My presentation at InterAction's Forum 2014 http://www.interaction.org/forum-2014-workshops#FRI10:45-12:15 The Changing World of Internet Domains: What Every NGO Should Know about the Expanding Internet and What it Means for Your NGO (Room 159A/B) The workshop is designed for nonprofit decision makers and NGO staff who manage and/or oversee their organization’s web and marketing/communications strategy. This session is geared towards professionals who would be interested in learning more about the upcoming launch of new top-level domains like .NGO and others, and how changes in the Internet landscape and the use of new technologies will impact the way they do fundraising, partnering, branding and marketing. Lastly, it will look at how these changes can help raise awareness for their causes. Speakers: Andrew Mack, Principal, AMGlobal Consulting David Vyorst, ISOC DC Chapter and Co-Founder, Relay Station Digital Strategies Corey Griffin, Associate Director of Strategic Partnerships at Peace Corps, formerly with Microsoft Alan Robbins, Partner & Global Head of Membership & Alliances, Devex

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2. Howard
Dean
Wardrobe
malfunc3ons
Lycos
Friendster!
the
most
popular
brand
on
the
World
Wide
Web
was
Microso>'s
MSN.
It
was
called
the
world
wide
web
and
all
you
needed
was
a
website
No
smartphones
You
didn’t
use
Facebook!
There
was
no
YouTube
Dial
up
exceed
fixed
broadband!
No
Wikipedia!
2

3. 2.9+
billion
people
on
online
1.2+
billion
on
Facebook
Developing
Countries
have
>
50%
of
world’s
internet
users
Mobile
Broadband
exceeds
fixed
developing
countries
have
>50%
of
world’s
mobile
broadband
users
are
in
developing
countries
! Broadband
! Mobile
! Social
3

4. 2.9+
billion
people
on
online
1.2+
billion
on
Facebook
Developing
Countries
have
>
50%
of
world’s
internet
users
Mobile
Broadband
exceeds
fixed
developing
countries
have
>50%
of
world’s
mobile
broadband
users
are
in
developing
countries
4

5. In
a
social
world
characterized
by
disintermedia3on,
Easy
access
to
technology
everyone
is
a
media
outlet!
5

6. Use
images
–
MIT
study
Use
narra3ve
-­‐
tell
stories
about
real
people
The
rise
of
visual
communica3on
Best
prac3ces,
Compelling
headline,
content
Compelling
image
Call
to
ac3on
6

7. Use
images
–
MIT
study
Use
narra3ve
-­‐
tell
stories
about
real
people
The
rise
of
visual
communica3on
Best
prac3ces,
Compelling
headline,
content
Compelling
image
Call
to
ac3on
7

8. The
new
intermediaries
are
the
geeks
that
can
harness
the
crowd
Add
details/stats
about
all
3
AVAAZ
–
online
ac3vist
network
It
campaigns
in
15
languages
across
194
countries
It’s
been
involved
in
over
166
million
ac3ons!
From
environmental
to
figh3ng
corrup3on
and
human
rights
and
internet
freedom
Over
36
million
users
world
wide
hdp://www.avaaz.org/en/stories_of_us_hub/?fp
8

9. Add
UNHCR
flickr,
pinterest,
and
youtube
A
network
of
public
informa3on
officers,
supported
by
other
staff,
sends
material
to
UNHCR's
Communica3ons
Group
for
processing
and
dissemina3on.
Timely
and
regular
reports
on
our
work
and
the
people
of
concern
to
us
play
a
vital
role
in
keeping
our
staff,
the
public
and
donors
informed
-­‐
maintaining
a
high
public
profile
is
essen3al
for
an
organiza3on
like
UNHCR,
which
relies
on
the
generosity
of
others
for
funding.
9

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