AppDirect evaluated how Fortune 500 companies are influencing the distribution and development of cloud services and applications. Get the infographic to see the surprising results.
AppDirect evaluated how Fortune 500 companies are influencing the distribution and development of cloud services and applications. Get the infographic to see the surprising results.
In this video I talk about three communities which will see the impact of connected car revolution. You would find answers to what leading auto manufacturers are doing to stay ahead in the game and how the innovation is happening at the next curve.
Also I discover how the developer community stands at benefit and the the rise of tech startups. A unique alliance between the auto industry and the developers will set the ball rolling in the connected car space and the advertiser community will play on the momentum.
In this interesting video cum pod cast, explore a different side to the connected cars. And for more of such content, SUBSCRIBE!!
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
While we think at Google and Facebook as technology companies those are in reality Marketing companies. Technology and Marketing are tightly intertwined and in this speech we are going through a brief history, the current status and the future trends that tie the two together.
In this video I talk about three communities which will see the impact of connected car revolution. You would find answers to what leading auto manufacturers are doing to stay ahead in the game and how the innovation is happening at the next curve.
Also I discover how the developer community stands at benefit and the the rise of tech startups. A unique alliance between the auto industry and the developers will set the ball rolling in the connected car space and the advertiser community will play on the momentum.
In this interesting video cum pod cast, explore a different side to the connected cars. And for more of such content, SUBSCRIBE!!
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
While we think at Google and Facebook as technology companies those are in reality Marketing companies. Technology and Marketing are tightly intertwined and in this speech we are going through a brief history, the current status and the future trends that tie the two together.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Cartesian reviews recent operator activity in over-the-top communications. What opportunities exist in fixed and mobile? Which strategies should be considered?
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Mobile-related technologies for the past week, in 3 (or almost) words: The Decline Of Smartphones Market, Your Behaviour Is Your Signature, Microsoft Buries Nokia
4. 4
As per a recent report by PageFair and Adobe*, the usage of ad blockers has been growing very
fast last year and especially on mobile. Given that Internet traffic is to be dominated by mobile
in the coming months / years (and already is in some countries - US, UK, France, etc.), blocking
advertisements is becoming more and more natural for end-users and could reach up to 80% of
users**.
Additionally, ads blockers are no more limited to user’s will. Shine, providing an ads blocking
solution for operators’ network, has signed Three Group, who planned to deploy it in UK and
Italy.
This is a huge threat for advertisers, who will have to move to alternate solutions like “native
advertising” - the ads are managed by the sites & applications editors themselves and directly
managed from their platforms (and not from 3rd party ads servers). This means the look & feel
of ads will have to be much more adjusted to the hosting platform and differentiating the ads
will be harder.
But it’s also a very good opportunity for advertisers to renew their approach for communication
and bring added-value to their customers.
(*): http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf (**): http://in.tune.com/tmc-site-ad-blocking-report
6. 6
It’s one of the learnings of the MWC 2016 held in Barcelona this February: tablets seem to have
vanished from vendors’ catalogs…
Indeed, none amongst Samsung, LG, HTC and Sony have announced an upcoming tablet. Apple did
not attend to the conference, but there is no rumour of a new coming iPad and its iPad sales are
expected to continue to decline in the first quarter of 2016*.
There are several reasons why vendors denigrate tablets: users are not changing their tablets as often
as their phones - because they have no real needs for better performances or thinner devices - and
smartphones are getting bigger and bigger, thus approaching tablets experience.
The hope for tablets probably lies in professional usage. Microsoft Windows Surface Book is
becoming a real success** while Microsoft mainly emphasis the capacity of its tablet to replace a
traditional laptop. Apple follows the same path with the iPad Pro, equipped for a laptop-similar usage.
(*): http://www.gsmarena.com/apples_ipad_sales_expected_to_drop_to_a_record_low_in_q1_2016-news-16675.php (**): http://www.winbeta.org/news/microsoft-beats-apple-online-tablet-sales
8. 8
With its 1 billion active users*, Whatsapp is definitely making a lot of envious competitors,
especially mobile operators, that were leading the messaging market with SMS.
At Barcelona World Mobile Congress, a bunch of them, along with Google, announced a joint
effort** to bring RCS - Rich Communications Service - by default to their customers.
RCS is older than Whatsapp and suffered from lack of (technical) cohesion between operators
so far. By involving Google - that recently bought a RSC specialist Jibe Mobile - operators may
manage to give a breath of fresh air to their initiative. Google will provide free RCS client and
integrate it to Android.
The position of Google in this collaboration may be strictly at its own interest to compete
against Facebook (Whatsapp) and Apple (iMessage), by leveraging the marketing capacity of
operators to push hard on RCS - which looks now as a kind of iMessage for Android OS. But
what do the operators have to win, given that if they try to monetize RCS w/ fees it won’t stand
a chance against free messaging apps?
(*): http://techcrunch.com/2016/02/01/whatsapp-hits-one-billion-users-remains-in-search-of-revenue/ (**): http://www.businesswire.com/news/home/20160222005526/en/Global-Operators-Google-GSMA-Align-Adoption-Rich