Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools. This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers.
We take a deep-dive into how the segmentation model can help you to optimize the value proposition of your developer product, create messaging and outreach that resonates with developers, and find or create the type of developer you need, migrating them from adjacent areas of development. The key question asked is: how can you effectively target IoT developers, by fine-tuning your developer product and communication to the specific needs of the developers you are most interested in? We also discuss the professionalization of IoT, and how attitudes of new IoT developers will evolve over time.
What is the Internet of Things (not)?
Nest thermostat integrates many data sources to drive action
IoT products create value by making sense of data
IoT developers become increasingly data-centric
Devices are just part of the story, IoT is all about...
Consumer market or enterprise market?
2007: Enterprises are the obvious opportunity for smartphones
2015: Consumer technology becomes enterprise technology
Consumer technology boosts clinical trials
Cities opt for traffic data generated by... citizens
Drone innovation: made for enthusiasts, used in enterprises
IoT developer ecosystems are emerging consumer-first
IoT is in 2008 in smartphone years
The era of standalone products is over
Some other things that exchange data with Nest
The boundaries between verticals are making less and less sense
IoT developers are flocking to open platforms in all verticals
Globalisation 2.0 - How digital is crushing industry boundariesSlashData
Globalisation 2.0: How digital is crushing industry boundaries
The incumbents from Apple to Xiaomi are redefining globalisation using experiences, business models and products that break industry boundaries. Andreas, VisionMobile’s CEO & Founder reveals how ecosystems are now competing not only on apps but on experience roaming; how cross-industry business models can compete unfairly and evade regulation; and how platform-first products are now the baseline for success.
File download at: www.visionmobile.com/product/mobile-megatrends-2014/
Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools. This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers.
We take a deep-dive into how the segmentation model can help you to optimize the value proposition of your developer product, create messaging and outreach that resonates with developers, and find or create the type of developer you need, migrating them from adjacent areas of development. The key question asked is: how can you effectively target IoT developers, by fine-tuning your developer product and communication to the specific needs of the developers you are most interested in? We also discuss the professionalization of IoT, and how attitudes of new IoT developers will evolve over time.
What is the Internet of Things (not)?
Nest thermostat integrates many data sources to drive action
IoT products create value by making sense of data
IoT developers become increasingly data-centric
Devices are just part of the story, IoT is all about...
Consumer market or enterprise market?
2007: Enterprises are the obvious opportunity for smartphones
2015: Consumer technology becomes enterprise technology
Consumer technology boosts clinical trials
Cities opt for traffic data generated by... citizens
Drone innovation: made for enthusiasts, used in enterprises
IoT developer ecosystems are emerging consumer-first
IoT is in 2008 in smartphone years
The era of standalone products is over
Some other things that exchange data with Nest
The boundaries between verticals are making less and less sense
IoT developers are flocking to open platforms in all verticals
Globalisation 2.0 - How digital is crushing industry boundariesSlashData
Globalisation 2.0: How digital is crushing industry boundaries
The incumbents from Apple to Xiaomi are redefining globalisation using experiences, business models and products that break industry boundaries. Andreas, VisionMobile’s CEO & Founder reveals how ecosystems are now competing not only on apps but on experience roaming; how cross-industry business models can compete unfairly and evade regulation; and how platform-first products are now the baseline for success.
File download at: www.visionmobile.com/product/mobile-megatrends-2014/
Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
Key Insights from the the 9th edition of the State of the Developer Nation report that now covers all the latest trends in mobile, desktop, IoT and cloud services development. We look at the most popular platforms, languages, vertical markets and hosting providers. Find out which types of development are bringing in the most revenue and which revenue models are succeeding. We also take a deep dive into mobile commerce, the biggest battleground in today’s app economy.
Get the full report here: http://vmob.me/DevEcon3Q15SS
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)SlashData
State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations.
At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.
Today, even the most popular brands in the market are using mobile apps for building brand awareness, increasing sales and for direct marketing.
https://www.raybiztech.com/blog/mobile-development/2018-trends-to-watch-out-for-in-mobile-app-develop
This report explores the untapped e-commerce revenue opportunity for software developers, both those working on mobile apps and Internet of Things (IoT) projects. Case studies – from Amazon to Zalando – show how connected devices, frictionless discovery and payment are changing e- commerce. This leads to a prediction of the e-commerce industry future which will be structurally disrupted, as IoT extends e-commerce affiliate schemes beyond websites, mobile, and apps, onto any physical surface.
