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Walmart Presentation
- 1. By: Moriah Grant Jenny Zeng Carin Wiryani Andrew Sumarto Jason Lybianto Emily Ramirez
- 2. Understanding What Walmart is Doing Today 2015 2013
- 3. What Were We Looking For? We wanted to figure out how Walmart should best situate itself to be most attractive to college students. This involved looking at: ❖demographics ❖psychographics ❖location ❖preferences
- 4. Objectives ➔Identify the current demographics ➔Gain an understanding of what the barriers Wal-mart might be facing in gaining the college consumers ➔Analyze primary and secondary competitors ➔Identify what the environmental attributes where that most attracted college student ➔Identify how product quality/specificity and distribution affected college purchases
- 5. Objective 1 Identify the current demographics ➢Take a deeper look into the types customers who shop at Walmart and who don’t. Also, to have a better understanding of these customers.
- 6. To gain an understanding of what barriers Wal-mart might be facing in gaining college consumers ➢To take a closer look at what is preventing people from going to Walmart. This would allow us to give recommendations to Walmart so that they can gain consumers. Objective 2
- 7. Objective 3 Analyze primary and secondary competitors ➢To identify the top competitors that Walmart has and analyze their best practices in hopes of recommending some strategies to Walmart
- 8. Identify what the environmental attributes where that most attracted college student ➢To first see if environmental factors even played a role in college students shopping experience. Than to see what attributes that best stood out to college students so that Walmart could continue to capitalize on them or make improvements Objective 4
- 9. Identify how product quality affected college purchases ➢To take a deeper look into how Walmart's actual products fared with college students. This would allow us to see if Walmart is carrying the right products to entice students Objective 5
- 10. ● More respondents - do not visit Walmart at least once a month ● Top respondents - Asians or Asian Americans ethnicity ● Inferior respondents - African American ● Others - do not visit Walmart at least once a month ● Prefer not to answer - do not visit Walmart at least once a month Who Did We Find To Be The Current Demographic?
- 11. ● 18 - 19(of all religions) - do not have Walmart near 10 mile radius compared to those who have ● 20 - 21(of all religions) - have and do not have Walmart near 10 mile radius ● Older than 21(of all religions) - have Walmart near 10 mile radius compared to those who do not Current Demographic? (continued)
- 12. What Were The Barriers? ● Most respondents only rated “regular” for the service offered in Walmart ● It is then followed by “good” and then “poor” ● There are very few people who rated “excellent” and “very poor”
- 13. What Were The Barriers? ● Just like the previous slides, customers of Walmart generally rate “Neutral” for the quality of product ● Very few people rated extremely satisfied or even generally satisfied
- 14. Who Were The Competitors? ➢#1. Target ➢#2. Costco
- 15. Compared to the top competitors Walmart should work on: -More reasonable pricing -Parking condition
- 16. Environmental Factors YES! ❏the most important two age groups had an overwhelming appreciation for atmosphere ❏more than ⅔ agreed
- 17. Question looked at comparing your favorite store to Walmart, please rate this attribute from 1-5 Specifically looked at age range who said “yes” to having a walmart within a 10 mi radius What Factors Were Important
- 21. how did product quality fare (?) ANOVA Highly Significant result (0.01 > P = 0.011) Respondent’s satisfaction level regarding WalMart's product quality vs. median attitudes toward Walmart
- 22. What Was Our Conclusion? Demographic Mostly Asian and American Asians are likely to attend Walmart with Whites and Hispanics following close behind While half of 20+ age group said they do have a Walmart near them, half said they do not Barriers Most respondents rate services and goods provided by Walmart as regular or neutral Very few people rated excellent or very satisfied
- 23. Conclusion (cont) Competitors Their top competitors were Target and Costco Those two have done better with their pricing and parking Environmental Factors Walmart falls short in lighting, but is competitive within organization and friendliness People appreciate a pleasant shopping atmosphere Product Quality Whether or not you have a Walmart near you, there is a general consensus that Walmart sells cheap products.
