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INTRODUCTION TO
Walmart
• Walmart, is anAmerican multinational retail corporation that operates a chain
of hypermarkets, discount department stores and grocery stores.
Continued…..
• Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart
store in Rogers, Arkansas in 1962.
• World's largest public corporation by revenue
• Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores
i.e. Walmart.com is a lot like your neighborhood Walmart store
• Largest private employer in the world.
• Fourth largest utility or commercial employer.
• Largest grocery retailer in the United States (20%).
• Largest toy seller in the United States (22%).
Continued…..
• "The secret of successful retailing is to give your
customers what they want. And really, if you think
about it from your point of view as a customer, you
want everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly,
knowledgeable service; convenient hours; free
parking; a pleasant shopping experience."
- Sam Walton (1918-1992)
Continued….
• Wal-Mart operates through three business segments:
Walmart US, Walmart international and Sam‘s Club.
• Walmart US
Walmart Discount Stores 629 in the US
Walmart Supercenter: Walmart Discount Stores +
Full Service Supermarket. 3,029 in the
US.
Walmart Market: Previously branded as Walmart
Neighborhood Market. 199 in the US.
WALMART
US
WALMART
INTERNATIONAL
HISTORY OF
WALMART
o 1918: Born in a farmer’s family in Kingfisher, Oklahoma.
o 1940: Graduated from the University of Missouri.
o 1950: Gave up job and opened his first store in Arkansas.
o 1962: Walten Brothers opened fist Walmart in Arkansas.
• 1970: Walmart became public.
• 1990: 1st National retailer.
• 1991: International Expansion.
o 1993: Creation of “Great Value”.
o 2003: Largest corporation in the world.
o 2012: 50th Anniversary.
MISSION STATEMENT, VISION, GOALS,
& PURPOSE
Advertising slogans:
Save Money. Live better
Mission Statement:
To help people save money so they can
live better
Goal:
Becoming in an international brand
Vision:
“If we work together, we’ll lower the
cost of living for everyone…we’ll give
the world an opportunity to see what
it’s like to save and have a better life.
SWOTANALYSIS
Strengths
• Powerful retail brands, large scale
of operation worldwide.
• One Stop Retail.
• Strategic business programs.
• Efficient working capital
management.
Weakness
• Brand image-weak reputation
• Low global presence
• Behind rivals in e-commerce
Opportunity
• Global food safety initiative
standard.
• Increasing demand of online
sales.
• Increasing opportunity in
growing economy.
Threats
• Intense competition.
• Price matching program by
target.
• Foreign currency fluctuation.
• Slow market growth
PESTEL
ANALYSIS
• Political: Policies on economy, trading agreements (NAFTA…) .
• Economical: Unemployment Rate, slightly increase in consumption.
• Socio Cultural: Faster pace of live- Efficiency is key.
• Technological: Use of IT technologies. Online shopping.
• Environmental: Recycling, Contamination issues.
• Legal: More laws and more complex.
MAIN COMPETITORS
Retailer Industry:
Target
1. Target is the main competitor of Walmart
2. ranked #33 in the Fortune 500.
3. Target offers very similar products.
4. Target went abroad in January 2011.
Mission: to Make Target your preferred
shopping destination in all channels by
delivering outstanding value, continuous
innovation and exceptional guest experiences.
Supermarket Industry:
Dollar General
1. One of the main competitors, pursuing
low prices.
2. Good location in smaller communities is
the main competence advantage.
3. Strategy: Save time, save money
4. Many items per $1
Mission: to best serve others by keeping it real
and simple.
OTHERS COMPETITORS
Tesco
PLC
Metro
AG
Amazon
Inc
CVS
Care
mark
Staples
Inc
MARKETING MIX
Product
Groceries Automotive Books Shoes
Arts and Crafts Housewares Electronic Family Apparel
Health and
Beauty aids
Toys Fabrics
Lawn and
Garden
Jewelry Pharmacy Vision Center
One-Hour
Photo
MARKETING MIX
Place
• 11,000 stores across 27 countries
• Operates under 69 banners
• E-commerce websites in 10 countries
• Walmart stores include :
 Discount Stores
 Super Centers
 Neighborhood markets
 Express stores
 Sam’s club warehouses
MARKETING MIX
Price
• Lower cost than competitors
 Price matching
 Great Value (lower cost alternatives)
 Value Bundles
 Clearance
 Rollbacks
MARKETING MIX
Promotion
HISTORY OF LOGOS
SERVICES
Shipping
Services
Internet
Services
Trial Offers
Pharmacy
Services
Credit Card
Services
Vacation Photo Center Gift Registry
Social
Services
Return
Policy
Personalized
Gift Cards
Walmart.pptx

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Walmart.pptx

  • 1.