Read more VisionMobile reports here: http://www.visionmobile.com/product
12 Trends That Will Define The Future Of Mobile Application DevelopmentMaruti Techlabs
It is predicted that there are 7 billion mobile users around the world in 2021. It’s projected that this figure will continue to rise as technology becomes more accessible each passing day. Mobile phones have integrated into our lives seamlessly over the past decade.
Regardless of your industry, the mobile application development industry has been genuinely altering and redefining business for quite a while now. Almost every company needs to amalgamate the latest mobile app development trends and extend its marketing strategy to gain traction towards optimum growth and reach its targeted market effectively.
Kodak, Compaq, Blockbuster Video – what do these companies have in common? Despite being widely popular in the past, they failed to keep up with technology and, therefore, ended up closing or selling out. All this at a time when technology was not changing as fast as it is today. Technology truly is in a constant state of flux. When businesses fail to keep up, they usually tend to go the Blockbuster way.
The only way to stand out in such an environment is through constant innovation. Whether you are a developer or a business with a mobile app, you must be updated with the latest mobile app trends. Without incorporating these trends into your apps, your mobile might become obsolete
Apps are being developed faster than ever to meet the rising demand for new content. Consumers today expect services to come with apps with friendly, clean user interfaces. The presentation of your brand through your app can go a long way with the tech-savvy customers of today.
The future of mobile app development lies in apps that load fast, hold less memory, but are feature-rich. Instant apps do all of this.
Some examples of Instant apps are @Hollar, @The New York Times Crossword & @Wish.
Mobile app development is a continually evolving field that is at the forefront of #innovation. These cutting-edge technologies also need experienced & talented mobile app developers for implementation.
Let’s look at the emerging trends in mobile application development that you must keep an eye out for.
Link to the complete article in the comments below ⬇️
Follow @Maruti Techlabs for more such insights.
#mobile #application #development #future
Insights on IoT Developers Oct 2014 - VisionMobileSlashData
A short presentation with key insights on IoT developers, based on our Apr/May 2014 developer survey, with over 10,000 respondents.
Key Insights:
1. 3.2M Internet of Things developers are ready to start innovating today.
2. IoT/M2M attracts many more developers than Smart TVs, set- top-boxes, consoles and e-readers.
3. Small teams spearhead IoT movement.
4. Western Europe, North America, India and China emerge as key IoT/M2M hubs.
5. Information is more important for IoT/M2M developers than discovery or experimentation.
Want more? Get in touch! matos@visionmobile.com
Developer Economics - State of the Developer Nation 2015Q1SlashData
The App Economy in 2015: e-commerce dominates.
The platform wars have ended in a stalemate
Swift rises to 20% of mobile devs, 4 months since launch
App economy revenues are polarising
53% of mobile developers are working on an IoT project
Tool awareness is increasing.
An increasing fraction of developers target enterprise and they ‘re more successful
Pro devs target
iOS & browser. Android is for all WP is the fun place to start.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
Eight predictions for the year ahead. Hopefully, after reading through our list, you'll have some ideas of what to watch for in 2014 so that you too can stay ahead of the curve...
Key Insights from the the 9th edition of the State of the Developer Nation report that now covers all the latest trends in mobile, desktop, IoT and cloud services development. We look at the most popular platforms, languages, vertical markets and hosting providers. Find out which types of development are bringing in the most revenue and which revenue models are succeeding. We also take a deep dive into mobile commerce, the biggest battleground in today’s app economy.
Get the full report here: http://vmob.me/DevEcon3Q15SS
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)SlashData
State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations.
At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.
Today, even the most popular brands in the market are using mobile apps for building brand awareness, increasing sales and for direct marketing.
https://www.raybiztech.com/blog/mobile-development/2018-trends-to-watch-out-for-in-mobile-app-develop
This report explores the untapped e-commerce revenue opportunity for software developers, both those working on mobile apps and Internet of Things (IoT) projects. Case studies – from Amazon to Zalando – show how connected devices, frictionless discovery and payment are changing e- commerce. This leads to a prediction of the e-commerce industry future which will be structurally disrupted, as IoT extends e-commerce affiliate schemes beyond websites, mobile, and apps, onto any physical surface.
Read more VisionMobile reports here: http://www.visionmobile.com/product
12 Trends That Will Define The Future Of Mobile Application DevelopmentMaruti Techlabs
It is predicted that there are 7 billion mobile users around the world in 2021. It’s projected that this figure will continue to rise as technology becomes more accessible each passing day. Mobile phones have integrated into our lives seamlessly over the past decade.
