HOW TO USE GAMIFICATION TO ENGAGE CUSTOMERS AND BUILD BRAND LOYALTYsemrush_webinars
We often compete in a market where we can no longer distinguish ourselves from the competition simply by our product, place, price or promotion. Our customers have an abundance of choices, so they make decisions based on a different set of preferences. Namely fun. Think about it: when you know of two shops that sell the same thing, at the same price, you will choose the one that is more fun to shop at. That’s where gamification comes in. It’s about injecting fun into your brand.
Details:
The psychology behind gamification – what do we know about motivation and why doesn't it work sometimes?
What happens in our heads during the gamification process?
The tools and mechanics of gamification – from basic feedback loop to rewards and challenges.
Practical implementations of gamification – loyalty programs.
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
HOW TO USE GAMIFICATION TO ENGAGE CUSTOMERS AND BUILD BRAND LOYALTYsemrush_webinars
We often compete in a market where we can no longer distinguish ourselves from the competition simply by our product, place, price or promotion. Our customers have an abundance of choices, so they make decisions based on a different set of preferences. Namely fun. Think about it: when you know of two shops that sell the same thing, at the same price, you will choose the one that is more fun to shop at. That’s where gamification comes in. It’s about injecting fun into your brand.
Details:
The psychology behind gamification – what do we know about motivation and why doesn't it work sometimes?
What happens in our heads during the gamification process?
The tools and mechanics of gamification – from basic feedback loop to rewards and challenges.
Practical implementations of gamification – loyalty programs.
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Mobile-related technologies for the past week, in 3 (or almost) words: The Decline Of Smartphones Market, Your Behaviour Is Your Signature, Microsoft Buries Nokia
4. 4
A Portuguese company, Wizi, is launching a mobile
application called FacesIn (Android only) that promises to
go one step ahead in localized social network: instead of
telling users where they are “now” they give them hint of
where they will be in the near future.
The magic is done by cross-referencing data about events and people
names (a few “VIP” identified by Wizi will be the first persons users will
know where they will be). The target is entrepreneurs and investors that
want to keep in touch with their “gurus”.
The initial scope of the application is a “niche”, but this initiative – pretty
similar to the one started in October 2014 by Adsquare, a Berlin-based
company, that I mentioned in the Season #01 Week # 44 of the W3W –
mainly shows that there are still rooms for innovation in the geolocation
field.
6. 6
In the Season #01 Week #25 of W3W*, I mentioned the shift from traditional search (through a
WEB-based search engine) to a more opportunistic search, through specialized mobile
applications (to find nearby restaurants, events, get flight information, etc.)
Vurb, a new mobile search engine (it launched on Feb 26th), is aiming at becoming
the first mobile-specialized opportunistic search engine, by mixing data from different
sources (Yelp, Rotten Tomatoes, Uber, Google Maps) into one single card combining
all relevant information in one single place. You can look for a restaurant, read
reviews, book it, send invitations and get a cab to it all from within the same app.
The final purpose of Vurb is to bring information to the users, instead of having users
searching for information: it’s the age of contextual search.
Vurb is definitely surfing on the mobile apps trend and is quite relevant in what it tries to
achieve. But users will have to shift again from an opportunistic search (I want to find a
restaurant, so I open Yelp, I want to find a place to stay, so I open TripAdvisor, etc.) to a
centralized search they can trust (in that they won’t miss a good
opportunity/recommendation): this is probably the main challenge for Vurb.
(*): http://www.slideshare.net/PatrickHerrmann3/week-25-36230542
8. 8
Apple Watch has been (finally…) announced this week. But the (long)
wait may have been worse it: Apple may (again) disrupt the usages.
Apple Watch does a lot more than other smart watches: the several
previews* of the portage of the major iOS apps (Facebook, Uber,
Twitter, Map, etc.) show that the Apple Watch is more than a
companion to the iPhone. It actually allows doing things, and does not
require the iPhone for it (expect for the connection…) Additionally, the
Apple Watch also embeds a heart rate sensor and an accelerometer to
measure user’s movements**, which makes it even more an (almost)
autonomous device.
Once the connection will be embedded in the smart watch, what need
of a smartphone will users have? This is a provocative question, but
that a connected smart watch (and a deported display, such as Google
Glasses) will soon cover some users’ full needs in the near future is
very likely to happen.(*) http://watchaware.com/watch-apps (**) https://www.apple.com/watch/health-and-fitness/