- 24. What Do We Recommend? Demographic Gear your advertising to all races. While we did notice a strength in Asian and Asian American, they were close enough that it’s important Walmart does not alienate anyone. Continue to grow their stores around campus locations Barriers Walmart’s goods and services were rated mostly neutral or regular. They need to provide better service in order to attract more customers and offer products that has better quality in order to attract more people to the store.
- 25. Recommendations (cont) Competitors Look into obtaining more reasonable prices Price match with Target Environmental Factors Focus on leveraging organization and friendliness Work on better lighting Hire a company to create a more aesthetically pleasing atmosphere adding popular music, creating a cohesive layout, add lighting, redecorate, etc
Editor's Notes
- -Moriah
- -moriah
- -moriah
- -moriah
- Take a deeper look into who shop at walmart Have an understanding of what kinds of customers do walmart attract if we understand who they already have, we can focus on how to keep them (customer retention)
- -andrew I am going to talk about objective 2, which is to find out what barriers Walmart might be facing in gaining college consumers. We are going to take a closer look on what prevents people from going to Walmart so that we can make recommendations for them to improve their stores for a better buying experience.
- The 3rd objective we have is to find out Walmart’s primary and secondary competitors. After we identified the tops competitors of Walmart, we would know what kind of recommendations we could offer to Walmart in order to improve their store.
- -moriah
- -jason
- As you can see, there are more respondents who do not visit walmart at least once a month than those who do visit walmart as you can see from the graph, the top respondents are mostly Asians or Asian Americans The inferrior respondents are African American
- This graph has been filtered by all religions This shows the connection between the age and the distance whether or not they have walmart near 10 mile radius as you can see from the blue color graph that there are more people whose age is 18-19 that do not have walmart near 10 mile radius compared to those who have. as you can see from the red color graph, it shows that people whose age is 20-21 are the same. this means, there is a balance lastly, you can see the green color graph that the people whose age is 21 and older mostly have walmart between 10 mile radius.
- On the right is a graph that we made that showed how our respondents rated the service at Walmart. As you can tell, most respondents rated ‘regular’ and very few rated excellent. This shows that Walmart might be giving an “okay” service, but nothing special to attract new or retain existing customers.
- andrew Another graph that we made showed how satisfied are our respondents regarding the quality of product that is offered in Walmart. Most rated neutral for this question. Very few people rated extremely satisfied. Similar to the last graph I showed you, this shows that Walmart does not have something special or an added bonus just to keep consumers or attract new consumers to their store.
- We are giving out the survey to ask the top three stores that college students think of when they do shopping. And the we found out that Target is always the first store that comes to people’s mind and Costco is the second. Walmart ranks at the fourth, so Walmart has a big space to improve.
- And we asked the respondents to compare the top three stories they’d like to go and rank the Walmart’s product variety, overall shopping environment, interior design, price, customer service, waiting time for purchasing, parking condition, and store location. According to the survery answers, we found out that Walmart is doing fine in most of the aspects expect their product price and parking condition. So we suggest that Walmart should pay attention on what Target and Costco are organizing with their product price and parking condition, and make some changes on their own in order to have more competitive advantages in the market share among college students.
- -me
- me
- -fell right in the middle -opportunity to capitalize
- -very well lit -something to start putting in the mix to be competitive
- -very torn -opportunity
- -jason
- -jason
- -andrew As for competitors, most respondents responded Target and Costco for Walmart’s top competitor. The reason is because they have done better with pricing their products and the amount of available parking in the store. For environmental factors, Walmart lacks in their lighting department compared to their competitors, but they are up to par for their organization and friendliness which gives a quite pleasant shopping experience. For product quality, most respondents responded neutral for the type of product quality sold at Walmart, they are neither satisfied nor dissastisfied.
- -moriah
- -moriah