Regardless of your industry, the mobile application development industry has been genuinely altering and redefining business for quite a while now. Almost every company needs to amalgamate the latest mobile app development trends and extend its marketing strategy to gain traction towards optimum growth and reach its targeted market effectively.
Kodak, Compaq, Blockbuster Video – what do these companies have in common? Despite being widely popular in the past, they failed to keep up with technology and, therefore, ended up closing or selling out. All this at a time when technology was not changing as fast as it is today. Technology truly is in a constant state of flux. When businesses fail to keep up, they usually tend to go the Blockbuster way.
The only way to stand out in such an environment is through constant innovation. Whether you are a developer or a business with a mobile app, you must be updated with the latest mobile app trends. Without incorporating these trends into your apps, your mobile might become obsolete
Apps are being developed faster than ever to meet the rising demand for new content. Consumers today expect services to come with apps with friendly, clean user interfaces. The presentation of your brand through your app can go a long way with the tech-savvy customers of today.
The future of mobile app development lies in apps that load fast, hold less memory, but are feature-rich. Instant apps do all of this.
Some examples of Instant apps are @Hollar, @The New York Times Crossword & @Wish.
Mobile app development is a continually evolving field that is at the forefront of #innovation. These cutting-edge technologies also need experienced & talented mobile app developers for implementation.
Let’s look at the emerging trends in mobile application development that you must keep an eye out for.
Link to the complete article in the comments below ⬇️
Follow @Maruti Techlabs for more such insights.
#mobile #application #development #future
Insights on IoT Developers Oct 2014 - VisionMobileSlashData
A short presentation with key insights on IoT developers, based on our Apr/May 2014 developer survey, with over 10,000 respondents.
Key Insights:
1. 3.2M Internet of Things developers are ready to start innovating today.
2. IoT/M2M attracts many more developers than Smart TVs, set- top-boxes, consoles and e-readers.
3. Small teams spearhead IoT movement.
4. Western Europe, North America, India and China emerge as key IoT/M2M hubs.
5. Information is more important for IoT/M2M developers than discovery or experimentation.
Want more? Get in touch! matos@visionmobile.com
Developer Economics - State of the Developer Nation 2015Q1SlashData
The App Economy in 2015: e-commerce dominates.
The platform wars have ended in a stalemate
Swift rises to 20% of mobile devs, 4 months since launch
App economy revenues are polarising
53% of mobile developers are working on an IoT project
Tool awareness is increasing.
An increasing fraction of developers target enterprise and they ‘re more successful
Pro devs target
iOS & browser. Android is for all WP is the fun place to start.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
Eight predictions for the year ahead. Hopefully, after reading through our list, you'll have some ideas of what to watch for in 2014 so that you too can stay ahead of the curve...
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
Developing software and mobile apps can be a useful digital strategy for your company to increase operational effectiveness and connect with new clients. By 2026, the industry for mobile apps is on the verge of reaching $614.40 billion. There is a great deal of duty to adapt to shifting market norms along with the possible money. Even though end users have been able to use mobile app development company solutions for more than ten years, corporate needs and technological advancements happen at a breakneck pace. Innovative and more difficult patterns for mobile app development follow as a result.
Its time for BDA to wake up to reality : Kapil Khandelwal, www.kapilkhandelwa...Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT discusses on Urban census and public health and well being
Kapil Khandelwal
www.kapilkhandelwal.com
QuoteUnquote with KK
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
It’s no secret that most people who are old enough to drive probably also own a mobile phone; in fact, the latest report from the CRTC estimates that 87.9% of Canadians own a mobile device.
K UJ John E. Gamble University of South Alab.docxDIPESH30
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John E. Gamble
University of South Alabama
G
oogle was the leading Internet search f i r m i n
2012, w i t h a nearly 67 percent market share i n
search f r o m home and w o r k computers and a
95 percent share i n searches performed f r o m mobile
devices. Google's business model allowed advertisers to
b i d on search terms that w o u l d describe their product or
service on a cost-per-impression (CPI) or cost-per-click
(CPC) basis. Google's search-based ads were displayed
near Google's search results and generated advertis-
i n g revenues o f more than $36.5 b i l l i o n i n 2011. The
company also generated revenues o f about $1.4 b i l l i o n
i n 2010 f r o m licensing fees charged to businesses that
wished to install Google's search appliance o n company
intranets and f r o m a variety o f new ventures. New ven-
tures were becoming a growing p r i o r i t y w i t h Google
management since the company dominated the market
f o r search based ads and sought additional opportu-
nities to sustain its extraordinary growth i n revenues,
earnings, and net cash provided by operations.