  • 2. INTRODUCTION TO Walmart • Walmart, is anAmerican multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores.
  • 3. Continued….. • Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart store in Rogers, Arkansas in 1962. • World's largest public corporation by revenue • Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores i.e. Walmart.com is a lot like your neighborhood Walmart store • Largest private employer in the world. • Fourth largest utility or commercial employer. • Largest grocery retailer in the United States (20%). • Largest toy seller in the United States (22%).
  • 4. Continued….. • "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992)
  • 5. Continued…. • Wal-Mart operates through three business segments: Walmart US, Walmart international and Sam‘s Club. • Walmart US Walmart Discount Stores 629 in the US Walmart Supercenter: Walmart Discount Stores + Full Service Supermarket. 3,029 in the US. Walmart Market: Previously branded as Walmart Neighborhood Market. 199 in the US.
  • 8. HISTORY OF WALMART o 1918: Born in a farmer’s family in Kingfisher, Oklahoma. o 1940: Graduated from the University of Missouri. o 1950: Gave up job and opened his first store in Arkansas. o 1962: Walten Brothers opened fist Walmart in Arkansas. • 1970: Walmart became public. • 1990: 1st National retailer. • 1991: International Expansion. o 1993: Creation of “Great Value”. o 2003: Largest corporation in the world. o 2012: 50th Anniversary.
  • 9. MISSION STATEMENT, VISION, GOALS, & PURPOSE Advertising slogans: Save Money. Live better Mission Statement: To help people save money so they can live better Goal: Becoming in an international brand Vision: “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.
  • 10. SWOTANALYSIS Strengths • Powerful retail brands, large scale of operation worldwide. • One Stop Retail. • Strategic business programs. • Efficient working capital management. Weakness • Brand image-weak reputation • Low global presence • Behind rivals in e-commerce Opportunity • Global food safety initiative standard. • Increasing demand of online sales. • Increasing opportunity in growing economy. Threats • Intense competition. • Price matching program by target. • Foreign currency fluctuation. • Slow market growth
  • 11. PESTEL ANALYSIS • Political: Policies on economy, trading agreements (NAFTA…) . • Economical: Unemployment Rate, slightly increase in consumption. • Socio Cultural: Faster pace of live- Efficiency is key. • Technological: Use of IT technologies. Online shopping. • Environmental: Recycling, Contamination issues. • Legal: More laws and more complex.
  • 12. MAIN COMPETITORS Retailer Industry: Target 1. Target is the main competitor of Walmart 2. ranked #33 in the Fortune 500. 3. Target offers very similar products. 4. Target went abroad in January 2011. Mission: to Make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences. Supermarket Industry: Dollar General 1. One of the main competitors, pursuing low prices. 2. Good location in smaller communities is the main competence advantage. 3. Strategy: Save time, save money 4. Many items per $1 Mission: to best serve others by keeping it real and simple.
  • 14. MARKETING MIX Product Groceries Automotive Books Shoes Arts and Crafts Housewares Electronic Family Apparel Health and Beauty aids Toys Fabrics Lawn and Garden Jewelry Pharmacy Vision Center One-Hour Photo
  • 15. MARKETING MIX Place • 11,000 stores across 27 countries • Operates under 69 banners • E-commerce websites in 10 countries • Walmart stores include :  Discount Stores  Super Centers  Neighborhood markets  Express stores  Sam’s club warehouses
  • 16. MARKETING MIX Price • Lower cost than competitors  Price matching  Great Value (lower cost alternatives)  Value Bundles  Clearance  Rollbacks
  • 19. SERVICES Shipping Services Internet Services Trial Offers Pharmacy Services Credit Card Services Vacation Photo Center Gift Registry Social Services Return Policy Personalized Gift Cards