mickey Mouse. The company values innovation, quality, community, optimism, decency, and education.

2. Introduction:
• The Walt Disney company is the world 2nd largest
entertainment agency with five enterprise
sections
Media Networks
Parks and Resorts
Studio Entertainment
Consumer Products
Interactive Media
• Operating in more than 40 countries
• Having about 199,000 employees

3. Mission Statement :
The mission of The Walt Disney Company is:
“To be one of the world’s leading producers and
providers of entertainment and information. Using
our portfolio of brands to differentiate our content,
services and consumer products, we seek to develop
the most creative, innovative and profitable
entertainment experiences and related products in
the world.”

4. Vision Statement:
The Vision of The Walt Disney Company is:
“To make people
happy.”
:)

5. History:
• 1921: Walt created a movie featured a child actress interacting with
animated characters. In 1923 Joined his brother Roy O Disney
• In late 1923: Walt and Roy formed Disney Brother Cartoon Studio
• 1928: Disney created Mickey Mouse, in movie called Steamboat Willie
• 1932: Disney started production of cartoons in color
• 1937: Snow White and the Seven Dwarfs debuts
• World War II: US and Canadian government financed Disney for
producing the war related films
• 1955: Walt Disney opened a Disneyland for public
• 1965: Disney World announced the plan of theme parks, hotels and a
city model, in Florida
• 1966: Walt Disney Died because of Lung cancer and Roy became the
president of company.
• 1971: Disney World opened on October 1 for public and Roy died on
December 20

6. STORY OF FOUNDERS:
• Walt Disney was born on December 5, 1901 in
Chicago
• Used to draw, paint and then sell them in childhood
• In 192, he started a company, which eventually fell
bankrupt
• With his suitcase, and $20 Walt headed to
Hollywood to start a new
• Joined his brother and started Disney Brother co.
• He created mickey mouse in 1928 which changed
everything
• Worked day and night, won 22 academy awards
• Walt Disney passed away on December 15, 1966.

7. Disney’s Culture - Values
•Innovation:
Committed to a tradition of
innovation and technology
•Quality:
Strive to set a high standard of
excellence maintain high-quality
standards across all product
categories

8. •Community:
Work in a community and
provide entertainment
experiences for all
generations to share
•Optimism:
Entertainment is about hope,
aspiration, and positive
outcomes

9. •Decency:
Family-oriented priority. Fun is
about laughing at our
experiences and ourselves
•Education:
Training to all employees, for
proper blending in work

10. Disney’s Culture - Stories
• Outstanding storytelling skills
• Organization’s history is
already a story to tell, so are its
products
• Encourages employees to use
their own reviews and stories
and experiences in product

11. Disney’s Culture - Language
• Artistic language
• Originated from founder Walt
Disney
• Terms:
Backstage
Onstage
Cast members
audience

12. Disney’s Culture -Ceremonies and Rituals
• Held many events for employees Like,
reward programs, including
recognition for:
 Quality of Work
Length of Service
Community Volunteerism
 Employee of the Month

13. Disney’s Culture -Rites
• Disney company is growing since the
creation of Mickey Mouse
• Unique passage of rites
• Integration with 22 other companies
till now; Pixar, Marvel, Fox Family
Hulu etc.

14. Disney’s Culture -Uniqueness
• Maximum organizations begin with
a product and attempt to construct
a story round it
• Disney puts the story before the
product
• This makes it unique from all other
competitor companies

15. Thank You !!