I n 2012, Google was pursuing a cloud comput-
i n g initiative that was intended to change the market
f o r c o m m o n l y used business productivity applica-
tions such as w o r d processing, spreadsheets, and pre-
sentation software f r o m the desktop to the Internet.
I n f o r m a t i o n technology analysts believed that the
market f o r such applications—collectively called cloud
computing—could grow to $95 b i l l i o n by 2013. Google
had also entered i n t o alliances w i t h Intel, Sony, D I S H
Network, Logitech, and other f i r m s to develop the
technology and products required to launch Google
TV. Google T V was launched i n the U.S. i n 2011 and
w o u l d allow users to search live network and cable
programming; streaming videos f r o m providers such
as N e t f l i x , A m a z o n Video O n Demand, and YouTube;
and recorded programs on a D V R . The company also
launched its G o o g l e + social networking site i n 2011
to capture additional advertising opportunities.
Perhaps the company's most ambitious strategic
initiative i n 2012 was its acquisition o f Motorola
M o b i l i t y f o r $12.5 b i l l i o n , w h i c h put i t i n the hard-
ware segment o f the smartphone and tablet computer
industries. Analysts f o l l o w i n g the transaction saw the
move to acquire Motorola M o b i l i t y as a direct attempt
to m i m i c Apple's strategy used f o r the iPhone and iPad
that tightly integrated hardware and software f o r its
most profitable and fastest g r o w i n g products. Google
had launched its A n d r o i d operating system f o r mobile
phones i n 2008 and allowed wireless phone manu-
facturers such as L G , H T C , and Nokia to produce
Internet-enabled phones boasting features similar to
those available o n Apple's iPhone. By 2012 ...
Mobile-related technologies for the past week, in 3 (or almost) words: The Decline Of Smartphones Market, Your Behaviour Is Your Signature, Microsoft Buries Nokia
4. 4
Google has released its Project Fi, a way to
connect to the best available network around.
Google partners with carrier operators, hardware makers and other Wi-
Fi providers to be able to provide the end-user with the best available
connection around him, at a given time. Users register to a monthly
plan, as they would if registering to one of the telco operators.
Through this project, Google clearly tries to increase its presence on
the Internet, from a service provider (software) to a network provider
(hardware): the amount of data about users the firm will collect this
way is nothing comparable to what it collects today. This is a big step
for Google in the battle for advertisements.
6. 6
More than half of searches served by Google are coming from
smartphones: this is what Amit Singhal, Senior VP of Google Search, said
during an interview*. This is more than 50 billions searches, as the total
number of searches counted per month is around 100 billions.
With the several late changes to Google Search algorithm, this new figure
shows how critical it is today to have a perfectly clear and working mobile
digital strategy (and the content that comes with it!).
But this inflection point is not such a good news for Google, which is
struggling to adapt its desktop model to the mobile world, where searches
are lead by specialized applications (Facebook, merchant Apps,
marketplaces Apps, events Apps, etc.). The future for Google is quite
challenging, to finally be able to win back its leading desktop position in
mobile.
(*): http://recode.net/2015/10/11/googles-search-boss-talks-surviving-and-thriving-in-an-app-world-full-video/
8. 8
Mobile payment is not in-App payments or purchases on App Stores, as one may
limit this concept to those features. At least, it’s not only this.
According to a Deloitte research*, payments using NFC technology is expected to
show a 1000% year-on-year growth in 2016! This means users do not carry a wallet
with Credit Cards any more, but rather use their mobile phone as the payment
system in brick and mortar stores.
Apple’s system, Apple Pay, is currently leading the market, especially because it’s
the most secure of the system and the most widely available (banks partnerships).
Google with Android Pay and Samsung Pay are following, but are newer comers to
this market. And the market is more or less US only (with the noticeable exception
of UK) but meant to expand to Europe sooner or later.
Whereas very promising, this payment system is facing one major and probably
blocking (for a while) issue: if your phone battery is dead, you cannot pay anymore...
(*): http://www.nfcworld.com/2015/01/14/333500/deloitte-mobile-payment-volumes-increase-1000-2015/