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Walmart
- 2. 12BSM2 Group members: • NgoThi Xuan Uyen 1258092 • Tran Hong Dao 1258010 • Le Hoang Phuong Anh 1258004 • Vo Tung Thien An 1258001 • Nguyen Phan Dang 1258009 • Huynh Thanh Nguyen 1258042
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- 4. Background: • American multinationalretail corporation • The first store opening in Rogers, Arkansas • Became publicly traded in 1972 • Has over 11,000 stores in 28 countries • Total 65 banners1962
- 5. Walmart's operations areorganized into three divisions: Walmart U.S, Sam’s Club, Walmart International
- 6. Mission and VisionStatement: MISSON The purpose that Sam Walton set out to accomplish in 1962 “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”
- 7. Mission and VisionStatement: VISION “To provide quality product and service to our customers while remaining the market leader and striving daily to be the most admired company.”
- 8. Culture These principles hascreated a unique work culture at Walmart. Service to our customers Customer- 1st priority Support associates Connect customers &local community Contribution of associated Empower Communication Respect for the individual
- 9. Teamwork Pursue high expectation Innovation Obey thelaws and policy during operating Fair Honest Striving for Excellence Act with Integrity
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- 13. Walmart International 6,337 stores in26 countries. In fiscal year 2015, net sales exceeded $136 billion.
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- 17. Services Retail goods, pharmacy,financial, wireless and photo lab services
- 19. STRENGTH · Scale ofoperation · Wide range of product · International operation · A focused strategy is place for HR& development · Huge and loyal customer base · Offer low price to its customer in retail industry · Power brand in retailindustry WEAKNESS · High employee turnover · Little differentiation · Negative publicity · Quality of product · Simple retail outlet structure · Reduced profit marginin order tokeep price lower than competitor · Presence in relatively few countries worldwide OPPORTUNITY · Retail market growth in emerging markets · Rising acceptance of own label product · Trend toward healthy eating · Online shopping growth · New location and store types offer Wal-Mart opportunities toexploit market development · Adding more brands · Promote humanlabor laws THREAT · Increasing competitionfrom brick andmortar andonline competitors · Increasing resistance from local communities · Rising commodity prices · The target of completionglobally · Exposing to political problems inthe countries thatWal- Mart operate in · Anti-dumping law · Tariff tax SWOTANALYSIS
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- 34. Innovative Solutions fora Personalized Shopping Experience The world's largest retailer The best and brightest technologists, including @WalmartLabs.
- 35. Walmart Mobile Walmart’s mobileapps innovate convenient ways to shop online or in-store.
- 36. Sam's Club Redesign Walmart’smobile apps innovate convenient ways to shop online or in-store.
- 37. 4 Main Factorsof Walmartlabs The Trending Page Big Fast Data Spark Studio Polaris
- 38. Big Data, Socialand Mobile Walmart has some of the best data scientists and the largest collection of commerce data in the world. Mobile transforms the retail experience by bringing together online and stores – putting power directly in the customers' hands.
- 39. E-commerce Websites Globally Walmart operatesecommerce websites in 10 countries: The United States, Argentina, Brazil, Canada, Chile, China, Japan, Mexico, South Africa, United Kingdom
- 42. Conclusion The organization mustwork to seize opportunities in the areas: Online shopping New global stores and supercenters Offering an increased variety of products online Collaboration of the two strategies of backward integration and related diversification of products must be used.
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